Digital Marketing lead

Role & Responsibilities

Data Organization and Governance: Define and maintain governance standards that span multiple systems (AWS, Fivetran, Snowflake, PostgreSQL, Salesforce/nCino, Looker), ensuring that data remains accurate, accessible, and organized across the organization.

Solve Data Problems Proactively: Address recurring data issues that sidetrack operational and strategic initiatives by implementing processes and tools to anticipate, identify, and resolve root causes effectively.

System Integration: Lead the integration of diverse systems into a cohesive data environment, optimizing workflows and minimizing manual intervention.

Hands-On Problem Solving: Take a hands-on approach to resolving reporting issues and troubleshooting data challenges when necessary, ensuring minimal disruption to business operations.

Collaboration Across Teams: Work closely with business and technical stakeholders to understand and solve our biggest challenges

Mentorship and Leadership: Guide and mentor team members, fostering a culture of accountability and excellence in data management practices.

Strategic Data Support: Ensure that marketing, analytics, and other strategic initiatives are not derailed by data integrity issues, enabling the organization to focus on growth and innovation.

RESPONSIBILITIES:

Lead and grow a world-class Ad Engineering team through mentorship and guidance and career development

Lead partnerships with Product Engineering, define interfaces with 3rd party direct integrators, and Data Engineering teams to find the optimal way to scale the Ad Platform

Collaborate with other Engineering and Product teams to ensure high degree of alignment, ruthless prioritization, timely releases of features in support of critical company initiatives

Constantly strive to improve the efficiency of our existing systems while pursuing transformative technologies that impacts the Platform’s performance

Work closely with Recruiting to expand the team, including sourcing candidates,

interviewing candidates, participating in conferences/events and on-boarding new employees

Develop and drive long-term strategies around utilizing ecosystem, including the Ads system as/when relevant

REQUIREMENTS:

Bachelor’s degree in Computer Science, Electrical Engineering or a related field

4+ years experience leading and managing teams within an engineering organization

2+ years leading and managing Ad Systems

Superb communication and interpersonal skills

Excellent presentation skills

Preferring candidates from Ahmedabad / Bangalore specifically!

Thence is searching for a highly skilled and motivated individual who is enterprising and eager to make a significant impact in the service space by enabling exceptional products. The ideal candidate should have a robust technical background, outstanding leadership skills, and a proven track record of managing complex technical projects. Moreover, this role includes consideration for a Partner role after completing one year with Thence, accompanied by sizeable equity.

Reporting directly to the COO, you will have the opportunity to shape the direction of the company's growth by delivering digital products to clients across various verticals like healthcare, hospitality, manufacturing, etc.

If you are a motivated individual with a passion for driving business growth and creating lasting client partnerships, we encourage you to apply for this exciting opportunity to join our dynamic team at Thence.

Duties & Responsibilities

• Developing digital products, applications and minimum viable product (MVP), including defining the overall architecture and system design to meet business requirements.
• Enabling our client to select the appropriate technology stack, considering factors such as scalability, performance, security and maintainability.
• Designing and configuring the infrastructure to support the software application.
• Choosing the development toolkit, frameworks and libraries best suited based on business and project's needs.
• Crafting and executing database designs, ensuring data integrity, performance and scalability.
• Enhancing and optimising application architecture to improve efficiency, reliability, and scalability.
• Ensuring application scalability to handle increased user loads and data volumes effectively.
• Upholding quality assurance standards through code reviews, testing and continuous integration practices.
• Ensuring IP security by implementing robust authentication, authorisation and encryption mechanisms.
• Exploring and integrating new technologies to enhance the software's capabilities and keep it up-to-date with industry trends.
• Developing the startup's strategic resource allocation plan, including budgeting for technology investments and staffing needs.
• Ensuring efficient utilisation of technologies by optimising resource allocation and minimising waste.
• Assessing and integrating new systems and infrastructure to support the evolving needs of the organization.
• Deliver digital products to clients across various verticals, including healthcare, Fintech, hospitality, manufacturing, etc.
• Building, attracting and mentoring talented developers to foster a culture of learning, innovation and collaboration within the team.
• Collaborating closely with the sales team to ensure effective communication and strategic positioning of technology solutions, while continuously refining sales pitch strategies based on feedback and market trends to maximize success rates and drive revenue growth.
• Defining, managing and evaluating team members based on goals and performance metrics, providing status updates to the leadership team on a bi-weekly basis.
• Identifying process gaps and development inefficiencies within the organisation and defining and driving Standard Operating Procedures (SOPs) to address these gaps effectively.
• Generate business opportunities from existing clients and collaborate with the business team to convert new business.
• Work towards achieving annual and quarterly revenue targets.

Skills Required

• Strong business acumen, with the ability to make strategic decisions and take ownership of account growth, revenue and outcomes.
• Strong technical background with experience in managing complex technical projects encompassing diverse realms such as Web, Mobile, Applications (Apps), Augmented Reality/Virtual Reality (AR/VR), Artificial Intelligence (AI), and Machine Learning (ML).
• Extensive experience in establishing and refining processes and Standard Operating Procedures (SOPs) aimed at measuring and enhancing the quality and efficiency of development capabilities. This includes implementing frameworks to assess performance metrics, optimise workflows and drive continuous improvement across the development lifecycle.
• Excellent leadership skills and the ability to inspire and motivate teams.
• Proven track record of driving business growth and creating lasting client partnerships.
• Enterprising and adept at handling clients effectively.

Qualifications

The ideal candidate will be an inspiring and confident team player with:

• Bachelor's or Master's degree in Computer Science, Engineering or related field and/or significant relevant work experience
• Minimum of 4+ years of proven agency experience in software development projects.
• Experience in leading a team of highly skilled developers, engineers, and testers
• working on multiple client projects
• Experience managing products and projects, and delivering large scale technical solutions on time and on budget
• Excellent communication, interpersonal, and negotiation skills, with a track record of managing stakeholder expectations effectively.
• Familiarity with Agile methodologies and project management tools
• Experience with cloud-based technologies and infrastructure, microservices, and serverless architecture

Additional Opportunities:

After completing one year with Thence, high-performing individuals will be considered for a Partner role, with the potential for substantial equity ownership in the company.

1. SEO-Friendly Blog Writing;
2. Caption Writing; 
3. Content Writing for Social Media Posts;
4. Content Writing for Reels and Videos
5. Other Allied Works

Detailed job responsibilities:

• Serves customers by selling products/services as per customer needs.
• Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
• Submits orders by referring to price lists and product literature.
• Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.
• Recommends changes in products, service, and policy by evaluating results and competitive developments.
• Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.