Marketing Head/ Full Stack Marketing Manager

Roles and Responsibilities:

Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.

Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

Analyzing & Reporting of Data & executing changes based on learnings.

Coordinate with agencies & design team to ensure campaign implementation.

Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.

Understand business growth and track record through analysis

Requirements:

Digital Marketing

Experience: 3-4 years

Good written and verbal communication skills.

Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.

We need to have resumes that talk about ROAS, CAC, 

**About Us**

IndieFolio is a curated marketplace of top-notch creative talent wherein we enable marketing, product, and creative teams to work with freelance talent and scale creative operations, and demand. Our mission is to challenge traditional employment by offering independent professionals a new way to work. We are supported by some leading angels in India, who come from diverse backgrounds like design, marketing, finance, and law. We have crossed INR 5 crores in transactions executed on IndieFolio. We are at a 500%+ annual growth rate scaling our team and operations in sync and looking to work with an independent, responsible, and accountable individual.

**Job Overview**

We are seeking a dynamic and creative Social Media Intern to join our team. The ideal candidate is passionate about social media, has a strong understanding of various platforms, and is eager to learn and contribute to our digital presence. As a Social Media Intern, you will work closely with our marketing team to develop and execute social media strategies, create engaging content, and analyze performance metrics.

**Responsibilities**

1. Content Creation:

• Develop creative and engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with the marketing team to brainstorm and implement content ideas that align with our brand and marketing objectives.

2. Social Media Management:

• Assist in the day-to-day management of social media channels, including scheduling posts, monitoring comments, and engaging with the online community.
• Stay up-to-date with industry trends and best practices to enhance your social media presence.

3. Analytics and Reporting:

• Monitor and analyze social media performance metrics using tools like Google Analytics and social media analytics platforms.
• Prepare regular reports summarizing key insights and recommendations for improvement.

4. Community Engagement:

• Foster and maintain relationships with our online community by responding to comments, messages, and inquiries promptly and professionally.
•  Identify opportunities for community engagement and user-generated content.

 5. Campaign Support:

• Assist in the development and execution of social media campaigns to support marketing initiatives.
• Coordinate with other teams to ensure alignment of messaging across various channels.

**Requirements**

• Currently enrolled in a relevant undergraduate or graduate program, or recent graduate
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Basic knowledge of graphic design tools (e.g., Canva) is a plus.
• Familiarity with social media analytics tools.
• Ability to work independently and collaboratively in a fast-paced environment.

Why IndieFolio:

● We are India’s largest homegrown network of creative professionals.

● We are a remote-first organization that believes in the jobs-to-be-done framework.

● Set your working hours, as long as you deliver on your promises

● Your Ideas/Voice will be heard respected, and put in the process!

● Join a fast-paced organization on its path to growing 100X in the next 3 years.

Responsibility

• Driving performance campaigns across Mobile, Desktop, App/APK
• Identifying and onboarding new affiliates and monitoring affiliate promotions
• Maintaining stimulating relationships with the current affiliates
• Lead business development initiatives for user growth
• Continually motivating affiliates to perform better
• Keeping track of affiliate performance, lead quality, and payments
• Strong Media buying & negotiation skills
• Hands-on understanding of the affiliate ecosystem; ideally large-scale platform experiences.
• Good working knowledge with 3rd party affiliate platforms (Affise, hasOffers, AppsFlyer, Apsalar, etc.)
• A good understanding of Earned Media would be an advantage
• Freshers also can apply.

Job Title/Designation:

Executive Assistant for CEO /Directors

Job Description:

The Executive Assistant to the CEO is responsible for providing comprehensive support to the CEO, Board of Directors, and Executive Team. This dynamic position requires the ability to anticipate needs, think critically, and offer solutions to problems with a high level of professionalism and confidentiality.

• Provide sophisticated calendar management for CEO. Prioritize inquiries and requests while troubleshooting conflicts; make judgements and recommendations to ensure smooth day-to-day engagements.
• Act as a liaison and provide support to Directors. Arrange and handle all logistics for Board meetings and events: schedule meetings; draft agendas; develop, compile, and distribute presentation materials; and record meeting minutes on behalf of Board Secretary. Adhere to compliance with applicable rules and regulations set in bylaws regarding Board matters.
• Work on creating and implementing business strategy for business growth and transformation projects while working closely with CEO.
• Ensure readiness with timely & quality output (presentations / data analytics) for all internal & external requirements/reviews
• Prepare informative Reports for decision-making.
• Preparation of executive summaries of meeting and proposals.
• Develop a good understanding of business
• Analyzing competition and market trends
• Serve as the primary point of contact for internal and external constituencies on all matters pertaining to the CEO, including those of a highly confidential or critical nature.
• Prioritize and determine the appropriate course of action, referral, or response, exercising judgment to reflect the CEO’s style and organization policy.
• Work closely with the CEO to keep him well informed of upcoming commitments and responsibilities, following up appropriately. Act as a "barometer," having a sense for the issues taking place in the environment and keeping the CEO updated. Anticipate CEO’s needs in advance of meetings, conferences, etc.
• Coordinate all Executive Team meetings and retreats and assist with staff meetings and events as needed.
• Work with the Executive Team to coordinate the CEO’s outreach activities. Follow up on contacts made by the CEO to cultivate ongoing relationships.
• Provide hospitality to all guests and help to create a welcoming environment.
• Invest in building long-lasting relationships both externally and internally.

Candidate Profile:

SUCCESSFUL CANDIDATES WILL POSSESS THE FOLLOWING QUALIFICATIONS:

• 3- 7 years of experience in EA profile
• Strong ability to execute work with a diversity, equity, and inclusion lens.
• Significant executive support experience, including supporting C-level executives
• Expert proficiency with Microsoft Office and desktop publishing software; ability to design and edit graphic presentations and materials.
• Technical proficiency and problem-solving skills related to: IT infrastructure; IT support and troubleshooting; and cloud-based environments (web-based applications).
• Decent verbal and written communication skills.
• Exceptional organizational skills and impeccable attention to detail.
• High degree of professionalism in dealing with diverse groups of people, including Board members, senior executives, staff, community leaders, donors, and funded partners.
• Make appropriate, informed decisions regarding priorities and available time.
• Ability to complete a high volume of tasks and projects with little or no guidance.
• Ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround.
• Able to maintain a high level of integrity and discretion in handling confidential information.
• Excellent judgment is essential.

We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.

Job Responsibilities:

• Learn & understand our products and our prospective clients well.

• Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.

• Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.

• Respond, engage and qualify inbound leads and inquiries.

• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.

• Execute planned sales activities and develop a target list of high potential new customers.

• Resolve customer complaints regarding sales and services.

• Achieve monthly & quarterly quotas.

• Perform effective online demos to prospects.
  Manage customer queries on Intercom (or other chat tool we might be using) and email.

Requirements:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
• Proven sales development experience, preferably at an Internet startup or SaaS industry.
• Savvy with LinkedIn sales navigator, and CRM tools.
• Proficient with corporate productivity and web presentation tools.
• Ability to multitask, prioritise and manage time effectively.

Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.

Title: Email Marketing Specialist

Location: India

Department: Marketing

HeadSpin is a startup organization, and we are revolutionizing the way developers test, monitor and optimize their applications. The company is building a first-of-its-kind global mobile device cloud platform that allows apps to instantaneously run on real devices across global mobile carrier networks. HeadSpin provides powerful, actionable data which pinpoint any problems in the app and enable developers to fix these issues before launch. HeadSpin integrates seamlessly with your development workflow and requires no changes to your app. The HeadSpin mobile platform is now in 80 countries and 140 cities worldwide, supporting over several hundred cellular networks and over 2,000 mobile devices. Using HeadSpin’s service, developers can launch products with the confidence that their applications will work in all the conditions that their users will experience. HeadSpin is funded by Google Ventures, Nexus Venture Partners, ICONIC , Danhua Capital and other blue-chip investors.

Are you an experienced professional in digital or email marketing? Join our team to spread our digital marketing to each corner of the world.

• Develop e-mail marketing strategy for building brand awareness, adoption and lead generation 
• Maintain and execute email marketing calendar for clients assigned, including ideation and concepting campaigns, building or getting emails, segmenting lists, deploying campaigns and reporting results.
• Diligently following checklist to ensure the campaigns are delivered right and are result driven Concept, code (HTML/CSS) and test email templates for campaigns using EmailonAcid.
• Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
• Develop or get it developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing to clients.
• Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to email marketing objectives for each client.
• Assist in marketing automation campaigns, retargeting ads, list clearing and more aspects of digital marketing.
• Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey Evaluate and improve the process understanding the needs of each client in order to deliver a delightful experience.

• At least 10+ years of experience setting up campaigns for digital or email marketing for B2B SaaS companies targeting large enterprise customers in the US and UK
• 10+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations
• Worked on Hubspot in setting up campaigns and creating segmentations, dynamic content and reports
• A technology savvy or minded marketer with exposure and capability of problem-solving and data analysis
• Good, standards-based HTML and CSS skills Exposure on setting automation and campaigns for known ESPs
• Excellent English communication skills both written and verbal is must
• Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment.
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• Manage & own city P&L and customer satisfaction metrics
• Responsible for managing city team across sales, procurement, and refurbishment functions
• Maintain desired profitability and sales velocity
• Provide inputs and insights to product and marketing teams Candidate should have:
• Experience in managing a P&L in a fast-growing start-up environment
• Team management & scaling experience
• Strong customer focus and analytical abilities