Assistant Manager - Marketing Communications

Responsibilities

We’re growing quickly on grounds of great customer love & are looking to add a new Retention Marketing Manager to our growth team. Your responsibilities would include (but not be limited to):

● Find key levers for growth in the user journey funnels across all channels (CRM, Digital marketing, direct, etc.) and platforms (App, Web, Mweb, etc.)

● Develop a personalization roadmap and execution plan across teams to help drive better visits/user and visit to buy conversions

● Drive initiatives to maximize LTV

● Manage cross-functional growth projects at both macro and micro levels, working closely with product and functional teams to run experiments, A/B tests, and roll out features on an ongoing basis

● Analytical :- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, new vs retention programs to find levers for growth

Skills You’d be a great fit for the role if you display these qualities:

● Ability to drive data-backed business decisions for revenue growth

● Detail Oriented- Good at problem-solving skills

● Experience of working in unstructured environment and entrepreneurial in nature

• Action-oriented and energetic, with a focused and pragmatic approach to problem

My Cloud Crew, is an innovative Talent-as-a-Service business where companies can hire talent to scale faster. Businesses are changing the way small to midsize companies hire to expand their team to grow. My Cloud Crew is a rapidly expanding firm, We hire seriously talented work-from-home staff to work with our Australian and/ or US clients. At MCC, we specialize in fractional cloud staffing, so if you are great at working with several clients at the same time, this is the home for you.

We are seeking a highly skilled and creative Social Media Marketing Strategist to join our team. As a Social Media Marketing Strategist, you will be responsible for developing and executing comprehensive social media strategies to enhance brand awareness, drive engagement, and generate leads.

Responsibilities:

1. Strategy Development: Develop and implement effective social media marketing strategies aligned with the company's goals and target audience. Identify key social media platforms and channels to maximize reach and engagement.

2. Content Creation and Curation: Create compelling and engaging social media content, including text, image, and video-based posts. Curate relevant content from trusted sources to provide value to the audience. Ensure consistency in brand voice, tone, and messaging across all social media platforms.

3. Community Engagement: Foster a vibrant online community by actively engaging with the audience, responding to comments and messages, and managing social media conversations. Build relationships and nurture connections with influencers, brand advocates, and industry professionals.

4. Social Media Advertising: Develop and execute paid social media advertising campaigns to increase brand visibility, reach targeted audiences, and drive conversions. Monitor campaign performance, optimize ad targeting and bidding strategies, and analyze results to refine future campaigns.

5. Analytics and Reporting: Track and analyze social media performance using relevant tools and platforms. Provide regular reports on key metrics, campaign effectiveness, and audience insights. Use data-driven insights to make data-backed recommendations for continuous improvement.

6. Trends and Industry Research: Stay updated with the latest social media trends, algorithms, tools, and best practices. Conduct research on competitor activities and industry benchmarks to identify opportunities and areas for improvement.

7. Collaboration and Cross-Functional Support: Collaborate with internal teams such as marketing, content, and design to align social media efforts with overall marketing initiatives. Provide guidance and support to colleagues regarding social media best practices.

Requirements:

- Proven work experience as a Social Media Marketing Strategist or similar role.

- In-depth knowledge of various social media platforms, their audiences, and best practices.

- Experience in developing and implementing successful social media marketing strategies.

- Proficient in content creation and curation, with strong written and visual communication skills.

- Familiarity with social media advertising platforms and campaign management.

- Strong analytical skills and ability to interpret social media metrics.

- Up-to-date with the latest social media trends, tools, and algorithms.

- Excellent time management and organizational skills, with the ability to handle multiple projects simultaneously.

- Creative thinker with the ability to generate innovative ideas for social media campaigns.

- Strong interpersonal skills and ability to build relationships with key stakeholders.

Join our dynamic team and play a key role in driving our brand's social media presence. If you are passionate about social media marketing and have a proven track record of delivering successful campaigns, we would love to hear from you.

Please submit your resume, portfolio, and any relevant social media campaign samples for consideration.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

JellyBean is looking for a Digital Marketing Specialist. The Job Responsibilities would include the following :

1.Driving Performance Marketing through social media and customer acquisition channels.

2.Optimising the conversion funnel for specific traffic sources, campaigns, user segments etc.

3.Planning and executing viral marketing campaigns across clients various digital marketing platforms.

4.Supervising content for all platforms.

5.Working on design and content aspect of online assets.

6.Using A/B Testing 

7.Judging the effectiveness of campaigns to suggest insights, recommendations and scope of improvement.

8.Generating fortnightly and monthly reports on digital marketing portfolio.

9.Creating backlinks using SEO and other off-page SEO activities.

10.Tracking links and building SEO reports.

11.Experience in Guest Blogging, prospecting and outreach.

12.Monitoring of website performance indicators.

Job Requirements :

1.Having a strong knowledge of Digital Marketing Tools 

2.Good Knowledge of Web Analytics Tool and Campaign Management Tools

3.Command over Email Marketing Tools such as Mail Chimp.

4.Experience with Social Media Marketing and Viral Marketing Techniques and Tactics.

Qualification : Any Graduate / Post Graduate 

Experience : 3 to 5 Years

Salary : As Per Industry Standards