Senior Marketing Manager - Creative Agency
Google AnalyticsOur client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.
Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
Subodh Popalwar
Software Engineer, Memorres
About It is a Pune based Creative Agency
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Qualification
● Bachelor's or Master's degree in Computer Science or Information Technology or equivalent. Responsibilities
Must-Have:
● Should have a minimum of 0.3 - 0.6 months experience in guest blogging and all off-page activities
● Should have experience working for international clients and a good track record of link-building success
● Creating high quality backlinks from relevant and authority sources using ethical SEO techniques
● Creating and implementing an in-depth link-building strategy
● Decent English communication & writing skills would be an added advantage
● Should have worked earlier in a Digital Marketing Agency/SEO Agency
Need to have:
● Keyword analysis and competitor link-building analysis
● Must have advanced level of link-building knowledge
● Must know how to do link submission, web 2.0, review posting, content curation, anchor text analysis, brand mentioning, social media marketing, etc.
● Should know how to create link-building reports
● Proficient in MS Excel and MS Office
● Must have knowledge of Algorithmic updates and SEO Tools
● Highly motivated and able to work independently and as part of a team
● Basic Knowledge of On-page Optimization
● Basic OnPage SEO, Google Analytics and Google Search Console skills will be a plus point
Good to have:
● Must be able to manage multiple priorities and meet deadlines
● Excellent multitasking abilities, technical skills and good verbal and written communication skills
● Experience and ability to thrive in a fast-paced company preferred.
Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.
Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!
Responsibilities
Be the primary point of contact for the clients.
Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!
Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!
Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)
Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!
Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC
What we are looking for
Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…
Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….
Ability to provide remarkable client experiences.
Who we are not looking for
You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in
the sea. These are indeed requirements
Minimum of 1.5 years as a hands-on digital marketing professional
Minimum of 1 year as someone who has been interacting with the clients. If you have worked
in B2B, it would be great!
Digital Marketing & Web Design Project experience
A focus on the details (really… pay close attention to the details if you’d like to get an interview
for this position)
If You’re a Good Fit, You Probably
Thrive in a small and growing team (<10 people on our way to 20)
Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for
you
Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business
Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,
Wix, and anything else that is relevant to digital marketing
Feel at home with spreadsheets and task management tools
Are comfortable with IM tools, email, video calls, and the phone but believe in the power of
minimising interactions.
BTW: when applying, use the passcode “WTH
Google AnalyticsBacked by Sequoia Capital, http://www.lambdatest.com/">LambdaTest is the fastest growing cross-browser cloud platform and an online selenium grid that helps users to perform both manual and automated browser compatibility testing. LambdaTest is powering web testing teams for some of the world’s biggest brands, enterprises, and startups in over 130+ countries. We are looking for the brightest minds to join our team!
Requirement:
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partner
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Qualification:
- Proven working experience in digital marketing along with lead generation.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
What you will do:
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Identifying new opportunities by thorough market research and target top of social media trends
- Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)
- Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
- Preparing online newsletters and promotional emails and organize their distribution through various channels
- Planning and directing marketing campaigns
- Optimizing content for the website and social media platforms
- Providing internal reports on a regular basis
- Executing new and creative collaborations among technologies and platforms
- Collaborating with designers to improve user experience
- Acquiring insight in online marketing trends and keep strategies up-to-date
- Maintaining partnerships with media agencies and vendors
- Identify trends and insights
Desired Candidate Profile
What you need to have:- Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges
- 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels
- Solid technical background, with understanding or hands-on experience in software development and web technologies
- Proven work experience as a Digital Marketing Associate or similar role
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Attention to detail and multi-tasking skills
- Strong problem management skills
- Ability to manage multiple priorities
- Ability to interact well with people at all levels within and outside the organization
Key Responsibilities
The Candidiate is responsible for driving the success of LoyaltyXpert’s Services & brand promise in the Indian Market. This person will:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (LinekdIn, Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
About Us
PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.
We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.
Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.
We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.
SEO Manager- Job Description
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Increase revenue through meaningful user growth and retention strategies for each of PurpleRain s products
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Identify new or unused marketing techniques and set up tests to validate results
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Design and coordinate promotional campaigns, PR and other marketing efforts across channels
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Establish a regular rhythm of reporting on marketing analytics to the executive team
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Manage marketing budget and spend
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Liaise with product, finance and customer support to guide a unified approach to marketing and business objectives
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Work with leadership team to build and execute online marketing campaigns for Pandable’s clients
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Perform day to day digital marketing activities including social media, email marketing, content creation and promotion
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Manage CRO, A/B testing and landing page optimisation
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Set up and manage Google Ads accounts and campaigns (including search, display and shopping)
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Support with content outreach and link building campaign strategies
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Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.
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Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.
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Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
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Track and analyze conversion rates and overall website performance and optimize over time.
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Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.
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Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and e-commerce teams.
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Work with e-commerce and brand management team to identify and execute campaigns to drive awareness, visitor traffic, and revenue.
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Identify enhancements that create best-in-class digital experience for customers.
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Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.
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Support brand teams by documenting best practices for digital marketing.
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Manage campaign budgets and vendor relationships.
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Partner with outside agencies to test digital marketing strategies.
Our Core Values
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We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
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We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
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We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
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We match grit with wit: We're creative and resourceful. We find solutions to every problem
and to further support you, we offer:
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talented, young and motivated team
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work with a fun team on a product that customers love
-
Share in our organization-wise personal development benefits and leave entitlements
-
Flexible work schedule with work-from-home options
Google Analytics- Build and execute acquisition plans every month working with all stakeholder teams.
- Own the quality of customers and CAC.
- Own app install campaigns, CPI, uninstall rates etc.
- Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
- Strong knowledge of managing funnel events and customer journeys to deliver high ROI
- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
- Identify new channels for app installs, performance marketing and digital marketing.
- Manage the media planning activities end to end.
- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Requirement:
- Experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of playstore analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
Requirement:
- 3+ years of experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of play store analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
Job description
- Develop and lead the lead generation strategy
- Manage PPC campaign budget and continuously optimize for best results.
- Recruit and lead a team of paid search specialists to manage our different campigns
- Monitor the performance of our PPC accounts and plan out advertising campaigns based on seasonality, competitor activities, product availability, and more
- Analyze PPC performance across campaigns, accounts, website, and channels
- Maintain strong keyword lists to capture opportunities to the fullest
- Create PPC campaigns from scratch when new programs are launched
- Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page
- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers
Follow CutshortSubodh Popalwar
Software Engineer, Memorres