Digital Marketing Executive

About Company

Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.

The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

Designation: Content Manager, Digital Opportunities Project, GOYN, Pune

Reporting To: Director, GOYN : Pune

No. of positions: 1

Expectations / Deliverables:

● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.

● GOYN brand-building and enrolment of various stakeholders as partners

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms

● Coordinate with organizations to conduct livelihood sessions for youth in the community settings

● Experience in reaching consensus and drafting MoU's

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations

● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations

● Collaborate with design teams to plan and develop site content, style and layout

● Use content management systems to analyze platform traffic and user engagement metrics

● Manage content distribution to other channels and social media platforms to increase web traffic.

● Ensure legal compliance (copyright and data protection) and secrecy of OY data

● Stay up to date with developments and generate new ideas to draw the audience’s attention.

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building

● Strong commitment towards building relationships with organizations in the ecosystem

● Hands-on experience with MS Office and WordPress

● Basic technical knowledge of HTML and video editing etc.

● Knowledge of SEO

● Competent in managing social media

● Excellent writing skills in English, Hindi and Marathi

● Attention to detail

● Good organizational and time-management skills

● Open to travel.

Desired Candidate Profile

• Postgraduate with, 7-8 years’ work experience in HR/ Talent Management/ Resource Management/Professional Development
• Demonstrated leadership experience in client facing consulting work with at least 3 years of consulting work experience (having played Consultant equivalent or higher roles)
• Competence with Excel, PowerPoint, Word
• Excellent customer-facing communication skills (towards leadership, consulting staff)
• Ability to take high-stake decisions under pressure
• Ability to deal with highly confidential information with discretion
• Eagerness to contribute to team building and people development
• Sound commercial and business judgement

• Should be able to design and implement new features and functionality in a website.
• Should have a strong understanding of industry trends and content management systems.
• Experience with the responsive and adaptive design is strongly preferred.
• Also, an understanding of the entire web development process, including design, development, and deployment is preferred.
• Helping formulate an effective, responsive design and turning it into a working Wordpress theme and custom plugin.
• Coordinate with clients to discuss website design and function
• Write clean, well-designed code, and should be designing and building the website front-end.
• Creating the website architecture.
• Designing and managing the website back-end including database and server integration.
• Conducting website performance tests and troubleshooting content issues.
• Monitoring the performance of the live website.

• This job position requires a candidate who has hands-on experience on combination of programming skills [WordPress, PHP, MYSQL, MVC frameworks (Codeigniter)].
• Experience with responsive and adaptive design is strongly preferred.
• In addition, an understanding of the entire web development process, including design, development, and deployment, with some backend knowledge, is preferred.
• Good working knowledge of front-end technologies, such as jQuery, JavaScript, AJAX, HTML 5, CSS3,Experience with JSON/XML Services Integration
• Proficient understanding of version control repository tools, such as Bit Bucket or GitHub.

Experience : 0 to 3 years

Qualification: BCA,MCA,MSC IT

Location: Ahmedabad

Roles & Responsibility:

Able to perform PHP web frameworks (such as Laravel, Codeigniter,Yii, depending on your technology stack)
Understanding the fully synchronous behavior of PHP
Able to do MVC design patterns
Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
Knowledge of object-oriented PHP programming
To accessibility and security compliance (Depending on the specific project)
Strong knowledge of the common PHP or web server exploits and their solutions
Familiarity with limitations of PHP as a platform and its workarounds
Creating database schemas that represent and support business processes
Familiarity with databases and their declarative query languages
Proficient understanding of code versioning tools, such as Gi

Required Skills:

English communication – Oral & Written

Work in a project-based capacity as a part of the team or as an individual.

Good knowledge of relational databases.

Ready to learn and work in new technologies as and when the requirement comes.

Perks and Benefits:

Office Hours: 5 days a week with 1st and 3rd Sat working. Office timings - 10 am to 7 pm.

Increment: yearly based on performance

Small and friendly Team Culture with high exposure to learning in different domains.

We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups. 

We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.

Experience skills

• 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI. 
• Excellent knowledge of media types, printing and vendor network. 
• Understanding of conceptualization and execution of branding activities. 
• Proven track record in brand campaign strategies 
• In-depth knowledge of market catchment. 

Key Responsibilities

• Developing the regional activation strategy for the company in line with the company objectives.
• Planning and implementing regional promotional campaigns in alignment with the sales team.
• Manage and execute lead generation programs.
• Stakeholder alignment on activation setting & budget sharing/planning basis Calendar. 
• Co-ordinate new branch launches.
• Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
• Create value proposition for the product portfolios, on immediate and long-term basis
• Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
• Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
• Ensure brand compliance in all forms of communication.
• Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.
• Key performance Indication

On Time & In full Delivery Of:

• Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
• Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
• Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
• Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations. 
• Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business. 
• Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and   additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

Product Manager 

Responsibilities:

• Manage agile product development process from product management point of view
• Develop and implement product strategies consistent with company vision
• Develop and maintain an understanding of the product, market, and competition
• Develop product positioning and go to market strategy
• Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and products
• Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features
• Analyze potential partner relationships for the product and lead the effort to integrate our applications with other leading industry systems
• Work with QA engineers to create test plans
• Serve as an in-house expert for our products and become the go-to person for all functional issues
• Keep abreast of the goings-on in the industry
• Make creative recommendations to expand product base and vision
• Manage all lifecycle stages for a product from ideation through sunset, with responsibility for ensuring that deliverables are understood and releases are delivered on time.

Skills Required:

• In-depth knowledge of Agile methodology for product development
• In-depth knowledge of  SCRUM & JEERA
• Outstanding communication, presentation and leadership skills.
• Excellent organizational and time management skills.
• Sharp analytical and problem-solving skills.
• Creative thinker with a vision.
• Attention to details.
• In depth knowledge of  following technologies:
• Frontend:
• Angular 2+, typescript. (Required)
• Backend:
• Django/DjangoREST, Python (Prefered) or NodeJs. 
• Good experience of microservices. 
• Mobile:
• Flutter/Dart or other Core Android/IOs development. 
• DevOps:
• Good understanding of AWS which includes(All required):
• Good expertise in Linux.
• EC2 instance management.
• Scalability (Horizontal or Vertical) which includes autoscaling.
• Proper use of S3 for static file management. 
• SNS or AWS email service.
• AWS resource cost optimization. 
• Proper knowledge of Load Balancers.
• Other:
• Bitbucket/GIT pipelines for automatic build and deploy.
• JIRA.
• Testing with professional test cases. 
• Database: SQL and NoSQL.

Experience :

• Minimum 4-7 years of  experience as a Product Manager 
• Masters in Computer Science, Engineering or similar relevant field

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.