Marketing & Sales Associate - SaaS

The Role
Are you a creative marketer who enjoys working in a fast-paced environment? Do you enjoy finding solutions to challenging problems? Are you an excellent communicator, writer and storyteller? Do you love kickstarting and scaling greenfield acquisition channels? If so, this may be the role for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. As a content marketing manager at Headout you will play a pivotal role in helping us identify, kickstart, and scale organic content-based initiatives. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and project management skills. 

You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.

Responsibilities

• Leading and directing the work of content produced by content team members 

including text, images, audio, and video. 

• Research, pitch, execute and analyse new content initiatives. 
• Creation of standard operating procedures (SOPs) for the planning, execution, 

optimization, distribution, and amplification of the organization's content. 

• Managing pipelines of in-house and outsourced content creators, analysts, graphic 

designers, videographers, developers, etc. 

• Identifying successful content and mapping out new ways to repurpose the same. 
• Become a part of the ongoing mission to grow organic as a channel 100% every 6 

months over the next 2 years. 

We like

• Expertise in customer acquisition and brand building using content via at least one 

of these channels: email & newsletter, social media, community building, video 

platforms or blog. 

• Excellent written communication skills. 
• A creative problem-solver 
• You are familiar with content management systems and are not scared to learn new 

tools of the trade. 

• Ability to repurpose content meaningfully to suit multiple channels 
• Strong coordination & project management skills 

• Bonus: Past experience with HTML/CSS, Adobe Creative Suite

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

 

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

 

Salary: Upto 6LPA (Negotiable)

 

IMMEDIATE JOINING PREFERRED!

• As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
• Develop and oversee implementation of strategy for paid social media channels(ie. Facebook, YouTube, Instagram, Google, etc.)
• Accountable for managing and optimizing budgets, trafficking ad campaigns, as well as achieving target KPIs across channels
• Explore opportunities within additional channels like Quora, Reddit, and others
• Perform daily analysis and optimization on campaign performance; prepare and deliver performance reports identifying successes and opportunities for improvement
• Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages, and placement to drive results in line with business goals and objectives
• Plan, develop and implement comprehensive paid media strategies that speak to users where they are in their journey on social channels; ranging from new customer acquisition to retention
• Lead and assist in coaching, managing, and educating dedicated team members, helping to support campaign management and optimization
• Collaborate with creative and marketing teams to generate advertising assets including video, graphics, ad copy, and landing page
• Maintain active relationships with Facebook + Google account representatives
• Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements

• As a member of the growth team, the ideal candidate will be highly data-driven, process-driven, and have strong expertise in growth through performance marketing.
• The core objective of the role is to grow users and partners through meticulous management of the paid search marketing budget.
• The candidate must be able to thrive in a fast-paced, ever-evolving environment.
• The usual work includes running performance ad campaigns, optimizing the campaign's conversions, email automation, drip campaigns, monitoring improving SEO, increasing social media followers, user persona building, driving activations, and acquisitions.

• We make sure are you are growing professionally with quarterly goals and appraisals.
• Health is wealth, so we provide health insurance
• Stand on Top - Employee professional development program
• Gold benefits and Internet allowance
• Welcoming a new member in the family is a great please so we provide maternity and paternity leave

And much more...

Role and Responsibilities:
• Inbound lead generation through gated content • Content creation for lead nurturing and sales enablement • Improve organic traffic • Copywriting: ads, emails, video scripts, blog, webpages, webinars ebooks, industry reports, and more • Work with the design team on ideation for creatives

Required skills: • Experience: 3 years or fewer in copywriting (B2C/Agency experience is a bonus) • Basic knowledge of tools (Email automation, WordPress/Hubspot, etc) • Basic understanding of SEO • A unique voice and style. B2B content is now a copy of a copy of a copy - so we need marketers who can write business content in an interesting and consumable way • Enthusiastic, responsible, driven • What Atlantis has to offer for Content Marketers: * • Learn and do more than just writing. The company is just taking off: you will get to see the impact of content from the get-go •

You are Atlantis: we are just setting up the marketing team, so across channels, everything you write now will be how people get to know the company. • Learn how a business operates and scales from close up

Why Atlantis? • We’re building a great product, and we are genuinely excited to take it to the world! It is possibly the best time to join. • The team is lean and still growing. There are endless opportunities to show immediate impact, build processes/products from scratch, and do things you’ve not done before. • Building and selling to an international audience - which is always a great experience to have! • Amazing teammates, great work culture, and flat hierarchy. • Atlantis is an equal opportunity employer.*

• Promote the company’s products/services addressing or predicting clients objectives.
• Qualify leads from marketing campaigns as sales opportunities.
• Conduct research to identify new markets and customer needs.
• Develop a sustainable sales pipeline to meet and exceed forecasted targets .
• Keep records of sales, revenue, invoices etc.
• Meet Sales target allocated .
• Build long-term relationships with new and existing customers.
• Identify opportunities by researching on targeted companies and contacts.

• Minimum 3 years of experience in information technology sales.
• Should have an experience in handling enterprise projects.
• Must have prior experience in closing and managing projects .
• Ability to create engaging presentations.
• Communication and negotiation skills
• Proven track record of client growth and retention.

• Five Days Working in a week
• Saturday & Sunday fixed off
• Ample scope for growth opportunities

Roles

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry

 

The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team

• Social media daily management - primariliy linkedin and Twitter 
• Digital marketing - SEO, PPC advertising and more 
• Website content develpoment and management
• Copy writing for press releases, website and ad-hoc pieces
• Market research including competitot analysis and performance improvement 
• Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities 
• Liaising with suppliers including printers, design agencies and publications
• Reporting directly to the Director and planning the event calendar with them
• Ad hoc support to team including assisting with events management and promotional activity
• Maintain production schedules for event materials/collateral
  Work on event follow-up and Event Metrics and Analysis

Candidate requirements:

• Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Fluent in written and spoken English
• Ability to work under pressure and meet demanding deadlines
• Confident and mature approach, reflective of the profile of the position and organisation

• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs
• Able to work with confidential material and sensitive information with absolute discretion

We are looking for a combination of strong Digital Marketer Leads with content writing skills. Roles and Responsibilities: Digital Marketing: Conceptualizing, developing and executing the company's digital marketing Collaborate with functional experts and product management teams to design the digital content strategy with the objective of increasing brand reach, engagement with customers and prospects and overall business impact. Provide inputs to the product management team to align features based on pricing, customer segment, geography, reach and other aspects related to marketing. Managing online brand and product campaigns to raise brand awareness. Overall responsibility for brand management and corporate identity across all digital Contribute to developing strategies for Lead generation and sales promotions as per pre-defined marketing Experience in all phases of the Search Engine Optimization process, including in-depth site analysis, on-page optimization, link building promotion and fix accessibility issues. Develop and implement social media strategies across Facebook, Twitter, Instagram, YouTube etc. Communication with clients, team, and management on strategy/project development, timelines, results, collaborate on client strategy. Someone really good into content writing with a grip towards technical writing.

Sokrati is looking for star product marketers to support its sales & marketing team. The product marketing manager will be responsible for a comprehensive understanding of Sokrati’s offering & products, understand the target persona & their preferences, own the communication strategy, and provide Sokrati’s growing sales team with the content and sales tools they need to close deals. Responsibilities: - Creating presentations & other sales collateral for sales reps to use with prospects. - Writing blog posts for sales reps to use in the sales process. - Tracking competition and providing sales reps with tools to use in competitive deals. - Working with web developers to create interactive sales tools on Sokrati.com. - Supporting sales reps on demos for strategic, competitive or complex deals. - Collecting and analyzing data to track the effectiveness of content. - Experimenting with new, better, more scalable ways to do all of the above. - Writing and working with videographers to create customer stories on Sokrati.com. The ideal candidate for this role will: - Have a minimum of 4 years experience in marketing. - Write clearly and confidently. - Be a good storyteller. - Have experience working closely with sales and know what makes salespeople tick. - Like to win. - Create content — blog posts, slide decks, web pages, videos — without breaking a sweat. - Know how to market your own work and track results. - Be fun to work with Feel like you would be a good fit? We would love to hear from you!