Digital Marketing Executive

About the Company:

Abmiro, a fast-growing Software-as-a-Service(SaaS) based product company HQ in Pune, India, is looking for senior tech roles for its product Postree (www.postree.ie). We have an onsite office in Ireland, and we are growing aggressively and looking for talented people who want to make a real difference.

We are building a product that will be used by thousands of businesses and help them overcome their real-world problems. We are taking you on an entrepreneurial journey with a vibrant team and a massive market opportunity. If this excites you, then this is an opportunity you should take advantage of.

About the Job:

If you live and breathe digital marketing, we want to talk to you. Abmiro is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

We are having our best year yet here in 2023 and looking for talented people who want to make a real difference.

Position: Digital Marketing Manager

Education: Bachelor in Digital Marketing or relevant degree

Experience: 3+ Years

Previous experience in working with the Restaurant Industry is a plus.

What does a Digital Marketing Manager do?  

You should have a firm grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.

Responsibilities  

• Plan and execute all digital marketing, paid advertising, market research, email and social media campaigns.
• Maintaining Facebook, Instagram and Google Ads platforms
• Design, build and maintain our social media presence for the Restaurant / Hospitality Industry.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills  

• BE/MS degree in marketing or a related field.
• Proven 3+ years of working experience in digital marketing
• Experience in working with Canva-like design tools
• Demonstrable experience leading and managing SEO/SEM, email, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics etc.)
• Working knowledge of ad-serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Previous experience working in the restaurant industry is a plus.

What We Provide

• Opportunity to work for Overseas Clients
• Opportunity to improve & learn new things
• Be part of a dynamic young, and friendly team that strives for top quality and fantastic work culture
• Hell lot of stuff to innovate and learn at the same time
• Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
• Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities etc.

PS: We're a small team, and your impact will be huge!

SEO Executive Job Description

We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.

To be successful as an SEO executive, you should have strong copywriting and analytical skills, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.

SEO Executive Responsibilities:

• Improving the websites to increase web traffic.
• SEO will be responsible for planning, implementing and managing overall SEO strategy.
• Conducting on-site and off-site analysis of web SEO competition.
• Using google analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

SEO Executive Requirements:

• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.

Job Purpose 

We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.

A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.

Key Areas of Responsibility

B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.

Desired Candidate Profile

Essential Skills 

Reliable, Accountable and Trustworthy.

Good in English (spoken and written).

Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.

Must have some prior experience in digital marketing.

Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.

• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Identifying new opportunities by thorough market research and target top of social media trends
• Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)
• Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
• Preparing online newsletters and promotional emails and organize their distribution through various channels
• Planning and directing marketing campaigns
• Optimizing content for the website and social media platforms
• Providing internal reports on a regular basis
• Executing new and creative collaborations among technologies and platforms
• Collaborating with designers to improve user experience
• Acquiring insight in online marketing trends and keep strategies up-to-date
• Maintaining partnerships with media agencies and vendors
• Identify trends and insights

Desired Candidate Profile

• Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges
• 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels
• Solid technical background, with understanding or hands-on experience in software development and web technologies
• Proven work experience as a Digital Marketing Associate or similar role
• Excellent presentation, organization, time management, and cross-department communication skills
• Ability to quickly adapt to changes and work effectively under pressure
• Excellent client-facing and internal communication skills
• Ability to think strategically and drive the business strategy
• Attention to detail and multi-tasking skills
• Strong problem management skills
• Ability to manage multiple priorities
• Ability to interact well with people at all levels within and outside the organization    

SENIOR MARKETING MANAGER

Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.

As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Responsibilities & Duties

• Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
• Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
• Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
• Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
• Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
• Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
• Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
• Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
• Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
• Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals

Qualifications (Required)

• Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
• 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
• Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
• Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
• Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
• In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
• A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
• Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
• Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
• Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
• Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.

Qualifications (Preferred)

• Strong passion for gaming and esports.
• Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
• Experience working in the esports or gaming industry.
• B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
• Past experience in scaling a service/product in the e-commerce space.

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space

1. Develop and manage digital marketing campaigns
2. Oversee the social media strategy of the brand and work with an agency
3. Periodically run website audits for the company’s websites and pass on feedback to the tech team
4. Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
5. Track and analyze website traffic flow and provide regular internal reports
6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
7. Continually work on the Search Engine Optimization of the website(s)
8. Fix any errors or bugs in online content
9. Edit and post videos, podcasts and audio content to online sites
10. Create online banner adverts and oversee pay per click (PPC) ad management
11. Write copy for email marketing campaigns
12. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
13. Attend networking events

Education Qualifications:

Minimum Graduate, PG & MBA preferred   

Experience & Skills:

• Minimum of 1-2 years work experience
• E-commerce experience preferred
• Consumer good experience preferred
• Proficiency in MS office and online tools for digital marketing