Digital Marketing lead

We are seeking a motivated and savvy Digital Marketing & Growth Manager to oversee Marketing & Growth in the fast-paced work environment at Jumbaya. You will work directly with the CXO team to develop, plan and execute the marketing and growth strategies.

To excel in this role, you have to have experience in digital marketing and product growth strategies in B2C product companies and have execution as well as excellent communication and organisational skills.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Sitemap, NetInsight, Omniture, WebTrends and similar products)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Summary:
We, at Bitkraft Technologies LLP, are looking for a Digital Marketing and Inside Sales Intern who is willing to join us for a longer period of time.
This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. 

Ultimately, you will gain broad experience in marketing and you will be prepared to enter any fast paced work environment.

This is an opportunity for you if you are looking to make a career in Marketing and Sales.

Skills Required: Strong communication, MS - Excel, Sales, Digital marketing, SEM, SEO, Social Media Marketing

Employment Mode:
Full time internship which can mature into a permanent position.

Stipend: Starting ₹8000

Experience: Fresher to 1 year

Location: Mumbai/ Pune/ Remote

Responsibilities:

• Perform market analysis and research on competition
• Support the marketing team in daily tasks
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
• Manage and update CRM - closely track leads
• Consolidating and sharing weekly, monthly, and quarterly insights & reports
• Learning and implementing new marketing strategies to promote our brand
• Maintain and expand your database of prospects 
• Perform effective online demos to prospects

Requirements: 

• Great organisational and time management skills.
• An ability to perform well in a fast-paced environment
• Excellent communication skills (oral and written)
• Previous internship experience
• Additional skills that add value to our company
• Strong work ethic and commitment to meet deadlines and support team members meet goals
• Ability to multitask, prioritise, and manage time effectively
• Strong desire to learn along with professional drive
• Passion for the marketing industry and its best practices
  
  

About Bitkraft Technologies:

Bitkraft is an award winning Software Engineering Consultancy focused on Enterprise Software Solutions, Mobile Apps Development, ML/AI Solution Engineering, Extended Reality, Managed Cloud Services and Technology Skill-sourcing, with an extraordinary track record.

We are driven by technology and push the limits of what can be done to realise the business needs of our customers.

Our team is committed towards delivering products of the highest standards and we take pride in creating robust user-driven solutions that meet business needs.

Bitkraft boasts of clients across over 10+ countries including US, UK, UAE, Oman, Australia and India to name a few.

To know more about Bitkraft visit our website bitkraft.co.in 

What you need to have:

About The Role:

Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:

• Manage active campaigns, test and optimise
• Conduct keyword research and create audiences for targeting
• Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
• Track KPIs to assess performance and pinpoint potential issues
• Find new opportunities to improve results
• Stay up to date with PPC (Pay per click)

Requirements

• Keyword Analysis
• On-Page Optimization
• Off Page Optimization
• SEO Tools
• Site Analysis
• Google Search Console
• Local Business SEO

• Job Type: Full-time
• Experience: 3+ year (Preferred)
• Excellent client servicing skills
• Computer proficiency
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven
• Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
• Salary: Up to 25K

• Develop and execute influencer marketing strategies and creative

campaigns

• Identify and build relationships with prominent influencers
• Building an influencer ecosystem for e-commerce/start-ups.
• Research relevant influencers and contact them.
• Build good relationships with influencers.
• Negotiating with influencers
• Monitor influencer activity, analyse their performance, identify areas

of improvement, and recommend

• Research relevant industry experts, competitors.
• Brainstorm new, creative approaches to influencer/ affiliate/

collaboration campaigns.

• Liaising with the marketing team to create and coordinate

marketing strateg