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Marketing Head/ Full Stack Marketing Manager
Marketing Head/ Full Stack Marketing Manager

Marketing Head/ Full Stack Marketing Manager at Whitesnow Software Consultancy Pune · Pune · 7 - 12 years · ₹7L - ₹15L / yr · Profitable · Posted 19 Apr 2022

Whitesnow Software Consultancy Pune's logo

Marketing Head/ Full Stack Marketing Manager

Kajal D's profile picture
Posted by Kajal D
7 - 12 yrs
₹7L - ₹15L / yr
Pune
Skills
software
IT
Team Management
Strategic planning
Product Marketing
Marketing Strategy
SEO management
Web content management
Digital Marketing
* Looking for someone who is having end to end experience in Marking strategy for IT product company.
*Develop a digital marketing plan suitable for your organization, and then implement said plan.
* Experienced in team handling is a must.
* Managing team of SEO, Content Writer, Graphics Designer, WordPress Developer, Lead/Demand Generation, BDE.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Whitesnow Software Consultancy Pune

Founded :
2009
Type :
Services
Size :
100-1000
Stage :
Profitable

About

Established in 2009, WhiteSnow Software is the parent company that built the Axonator platform based on it’s 10+ years of experience servicing small and enterprise customers worldwide. The secret of WhiteSnow’s success, besides technology, is the customer service which exceeds customers’ expectation every single time. WhiteSnow achieves this level of integrity and services because of the following unique practices: 1. Hire only the smartest people: Our unique “brain test” ensures that every person hired at WhiteSnow has a high IQ and EQ. 2. Nurture a people friendly culture that promotes constant learning and innovation. At WhiteSnow the three pillars which form the basis of our culture are: a. Freedom: to be part of decision making and expressing themselves b. Passion: for solving business problems using technology c. Respect: for other people and their views 3. The unwavering emphasis on freedom, passion and respect has resulted into a culture which is free from politics and internal conflicts, which leads people naturally to focus more on: a. Relentless innovation: a customer is benefited from this innovation in their business. b. Customer focus: this results into our better ability to address customers’ needs, pains and aspirations.
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Kajal D
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Amartya Garg
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Rohan Navale

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  • Improve website traffic and audience engagement.
  • Track marketing performance and achieve business goals.

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  • Plan and execute digital marketing strategies.
  • Manage social media platforms and create engaging content.
  • Plan and publish content for social media, websites, blogs, and other digital platforms.
  • Support brand building through creative campaigns and marketing activities.
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  • Monitor campaign performance and improve results based on data.
  • Track website traffic, leads, and social media engagement.
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  • 4+ years of experience in digital marketing and strategy.
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  • Good understanding on SEO/SEM, organic traffic, Paid Advertising, Lead Generation and marketing related activity
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  • Meta Ads Manager: To manage Facebook and Instagram ads.
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  • Content & Design Tools: Canva, Adobe Express, or similar tools.
  • Reporting Tools: Google Sheets, Excel, and Looker Studio.
  • AI Tools: ChatGPT or similar tools for content ideas, research, and marketing support.

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  • Creative and willing to learn new marketing trends.
  • Able to manage multiple tasks and meet deadlines.
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  • Focused on results, business growth, and continuous improvement.


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Digital Marketing & Content Creator

Company: Sisuni Technology Pvt Ltd

Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

Key Responsibilities

1. Digital Marketing

  • Develop and execute digital marketing campaigns.
  • Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
  • Plan and optimize Google Ads and Meta Ads campaigns.
  • Conduct SEO and keyword research.
  • Generate qualified leads through digital channels.
  • Monitor campaign performance and improve ROI.
  • Conduct competitor and market research.
  • Prepare weekly and monthly marketing reports.

2. Content Creation

  • Create social media posts, carousels and promotional creatives.
  • Develop Reels, Shorts and other short-form video content.
  • Write captions, advertising copy, blogs and website content.
  • Create content calendars and campaign concepts.
  • Edit videos and basic graphics.
  • Maintain consistent company branding across platforms.
  • Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

  • Use AI tools responsibly for content ideas, copywriting and research.
  • Use AI-assisted image/video creation where appropriate.
  • Research emerging digital marketing trends and tools.
  • Improve productivity through marketing automation.

4. Analytics & Growth

  • Track reach, engagement, leads, conversions and campaign costs.
  • Use Google Analytics and platform analytics.
  • Identify high-performing content and campaigns.
  • Recommend improvements based on data.
  • Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

  • Digital marketing
  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

Good to have:

  • WordPress/CMS
  • Email marketing
  • CRM knowledge
  • Marketing automation
  • YouTube growth
  • LinkedIn B2B marketing
  • Basic photography
  • AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

  • Qualified leads generated
  • Social media growth
  • Engagement rate
  • Website traffic
  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

  1. 3 social media posts
  2. 2 Reel/Shorts concepts
  3. 7-day content calendar
  4. 3 advertising captions
  5. Target audience definition
  6. Basic Meta or Google Ads strategy
  7. 10 relevant keywords/hashtags
  8. One promotional creative
  9. One short video/Reel
  10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.


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Podimekala Prashanth
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Job description:

Marketing Specialist – CredXHire & CredXInfra

Companies: CredXHire and CredXInfra


Type: Full-time


Work mode: On-site


Location: Hyderabad


Experience: 3–5 years


Reports to: Founder


About us


You'll market two brands under one founder: a fast-growing HR tech startup and an established real estate company.


CredXHire is India's verification-first hiring platform. It connects verified job seekers with verified employers, helping companies hire genuine talent faster while protecting job seekers from fake job postings and fraudulent recruiters.


CredXInfra (formerly Karthikeya Developers) is an end-to-end real estate company with almost 25 years in the market. We handle the development, marketing, and sales of our projects in-house.


About the role


We're looking for a marketing specialist to own marketing for both CredXHire and CredXInfra, working directly with the founder.


You'll run social media, content, SEO and AEO, PR, and brand for both companies and support our two communities. You'll also lead a small team of a multimedia designer and two interns. The founder runs paid ads; you'll monitor them daily, report on results, and make sure your content and landing pages support every campaign.


This role suits someone who has handled multiple brands at an agency and wants real ownership in a growing company.


What you'll do


Strategy and planning


Build and run monthly marketing plans for both brands, with clear targets agreed with the founder.

Plan weekly priorities across CredXHire and CredXInfra based on what each business needs most.

Social media and content


Own the content calendar and social media for both brands on LinkedIn, Instagram, YouTube, Facebook, and X.

Plan and write content: posts, reel scripts, blogs, newsletters, emails, and WhatsApp messages.

Grow followers, engagement, and inbound inquiries for both brands.

SEO and AEO


Improve search rankings and website traffic through keyword research, on-page SEO, and regular blog content.

Make both brands visible in AI answers (ChatGPT, Gemini, Google AI Overviews) through FAQ content, structured data, and trusted mentions.

Manage Google Business Profile and online reviews, especially for CredXInfra.

Brand and PR


Keep each brand's voice, visuals, and messaging consistent across every channel.

Handle press releases, media outreach, and the founder's personal brand on LinkedIn.

Ads support and reporting


Monitor paid ads daily (Meta, Google, LinkedIn) and flag issues or opportunities to the founder.

Write ad copy and brief creatives for campaigns.

Prepare weekly and monthly reports on leads, sign-ups, cost per lead, reach, and engagement.

Communities


Support the CredXHire and CredXInfra communities with content, events, and member engagement.

Team leadership


Lead the multimedia designer and two marketing interns: assign work, review quality, and keep deadlines.

Manage freelancers for video, 3D renders, PR, or technical SEO when needed.

Use AI tools to speed up content and research, with every output reviewed before it goes live.

What we're looking for


3–5 years of experience in digital marketing.

Marketing experience in real estate or HR tech, recruitment, or job portals.

Experience leading a small team (designers, executives, or interns), assigning work, and reviewing quality.

Hands-on experience with social media, content marketing, and SEO, with results you can show in numbers.

Working knowledge of Meta, Google, and LinkedIn ads: you can read dashboards, track performance, and spot problems.

Comfort with analytics and reporting tools such as Google Analytics, Search Console, and platform dashboards.

Strong writing skills in English and the ability to adapt tone between a startup brand and a real estate brand.

Ability to manage several brands and deadlines at once without dropping quality.

Nice to have


Digital marketing agency experience handling multiple clients at once (strongly preferred).

Experience with AEO or getting brands mentioned in AI search results.

Experience running email and WhatsApp marketing (WhatsApp Business API, automated flows).

Experience building or editing landing pages in WordPress, Webflow, or Framer.

Experience growing a community, newsletter, or founder's LinkedIn presence.

Ability to write content in Telugu or Hindi.

Why join us?


Own marketing for two brands end to end, with direct access to the founder and fast decisions.

Build CredXHire's brand from the ground up while growing an established real estate business.

Lead your own team and grow into a marketing manager role as the team expands.

Work on a product that solves a real problem: fake jobs and fraudulent recruiters.

See the direct impact of your work on leads, sign-ups, and sales.

How to apply


Include links to two or three campaigns or brands you've worked on, with the results you achieved (for example, growth in leads, traffic, or followers).


Shortlisted candidates will go through a short assignment (one campaign idea each for CredXHire and CredXInfra) and a final interview with the founder.

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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