Digital Marketing Manager

REQUIREMENTS:

• Strong desire to learn
• Knowledge of different marketing techniques
• Creative approach towards problem-solving
• Excellent verbal and written communication skills
• Passion for the marketing industry and its best practices
• Staying updated with recent trends happening in the startup industry

JOB ROLE AND RESPONSIBILITIES

• Come with innovative marketing ideas
• Assist in marketing and advertising promotional activities
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
• Work closely with a range of cross-functional teams and develop a market strategy.
• Should be flexible with business needs - copywriting, content strategies, and so on.

An SEO manager is a search marketing professional responsible for designing and implementing an SEO strategy within an organization. An SEO manager may be employed at a marketing agency or as part of an in-house marketing team. SEO managers are involved in SEO work at the strategic, tactical, and operational levels.

About WISE

At Wise, we are building the world's best online tutoring platform that companies teaching online can use to manage their online operations from scheduling demos to running classes for your learners. We have designed an extremely user friendly interface for your admins and instructors to set up your online academy within a matter of 5 minutes.

• We are a platform used for online tutoring by over 150,000 teachers to conduct live classes for over 2,500,000 learners
• Our platform has been tested at 500k DAUs and more than 2 billion+ minutes of live sessions have been conducted on the platform
• We have a customised and native Zoom integration (no redirection) for interactive live class experience
• We are building the world's first infrastructure layer for digital classrooms and have open APIs as well as a White-Label options to setup a native experience for your online teaching platform

 

What we need

A digital marketing expert with 2-3 years of experience running and coordinating digital marketing campaigns. We are execution-focused and work would involve building things quickly & adapting based on market feedback. If you love designing marketing campaigns and want to expand and grow, we would like to talk to you.

 

What you will do

• Work directly with the founding team and drive key product decisions
• Define and establish marketing strategy with the copy team
• Analyze and take decisions on furthering marketing and creative strategy

 

Essential skills

• Independent player (We’re a team but, we want you to contradict us on the way)
• Social media and google ads skills
• Spreadsheets, or Airtable (Just give us numbers, or graphs, we love graphs)
• Goal-oriented
• Creative and innovative

 

Good to have

• Good communication skills
• Team-oriented mindset

 

Probably not ideal if

• If you have always been right about everything
• Not looking for a full-time engagement

 

Definitely get in touch if you

• Would have started the exact same company but am willing to build it together with a great team
• Would fight us in a duel to make our product better

 

 

• Experienced professionals – 1 year to 3 years experience
• Candidate having creative thinking and original approach
• Willingness & ability to learn & work on new technologies

 

• Develop marketing strategies
• Search Engine optimization(SEO)
• Social Media Marketing
• Email Marketing
• PPC/Ad Management
• Interacting with the clients & managing their internet marketing accounts
• Building monthly reports, analyzing the data & measuring the impact of the internet marketing done for that month
• Write original, creative content for marketing purpose

 

• Google Analytics
• Google Search Console
• Google Adwords
• Facebook Insights
• Moz Tools
• Mailchimp & Benchmark email
• Twitter
• Google+
• Facebook
• LinkedIn
• Photoshop/Canva - Basic design skills are helpful to have

 

• Candidates from marketing background preferred
• Candidates having working knowledge of Adobe Photoshop or Canva preferred. Basic design skills are helpful to have
• Candidates must have good reading, writing, spoken English skills

 

• You are invited to send us your complete resume
• Attach previous work or portfolio or project details
• Resume should have candidate photograph in it
• Mention Linkedin Profile URL in the resume
• Do go over our company website http://www.ladybirdweb.com/" target="_blank">www.ladybirdweb.com | http://www.faveohelpdesk.com/" target="_blank">www.faveohelpdesk.com & LinkedIn profile before applying

Responsibilities :

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization, etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

 

Competencies & Skills Required :

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

Responsibilities

Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.

Skills and experience

We value drive and a willingness to learn. The ideal candidate will have:

Essential:

3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite 

The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices

Preferred:

Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers

Role Description - 

- Workindia is a 100% Product Company [Not Product-Enabled]. With PMF Stage completed 2 years ago, Company has seen rapid scale to become the largest Blue Gray Collar Recruitment Company in India today.

- With scale, Company focuses on one, expansion of existing business initiatives and two, addition of new business initiatives on an ongoing basis. 

- Role of the candidate is to head the digital marketing Team

Eligibility - 

1. Academic background: Engineering Only. Non-Engineers are not eligible to apply for this role. 

 

2. Work Experience: Minimum 4 years of experience required. 

3. Candidate should have good analytical skills, effective leadership and communication skills. 

4. Candidate should have experience in using marketing data tools and marketing analytics. 

5. Candidate Should have been involved in deciding team size, team structure, have experience of budget allocation to the various marketing channels, independent thinking on strategy vs. only execution.

Just to inform you; the company has excellent work environment and work culture.

Qualifications - 

BE / B tech/ MBA only requested to apply. Good institutes will be given preference.

If interested, kindly share your updated CV along with the following details:

1. Total experience:

2. Current CTC

3. Expected CTC 

4. Notice Period

5. Contact Number:

6. Email ID

7. Qualification:

Contact Person:

Shubha Gupta
HR Manager

About Camp K12 (https://campk12.com/): Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers. We are actively recruiting across all functions -- marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us. Learn more: https://campk12.live Job Description : Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least 1 to 2 years of experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics. Who can apply: - Excellent spoken & written communication - 1-2 years of work experience as a digital/social media marketer - Has good exposure to the latest technologies in ed-tech space - Self-driven & motivated - Has in-depth understanding of the social media platform Benefits - Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks

We're iSuraksha Solutions Pvt. Ltd., a leading company in geo & GPS tracking technology. We are obsessed with technology with a vision of future. Working to make better products with our better research programs in order to simplify some of the most important tasks in your everyday life.