Ads Executive - Digital Marketing & Creative Agency
at Digital Marketing & Creative Agency
Roles & Responsibilities :-
1. Create and optimize digital campaigns on Google Ads & Facebook
2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)
3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages
5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)
6. Brainstorms new and creative growth strategies through digital marketing
7. Measure and report performance of all marketing campaigns, and assess against goals
8. Identifying new business leads and contributing to the expansion of business activities
9. Preparing campaign budgets and work schedules, as well as setting project deadlines
10. Developing link building strategies.
11. Analyzing keywords and SEO techniques used by competitors.
12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
Skills Required :-
1.At least 2 years of exp in the advertising industry.
2. leading and managing SEO/SEM
3. Experience in optimizing landing pages and user funnels
4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads
5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
6. Experience in setting up and optimizing PPC campaigns on all major search engines
7. Knowledge about LinkedIn Marketing
8. Proficiency in campaign management software, such as HubSpot Marketing
9. Extensive experience in client relationship management

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- English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited.
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First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.
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Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.
Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.
Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.
Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.
Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.
Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.
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Brand building and positioning:
Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.
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Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.
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Reducing Customer Acquisition Costs
Revenue Growth
User Growth
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