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Senior SEO and Digital Marketing Manager
We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.
Responsibilities:
· Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.
· Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.
· Develop and implement monetization plans for mobile apps and optimize website performance.
· Understand and achieve client goals and objectives through effective digital marketing campaigns.
· Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.
· Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.
· Provide training and updates to the SEO team on current trends in digital marketing.
· Conduct online reputation management activities to maintain and enhance brand reputation.
· Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.
· Review client websites and develop comprehensive search engine optimization plans.
· Make strategic recommendations applicable to client campaigns and ensure their implementation.
· Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.
· Coordinate with team members to develop and manage reports, analysis, and client updates.
· Utilize social networking platforms for lead generation and campaign marketing.
· Optimize local listings on Google, Bing, and other prominent websites.
· Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.
· Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.
· Develop and execute link building strategies specific to E-commerce websites.
· Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.
· Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.
Skills and Abilities:
· Vast experience in search engine optimization (SEO) and social media optimization (SMO).
· Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.
· Expertise in online reputation management (ORM) and social media optimization.
· Proven track record of high-authority link building and off-page SEO techniques.
· Proficiency in Google Analytics, webmaster tools, and other SEO software.
· Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.
· Ability to analyze website performance and make content modifications based on keyword research.
· Experience with PPC platforms such as Google Ads and Facebook Ads.
· Knowledge of email marketing strategies and implementation.
· Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.
· Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.
· In-depth knowledge of E-commerce SEO strategies and best practices.
· Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.
· Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.
We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.
Experience - 4 years - 5 years as an Account manager experience
The Ideal Candidate
Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.
LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.
Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.
Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.
Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).
Important Personality Traits
- Persuasive, Assertive, Confident, Direct
- Strong English proficiency
- Should be available in IST time zone
- Willing to work in US time zone, as and when required
- Remote working.
- Fast Internet & Power backup (if you have frequent power cut issues).
- Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.
- Develop optimization strategies that increase the companys search engine results rankings.
- Research SEO keywords to use throughout the companys website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
Responsibilities and Duties
1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software
1. Collect the data of job seekers who are across your city
2. Call these drivers, pitch them about the benefits (like insurance benefits, incentive structure, etc.) of joining the company
3. Get them to fill up a form that will initiate their onboarding process (form will require details like DL image, RC image, etc.)
4. Update the details on the Google sheet
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Duties & Responsibilities
Ensure Smooth onboarding of 15-20 new clients according to SEO Roadmap
Perform and Implement 15-20 new website audits per month
Plan ongoing SEO Strategy for 200 websites per month based on company’s guidelines
Diligently complete all monthly activities as per SEO road map for new and existing client and report
Actively monitor and improve SEO rankings and website performance of 100+ clients and immediately catch any sudden ranking drops in rankings or any other website issues as they happen
Oversee and QA all SEO activity (backlinks, social, rankings, citations, ppc, audits, content) as per company guidelines
Come up with “Unique strategies” for 50 struggling clients every month (Booster List)
Monitor online visibility and performance for 100-200 sites per month
Ensure all client reports (backlinks, social, rankings, citations, ppc, audits) are updated, ready and organised by the 28th of each month
Oversee and manage SEO Reporting for 200 websites and ensure documentation as per company guidelines
Prepare monthly report of all SEO/internet marketing related updates and present to stakeholders using skype