IT Services - Head of Marketing / Marketing Manager

at Hummingbird Web Solutions Private Limited

DP
Posted by Karthikraj Magapu
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Pune
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7 - 20 yrs
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₹8L - ₹25L / yr
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Full time
Skills
Marketing
Marketing Strategy
Digital Marketing
Content Marketing
Technology Marketing
Marketing & Communication
Communication Skills

Hummingbird is an Adobe Commerce (Magento) Solution Partner. We build and maintain world-class e-Commerce solutions on the Adobe Magento platform for businesses around the world. (HumCommerce.com)


At Hummingbird, marketing is about understanding customers — and building awareness about how our services can satisfy their needs. We are looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing strategies to drive interest in our IT services (E-Commerce) business. They will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. 


Objectives of this Role

* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website

* Deploy successful digital marketing campaigns and own their implementation from ideation to execution

* Experiment with a variety of marketing channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, and copywriting

* Produce valuable and engaging content for our website and blog that attracts and converts our target groups

* Build strategic relationships and partner with key industry players, agencies, vendors, and affiliates.

* Create and maintain reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies


Daily and Monthly Responsibilities

* Working in partnership with the creative team, develop creative briefs, and guide creative direction to meet objectives for all business content - print, website, digital, and video assets

* Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

* Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

* Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

* You will own and maintain all Marketing Assets - Website content, Blog content, Pitch decks, Company Marketing Decks, Brochures, Case studies, white papers, and more.


Skills and Qualifications

* Excellent written and verbal communication skills

* Proven experience developing marketing plans and campaigns

* Strong project management, multitasking, and decision-making skills

* Metrics-driven marketing mind with an eye for creativity

* Hands-on ability to create messaging and other content to articulate the value of our services.


This position has the opportunity to grow into many different areas and the right candidate can take this role to new heights. We are growing fast and need to find the right person that can move quickly with us and help us continue to thrive in the right direction.

If you are a customer-centric and passionate marketer who loves the rewarding challenge of building a brand, we want to hear from you.

About Hummingbird Web Solutions Private Limited

Hummingbird is a fun place to work where you grow based on your performance. It is an ideal workplace for personal growth as well as professional growth. We build WordPress Plugins, Themes and SaaS solutions used by millions of users around the world.

Working here, you will learn a lot and when you have great ideas they will be listened to. We celebrate your success and your efforts and strive to create a casual and supportive environment in which you can excel.

All employees enjoy medical insurance, life insurance, paid time off, and the flexibility to work from anywhere.

Our main office is located in Pune, at Baner. However, you can be located anywhere in the world, and still, work with us.
Founded
2011
Type
Product
Size
20-100 employees
Stage
Bootstrapped
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