SEO Analyst at GrowthSRC Media · 402, Vaidehi Vista, Pashan, Pune, Maharashtra 411021, Pune · 0 - 2 years · ₹1.2L - ₹1.2L / yr · Bootstrapped · Posted 26 Dec 2024

Role Overview
As an SEO Analyst, you will join the SEO and Content Strategy team for our e-commerce division. You'll be responsible for execution of critical tasks across Tech, Content and Link Building departments, often working as a part of multiple departments. You'll work on initiatives that help grow organic visibility and traffic of our client websites.
You will report to the account managers and Head of Operations. You will have access to the most advanced SEO processes and SOPs, best-in-industry courses, premier SEO tools, AI tools and platforms. You will learn from and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for our clients. You will get a chance to collaborate with India’s youngest and hottest brands that are changing the way we design our lives.
What You'll Do
- Learn the basics of SEO and analytics platforms to understand the execution part of the strategy.
- Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent.
- Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats. In short, own the organic growth of the clients.
- Collaborate with content teams to develop and optimize product descriptions, collection page content, and SEO-recommended content that matches user search intent. Learn to understand the inner workings of content that drives traffic, and scale the same for multiple clients.
- Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings.
- Develop strategies for seasonal peaks and promotional periods to maximize organic visibility.
- Work on technical SEO audits to identify issues that are affecting website visibility and learn to recommend the best practices for growth.
- Learn link building tactics and help with acquiring high quality backlinks for clients.
You Will Be A Right Fit If You Have
- Curiosity: Eager to learn, explore new ideas, and ask insightful questions to drive innovation and personal growth.
- High Attention to Detail: Ensures accuracy and quality in work, maintaining high standards in every task.
- Self-Awareness: Understands personal strengths and growth areas, fostering collaboration and adaptability to learn new tasks.
- Self-Disciplined: Manages time effectively and follows ethical code of conduct of a professional environment, delivering consistent results without granular supervision .
- Result-Driven: Focuses on achieving measurable outcomes, with a mindset of exceeding expectations consistently.
- Proactive: Takes initiative, offering solutions and driving progress independently.
- Strong Communicator: Speaks and understands English, effectively conveys ideas, listens actively, and ensures clear, constructive interactions and isn’t afraid to ask questions whenever clarity is required.
- Collaborator: A collaborative team player who values the success of the whole team, in addition to their own.
- Technically Fluent: Possesses a solid understanding and curiosity to learn and use relevant tools and technologies, ensuring efficient execution of tasks, cross-functional communication and problem-solving.
Who are We
GrowthSRC Media is a team of growth hackers, creatives and strategists who help unlock rapid measurable growth for some of India's category-defining brands. We bring together growth marketing, content and creative expertise into a single cohesive team augmented with proven execution and robust data analytics that propel organic growth for our clients.
We are located in Pune and support our clients across the globe. Our client portfolio spans VC-backed startups and scale-ups including the likes of The Pant Project, 1 Hair Stop, sploot, Vakilsearch and many more.
GrowthSRC aims to hire the best, train the best, service the best, and empower the best by providing top-notch resources and tools for success.
Company Culture is at Our Core
We aspire to design a workplace built for today, inspired by tomorrow. We know that companies with a strong culture and a higher purpose perform better in the long run.
These are the core behaviours that our team lives by:
- We are a team, not a family.
- We are pro-growth.
- We believe in radical candor.
- We promote autonomy and accountability
- We are problem solvers.
- We breathe 4Cs that make up culture for us - clients, communication, curiosity & courage.
Benefits of Working With Us
- Professional growth: we believe in helping each member of our team grow personally and professionally, and we promote from within.
- Collaborative Work Culture: Smart teammates that push your professional capabilities to the next level and help you learn from the best.
- Mentorship: 1-on-1 mentorship from founders, along with team training and workshops. We help you find the right role for you within our agency to enhance your skillsets.
- Small Team Environment: Experience a close-knit work culture that gives you the ability to stand out, take ownership of projects, and make a big impact
- Learning Enablement: Access to the world’s best courses on SEO, Digital Marketing, YouTube and internal SOPs.

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A BIT ABOUT US
Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.
Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.
We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.
The Opportunity
As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.
This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.
You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.
This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.
Products/Capabilities You Will Support
- Appknox Platform
- Storeknox
- KnoxIQ
- Future AI-driven products and capabilities
Key Responsibilities
Positioning and Messaging
- Own positioning and messaging across the Appknox product portfolio.
- Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
- Continuously refine messaging based on customer feedback and market dynamics.
Product Launches and Go-To-Market
- Lead cross-functional go-to-market initiatives and product launches.
- Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
- Develop launch plans, messaging frameworks, enablement assets, and campaign support.
Sales Enablement
- Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
- Partner closely with sales teams to improve messaging consistency and win rates.
- Conduct enablement sessions for internal teams and support strategic deals when required.
Customer and Market Insights
- Engage directly with customers and prospects to understand pain points and validate messaging.
- Conduct customer interviews, gather feedback, and identify emerging use cases.
- Develop case studies, proof points, and customer success narratives.
Competitive Intelligence
- Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
- Develop and maintain competitive positioning and battle cards.
- Identify market opportunities and strategic gaps.
Category and Thought Leadership
- Help establish Appknox's leadership in AI-native application security.
- Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
- Support industry events, analyst interactions, and strategic communications.
Team Leadership
- Mentor and guide content and product marketing resources.
- Help establish repeatable product marketing processes and frameworks.
- Contribute to building a scalable product marketing function.
AI and Modern Marketing
- Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
- Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.
What We are Looking For
Required Experience
- 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
- Strong experience in positioning, messaging, product launches, and sales enablement.
- Exceptional written and verbal communication skills.
- Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
- Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
- Strong project management and stakeholder management skills.
- Familiarity with marketing automation and analytics platforms such as HubSpot.
Strongly Preferred
- Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
- Familiarity with application security or modern software development practices.
- Experience supporting enterprise sales motions and technical buyers.
- Experience building competitive intelligence programs.
Work Expectations
First 90 Days
- Build a deep understanding of products, customers, and competitors.
- Refresh core messaging and sales enablement assets.
- Establish strong relationships across Product, Sales, and Customer Success teams.
Within 6 Months
- Lead major launches and go-to-market initiatives.
- Establish repeatable competitive intelligence and customer insight processes.
- Improve sales enablement and messaging consistency.
Within 12 Months
- Become the voice of the market inside Appknox.
- Influence product strategy and category narrative.
- Mentor content marketing resources and help scale the product marketing function.
- Play a key role in establishing Appknox as a leader in AI-native application security.
Personality traits we admire:-
- Strategic thinker with strong execution skills.
- Curious, commercially minded, and customer obsessed.
- Comfortable with ambiguity and fast-moving environments.
- Strong collaborator who can influence cross-functional teams.
- Excited by AI and emerging technologies.
- Eager to build and grow with the company over the long term.
Interview Process
Round 1: Hiring Manager
Round 2: Functional Case Study
Round 3: Product + Sales Panel
Round 4: CEO Discussion
Round 5: HR & Compensation
Compensation and Benefits
- Competitive compensation and ESOP opportunities.
- Flexible work environment.
- Comprehensive health insurance for employees and their families.
- Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.
Why Join Appknox?
Ownership and Impact
Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.
Growth Opportunity
This role offers a clear path toward building and leading the product marketing function as Appknox scales.
High Visibility
Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.
Continuous Learning
We believe in experimentation, curiosity, and helping people grow beyond their current role.
Role Overview:
We are looking for AI Market Evaluators to join our growing team. In this role, you will review daily market indicators prepared by our AI systems and provide simple directional input ("Up" or "Down"). No trading or financial experience is required—we provide all the training and support you need.
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Job Title: Store Manager – Apparel Retail
Location: [Add Location]
Experience: 3–6 Years (Apparel / Fashion Retail preferred)
Industry: Retail / Fashion / Apparel
Job Summary
We are looking for an experienced Store Manager to lead day-to-day operations of our apparel store. The role involves driving sales, managing store staff, ensuring excellent customer experience, and maintaining visual merchandising standards while achieving business targets.
Key Responsibilities
- Manage overall store operations and ensure smooth daily functioning
- Drive store sales and achieve monthly/annual revenue targets
- Lead, train, and motivate sales associates to improve performance
- Ensure excellent customer service and handle customer escalations
- Maintain visual merchandising standards as per brand guidelines
- Monitor stock levels, inventory control, and replenishment planning
- Analyze sales reports, footfall, and conversion metrics
- Ensure compliance with company policies, SOPs, and audit standards
- Handle store expenses, cash management, and shrinkage control
- Coordinate with HO for promotions, new launches, and reporting
Required Skills & Qualifications
- Graduate in any discipline
- 3–6 years of experience as Store Manager / Assistant Store Manager in apparel retail
- Strong leadership and team-handling skills
- Good communication and customer interaction skills
- Sales-driven mindset with strong business acumen
- Knowledge of POS systems and retail MIS
- Ability to work in shifts and on weekends
Key Competencies
- Team Management
- Sales & Target Achievement
- Customer Relationship Management
- Inventory & Stock Control
- Visual Merchandising
- Retail Operations
Job Title: Digital Marketing Executive
Location: Thane
Salary: ₹3 LPA – ₹5 LPA (Based on experience)
Experience Required:
Qualification - graduation
Review Criteria
· Strong Graphic Designer Profile
· 1+ years of experience in graphic design within B2C companies working across print and digital media
· Proven experience designing marketing collaterals (brochures, flyers, banners, standees, event signage, and sponsorship assets) and digital creative for social media and campaigns
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· Strong understanding of brand identity, visual hierarchy, and lead-generation design principles — ability to convert marketing objectives into impactful visuals.
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· (Company): B2C product (preferred fintech)
Preferred
· Preferred (Experience): Experience collaborating with marketing teams for on-ground events, sponsorships, and brand partnerships (designing assets for physical presence like booths, city events, etc.).
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· What's your current company?
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As a Company - Graphics Designer, you will be responsible for creating stunning visuals across a wide range of media including digital, print, and video content. You'll collaborate closely with the marketing, content, and creative teams to bring our brand vision to life while ensuring consistency across all touchpoints. Your work will help shape the visual identity of the brand and engage our target audience in meaningful ways.
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Ideal Candidate
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- Integrate APIs and third-party services.
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🔹 Good to Have
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👉 Preference will be given to candidates based in Kolkata only.
📩 Interested candidates can apply with their updated CV and portfolio/GitHub links.
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• You are passionate about software development...it's not just your career, it's your hobby.
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As a Senior Software Engineer, you will work closely with the Tech/Team Lead, and the rest of the engineering team to build and scale a data-driven platform.
This role will act as a great springboard to accelerate career growth & transition into a Lead level role.
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- An effective Senior Software Engineer will be a self-motivated learner; a highly creative engineer having obsessive attention towards detail and thoroughness.
- You’ve been building web applications professionally for 4+ years
- You’re proficient in NodeJS, TypeScript, MySQL, and MongoDB
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