Cutshort logo
For Employers
Transfunnel Consultin PvtLtd logo
Paid Media Strategist

Paid Media Strategist at Transfunnel Consultin PvtLtd · Bengaluru (Bangalore), Pune, Jaipur · 3 - 6 years · ₹3L - ₹8L / yr · Profitable · Posted 24 Nov 2021

Transfunnel Consultin PvtLtd's logo

Paid Media Strategist

Rishabh Sharnma's profile picture
Posted by Rishabh Sharnma
3 - 6 yrs
₹3L - ₹8L / yr
Bengaluru (Bangalore), Pune, Jaipur
Skills
PPC
Pay per click management
Social Media Marketing (SMM)
Digital Marketing
B2B Marketing
paid media marketing
Here are the Job Responsibilities:
0
 
Minimum of 3-4 years experience in managing B2B Paid Media Strategy and Executing campaigns that are ROI driven.
 
  • Delivering PPC campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
  • Fully assessing and understanding business objectives and translating those goals into a PPC strategy and action plan
  • Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management
  • Undertaking smart buying decisions to ensure maximum effect for a given online budget spend
  • Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity
  • Working with IT and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

About Transfunnel Consultin PvtLtd

Founded :
2015
Type :
Services
Size :
20-100
Stage :
Profitable

About

Full-service marketing automation and inbound marketing company specializing in growth marketing, full funnel sales tactics and enterprise marketing automation.
Read more

Connect with the team

Profile picture
Rishabh Sharnma

Company social profiles

bloginstagramlinkedintwitterfacebook

Similar jobs (10)

Cibirix
at Cibirix
2 recruiters
Suhani Gokhe
Posted by Suhani Gokhe
Indore
5 - 18 yrs
₹10L - ₹20L / yr
skill iconGoogle Analytics
Search Engine Marketing (SEM)
International sales
Marketing Strategy
CPR
+8 more
  • The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.


  • Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.


  • Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.


  • Provide creative copy suggestions and graphical ad templates.


  • Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.


  • Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.


  • Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.


  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.


  • Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.


  • Keep pace with search engine and PPC industry trends and developments


Experience : 7+Years

Location : Indore-onsite

Interview mode : Virtual


Note : Please DO NOT apply if you're experience less then 7 years


Read more
NFlow Technologies Pvt Ltd
Dhruti Bhatt HR
Posted by Dhruti Bhatt HR
Ahmedabad
2 - 4 yrs
₹3L - ₹7L / yr
PPC
skill iconGoogle Analytics
Keyword Research
Google Adwords
Google Tag Manager (GTM)
+1 more

We are looking for a Senior-Level PPC Executive who can manage all paid campaigns for our clients. You will be responsible for managing all PPC activities such as keyword research, bid optimization, competitor’s analysis and daily ad campaign optimization for better results. You have highly skilled PPC professional to assist with better conversion rates and higher ROI of our client’s business and brand. Our ideal candidate will have experience with PPC marketing and strategy, bid optimization and A/B testing. Moreover, he/she will have excellent communication and interpersonal skills along with enthusiasm to perform the given tasks. 

Read more
Cibirix
at Cibirix
2 recruiters
Suhani Gokhe
Posted by Suhani Gokhe
Indore
5 - 18 yrs
₹10L - ₹20L / yr
skill iconGoogle Analytics
Search Engine Marketing (SEM)
Marketing Strategy
Google Adwords
Metaads
+7 more
  • The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.


  • Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.


  • Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.


  • Provide creative copy suggestions and graphical ad templates.


  • Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.


  • Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.


  • Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.


  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.


  • Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.


  • Keep pace with search engine and PPC industry trends and developments


Experience : Minimum 5 Years

Location : Indore-onsite

Interview mode : Virtual


Note : Please DO NOT apply if you're experience less then 7 years

Read more
Cibirix
at Cibirix
2 recruiters
Madhuri Rathore
Posted by Madhuri Rathore
Indore
7 - 10 yrs
₹6L - ₹21L / yr
PPC
PPC Specialist
Google Adwords
ROI
CTR
+1 more

Role & Responsibility:

  • The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
  • Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.
  • Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks.Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Communication with team and management on project development, timelines, and results.
  • Work closely with the other team members to meet goals.
  • Experience with website analysis using a variety of analytics tools including Google Analytics.
  • Writing, editing and proofreading content.
Read more
Cibirix
at Cibirix
2 recruiters
Suhani Gokhe
Posted by Suhani Gokhe
Indore , Vijay Nagar
7 - 15 yrs
₹8L - ₹20L / yr
Google Adwords
PPC
PPC campainge
ROI
Pay per click management
+9 more

Job Description:-


  • The PPC / Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.


  • Perform daily account management on Google AdWords, Meta ads, Bing, and other search platforms.


  • Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.


  • Provide creative copy suggestions and graphical ad templates.


  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.


  • Can devise strategies to increase ROI Is good at increasing CTR and reducing the cost per clicks.


  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.


  • Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords


  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.


  • Hands-on experience leveraging AI-powered Tools such as Performance Max, AI Max for Search, Smart Bidding and AI-assisted campaign optimization, reporting and performance analysis.


  • Keep pace with search engine and PPC industry trends and developments.


  • Communication with team and management on project development, timelines, and results.


  • Work closely with the other team members to meet goals.


  • Experience with website analysis using a variety of analytics tools including Google Analytics.


  • Writing, editing and proofreading content.


Location : Indore- Onsite

Experience : 7+Years

5 Days working

Read more
75way Technologies Pvt Ltd
Suparna Mukherjee
Posted by Suparna Mukherjee
Chandigarh, Mohali
4 - 6 yrs
₹7L - ₹15L / yr
PPC
Performance marketing
Google Adwords
website traffic
Meta Ads
+1 more

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years



About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.


Key Responsibilities

  • Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
  • Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
  • Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
  • Conduct keyword research, competitor analysis, and audience targeting for IT services.
  • Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
  • Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
  • Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
  • Create and manage remarketing and retargeting campaigns.
  • Prepare weekly and monthly performance reports with actionable insights.
  • Manage advertising budgets efficiently to maximize campaign performance.
  • Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.


Read more
Moshi Moshi
at Moshi Moshi
3 candid answers
Human Resource
Posted by Human Resource
Bengaluru (Bangalore)
1 - 3 yrs
₹3L - ₹5L / yr
google ads
meta ads
Performance Marketing


We are not just an AD agency or a creative agency — we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always expect the EXTRA from it. Our primary clientele includes startups and corporates like Ola, Zoomcar, Mercedes-Benz, ITC, Aditya Birla Group, Colive, MTV, Toit, IHCL, Jaquar, Sobha, Simple Energy, Godrej, and many more. We have a huge team of creative folks, marketers, learners, developers, coders — and a puppy named Momo — who believe Moshi Moshi is an experience rather than just a company.


Job Role: Paid media executive

Job type : Full time

Experience: Min 1 year


Responsibilities:


● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement

these new technologies in developing campaigns and update current campaigns to include new

information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

Read more
Mumbai
4 - 10 yrs
₹1L - ₹5L / yr
Google Adsense
meta ads
Team handling

Job Responsibilities. ● Oversee the entire paid media team: Coach, manage, and train all the entire performance marketing team as needed. ● Ensure timely and quality completion of work from all the team members. ● Stay informed of relevant industry, paid media, and paid media platform trends and best practices. ● Identify new products, services, and revenue-generating offerings that will develop a long-term, sustainable competitive advantage for the performance media department relative to competitors. ● Spearhead the ongoing development and improvement of the department’s internal processes and work. ● Contribute to client fortnightly calls including strategizing and suggesting scale opportunities. ● Act as a liaison between the Business Development and performance media departments to improve knowledge and understanding of products, services, and offerings with the intention of improving the quality of leads and prospects for the performance media department. ● Ensure that the performance media department culture and operational environment is one that is accountable, client-centric, inclusive and productive. Requirements: ● Educated to degree level, or equivalent ● Intermediate Microsoft Excel knowledge and skills ● Previous experience in a similar role (Agency Preferable) ● Smart,motivated, results-driven, and analytical individual ● Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine 

Read more
GO MO Group
at GO MO Group
3 candid answers
1 video
Pratiksha Jondhalekar
Posted by Pratiksha Jondhalekar
Kalyani
3 - 6 yrs
₹10L - ₹12L / yr
Google Adsense
skill iconGoogle Analytics

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​


Or apply via: https://www.gomogroup.com/en/career/


WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

  • Extensive Growth Opportunities
  • International Exposure
  • Training Programs
  • Mentorship


OUR OFFERINGS

  • Pull Marketing (SEO)
  • Google Ads
  • Web Development
  • UI / UX Design
  • Demand Generation


Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

_________________________________________________________


SCOPE OF WORK:

Research and Analysis:

  • Stay ahead of platform updates and trends; integrate innovations into strategy
  • Drive keyword strategy and restructure accounts to unlock scalable growth
  • Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
  • Analyze and interpret conversion and attribution data to deriveactionable strategic insights
  • Ability to create strategies and budget forecasts

Communication:

  • Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
  • Partner with internal teams to address performance challenges
  • Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

  • Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
  • Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
  • Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
  • Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

  • Create performance reports using Google Slides/other dashboards, and review them with clients
  • Present key strategies and insights to Client Success Managers and clients
  • Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

  • Minimum 2 experience hands on experience with Google Ads
  • Strong domain expertise in paid media, including strategy, execution, and analytics
  • Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
  • Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
  • Excellent written and verbal communication skills in English
  • Bachelor's degree in any field; a Master’s degree is a plus


HANDS ON EXPERIENCE

  • Google Ads, LinkedIn Ads, Bing/Microsoft Ads
  • Google Tag Manager (GTM), GA4, Looker Studio
  • Strong understanding of performance marketing principles, bidding
  • strategies, and attribution models
  • Proven track record in driving successful PPC and paid search campaigns
  • Experience in dealing directly with clients
  • Effective communication and reporting skills
  • Good experience in managing medium to large-sized budgets
  • Strong analytical skills and should be good with numbers
  • Should have a data driven approach to work


PREFERRED ATTRIBUTES

  • Experience in LinkedIn Ads
  • Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
  • Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
  • Residing in/ willing to relocate to Pune
  • Experience with delivery management or people management


Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Experience:

  • Google Ads: 2 years (Required)

Location:

  • Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Read more
GO MO Group
at GO MO Group
3 candid answers
1 video
Pratiksha Jondhalekar
Posted by Pratiksha Jondhalekar
Kalyani
3 - 6 yrs
₹10L - ₹12L / yr
Google Adsense
skill iconGoogle Analytics

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years​ | Pune, Maharashtra​


Or apply via: https://www.gomogroup.com/en/career/


WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

  • Extensive Growth Opportunities
  • International Exposure
  • Training Programs
  • Mentorship


OUR OFFERINGS

  • Pull Marketing (SEO)
  • Google Ads
  • Web Development
  • UI / UX Design
  • Demand Generation


Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

_________________________________________________________


SCOPE OF WORK:

Research and Analysis:

  • Stay ahead of platform updates and trends; integrate innovations into strategy
  • Drive keyword strategy and restructure accounts to unlock scalable growth
  • Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
  • Analyze and interpret conversion and attribution data to deriveactionable strategic insights
  • Ability to create strategies and budget forecasts

Communication:

  • Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
  • Partner with internal teams to address performance challenges
  • Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

  • Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
  • Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
  • Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
  • Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

  • Create performance reports using Google Slides/other dashboards, and review them with clients
  • Present key strategies and insights to Client Success Managers and clients
  • Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

  • Minimum 2 experience hands on experience with Google Ads
  • Strong domain expertise in paid media, including strategy, execution, and analytics
  • Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
  • Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
  • Excellent written and verbal communication skills in English
  • Bachelor's degree in any field; a Master’s degree is a plus


HANDS ON EXPERIENCE

  • Google Ads, LinkedIn Ads, Bing/Microsoft Ads
  • Google Tag Manager (GTM), GA4, Looker Studio
  • Strong understanding of performance marketing principles, bidding
  • strategies, and attribution models
  • Proven track record in driving successful PPC and paid search campaigns
  • Experience in dealing directly with clients
  • Effective communication and reporting skills
  • Good experience in managing medium to large-sized budgets
  • Strong analytical skills and should be good with numbers
  • Should have a data driven approach to work


PREFERRED ATTRIBUTES

  • Experience in LinkedIn Ads
  • Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
  • Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
  • Residing in/ willing to relocate to Pune
  • Experience with delivery management or people management


Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Experience:

  • Google Ads: 2 years (Required)

Location:

  • Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos