Digital Marketer

Required Skills:

• Hands-on experience with Databricks, PySpark
• Proficiency in SQL, Python, and Spark.
• Understanding of data warehousing concepts and data modeling.
• Experience with CI/CD pipelines and version control (e.g., Git).
• Fundamental knowledge of any cloud services, preferably Azure or GCP.

Good to Have:

• Bigquery
• Experience with performance tuning and data governance.

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

About Company:

In a world where digital-first (D2C) brands are thriving, our client is rewriting the rules of retail. Their mission is clear - democratize prime retail to empower digital-first brands with plug and play tools to seamlessly transition into the physical world. In the heart of innovation, brand emerges as a revolutionary retail space, an avant-garde fusion of shared economy, digital prowess, and tangible experiences

About the Role:

We are currently seeking a highly skilled and experienced Category Manager to join our dynamic team. The ideal candidate will have proven experience in category management roles within the e-commerce sector, with a focus on categories such as fashion, personal care, beauty, and health and wellness.

What You’ll Be Doing:

• Plan and implement effective marketing campaigns to promote category growth. Monitor and analyze campaign performance, making data-driven adjustments as needed.

• Curate and manage the product assortment within assigned categories. Work closely with vendors and internal teams to ensure a diverse and appealing product mix.

• Take ownership of the category's (P&L) statement. Develop and execute strategies to maximize revenue and profitability. Monitor and manage pricing, promotions, and discounts within the 

category.

• Cultivate and maintain strong relationships with both new and existing brands within the assigned categories. Negotiate terms, agreements, and promotional opportunities with brand partners.

• Utilize data analysis tools to gather insights into category performance. Make informed decisions based on data, identifying trends and opportunities & provide regular reports.

• Collaborate with various teams, including business, marketing, customer support, and data teams and ensure effective communication and alignment on category objectives and initiatives.

Requirements:

1. Bachelor's or Master’s degree in engineering, Business, Marketing, or a related field from a tier-1 institute.

2. 3-5 years of proven experience in e-commerce category management, preferably in fashion, personal care, beauty, or health and wellness.

3. Analytical mindset with proficiency in data analysis tools.

4. Strong understanding of retail trends, consumer behavior, and brand marketing.

5. Excellent negotiation and communication skills.

6. Experience in managing a team would be a plus.

7. Ability to work collaboratively in a fast-paced, dynamic environment.

8. Experience in a VC-funded start-up is a plus.

If you are a strategic thinker with a passion for e-commerce and a proven track record in category management, we invite you to apply.

Responsibilities

1. Requirements Analysis: Collaborate with business analysts and stakeholders to understand and gather requirements for Appian applications.

2. Design and Development: Design, develop, test, and implement Appian applications using the Appian Low-Code Platform. Create process models, user interfaces, business rules, and integrations within the Appian environment.

3. Customization and Configuration: Customize Appian components as per the project requirements. Configure and extend the Appian platform to meet business needs.

4. Integration: Implement integrations with other enterprise systems and external services. Collaborate with integration architects to design and develop efficient and scalable integration solutions.

5. Testing: Conduct unit testing, integration testing, and user acceptance testing for Appian applications. Identify and resolve defects and issues during the testing phases. .

Skillset Required / Mandatory

• Proven experience as an Appian Developer with a strong understanding of the Appian Low-Code Platform.

• Appian certification is highly desirable.

• Solid understanding of software development life cycle (SDLC) and Agile methodologies.

• Strong analytical and problem-solving skills.

• Excellent communication and collaboration skills

Qualifications

 Bachelor’s degree in computer science, Information Technology, or a related field.

 Minimum 4+ years of work experience

Please share your updated cv in pdf format with the following details asap -

1. Current CTC

2. Expected CTC

3. Notice Period

4. Total Experience

5. Relevant Experience in Appian , Agile Methodologies & SDLC

6. Current Location

7. Availability for interview(Please specify time slot for 2 hours for 2 to 3

days in weekdays between 3 - 11 pm )

This role offers flexibility of remote work

Regards,

Preeti Sawant

Pyx Tech Pvt Ltd

About Us:

We are BlackLight Games; we bring culturally relevant synchronous multiplayer games experience to mobile. Our games have been rocking the Play Stores since launch. We have built cutting-edge back-end technology; we take pride that our games are played by more than 1 million players daily. Our flagship game, Ludo SuperStar has been downloaded more than 100 million times. Other titles include – CallBreak, Carrom, Solitaire, Spider Solitaire and Word games.

Website link- https://blacklightsw.com/

Position: Backend Developer

Location: Noida

Educational Qualification: B.Tech/ MCA / M.Tech / M.Sc  or relevant professional experience; preferably in Computer Science.

Skills :

• Backend: NodeJS
• Databases: MySQL/ MongoDB.

Job Summary:

What You Bring To The Team

• More than 3+ years of experience developing serverless applications using public cloud like Google Cloud/ AWS
• Knowledge of Node. js and frameworks available for it.
• Strong proficiency with JavaScript
• Understanding the nature of asynchronous programming and its quirks and workarounds.
• Distributed system development with an understanding of latency, scalability, scheduling, asynchronous programming, and reliability
• Understanding fundamental design principles behind a scalable application
• Experience with services common to serverless architectures, like: AWS Lambda, DynamoDB, IAM, Firebase Real Time Database, Google Cloud SQL, Cloud Tasks. It’s a bonus if you have worked on Google Cloud Project and Firebase.
• Solid Experience with NoSQL and SQL databases is required with proven experience of creating database schemas that represent and support business processes.
• Integration of multiple data sources and databases into one system.
• Experience with deploying, maintaining, debugging live systems, and end-to-end testing and analysis
• Experienced in creating micro-services based architectures, reusable components
• Experience building REST APIs and other common application architectures on the above services
• Experience building data processing pipelines
• Solid understanding of code, design, and development practices
• General comfort in exploring, assessing, and learning new frameworks
• High levels of integrity and professionalism, and an ability to channel maximum amounts of energy into the role delivering premium customer service at all times
• Adhere to different Project Management methodologies (Agile etc) and leverage different CI/CD tools

Extra Gems For

• Google, AWS and/or Industry certifications.
• Familiarity with object storage such as AWS S3, Firebase Storage, in-memory caches such as Redis
• Demonstrated performance of threat modeling, risk assessment techniques, code reviews in the context of DevSecOps security
• Knowledge of Application Monitoring using tools like Google Stackdriver
• Broad familiarity with other languages like J2EE, Python as we write some code in these as well.
• Experience with Github and advanced Github features.
• Experience of working in Product industry
• Open source contributions, interesting hobby projects.

Why Us?

• High Growth Startup environment 
• Company sponsored courses and education material
• Lots of learning opportunities 
• Work with a super-talented team of professionals
• Informal work-culture, Casual Dress Code, multiple outings and trips
• Performance Based Bonus
• Competitive Salary
• Medical Insurance for you and your family 
• Subsidies Lunch and Unlimited Snacks, Tea & Coffee in the house at all times

• Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
• Plan and manage retargeting campaigns through SMS/WhatsApp
• Managing budgets and campaigns to drive strong return on investment and efficient CAC
• Negotiate deals and manage relationships with our partners to deliver the targets
• Work efficiently with our Creative and Content teams to build content strategies
• Align with Product team and sales team for funnel improvement and tech related issues.  
• Manage campaign reports with good presentation skill
• Potential user research, identification and testing new ideas/channels.

Responsibilities:

• Conceptualize and define product vision, create the roadmap and drive its execution
• Define, track and improve the key product metrics
• Think analytically about workflows and the impact of product features on conversion
• Collaborate with cross-functional teams like product managers, developers, designers, marketing and SEO to drive the product execution
• Develop and provide thought leadership in the user experience across devices.
• Leverage available insights like market analysis, customer feedback, site metrics, and usability findings
• Prioritize the features based on user requirements and cost benefit analysis
• A keen, flexible and aggressive intellect with superb conceptual thinking, analytical and problem-solving skills
• Ability to work with diverse teams across the organization
• Be the brand custodian and ensure design guidelines are followed for digital communications
• Design sprints and conduct daily scrums with the team

Requirements:

• Excellent understanding of product development life cycle
• Deep understanding of how your products work, know every step of the funnel.
• You'll be expected to delve deep into datasets, build dashboards and design and accurately measure experiments
• Excellent experience in creating product roadmap, optimization chart & prioritization sheet
• Good knowledge of tech, design, SEO & marketing
• Strong hand on analytical tools like Google Analytics, Mixpanel, Clevertap, Redash etc
• Strong interpersonal skills with the ability to communicate upwardly to top management and downward to a wide range of audiences, especially tech teams
• Must be self-directed and motivated and able to multitask in a fast paced environment
• Excellent skills in prototyping tools such as Balsamiq, Adobe XD, Just In Mind, etc
• SQL knowledge is a must
• Ability to rapidly visualize/prototype concepts
• Ability to AB test prototypes and conduct experiments
• Ability to provide deliverables within specified deadline with a quality bar
• Excellent team orientation and communication skills
• Experience in hospitality domain is a plus Experience
• 4+ years of product management experience
• 6+ years of overall experience
• Programming knowledge is a plus
• Bachelors' degree in Engineering
• MBA is a plus
• Salary range is flexible based on interview performance and relevant experience

• Min 5 years of software development experience, with a Bachelor's degree in Computer Science or related field.
• Proficiency in a Go programming language
• Strong software development fundamentals (Data structures,  Algorithms, problem-solving,  OO  design,  systems architecture,  and development methods).
• Excellent verbal and written communication skills, and interpersonal skills. Self-motivated attitude with the ability to multitask, learn and thrive in a timeline-driven environment
• Good understanding of memory/SQL/NoSQL database concepts (key-value, schemas, indexing, etc)
• Writing scalable, robust, testable, efficient, and easily maintainable code
• Translating software requirements into stable, working, high-performance software
• Playing a key role in architectural and design decisions, building toward an efficient microservice distributed architecture

Skills

• Strong knowledge of Go programming language, paradigms, constructs, and idioms
• Knowledge of common Goroutine and channel patterns
• Experience with the full site of Go frameworks and tools, including:
• Dependency management tools such as Godep, Sltr, etc.

Responsibilities:

• Develop new user-facing features
• Build reusable code and libraries for future use
• Ensure the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Collaborate with other team members

You’ll be a good fit if you:

• Have 1+ years of experience developing user facing features
• Have a deep understanding of basic UI/UX/design principles
• Are self-motivated and can solve problems independently
• Experience leveraging web technologies like HTML, CSS, and Javascript(ES6)
• Experience using the latest CSS layout methods such as Flexbox and Grid
• Experience with CSS preprocessors like Sass or LESS
• Knowledge and hands-on experience with Node.js ecosystem and leveraging Javascript libraries / frameworks such as React, Angular or Vue
• Experience with testing frameworks (Jest) and writing unit tests
• Competency in building responsive layouts
• Practical knowledge of performance optimization techniques
• Collaboration in a GitHub repository with many contributors and comfortable with workflows like code reviews, forking, pull requests, etc.