Graphic Designer - Marketing/comms
Opportunity
Create marketing material for our growth initiatives, social media platforms, and branding collaterals. The ideal candidate should have an eye for clean, simple, and artful visual design. A successful candidate will be able to translate high-level requirements into visual elements that align with the language of our products.
What you will do:
- Develop out-of-the-box campaigns for Social Media channels (Facebook, Twitter, Instagram, YouTube).
- Conceptualize original graphic design ideas that bring simplicity and user-friendliness to complex roadblocks.
- Present concepts, participate in design/project critiques and refine design direction.
- Establish and promote design guidelines, best practices, and standards.
- Conceptualize and execute creative for organic/paid content & campaigns of varying scale and complexity for the app products, PR & Brand.
- Maintain accuracy and attention to detail throughout the creative and production process.
- Collaborate with cross-functional teams comprising interaction designers, content writers and product managers.
Experience Range:
Proven 3-4 years of work experience as a Graphic Designer. Must have worked on digital marketing creatives. Having worked in the app product space is a huge plus.
Technical Expertise:
- Demonstrable graphic design skills with a strong portfolio.
- Knowledge of Color Theory, Visual Hierarchy, Typography, Colour, and Information Composition.
- Proficiency in Adobe Suite especially Photoshop and Illustrator.
- Be able to design eye-catching branding, iconography, and illustrations.
- Be able to work in a cross-functional team as well as independently.
- Up-to-date with the latest visual trends, techniques, and technologies.
- Must be comfortable with a fast-paced environment
- BS/MS in Visual Design, Graphic Design, Communication Design is a plus.

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PencilSketch Design Studio LLP
Job Location
- Bangalore (On-site)
- Hyderabad (On-site)
Role Overview
The company is looking for an experienced Senior Lead Architect to lead interior corporate office design projects from concept to completion, including:
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- Project management
- Team leadership and mentoring
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Key Requirements
- Senior-level Architect with experience in corporate/workplace interiors
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- Architecture
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- Project Coordination
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- AutoCAD
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- Other rendering software
- Excellent communication, leadership, and client-handling skills
Employment Details
- Full-time
- On-site
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Job Title: Digital Marketing Executive
immediate joiners preferred
Job Overview:
We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to
plan, implement, and monitor marketing activities end-to-end.
The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.
Key Responsibilities:
1. Marketing Strategy & Execution (Core Responsibility)
• Develop and execute quarterly and annual marketing plans.
• Plan and implement campaigns for product promotion, lead generation, and brand building.
• Ensure consistent branding and messaging across all channels.
• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.
2. Digital Marketing (Part of the Role)
PPC & Lead Generation
• Plan, manage, and optimise Google Ads and other paid campaigns.
• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
• Develop effective ad copies and assist with landing page enhancements.
SEO & Website Management
• Implement on-page/off-page SEO strategies to improve organic search visibility.
• Conduct keyword research, optimise content, and review analytics.
• Coordinate with design/content teams to ensure SEO standards are met.
3. Brand, Content & Communication
• Oversee the creation of marketing content — blogs, emails, social posts, brochures,
case studies, videos, and presentations.
• Maintain brand guidelines and ensure cohesive communication across the organisation.
• Work with internal and external creative teams for design and content execution.
4. Exhibitions, Events & Offline Marketing
• Lead planning and execution of marketing for exhibitions and trade shows.
• Support stall layout planning, branding materials, and event promotions.
• Manage lead handling and coordination before, during, and after events.
5. Lead Management & CRM Collaboration
• Ensure prompt assignment of incoming leads to the respective territory managers.
• Track lead flow, progress, and campaign effectiveness.
• Work closely with the sales team to improve follow-up quality and conversion tracking.
6. Market Research & Data Management
• Conduct competitive research, pricing insights, and industry analysis.
• Prepare scraping data and market intelligence reports.
• Support management with MIS and performance dashboards.
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• Monitor marketing KPIs across both digital and offline activities.
• Prepare regular performance reports with insights and improvement suggestions.
• Conduct A/B tests and track results for continuous optimisation.
Requirements:
• Excellent communication, planning, and coordination skills.
• 3–5+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
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• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.
Desirable Skills:
• Experience with LinkedIn, Facebook, and Instagram marketing.
• Knowledge of email marketing tools or automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.
Qualifications:
• Degree in Marketing, Business, Communications, IT, or a related field.
Location: Vadodara
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● Identify and build business opportunities across:
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○ DRDO laboratories
○ Defence Public Sector Undertakings (DPSUs)
○ Domestic and global OEMs
○ System Integrators
○ Defence technology ecosystems
● Build and execute account-based growth strategies for high-value strategic accounts.
● Create and manage a healthy pipeline of defence and aerospace opportunities.
● Identify early-stage platform requirements and align Kokasa capabilities accordingly.
Technical Engagement & Requirement Shaping
● Work closely with engineering teams to convert technical capabilities into customer solutions.
● Engage with:
○ Defence program leaders
○ Procurement stakeholders
○ Platform architects
○ Engineering teams
● Support and influence:
○ Staff Qualitative Requirements (SQRs)
○ Expressions of Interest (EOIs)
○ Technical specifications
○ Platform-level discussions
● Position Kokasa technologies during early design and indigenization stages.
Defence Procurement & Program Capture
● Lead end-to-end business development and capture activities under defence
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● Drive strategy and execution across:
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○ iDEX initiatives
○ ADITI and related innovation programs
● Manage the complete bid lifecycle:
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○ Bid strategy
○ Proposal management
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Strategic Partnerships & Ecosystem Development
● Develop relationships with:
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○ Aerospace organizations
○ Offset partners
○ Defence MSMEs
○ Technology partners
○ Research institutions
● Identify opportunities supporting:
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○ Technology transfer
○ Strategic partnerships
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Program Coordination & Execution Support
● Work closely with cross-functional teams including:
○ Engineering
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○ Defence Program Management
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Strong understanding of Defence procurement lifecycle, DAP framework, GeM procurement
ecosystem, iDEX, ADITI, TDF, Government tenders, DPSU ecosystem
Domain Expertise
Strong exposure to one or more of:
● Defence systems
● Aerospace systems
● Defence manufacturing
● Military electronics
● Electromechanical systems
● Electrohydraulic systems
● Aviation platforms
Preferred Skills
● Strong networking and stakeholder management capability
● Excellent communication and presentation skills
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● High ownership mindset
● Negotiation and relationship-building skills
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- Practical CI/CD and observability (logs/metrics/traces).
Nice-to-haves
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Key Outcomes (ongoing)
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Requirements
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Mandatory Skillsets are as below :
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- Initiating phone conversations with parents who complete the demo classes for their kids
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- Exceptional communicator and an influencer who can deliver sales pitch like a charm.
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- Self-learners with high grasping ability so that you can learn about the product within 2 days.
Prerequisites -
- Proven B2C Sales track record of exceeding targets, >2 years of Sales experience
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- Ability to counsel a parent for the child's future
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