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Ads Executive - Digital Marketing & Creative Agency
Digital Marketing & Creative Agency
Ads Executive - Digital Marketing & Creative Agency
Merito's logo

Ads Executive - Digital Marketing & Creative Agency

at Digital Marketing & Creative Agency

Agency job
via Merito
2 - 5 yrs
₹5L - ₹7L / yr
Pune
Skills
Search Engine Marketing (SEM)
Facebook Marketing
skill iconGoogle Analytics
SEMRush
PPC
Digital Marketing
Social Media Marketing (SMM)
Google Ads
Facebook Ads
Paid Ads

Roles & Responsibilities :-


1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers


Skills Required :-


1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

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Shubham Vishwakarma

Full Stack Developer - Averlon
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