Digital Marketer

• Understand the business and the potential to promote the business and brand.
• Analyzing market and sales information
• Identification of prospective clients.
• Preparing a go-to-market strategy on digital, social media and print media
• Set up a Brand identification strategy and execution plan
• Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
• Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
• Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
• Follow up with Clients through the CEO's contacts
• Website maintenance and press releases
• Marketing collateral – creation and maintenance and presentations
• E – campaign coordination
• Setting up tracking systems for marketing campaigns and online activities
• Reporting to management on marketing and sales activities

Key Deliverables of the Role
• Digital sales – work with brands on mandate to build their digital channels like DTC & help grow ecommerce sales through effective on platform performance marketing strategies
• Performance marketing – create right plans for fast digital growth on DTC & Ecommerce and other alternate channels
• SEO – work with brands to close the right SEO framework for ensuring maximum oraganic traffic potential and executing strtagey for growing organic traffic
• Marketing measurement – deep diving and understanding the conversion funnel on DTC & Ecom to help brands grow & convert better
• Work on reports for digital campaign effectiveness and asset management.

Key Competencies
• Business acumen
• Agile and extremely good at numbers
• Knowledge of tools like Google Analytics
• Knowledge and deep understanding of Searche Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing
• Knowledge of running campaigns on various social media platforms
• Understanding of various E-Commerce platforms – Amazon Marketing Service, Flipkart and others

Reporting relationship
• Upwards: Head – Digital BU

Digital Marketing Executive Responsibilities:
1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads

DViO is an integrated marketing company with digital and technology in focus. We have a multi-country presence — and love to build technology that improves social engagement, advertising, and marketing experiences. We also incubate and are partners with companies that are leading the 4th Industrial Revolution. Our partner and incubatee companies include companies in VR, AR, Mixed Reality, Content Technology, Video Personalisation, Influencer Marketing Tech, etc. We are looking for a Client Partner who will be involved in devising and executing strategies for the clients. The ideal Client Partner will play a key role in digital marketing and creating innovative strategies for DViO’s Clients. What will you do: · Responsible for day to day ad-operations of clients. · Understand the marketing and communication objectives of the clients. · Understanding Client requirement, devising and executing the strategies and delivering work as per requirement. · Coordination with all the internal stakeholders to get the work executed. · If needed – attending client meetings - weekly/monthly. · Responsible for the documentation of clients What skills you need: · Need 2-3 years of experience in digital marketing and client handling. · A Multitasking Champion. · Impeccable English communication · A Creative thinker with out of the box solutions. · Good interpersonal skill to build rapport with the clients

https://www.cloudanix.com">Cloudanix helps companies with security and operational excellence for their cloud infrastructure. Organizations use multiple cloud platforms, across multiple regions via multiple accounts - and this is all used by their multiple teams.

We offer a Central Dashboard and set of tools which cross-functional teams (Cloud Operation, Security, Risk, Engineering) team members use to manage the cloud operations in a timely and secure manner.

Cloudanix is driven by a mission that every consumer should be entitled to secure and reliable apps. We want Cloud Operation team members, of both startups and enterprises to have all the necessary tools to operate securely and effectively using cloud technologies.

We are backed by https://ycombinator.com">YCombinator and some great investors. Our customers are across the US, UK and India.

About the Team

Sujay Maheshwari, has worked both as Engineer and Product Manager at several startups and large companies in US, London and India. He has built and run a successful startup in New York with customers like HSBC, JWT, and several other popular names.

For the past several years he has been part of the Cloud journey in various roles at Pantheon, Moodys, HPE, Cloud Foundry, and other Silicon Valley companies.

Purusottam Mupunu, excels in both Saas and Cloud space. He has built and run engineering teams across the US and India. He is based out of Sunnyvale, California and is an expert in AWS, Azure, and GCP cloud technologies.

He started his journey as a software developer and today leads Cloudanix’s engineering team.

About the Role

You have an opportunity to join our passionate team working towards building our vision collectively. We are a young organization and there is a tremendous opportunity to learn, deliver and grow.

We are handcrafting our Marketing team from the ground up so that we succeed in our ambitious mission. If you are not afraid to take on an audacious goal and are absolutely in love with technology, you are looking at the right role!

This role is for a SEO Specialist at Cloudanix.

TL;DR: You will be responsible for managing all SEO activities (On Page and Off Page) such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Your Responsibilities

• You will absolutely make sure that every day you are learning something new about our users, technology, and how to scale a company from a startup to a large organization
• Implement strategy for Off page SEO optimization.
• Monitor website hygiene monitor and identify common mistakes.
• Build high quality backlinks
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Check Google Analytics and Keyword Rankings regularly
• Understand current content on site and strategize a content marketing plan to boost organic traffic.

Qualifications

• Outcome-oriented. Not reactionary articulates the desired outcome and works collaboratively to create a path to achieve it
• You love tools, automation, streamlining things
• Good knowledge of the tech side of SEO and should be able to point errors on the page or in code which would improve keyword ranking
• Hands-on knowledge of SEO tools like SEMRush, Ahrefs, Screaming Frog, Google Search Console, Google Keyword Planner, Moz etc.
• Knowledge of standard and current SEO practices.

What can you expect in return?

• An opportunity to work on greenfield projects and making a dent in SaaS ecosystem
• At par market salary
• A diverse set of people who are focused and mission-driven, working towards solving an acute pain for the customers
• Flexi work culture. We don’t have any strict office hours. Our work-from-home policy is absolutely amazing!

•  

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Executes projects to be high quality, on-time, and cost-effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Manages overall project scope and ensures staffing assumptions adhere to a budget.
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
• Manages work and professional development of assigned project manager(s)
• Works with project managers to ensure the team is aligned with client requirements.
• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated.
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
• Develops a total understanding of online target audience and mindset modes.
• Writes and transmits conference reports to clients and agency teams.
• Reviews statements and estimates of work prior to client review.
• Provides campaign performance reporting and analysis to clients.
• Ensures accountability is established during the project planning process.

Skills/Requirements:

• 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational, and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners.
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field.

We are looking for a young and enthusiatic digital marketer who can be part of our digital marketing start up.

HANDLING SOCIAL MEDIA ACCOUNTS FOR OUR CLIENTS
- MANAGE END TO END SOCIAL MEDIA ACCOUNTS
- DELIVERY CONSISTENT GROWTH AND ENGAGEMENT
- HANDLE MULTI LINGUAL COMMUNICATIONS [ HINDI AND ENGLISH]
- DEFINE, ORGANISE AND DELIVER SOCIAL MEDIA CONTENT THAT HAS HIGH VALUE.

Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply

We're looking for a Digital Marketer who has knowledge about the required stuff, and also is open for learning. Adapting to new challenges everyday is a requisite. The responsibilities for the marketer would include the following but won't be restricted to these. She/He will be free to share new ideas, give opinions and expand on the role described below. - Well-versed with SEO (techniques, no black-hat techniques, please!). - Good written English language skill. - Must be able to use Keyword planner and other keyword research tools effectively. - Must know how to use Google Adwords effectively, and able to prepare the Google Ads for different industries and situations. - Able to interpret Google Analytics. - Must be knowing how to use Facebook for Business - Ads Manager etc. - Creative enough to create catchy social media ads (on Facebook, Instagram) - Work with the team to produce quality results on time. - Social media strategies - different for different industries. Must be clear about the requirements and draft the key points accordingly. - Prepare monthly report for all clients, working together with the team. - Always try to find a solution, not depending upon others in any case. Responsible and a dependable person.