Assistant Manager - Marketing Communications
About Company:
The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.
Role & Responsibilities:
- Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand. Experience in a marketing, communications or internal communications role with a marketing mindset is expected. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must.
- Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
- Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
- Carry out demographic surveys to identify potential customers
- Contact potential customers through emails, calls, and home visits to create product/service awareness
- Employ knowledge of company goals in carrying out marketing operations
- Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
- Support marketing managers in the development of pricing strategies to set suitable prices for products.
Requirements
1. Excellent written and oral communication skills and detail-oriented
2. Very good planning & project management skills
3. Experience in creating digital ads, video, and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail, and display
4. Capable of managing a team & work independently with external vendors
About Transform individuals and teams through holistic, heart-cent
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What we're looking for
CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
- Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
- Develop high-performing funnel and funnel management
- Set current and long-term goals for internal teams
- Design and review the Marketing department’s budget
- Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
- Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
- Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
- Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
- Help create a fun, high-energy work environment
- Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies
What we expect
- 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
- Strong quantitative mindset & data driven approach to marketing
- Handled large scale monthly digital marketing budgets
- Understanding of the web3 marketing & DeFi ecosystem
- Passionate, Self-driven and ability to thrive in a startup environment
- Excellent communications & presentation skills
- Open to working on-site from our Chennai office (We want to work alongside you!)
About Us
CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.
It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.
Website: https://www.coinfantasy.io
Benefits
- Competitive Salary
- An opportunity to take up the Marketing Leadership role in a fast-growing company
- Practically unlimited professional and career growth opportunities
Qualification
● Bachelor's or Master's degree in Computer Science or Information Technology or equivalent. Responsibilities
Must-Have:
● Should have a minimum of 0.3 - 0.6 months experience in guest blogging and all off-page activities
● Should have experience working for international clients and a good track record of link-building success
● Creating high quality backlinks from relevant and authority sources using ethical SEO techniques
● Creating and implementing an in-depth link-building strategy
● Decent English communication & writing skills would be an added advantage
● Should have worked earlier in a Digital Marketing Agency/SEO Agency
Need to have:
● Keyword analysis and competitor link-building analysis
● Must have advanced level of link-building knowledge
● Must know how to do link submission, web 2.0, review posting, content curation, anchor text analysis, brand mentioning, social media marketing, etc.
● Should know how to create link-building reports
● Proficient in MS Excel and MS Office
● Must have knowledge of Algorithmic updates and SEO Tools
● Highly motivated and able to work independently and as part of a team
● Basic Knowledge of On-page Optimization
● Basic OnPage SEO, Google Analytics and Google Search Console skills will be a plus point
Good to have:
● Must be able to manage multiple priorities and meet deadlines
● Excellent multitasking abilities, technical skills and good verbal and written communication skills
● Experience and ability to thrive in a fast-paced company preferred.
Company Overview
A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.
https://gynoveda.com/pages/about-us">Founders have proven track record & reputation with digital unicorns experience like Jio, Cleartrip, Intelenet, Concentrix. Currently on a mission to build the world’s largest menstrual health company.
Work Description:
- Achieve company sales targets using paid marketing channels
- Google : Search, YouTube, Adwords, GDN, Affiliate
- Social : Facebook, Instagram
- Marketplace : Amazon, Flipkart, healthcare and women platforms
- Obsessive focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
- Lead video content marketing using creatives, audiences, A/B tests
- Build cross-platform FUNNELS to implement retargeting strategies
- Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp
- Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
- Sharp focus on hyper-growth yet achieve profitable unit economics
- Accountable for digital marketing from strategy to execution
Candidature requirements:
- 7+ years of digital marketing experience in performance marketing with digital first brand
- Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates
- Video-content-led online marketing added plus
- Deep expertise in performance marketing especially using remarketing strategies
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
- Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment
Why & Who should consider :
Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives.
Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession.
This might not be a typical 9 to 5 job. You’ll not only set your own benchmarks but also paves the way for future teammates. If you’ve a Ninja-like attitude in you with an ability to hustle then your career will attain new heights as we grow business together.
Responsibilities
- Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyses content marketing metrics and make changes as needed.
- Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
- SEO-friendly writing (as well as other forms of PR--media pitches, articles, etc.)
- Excellent verbal and written communication skills
Qualifications
Any Graduate/Post Graduate
Roles & Responsibilities
• Devise creative and engaging social media strategies following the design thinking process.
• Build user personas to create understanding and empathy with target audience.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Craft engaging multimedia content across multiple social media platforms.
• Build key relationships with influencers across social media platforms.
• Manage social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.
• Analyze competitor activities.
• Set targets to increase brand awareness and customer engagement.
Key Skills:
Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office
Their beauty brand offers a wide range of luxurious skincare and hair-care products specially designed for new moms. They use natural ingredients in their products that ensure that every mother’s skin and hair becomes trouble-free, glowing and manageable. Their healing and repairing formula are certified by the strictest international standards with regards to safety needed in beauty products.
Founded by an MDI alumna with expansive knowledge and experience with beauty, wellness and healthcare leader, it is truly a world-class range exporting to various countries across the globe.
What you will do:
- Managing and ensuring effective implementation of various activities such as SEO, content marketing, online campaign etc. under online/digital marketing
- Ensuring that meaningful and relevant content is created and targeted towards the right audience on various online platforms, by effectively managing content marketing
- Recommending the type of content to be marketed by analyzing current marketing trends and also observing past trends
- Managing performance marketing on various online ad platforms such as Google, Facebook, YouTube, Insta etc
- Identifying & suggesting opportunities through all digital channels, for revenue growth
- Creating buzz and building followers and thus managing social media marketing
- Participating in digital marketing budget planning/forecasting
- Strategizing customer acquisition and retention across all aspects of online marketing
- Working closely with internal stakeholders such as various teams and also external stakeholders such as various online platforms
- Maintaining relevant database of the budget, actual cost, actual expenses etc. and reporting the same to the management in regular intervals
Desired Candidate Profile
What you need to have:- Graduation is a must. MBA is desirable
- Relevant work experience of 5 – 10 years in Digital Marketing
- D2C background preferred
- Experience in beauty and wellness desirable
- Prior experience of handling a monthly Ad budget of 50 Lakhs and above
- Excellent communication and listening skills
- Good project management and planning skills
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Job Specifications:-
- Day-to-day liaison with internal team on campaign developments
- Develops comprehensive agendas for weekly planning/status meetings
- Set up and provide support on 3-5 search projects of various sizes
- Exposure in social media traffic acquisition
- Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter)
- Perform keyword research and basic to advanced analysis
- Be able to clearly convey and explain search engine best practices
- Responsible for complete SEO process (on & off page optimization)
- Analyze and increase the website traffic through organic search listing
- Analyzing and generating website traffic reports
- Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t
We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set.
Essential responsibilities
- Generate business for our website designing and digital marketing venture
- Lead generation and nurturing
- SEO activities to ensure business visibility
- Social media management
- Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
- Customer relationship management
- Liaise with the development team for client projects
- Other marketing activities as a part of high end marketing strategy of the organisation
- Periodic progress report for evaluation and analysis
Perks & Benefits
- PF & ESI facility
- Pick up and drop available for all employee
- On-time salary
- 5 days a week, Saturday, Sunday fixed off
- Hike and appraisal
- Scopes of growth
Qualification & Eligibility
- Graduation in any stream (A marketing and management degree would be a plus)
- Proficiency in English (Required)
- At least 1 year of experience in Digital Marketing
- A data driven person with strong marketing skills (Preferred)
- Positive and resilient attitude with some negotiation skills (Required)
About Company
We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.
Core Responsibilities:-
- Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
- Creation of ALL digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content. Drive this channel as a primary lead generator, as well as a business contributor. A sharp focus on technology governing content creation and tooling.
- Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM, marketing database, email, social media-based.
- Create and maintain dashboards towards the evaluation of lead generation, business metrics, CTR/CPC/CPW/CPB. Measure and report performance of all Digital Marketing campaigns, Quality of leads, closures on leads, and revenue generated through digital channels.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.
Who are we looking for?
- A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization.
- Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis
- Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing.
- A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that's how you- d build this team too!
- A Team Builder: You are a go to person and can work with different teams. A hands-on collaborative style of working is a must
- Ownership: Entrepreneurial mind-set with a strong sense of urgency and results-orientation.
- Inspiring Leader: Who Influences Stakeholders positively and develops teams.
Qualification:-
- MBA in Marketing from a reputed institute with 4 to 6 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences.
- Ability to lead integrated digital marketing campaigns from concept to execution.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement