
Marketing Head Job Description
Responsibilities Include But Are Not Limited To The Following:
Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.
Design and oversee the implementation of a loyalty program to foster long-term customer relationships.
Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.
Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.
Manage and mentor the marketing team, fostering an environment of continuous growth and learning.
Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.
Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.
Act as the primary marketing contact, liaising with other department heads and stakeholders.
Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.
Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance
Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.
Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements
Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements
Manage vendor relationships
Build and Analyze brand strategy and consumer insights
Manage a team of marketing people working on brand initiatives
Lead and motivate the target audience to “take action”
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Devise innovative growth strategies Manage Vendor Relationships Drive Online and App Sales
Manages district operations by directing and coordinating activities consistent with goals, objectives and policies
Identify, develop, and execute partnership campaigns with existing and new vendor partners.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.
Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).
Candidate must have strong analytical, organizational and multi-tasking skills.
Lead SEO/SEM and digital campaign efforts.
Requirements
Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline
6+ years’ experience in marketing, database marketing or campaign management
A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages
Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands
Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.
Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map
Experience with partnering with a creative agency for content and creative develop and strategy
Able to relate results, insights and recommendations in a meaningful way to business partners
Ability to mobilize, lead and influence a diverse team of internal and external stakeholders
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital. Campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website analytics tools.
Experience in setting up and optimizing Google AdWords campaigns.

Similar jobs
Company: Snaptics
Job title: Digital sales trainees or Interns
Job type: Full time
Location: Hyderabad
Work schedule: 6 days (week end off)
Shift timings: 10:00am-6:30pm
Eligibility: Any degree
Experience : Fresher or Just Passed
Education: MBA or BBA or any business management
Stipend: Upto 7500/month
Target mandatory : meeting Min of 15 clients per day in field and generating sales leads
Job type: 80% field work
JOB DESCRIPTION:
Responsibilities:
1. Conduct in-depth market research to identify
business opportunities and industry trends. Analyze competitor strategies and market dynamics to contribute to business development initiatives.
2. Build and maintain strong relationships with clients, understanding their needs and ensuring customer satisfaction.
Collaborate with the sales team to develop strategies for expanding client portfolios.
3. Identify potential clients and partners to expand the company's market presence. Assist in the development and execution of business development plans and strategies.
4. Collaborate with the sales team to create compelling proposals and presentations. Support in the negotiation and closure of business deals to achieve revenue targets.
1. Solid Databricks & pyspark experience
2. Must have worked in projects dealing with data at terabyte scale
3. Must have knowledge of spark optimization techniques
4. Must have experience setting up job pipelines in Databricks
5. Basic knowledge of gcp and big query is required
6. Understanding LLMs and vector db


Developer Requirements/Expectations:
- Experience: 5+ Years
- Tech Stack: Core PHP, MySQL, Basic JavaScript, Oracle
- 3rd Party Integration: Payment Gateways (Apple Pay Wallet, Google Pay, Stripe)
- Tools: Trello, Slack, Github
- Soft Skills: Team Work, Excellent Client Communication.
Engagement Type: Full Time, Dedicated
- Work Hours: 8 Hours per day, 160 hours per month
- Shift: 10 AM-7 AM IST (Including Lunch hour)
- Work shifts need to be flexible to accommodate client calls in EST.
Screening Process:
Round 1: Technical
Round 2: Managerial
Location: Ahmedabad (Hybrid)

Define enterprise guidelines and enforce enterprise development standards and practices
• Define and develop the emerging solution architectures and ensure that the team is successful within the technical framework
• Research and assess new technology approaches and standards for potential use within the Enterprise
• Participate in and lead high and low-level technology discussions with management, vendors, engineers, and customers
• Assemble a solid technical vision amid ambiguity and provide technical leadership to drive shared understanding and consensus among stakeholders for a proposed solution
Ideally, we expect you to have atleast 8+ years of experience in Information Technologies
▪ 5+ years of experience in Software Development
▪ 3+ years of experience in Software Architecture and Design
Nice to have:
• Software development experience using Spring / Java, or Linux Platforms
• Experience working within a variety of project management methodologies such as Scrum, Kanban, XP,
SAFe, and Waterfall
• Advanced understanding of business analysis techniques and processes
• Exposure to retail systems such as ATG, Salesforce, Shopify, etc.
• Experience designing cloud-hosted applications (Microsoft Azure, GCP) utilizing integrated capabilities
specific to those platforms
Bachelor’s Degree in Information Technology or related field desirable.
• 5 years of Database administrator experience in Microsoft technologies
• Experience with Azure SQL in a multi-region configuration
• Azure certifications (Good to have)
• 2+ Years’ Experience in performing data migrations upgrades/modernizations, performance tuning on IaaS and PaaS Managed Instance and SQL Azure
• Experience with routine maintenance, recovery, and handling failover of a databases
Knowledge about the RDBMS e.g., Microsoft SQL Server or Azure cloud platform.
• Expertise Microsoft SQL Server on VM, Azure SQL Managed Instance, Azure SQL
• Experience in setting up and working with Azure data warehouse.
Job Description:
Want to help- We are looking for “Area Head” to expand our customer base and achieve sales quotas for a specific zone of our company.
Ultimately, you will ensure your area of responsibility meets and exceeds the expectations of our business objectives and contributes to our company’s success in the long run.
Responsibilities:
- Create area sales plans and quotas in alignment with business objectives
- Achieve business targets of the area for various quarters as well as the financial year
- Develop, manage and fulfillment of an efficient distribution network to improve sales performance
- Building the AffordPlan brand within the defined hospital network zone
- Maintaining strong relationships with doctors, and customers.
- Implement innovative sales techniques to increase customer satisfaction.
- Identify hiring needs, select and train new executives.
- Optimize and oversee operations to ensure efficiency
- Able to convert leads from various channels.
- Forecasting daily MIS on product performance across all branches.
- Developing, Constructing and Cooperative working relationship with the employee of the mapped branch.
Requirement:
- Proven work experience as Area Sales Manager, Territory, Zone Manager or similar senior sales role
- Minimum 4 years of experience required in B2C sales (preferring Industry - BFSI Insurance/Retail & distribution/ Telecom/Consumer Durables).
- Ability to measure and analyze key performance indicators (Profit and KPIs)
- Ability to lead and motivate a high-performance sales team.
- Strong organizational skills with a problem-solving attitude
- Exceptional communication and interpersonal abilities.
- Availability to travel as needed


Primary Role
- Analysis and Design activities as required by project
- Software development as per project schedule
- Troubleshooting and Debugging as required for bug fixing
- Source code version maintenance in version control software
- Prepare and execute unit test cases
- Unit testing of the application to ensure quality release to QA
- Adherence of coding standards while performing development
- Impact analysis of any changes requested by client
- Daily status reporting / progress updates / timesheets
Secondary Role
- Prepare project specific documentation as required by project
- UAT / Implementation support as required by project
- Client interaction and communication as required by project
- Code review and peer testing as required by the project
- Mentor junior developers on the project as required by project
Experience: 3-5 Years Experience
Skills:
Javascript, Node JS, HTML, CSS, Advanced JS
Location : Ahmedabad
Role - Technology Lead
Role Overview
As a Tech lead, you will take an active role in the definition and evolution of standard practices and procedures, working closely with the co-founders in building a team. You will be responsible for defining and developing software for tasks associated with the developing, designing and debugging of the software applications. The technology lead will be a part of the core leadership team and will be involved in all crucial decisions. So apart from strong technical skills, leadership is something we are looking for.
Responsibilities
▪ Work Experience between 3 to 5 years in large scale applications with desire to work in fast paced startups
▪ Must have led a team of 3 to 10 engineers. Excellent business understanding and prioritization skills. Fully hands on with coding and up to date with technology trends.
▪ Focus on code maintainability and performance of application and a demonstrated product development ability.
▪ Must be excellent with hiring and should have built a team from scratch or small size
▪ Provide technical advice and assists in solving programming problems
▪ Continuously create new and interactive features that would help to improve user experience and user engagement.
▪ Assist with troubleshooting of issues as needed
Tech Stack -
Node Js, Nativescript, Angular, React, React Native, MongoDB, AWS.

