Experience: 2 to 4 years
Skills: SEO, SMO, SMM, Email Marketing, Content Marketing, Content Publishing, Google Ads & Analytics.
Product: B2B, SaaS platform for Utilities and Energy
Location: Pune
For more details please: http://www.bynry.com/">www.bynry.com
About Bynry Technologies
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Role - SEO Executive
About Company -
Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.
Job description -
1. Implementing and developing SEO strategies
2. Researching the competitors, both on-site and off-site
3. Performing keyword research for content
4. Writing engaging SEO content along with the content
5. Optimizing content regularly on the website
6. Maintaining the website on a regular basis
7. Developing and implementing link-building strategies
8. Collaborating with the digital marketing team
9. Analyzing the website using the analytical tool
10. Proposing changes in the website content.
Minimum experience - 1 year
Summary:
The ideal candidate as a digital marketer is involved in implementing and formulating marketing strategies to enhance customer acquisition, and retention to boost conversion and revenue. You need to collaborate with the marketing team, to encompass Search Engine Optimization, email marketing, and the ability to analyze, the effectiveness of the contents, and measuring marketing return on investment.
Responsibilities
1. Organic Traffic: Measure the total volume of visitors coming to the website from search engines without paid advertising.
2. Create and implement link-building strategies to improve website authority.
3. Keyword Rankings: Track the positions of targeted keywords in search engine results pages (SERPs) to gauge visibility and progress in improving rankings over time
4. Monitor website performance using Google Analytics and provide recommendations for improvement
5. Stay updated with industry trends and emerging SEO techniques to ensure our strategies remain effective.
6. Schedule posts on social media platforms (using tools)
7. Research based on requirements tailored by the marketing team
8 Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.
Qualifications:
- Proficient in Google Analytics, and SEO tools.
- Experience in content for the web and organic search audience
- Qualifications In-depth knowledge of various social media platforms, trends, and best practices
- Strong creative, communication, and writing skills.
Develops digital marketing strategies by studying economic indicators,
tracking changes in supply and demand, identifying customers and their
current and future needs, and monitoring competition.
Plans and executes all web, SEO/SEM, database marketing, email, social
media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Contributes to marketing effectiveness by identifying short-term and long-
range issues that must be addressed.
1. Research, Study, and Implement digital marketing strategies and create a roadmap for paid and unpaid marketing platforms to meet the objectives and goals of the start-up company.
2. Plan, develop and schedule organic and paid social media campaigns. Manage paid campaigns - AdWords, Facebook/Instagram, Email campaigns, etc.
3. Manage the company’s digital online platforms like Facebook, Instagram, and other relevant channels. Ensure content/specification/business changes are updated on all these platforms.
4. Online reputation and brand awareness management and making the relevant reports and comparison metrics.
5. Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Heap Analytics, etc.)
6. Be actively involved in SEO efforts (keyword, image optimization, etc.)
7. Monitor metrics for measuring product/brand awareness/lead generation through digital medium and monitor these metrics on a timely basis.
8. Creative content creator. Ability to create diverse content (website content, social media content updates, blogs, etc.) and develop a content planner, ensuring the effectiveness of the content.
9. Keep updated on new social media sites, web technologies, and digital marketing trends; implement these technologies in developing campaigns and update current campaigns to include further information.
10. Being a social listener and keeping track of public mentions, engaging with relevant content/people/organizations, responding to valid comments, and ensuring participation/involvement in mission-critical topics/discussions across social media.
11. Boost start-up’s growth on socials (Instagram/Facebook/LinkedIn) using different growth hacking strategies.
12. Top-notch problem-solving skills and pivotal to achieving better results.
13. Ability to work independently.
14. Good presentation and customer-facing skills.
15. Excellent organizational and time management skills.
16. Should be familiar with start-up culture and be comfortable working with an early- stage start-up.
As the Marketing Executive -Player/Customer Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources.
Responsibilities
- Develop and implement a cohesive marketing plan for player acquisition through various platforms.
- Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
- Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
- Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
- Prepare regular reports and presentations on marketing metrics.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas to organize effective marketing events.
- Conduct thorough competitive analysis to stay informed and ahead of the competition.
Requirements
Qualifications
- Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
- Ability to creatively solve business problems through strategic and innovative approaches.
- Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
- Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
- Ideally, should have gaming or e-commerce industry experience.
About BLITZPOKER
BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.
In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.
Baetho is a solution-focused company aimed at creating and
democratizing the development of customer experience applications
through our proprietary no-code platform.
At Baetho, we offer a fun environment and the chance to work with a highly
skilled and motivated team. Our culture is focused on employee happiness,
customer satisfaction, and high-quality execution. If you have the right vibe
and believe in fairness and freedom, you’re a great fit for us.
Position description
An opportunity has arisen for a Digital Marketing Role with a
can-do attitude, ability to drive successful campaigns, strong desire to work
on multiple platforms with limited guidance. We’ll provide all the
enablement needed, but are looking for a rockstar at work.
Roles and Responsibilities
Own the execution of integrated campaigns across digital channels—
including target audience identification, goal setting, campaign set-up,
user flows, and campaign optimization
Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and
GTM and lead gen platforms
Define and analyze performance metrics on google analytics to
diagnose campaign performance and develop action plans to optimize
the customer experience and campaign results
Ensure that each activity is tracked and measured with a focus on
pipeline and ROI
Experience in B2B SAAS based marketing, preferably with highly
technical products or services
Demonstrated creative skills (e.g. ad copies and/or design skills) to drive
personalization and relevance
Budget and plan the acquisition funnel for the whole year, with month
on month variations
Enable and Track AB testing for all aspects of campaigns, viz.: ads,
creatives, landing pages, emails, SMS
Preferences
Must have a proven track record of campaign management with a high
success rate
Experience in B2B SaaS based company will be preferred
2-3years of hands-on experience in performance marketing-Linkedin
and Google Ads for lead generation is a must.
- Knowledge of various search engine optimization platforms, best practices, and website analytics.
- Up-to-date on the latest trends and technologies in SEO.
- Develop and mentor campaign budgets.*
- *Generate leads from Quality Clicks on Quality Websites.
- Work on SEO & other initiatives to increase domain reputation & rank.