
Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)
Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.
Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.
Key Responsibilities:
- Lead Generation:
- Identify and target potential customers through various digital channels.
- Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
- Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.
- Performance Marketing:
- Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
- Implement A/B testing to refine ad copy, creative, and targeting strategies.
- Content Creation:
- Contribute to the creation of engaging and compelling content for digital marketing campaigns.
- Brainstorm ideas for concept on new campaigns
- Collaborate with the content team to ensure alignment between content and performance marketing goals.
- Analytics and Reporting:
- Compile and analyze data from various sources to generate reports on campaign performance.
- Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.
- Research and Stay Updated:
- Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
- Research and recommend new approaches to enhance lead generation and performance marketing efforts.
Qualifications:
- Currently enrolled in a relevant undergraduate or graduate program.
- Strong interest in digital marketing, lead generation, and performance marketing.
- Basic understanding of digital marketing concepts and platforms.
- Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Strong communication skills, both written and verbal.
- Proactive, self-motivated, and eager to learn.
Duration: 6 months(can be extended).
Location: Onsite

About URBANROOF PRIVATE LIMITED
About
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- Competitive Salary
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- Leave policy - Take a leave whenever for whatever reason you want. No questions asked!
- Work remotely
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Data associates play a critical role and work on various data or content-focused projects across the organisation. The role is work from home, with a monthly in-person meet up with other team members in local region.
- Analyze large set of unstructured data, extract insights and store in data management systems.
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Requirements
- Preferred: Bachelors in Engineering or Science.
- GPA of 8+ or an overall score of 80%+.
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- Strong analytical and problem solving skills with focus on quality and detail orientation.
- Strong proficiency in English reading, written, communication.
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Requirements:
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Education: BE/B. Tech/MCA/M.Sc./MTech
Technology Stack: Java, Hibernate, spring, spring boot, Microservices, MySQL, reactJS, Elastic Search, AWS Infra
CTO / Head of Engineering
About our Client
Our client is a B2B2C tech firm backed by India’s largest retailer and tech venture capitalist founded by founders - IITB Graduates who are experienced in retail, ecommerce and fintech
It aims to become one app to manage all your brands loyalty points, cashback and coupons. It will have additional content and discovery layer for customers and brands for further engagement and commerce.
The company currently powers closed-loop loyalty programs for all different brands under its parent retail group. Currently, it has 20Mn+ registered customers and 3Mn MAU across 8 brands. Its vision is to be at the center of D2C Brands and the consumer consumption ecosystem
Role description:
We are looking for a competent CTO (Chief Technology Officer) who will be our first technology go-to expert and play an integral role in setting the company’s strategic direction, development and future growth. In this position, you will oversee our overall technology development and technology utilization plan to manage all information technology resources of our company.
Key Responsibilities
- CTO will be leading, building, and operating exciting products with a passionate team.
- We are looking for someone who has developed and deployed software with a strong focus on end-user experience. We are seeking someone with a proven track record of shipping web scalable products.
- The ideal candidate will have a track record of building and delivering cloud solutions with delightful consumer experiences, combined with ease of implementation/reliability.
- Experience with massively scalable distributed compute product architectures.
- Experience with micro services-oriented architectures, Experience with scaling Big Data infrastructure.
- Experience delivering platform technology and creating an ecosystem of applications and services across multiple verticals and solution offerings
- Experience successfully scaling technology infrastructure to support rapid customer /data growth.
- Experience with fast-paced, rapidly-iterating, design-forward, product-focused companies.
- "Roll-up-your-sleeves" entrepreneurial, start-up attitude, team player with record of leading and mentoring employees
Candidate Experience: Desired skills
- He/she should have prior work experience of 7-12 years on large-scale mobile app products and can rapidly familiarize yourself with complex products
- Have inclination to learn and build new age products with blockchain and web3 tech
- Strong track record of being able to develop and set release plans, track deadlines, deliverables, resource allocations, issues/risks and create mitigation strategies as needed to deliver a quality product on time
- Strong technical and architecture skills in wide areas of platform engineering with proven ability to dive deep in any area as needed.
- Extensive experience with eCommerce platforms, cloud systems, payment solutions, digital marketing technology, automation, and multi-device development is required; AWS experience is a strong plus
- Experience managing Small teams and remote teams is a strong plus
- Competent in driving a culture of continuous learning to improve technology and remove roadblocks that hold the team back.
Why is this a great opportunity for the right candidate :
- Experienced founding team
- Backed by Future Group which gives an edge over working with different D2C and traditional brands ecosystem which is necessary to win in this market
- Existing app customer base of 20Mn registered and 4-5 Mn MAU + which gives us a head start and starting customer base of FuturePay necessary for pivoting the product to Carrot as described earlier
- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
- All of the above perks of joining a high potential company very early, along with a competitive market salary.
Regards
Team Merito


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