Marketing Analyst

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

We have Internship Training program for COMPLETE IT FRESHERS who want to do learn real time working on live projects in our IT company Logical Soft Tech Pvt Ltd, Indore(M.P) .

We work on several technologies and have training internship on following tech stack :-

1) For Mobile app development ( Android /IOS/ Flutter )

2)For full stack web development frontend ( react.js ) and backend ( php CodeIgniter / node.js /Java )

3) For frontend web design and development : React .JS

4) For Backend web development ( php CodeIgniter / node.js / Java springboot)

5) for SEO/SMM/Digital Marketing / Manual testing

**

For more enquiry and detail discussion you may reach our HR Number

Company Name : Logical Soft Tech Pvt Ltd

Contact : - +91-82.69.82.97.29(HR), +91-78.69.73.15.95(HR), +91-74.15.95.09.19(HR), +91-82.10.25.18.24 (technical Department)

Email : - talentlogicalsofttech @gmail.com, logicalhr.softtech @gmail.com, hrlogicalsofttech @gmail.com,

Address: - 2nd floor, 388,PU4, Scheme 54 PU4, Infront of Main Eye Retina Hospital, Vijay Nagar, Indore, M.P

Please call on given HR number if any queries or for detail discussion

• Build contacts with potential clients to create new business opportunities.
• Having a experience & knowledge on IT Services - Mobile App, Web App, Game App.
• Excellent written and verbal communication
• Handling International clients, Lead Generation.
• Having experience on team handling.

Key responsibilities: 

1. Define the overall content roadmap for AyurVAID across social media, website, and other communication channels, along with leadership 

1. Deliver high quality content on diseases, treatments, blogposts, FAQs etc. by conducting secondary research, AyurVAID case reports, discussions with Physicians and reviewing clinical textbooks 

1. Manage a team of content writers to ensure high productivity and quality outputs 

1. Set up an AyurVAID community (online) to engage on healthcare queries, sharing information, webinars, podcasts on regular basis on various topics 

1. Ensure patient testimonials (video) are scripted appropriately and edited by video editors 

1. Overall ownership of content generated for AyurVAID across channels 

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

Duties and Responsibilities include but are not limited to:

1. Upload videos, manage negative reviews, and keep the account profile up to date.

2. Research keywords, hashtags, industry-related topics & social media trends.

3. Edit images for social media usage.

4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.

5. Write clear captions, descriptions & other content for the posts.

6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.

7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.

8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.

9. Gather & compile data about the brand’s users and viewers.

10. Assist the Ad Manager when running social media ad campaigns.

11. Moderate conversations in social media groups as per set etiquettes.

12. Conduct general administration.

13. Ad hoc tasks

Schedule: US work hours (40+ hours per week)

Location: This is a remote job

*Salary is based on experience and skills.

*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.

*We have other vacancies that might be of interest to your friends & colleagues, they can check us out athttp://www.wingassistant.com/"> www.wingassistant.com.

• Be a passionate advocate for customers and help ensure thorough and intuitive customer journeys.
• Targeting customers with better customer segmentation, hypotheses, testing with experiments, campaign analytics, communication process ,automation, and competitive benchmarking.
• Working closely with Product, Analytics, Business and Design teams
• Owning one or more key traffic channels for a category (Personal Loans,
• Home Loans, Health Insurance and Mutual Funds) and build the optimum funnel for the business.
• Conceptualize, design and execute initiatives through extensive experiments.
• Work on new product, features and scheme launches, and making the successful by targeting customers through various channels
• Analyse traffic patterns and optimize for seasonality, relevance, and selection
• Regularly develop, test and analyse new tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
• Own projects with considerable scope and/or complexity with significant impact on customer experience

BASIC QUALIFICATIONS

• 1-3 years of experience in roles requiring high analytical skills
• Experience using data and metrics to measure impact and determine improvements
• Experience in making data-driven decisions, developing customer insights from data and creating strategies to improve conversion and sales.
• Understanding of product funnel and journeys.
• Excellent written and oral communication skills, with the ability to communicate effectively in reviews and meetings