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Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)
Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.
Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.
Key Responsibilities:
- Lead Generation:
- Identify and target potential customers through various digital channels.
- Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
- Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.
- Performance Marketing:
- Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
- Implement A/B testing to refine ad copy, creative, and targeting strategies.
- Content Creation:
- Contribute to the creation of engaging and compelling content for digital marketing campaigns.
- Brainstorm ideas for concept on new campaigns
- Collaborate with the content team to ensure alignment between content and performance marketing goals.
- Analytics and Reporting:
- Compile and analyze data from various sources to generate reports on campaign performance.
- Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.
- Research and Stay Updated:
- Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
- Research and recommend new approaches to enhance lead generation and performance marketing efforts.
Qualifications:
- Currently enrolled in a relevant undergraduate or graduate program.
- Strong interest in digital marketing, lead generation, and performance marketing.
- Basic understanding of digital marketing concepts and platforms.
- Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Strong communication skills, both written and verbal.
- Proactive, self-motivated, and eager to learn.
Duration: 6 months(can be extended).
Location: Onsite
PPC Specialist:
Job Responsibilities:
• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape and internal product development efforts
Skills:
• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Preferably someone with 3-7 years of PPC/ SEM experience
• Are passionate about Search and internet marketing
• Have an outstanding ability to think creatively, and identify and resolve problems
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Have high levels of integrity, autonomy, and self-motivation
Should have handled monthly campaigns of 10lacs and above
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.
And if you’re excited about:
• Being a part of the company doing something really amazing & redefining stuff.
• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •
Competitive Compensation with the usual benefits
• A place full of like-minded & smart folks
• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you
Job Description:
– Maintaining AdaptNXT’s social media presence across all channels
– Keep track of trends and insights, and optimize campaigns based on the insights
– Brainstorm new and creative growth strategies
– Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience
What we are looking for?
– College Students or freshers who want to learn Marketing
– Ability to research on a topic over internet
– Strong Written and Verbal Communication Skills
– Self-Motivated
– Team-Oriented
– Strong Attention to Detail
What’s in it for you?
1. Certificate of internship.
2. Work directly with the founding team.
3. Potential to convert the internship into a full-time employment.
- Should be passionate about transforming sales, service and marketing and whose values align with that of Casey Foods.
- Should have high emotional intelligence and genuine empathy for others through which he should be able to maximize the impact by understanding the motivations of the team and adapting through effective communications.
- Should be a positive game player having a track record of at least 12-15 years of experience of leading and empowering groups towards driving improvement while navigating change and simultaneously winning.
- Should be able to create a culture of transparency and focussed improvement while having fun and fostering a strong team environment.
- Should be a data driven personality who could leverage and communicate using data to improve core marketing strategies that matters to the individual of our team.
- Should have well experienced in managing or being managed in a structural sales environment.
We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities:
• Design and oversee all aspects of our digital marketing department including our marketing
database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Constantly optimize marketing activities to improve return on investment
• Allocate budgets and analyze and recommend modifications to ad spends
• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend
scaling tests on campaigns online and offline to identify what works best
• Test new channels and trends (such as
voice search, Augmented Reality, Virtual Reality, Digital
Out of Home, etc.)
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new
customers
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and med iaexperts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
Requirements:
• Bachelor’s degree in Marketing or relevant field.
• A minimum experience of 1-3 years in a digital performance marketing.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points