Senior Marketing Manager - Creative Agency

Job Title: Sr. Performance Marketer – D2C Specialist

Location: Chennai (Work From Office – Let’s strategize, collaborate, and lead!)

Experience: 5+ years (with experience in team and client management)

About the Company:

F22 Labs is a startup software studio based out of Chennai. We are the rocket fuel for other startups across the world, powering them with extremely high-quality software. We help entrepreneurs build their vision into beautiful software products (web/mobile). If you're into creating beautiful software and solving real problems, you’ll fit right in with us. Let’s make cool things happen!

Position Overview:

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, you’ll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional results.

Key Responsibilities:

Campaign Management & Strategy:

• Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.
• Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.
• Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).
• Continuously test and refine creatives, ad formats, and landing pages for improved performance and conversions.

Team Leadership:

• Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.
• Set clear KPIs for the team, monitor progress, and provide constructive feedback.
• Organize training sessions and ensure the team stays updated on the latest marketing trends and techniques.

Client Communication & Coordination:

• Act as the primary point of contact for clients, ensuring their needs and goals are met.
• Facilitate clear and consistent communication between clients and the marketing team.
• Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.
• Proactively identify and resolve any client concerns or bottlenecks in collaboration with the team.

Qualifications and Requirements:

• D2C Marketing Expertise: Proven experience driving growth for D2C brands with performance marketing.
• Leadership Skills: Strong ability to mentor and manage a team of marketers, ensuring accountability and growth.
• Client Management: Excellent interpersonal and communication skills to build and maintain strong client relationships.
• Performance Marketing Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and other paid platforms.
• Analytical Mindset: Data-driven decision-making with a strong grasp of metrics like ROAS, CPA, CPL, and LTV.
• Strategic Vision: Expertise in scaling campaigns and optimizing the entire marketing funnel.
• Marketing Tools Proficiency: Familiarity with analytics tools (Google Analytics, Shopify Analytics) and platforms (Klaviyo, HubSpot, etc.).

Good to Have:

• Experience with influencer marketing or affiliate marketing strategies for D2C brands.
• Knowledge of SEO and organic growth strategies.
• Familiarity with CRM tools like Klaviyo, Zoho, or Salesforce.
• Exposure to loyalty and subscription program strategies for customer retention.

Why Join Us (Perks & Benefits):

• Health Insurance: Your well-being is our priority.
• Flexible Work Timings: Work when you're most productive.
• Competitive Pay: We reward talent generously.
• Career Growth: Step into a leadership role with rapid growth opportunities.
• Collaborative Culture: Work with a dynamic, creative, and supportive team.
• Global Impact: Collaborate with high-growth D2C brands across the globe.
• Learning Opportunities: Stay ahead in the ever-evolving world of D2C marketing.

Selection Process

• 1-2 rounds of interviews to evaluate your marketing expertise, leadership abilities, and experience with D2C brands and client management.
• May include an assignment

If you’re passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, we’d love to hear from you. Apply now and take the lead in driving growth with us!

Talent Acquisition Role Responsibilities are given below:

Building Talent Pool

• Determining the current staffing needs of an organization

• Lead the sourcing strategy to identify the potential talent

• Identify and manage the external sourcing partners

• Responsible of hiring Top management hiring

• Identify the process gaps and reengineer the process as and when required

• Devising the technical assessment for selection procedure for various roles

• Creating a salary benchmarks and manage consistency for all the roles/locations

• Should make sure that the salary proposal are well within the defined budgets

• Creating a pool of blacklisted companies and employees whom the organization

• should refrain from hiring and vice versa

• Collaborating with the Department Heads and Divisional heads to identify the

• Challenges and resolutions

• Expertise in head hunting of candidates

• Should plan for reduction of drop out % rate

• Responsible for incorporating best industry practices for recruitment

• Ensure the reduction in early attrition

• Create a potential pipeline for future hiring

Sourcing Strategy

• Identify the right source of recruitment mix for the company

• Proactively connecting with prospective institute and organization for hiring such as

• Campus Recruitment, Job Portal, Ads, Contract Hiring, Offline Hiring, Consultancy

• Promoting the Kinara Brand amongst all stakeholders

Vendor Management

• Right consultant for right role

• Identifying the right vendor for every specialized roles and skills

HO & Field Hiring

• Recruitment & Onboarding for all the levels

BGV

• Neatly we do the BGV, strongly, oral or through IDFY

Pipeline Creation

• Creating the talent pool as a backup

• Strategy to reduce the early attrition

• Strategies to screen the right profiles, less rejection

Budgeting

• Ensure budget and cost optimization of the organization

HRMS

• How effectively the usage of HRMS in place by reducing the manual efforts

Other Requirements:

• Similar Industry market knowledge

• Team handling experience

• Have worked in the strategical capacity

Skills and Competencies:

Technical Skills

• Data Analysis and Reporting

• Have prior experience in handling HRMS tool

• Stakeholders Management

• Excellent in Analytics

Soft Skills

• Resourcefulness

• People Management

• Communication

• Time management

• Team management

Roles/Responsibilities

• Own the coding/design of a sub-module
• Review the requirements and provide simple solutions  
• Design the sub-module working with the tech-lead
• Hands-on code the critical parts of the module
• Ensure coding standards, proper design patterns, writing test cases and project mgmt processes are followed
• Mentor the junior programmers
• Peer and junior programmers code review
• Work independently and proactively to deliver production-ready code with minimal guidance

Jobs Skills required

• Strong experience in developing either backend or front end systems
• Backend Exp: RoR, NodeJS, Java, Go, MySQL, Mongo
• Ability to work in a team structure and deliver projects
• Very strong analytical and problem solving skills in super changing environment
• Understanding of algorithms and data structures

Parikshram is a Bangalore based tech startup company, building the world's first career success platform for QA-Testing professionals around the world. Currently running through the social media channels with the name of “Software Testing Studio" (soon to be renamed as Parikshram), it has an active user base of ~0.2 million testing professionals and focuses on recruitment, upskilling and community building. The company is growing at a rapid pace and is hiring aggressively.

• 2+ years experience in WordPress CMS Installation, theme customizations.
• Should possess strong knowledge of SEO, Secure sites, Wordpress, Web Design Good knowledge of WordPress development and life cycle (theme hierarchy, plugins, etc
• Strong understanding of PHP back-end development. Experience in front-end technologies like HTML5,CSS3,Bootstrap4,JavaScript,PHP.
• Basic Knowledge of Core PHP, MySQL Database.
• Experience in designing and developing responsive design websites.
• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers.
• Ability to convert comprehensive layout and wireframes into working HTML pages. Payment Gateway integration for WooCommerce (eg: Paypal, Razorpay, etc).