SEO Manager

AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively.

SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry.

SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision.

CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes.

Job Responsiblities

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Benefits

Permanent WFH

5 days Working

Lucrative Incentives

Responsibilities 

• Own technical site audits for primary and secondary websites. 

Analyze website traffic data, linking structures, crawl budget, index coverage, and content to be able to make smart recommendations to increase website traffic, and conversion rates. 

• Owning tactics that help grow the organic channel, data analysis and forecasting of 

future growth. 

• Analyze and report on SEO performance, owning weekly, monthly, and quarterly 

reporting, and ad hoc analyses for tests and optimizations. 

• Top-down keyword research and content gap analysis. 
• Automate repetitive tasks, audits, processes wherever possible. 
• Ensure pro-SEO-decisions are embedded within all aspects of our businesses. 

Analyze points of failure and suggest optimisations to underlying processes used 

by different teams to solve for them. 

• Work closely with all facets of the organisation including product management, 

engineering, and creative design to drive decision making for organic search 

• Stay up-to-date on industry trends, the competitive landscape, and SEO strategies 

to ensure we nurture best-in-class, value-add opportunities. 

• Become a part of the ongoing mission to grow organic as a channel 100% every 6 

months over the next 2 years. 

We are looking for

• Minimum 3 years of Technical SEO experience with a proven track record with 

improving organic rankings for eCommerce or related B2C businesses. 

• Good technical understanding of website usability, server logs, structured data, XML 

sitemaps, website performance, and indexation issues 

• Functional knowledge of python or app scripts. 
• Proficient in crawl management including log file analysis, Screaming Frog, Custom 

crawlers 

• Proficient with data analysis & web analytics 
• Prior knowledge of SQL is a plus. 
• Knowledge and ability to hand-code or understand valid semantic HTML, CSS and 

JavaScript is a plus. 

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

Digital marketing executive job duties include:

• Prepare social media marketing strategy and campaign by coming up with content

ideas, planning the budget, and implementing it.

• Utilize various social media channels to promote the company’s products and

services.

• Increase the visibility of the company’s social content by optimizing individual

company pages on social media platforms.

• Utilize the digital marketing aspects of the social media marketing roadmap to

increase website traffic, audience engagement, and revenue.

• To achieve certain goals, you must generate leads, qualify leads, develop

marketing communications, build your brand image, and convert sales leads.

• Taking steps to improve campaigns and other marketing efforts by monitoring

their performance and evaluating their effectiveness.

Requirements for Digital marketing executive

• A graduate degree in marketing or a related field is required.

• 1-3 Years of experience in digital marketing.

• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns,

social media campaigns, and display advertising campaigns.

Job Description of Digital Marketing lead 

• Complete Management of Client’s Digital Portfolio with an ability to derive relevant data from campaigns & suggest insights on same.
• Must have experience in D2C & B2C campaigns with an ability to scale ROI. 
• An skilled leader who can lead a team of digital executives, web developers, web designers, content writers etc. 
• Must have a working knowledge of SEMrush, Ahrens, Google Analytics & similar industry-relevant tools. 
• Should be updated on the l atest OTT mediums available in the market.
• Must know & able to operate in an office suite i.e., Word, Excel & PowerPoint. 
• Good Written & Oral Communication with presentational skills to cater for clients across categories. 
• Have to manage Agency's own Digital & Social channels & devise a strategy to capture leads digitally of prospective clients.

We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels. 

About us

BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.

We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent. 

Visit www.betterinvest.club to learn more.

Roles and responsibilities

• Build the overall digital strategy for the company
• Plan and execute digital marketing campaigns that generate potential leads to the product
• Responsible for the monthly budgets for the digital marketing
• Use analytics tools to monitor and do complete data analysis from website traffic till conversion
• Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly 
• Collaborate with team members on campaign development and implementation
• Measure campaign performance across channels and assess against goals

Requirements

• 3+ years of experience in a digital marketing role and B2C lead generation.
• Experience in running successful marketing campaigns across multiple channels and geographies.
• Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
• Deep understanding of analytics tools to track and capture key data of the campaigns.
• Excellent verbal and written communication skills.
• Ability to take new initiatives and push the boundaries constantly.

• Engaging with multiple people through various social media platforms and getting backlinks.
• Getting high traffic by bookmarking web pages and blogs. Creating backlinks through various blog directory submissions.
• Keep up with search technology trends and recommend changes and updates accordingly will be responsible for On-Page Optimization, Off-Page Optimization,
• Social Media Optimization, Link Building Techniques
• Continuously monitor SEO status of assigned websites for opportunities and updates SEO experience will include excellent knowledge of search engine technology
• Develop, execute and maintain link building activities
• Take part in submissions across the web Directories and articles, directories, social bookmarking, blog, and forum Submission to increase link popularity for websites and other SEO-related activities.

Skills required for the role:

• Candidate must generate backlinks on a daily basis using good PR & amp; DA websites
• The candidate is expected to generate 150-200 backlinks in a day
• The candidate must be very enthusiastic about Off-page link building techniques
• Candidate must be up-to-date with new techniques coming in the market and accordingly use those methods for our clients
• Candidates must find out new websites for link generation on a daily basis
• The candidate will be responsible for improving the ranking of the website by using Off-Page techniques

We at InVideo.io are looking for young, ambitious and talented people to work with us on our mission to become the best Online video editor in the world.

As an SEO executive you'll be expected to drive top of the funnel growth via various strategies designed by us. To be successful, you'll need a good command over English (both written and spoken) and excellent negotiation skills. You'll undergo a 1 week training program in using various tools enabling you to be successful.

InVideo.io is based in Mumbai but we are operating remotely and have employees from different cities in India and abroad. The role of SEO executive is remote (i.e. you can work from home).

We are looking for candidates who meet the above requirement and can start immediately.