Digital Marketing lead

Job Role : SEO Specialist

Job Location : Bangalore (Remote working)

Job Description

We are looking for ambitious and experienced SEO experts who will work with us to think strategically of a long-term plan and implement it with the help of internal and external constituents. The SEO and content marketer is a key role within our Growth team who will be responsible for looking at the industry landscape, understanding our competitors and roadmap, and then coming up with a plan to increase organic traffic to our website with effective SEO strategies. Within this role, you will also be responsible for coming up with a content strategy to complement SEO initiatives.

Minimum qualifications:

• Minimum 3+ years of experience with SEO either at a B2C company or at an agency
• Experience with building and executing an end-to-end SEO initiative
• Experience in writing external-facing content with publicly available examples
• Experience in using SEO tools and platforms like BrightEdge, SEMRush, etc.
• Deep understanding of organic search and SEO best practices, as well as pitfalls that hinder SEO efforts
• Comfort with data analysis and ability to articulate the results in written and spoken formats

• Either a business, writing, or communications degree
• Any experience in writing code is strongly preferred
  

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

KINDNESS IS OUR SUPERPOWER - and our goal is to build and bring all kind of brands onto a single platform. kindlife is built to bridge the gap between customers’ values & brands’

values.

kindlife is the world’s first well-being ecosystem that enables conscientious consumers with the largest community of well-being experts, brands, and content creators. kindlife platform

houses more than 150+ kinder brands in beauty, nutrition, and home care and has a thriving community of well-being experts and enthusiasts. We believe it is essential to be kind and in that pursuit, we bring together all products that are kind to you, kind to those around you, and kind to the environment. For us, any move; big or small; on the well-being spectrum is a kindmove and must be celebrated.

About the role:

This position will work closely with the marketing, merchandising & community building teams and run end-to-end campaigns from the campaign briefing through influencer selection and campaign execution and measurement.

What Your Impact Will Be:

● Develop annual planning and strategy under each category

● Manages all aspects of influencer campaign design, execution, and measurement on the community and social platforms

● Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives

● Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs

● Ensure final creative and integrations are consistent with the brand brief and meet legal standards

● Compile, analyze and interpret data to optimize execution and report on campaign performance

● Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)

What We’re Looking For:

● 2-4 years in an influencer marketing, media, or PR role, with a focus on digital platforms

● Significant knowledge across content, influencers, and media products

● Critical thinking and the ability to quickly assess opportunities and challenges

● Ability to set long-term strategy, clear goals, and KPIs

● Excellent organization and communication skills

● Experience being a team player collaborating across departments

● Ability to manage multiple projects simultaneously and prioritize demands

● Strong people skills and ability to effectively manage a direct report

● Self-direction and an ability to manage ambiguity

● Experience managing and nurturing junior team members

kindlife is at its best when every member of our crew feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

What It’s Like To Work Here:

We are a purpose driven company and work towards empowering the crew to reach their full potential. We live up to our purpose employing the following behaviors

● We collaborate : Being a part of the kind crew means being part of one team with shared values and common goals.

● We innovate : At kindlife we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

● We execute : We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Visit us at: https://kindlife.in/ or Join the conversation here :

● Instagram: https://www.instagram.com/kindlife.in/

● YouTube: https://www.youtube.com/channel/UCB2jIIGdFEhHKeoddqfP-Gg

Do a reference check with a crew member. We’ll keep it anonymous, we promise!

Apply now!

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

• Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
• Be responsible for the ROI of dozens of campaigns you execute.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
• Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
• Analyze creative data and make recommendations to the Creative designers
• Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
• Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

• 2-4 years of paid marketing experience, preferably in consumer-facing products
• Fluent in English (Advanced writing and speaking English skills)
• Experience with creative experimentation
• Experience with fast-paced, high growth startups
• Strong analytical and problem-solving skills
• A natural strategist
• Makes fast business decisions that prove to be profitable

Nice to have

• SQL
• Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate