Sr. Community Manager

Roles and Responsibilities:

Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.

Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

Analyzing & Reporting of Data & executing changes based on learnings.

Coordinate with agencies & design team to ensure campaign implementation.

Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.

Understand business growth and track record through analysis

Requirements:

Digital Marketing

Experience: 3-4 years

Good written and verbal communication skills.

Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.

We need to have resumes that talk about ROAS, CAC, 

About Classplus

Classplus is India's largest B2B ed-tech start-up, enabling 1 Lac+ educator and content creators to create their digital identity with their own branded apps. Starting in 2018, we have grown more than 10x in the last year, into India's fastest-growing video learning platform.

Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured a “Series-D” funding.

Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below!


What will you do?

• We want a smart and quick-witted Creative Manager with experience of 3-4 years, in a creative digital agency
• Research the brand, our products, and competitors, and then create a
comprehensive content/ communication/ distribution strategy for our Youtube channels 📸
• Ideate and Strategise campaign ideas and execute creative scripts for Youtube
• Stay aware of the industry’s latest trends to unlock new opportunities
• Conduct regular Brainstorming sessions, dispersing knowledge to the team
• Build, mentor, and lead a team of creative content wizards
• Excellent Management skills and ability to lead by example


You should apply if:

• Writing viral-worthy copies/scripts comes naturally to you ✍🏻
• Creativity is your second name 🎨
• Understands YT analytics/ content/ collaborations that help us grow our YT
• If you can visualize the epic combination of business goals with creativity, nothing like it
• Juggling multiple projects and competing priorities in a fast-paced environment gives you kick
• Wide vocabulary, elephant memory, and observation skills are your superpowers
• Bring everyone together and create an engaged and productive team 🙌🏻
• Stay abreast with the latest trends and you execute fast enough to leverage the trend for the brand
• You consume more content than you should
• 3-4 years of experience as a copywriter/creative strategist (Experience with a marketing/ad agency is a plus!)


Being Part of the Clan

At Classplus, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise 😎. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been looking for!

It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, wehave a special place in our hearts for the Doers! ✊🏼❤️

Are you a go-getter with the chops to nail what you do? Then this is the place for you.

• Manages all content creation, revision, and retention across multiple platforms including but not limited to website, blog, social media, Events, PR & Media, Prints & distributables, etc.
• Works with the marketing team to identify topics needing updating and revisions, as well as formulates a workable content roadmap with defined projected growth.
• Edits proofreads and revises content.
• Identify & plan content creation & distribution strategies
• Helps build a team of writers and other creative & technical contributors, and manages assignments, tasks, performance reviews, etc.
• Work closely with the SEO team to execute enhancements, optimizations, & set up intra-team & intra-team processes for content creation & optimization
• Brainstorm with management & leadership teams to develop new ideas for content creation, distribution & evolution.
• Provides editorial support where needed.
• Maintain a content marketing calendar that includes & schedules all aspects of the creation and delivery of content throughout the year

 

Research: The Content Manager plays an active role in research, and in this capacity, he/she formulates & maintains analytics, questionnaires and surveys, gathers information from industry figures, Product & SEO experts to determine the validity of suggested topics and themes for the business’s content.
The content manager also conducts research on the competitive environment and gathers market data for CrelioHealth and uses the results to come up with well-informed topics and themes for content creation.

Strategy and Analytics: The Content Manager also develops and oversees an integrated content strategy that encompasses channel selection and focus/weightage and metrics to be applied and aligned with CrelioHealth’s overall objectives The Content manager enables structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content.

 

Leadership: In this role, the Content Manager ensures that all the business’s narratives and messages are aligned with the content strategies and editorial decisions that he/she formulates along with the Marketing manager. He/She also oversees the development and management of the business’s brand standards/guidelines and content style guides, as well as the overall expression of the business’s corporate identity in the content it puts out across all channels.

Media/Social Media: The Content manager oversees all the content put out by the business to the external communication through, direct mail, nurturing emails, interviews, collateral, speeches, recorded messages, newsletters and so forth.

 

The Content manager also manages and oversees all of the business’s social media channels in regard to content, promotion, engagement, customer service, performance management, and listings. He/She also expands and oversees the social media development tools and processes in order to ensure actionable insights that inform strategic decision-making for the business’s social media presence and content.

Team-wide Collaboration: The Content Manager also plays a collaborative role by partnering up with different sub-teams from and outside of the marketing team to support marketing activities such as product branding, content, messages, brand communication, etc. The Content manager will also collaborate with the sales team for the purpose of further developing sales content and the identification of target consumers and potential markets.

 

Job Requirement

• At least 4 years of experience working as a content manager
• Experience in managing a team for over 2 years
• Passionate about writing & publishing great content (particularly, technical writing expertise)
• Experience using popular content management systems and analytics tools (SemRush, WordPress, Google Search Console, Gsuite, etc.)
• Create and manage a content plan on a Quarterly basis with an Annual perspective. 
• Has a decent understanding of SEO basics and can optimize content for search.

About Us

We are voted as #14 rank in G2’s List of Best Software Sellers for 2021. 

CrelioHealth (formerly LiveHealth) is a cloud-based LIS and RIS solution that enables Laboratory staff, doctors, and patients to easily access and manage medical information using the same platform. 

Find out more at https://creliohealth.com/ or get updates at https://blog.livehealth.in

 

A campus ambassador is our brand ambassador in their college, and they will be responsible for 

• Increasing brand awareness in their campus by increasing users on our platform
• Increase social media presence of our company in their college campus by helping us find new subscribers and followers as well as events on our posts
• Organizing seminars and webinars on their college campus
• Indulge in active sales

 

Exly (powered by Myscoot) is a platform built for independent professionals, creators, artists and influencers of all shapes and sizes to start, sell, market and manage their online sessions, consultations and workshops. Create beautiful pages with easy scheduling, automated communication, payments, and analytics. We also help you generate leads and increase conversion. Exly is a Y-Combinator start-up and has raised USD 1.7 Million from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.

 

Website:

https://www.exlyapp.com

 

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

top VCs of India as well as the US along with start-up veterans as mentors for our business.

 

• Orchestrating digital content strategies across all online platforms
• Driving traffic and engagement that translates to sales and brand promotion
• Managing a content marketing budget
• Measuring the results of marketing activity to inform future marketing campaigns
• Managing a team of writers, illustrators and data analysts
• Implementing SEO best practices
• Knowing which platform different kinds of content are best suited to
• Designing and implementing creative marketing strategies to disseminate content

 

 

• 4+yrs of experience with Email Marketing tools such as Mailchimp, SendinBlue, Sendgrid etc.
• Experience with online community building
• Data-driven and highly analytical
• Proficiency with Google & social media Analytics
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication

 

3 best things about the job -

• A great opportunity to learn and develop yourself, immense career growth
• Be part of the most entertaining core team you will find
• Flexibility and complete ownership of your work

 

Compensation: At par with the industry standards (extra advantage of employee friendly perks).

 

Exly (powered by Myscoot) is a platform built for independent professionals, creators, artists and influencers of all shapes and sizes to start, sell, market and manage their online sessions, consultations and workshops. Create beautiful pages with easy scheduling, automated communication, payments, and analytics. Exly is a Y- Combinator start-up and has raised USD 1.7 Million from India's top VC funds. The company is founded by IIT Kharagpur/IIMCalcutta/BCGalumni.

 

Website:

https://www.exlyapp.com

 

We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the

top VCs of India as well as the US along with start-up veterans as mentors for our business.

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with influencers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Maintaining a secure database of all login credentials.
• Making reels for the company – Camera friendly
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

 

• 2+yrs of experience as a social media executive
• Degree in marketing, communication studies, journalism, creative writing, or similar.
• Expert knowledge of all leading social media sites
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Time management skills
• Experience in working with Start-ups
• Excellent written and verbal communication

About Railofy: 

Solving one of the biggest challenges in India! 

Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.

We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no  waitlisted railway passenger has to ever miss a trip again! 

Read more about us here: Your Story

Website: www.railofy.com (we are mobile only) 

Railofy was started in 2020 by Rohan, Vaibhav and Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting. 

We are backed by some of the leading VC investors in India. 

Why Explore Career at Railofy:

• Experienced founding team
• Become an integral and trusted member of the team mentored by professional with 10+ years of experience
• Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
• Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
• Backed by marquee global investors
• A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
• Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
• Significant equity ownership
• All the above perks of joining a high potential company very early, along with a competitive market salary

Responsibilities

• Managing brand & marketing communications
• Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
• Brand communication on website & app
• Content marketing strategy
• Drive execution

Requirements

• Prior experience in building content road map / strategy for customer engagement

• Build a short-term & long-term Content strategy for company
• Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content
• Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.
• Analyze data in decision making for content design and market rollout, Track and calculate content ROI
• Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers
• Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas

 

Desired Skills: 

 

• 8+ years of experience in content production and strategy
• Should be hands on & should be able to manage teams at the same time
• Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale
• Strong creative/design skills with high attention to detail
• Project management experience is a plus 4
• Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.

If you live and breathe marketing, we need to talk. We're looking for a flexible and
versatile marketer who can create content, manage socials and loves emails as
much as we do.

Job description:
Manage Social Media campaigns for various social media platforms to align with
marketing strategies.
Publish content that meets the brand’s communication style.
Implement social media strategies to increase engagement & followers.
Writing, editing, and proofreading content.
Manage content across all platforms, including email and social media.

Requirements:
8 years of experience in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Experience with social media management.
Creativity and the ability to develop original content.
Can handle new tools to manage social platforms and analytics
Quick learner and self-motivated
Can own up to a task given, take responsibility and execute the task efficiently