PPC Add specialist

2-3 yrs of relevant experience and proven track record on Google Adwords, Facebook Ads and other platforms. Should be familiar with Digital/Online Marketing insight and tools. Deploying SEM best practices across accounts, campaigns, and devices Tracking, reporting and analyzing paid search campaigns Utilizing analytics to make data-driven decisions, optimize program performance and improve spend effectiveness Ensuring rapid testing and learning within the channel to promote incremental growth Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics. Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy. Monitor advertising budget and increase ROI and conversion performance through recommendations of new strategies and ideas to test. Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas. Research new advertising channels or platforms to be considered. Optimize efforts through analysis of data and analytics intelligence.