Graphic Designer - Marketing/comms
Opportunity
Create marketing material for our growth initiatives, social media platforms, and branding collaterals. The ideal candidate should have an eye for clean, simple, and artful visual design. A successful candidate will be able to translate high-level requirements into visual elements that align with the language of our products.
What you will do:
- Develop out-of-the-box campaigns for Social Media channels (Facebook, Twitter, Instagram, YouTube).
- Conceptualize original graphic design ideas that bring simplicity and user-friendliness to complex roadblocks.
- Present concepts, participate in design/project critiques and refine design direction.
- Establish and promote design guidelines, best practices, and standards.
- Conceptualize and execute creative for organic/paid content & campaigns of varying scale and complexity for the app products, PR & Brand.
- Maintain accuracy and attention to detail throughout the creative and production process.
- Collaborate with cross-functional teams comprising interaction designers, content writers and product managers.
Experience Range:
Proven 3-4 years of work experience as a Graphic Designer. Must have worked on digital marketing creatives. Having worked in the app product space is a huge plus.
Technical Expertise:
- Demonstrable graphic design skills with a strong portfolio.
- Knowledge of Color Theory, Visual Hierarchy, Typography, Colour, and Information Composition.
- Proficiency in Adobe Suite especially Photoshop and Illustrator.
- Be able to design eye-catching branding, iconography, and illustrations.
- Be able to work in a cross-functional team as well as independently.
- Up-to-date with the latest visual trends, techniques, and technologies.
- Must be comfortable with a fast-paced environment
- BS/MS in Visual Design, Graphic Design, Communication Design is a plus.
About FPL Technologies Pvt Ltd
Similar jobs
KSVSoftTech Is product based IT company, which is looking for Graphics Designer / Video Editor
Experience: 1-2 Year
Location:- Indore (Old Palasia)
Primary technology should be first like UI design, Figma , Illustrator , photoshop ,branding, product designing, motion graphics , logo animation video, social media post & reel videos
CTC : As per the company standard.
Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.
Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!
What we are looking for
Who we are not looking for
You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in
the sea. These are indeed requirements
Minimum of 1.5 years as a hands-on graphic designing
Minimum of 1 year as someone who has been interacting with the clients. If you have worked
in B2B, it would be great!
Graphic design & Web Design Project experience
A focus on the details (really… pay close attention to the details if you’d like to get an interview
for this position)
Selected candidate's day-to-day responsibilities include:
1. Working on Photoshop, Illustrator, and Figma
2. Designing infographics, posters, carousels, and journals
3. Create compelling, error-free content aligned with brand guidelines
4. Designing and creating visual assets
5. Assisting in creating graphics, illustrations, and layouts
6. Developing materials for marketing, social media, and websites
7. Staying updated with design trends
8. Researching and referencing before every project
- Bachelor’s degree, preferably with advertising, graphic design, marketing or strategic communications focus
- 1+ or more years of related experience in graphic design
- Strong graphic design skills with knowledge of various design production tools and software
- Knowledge of and demonstrated abilities in design principles, image manipulation, photo retouching, layouts and typography
- Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop, etc.) and similar software
- Basic knowledge and demonstrated abilities in icon design, character design and, illustration
- Working along with the video animation team to provide them the necessary vectors.
- Work collaboratively with colleagues and partners, receive feedback and take direction
- Manage multiple projects and deliver work in a timely fashion with a positive “can-do” attitude
- Very organized and detail-oriented
- Basic knowledge of design file formats
- Work closely with stakeholders and product managers to translate user needs and business requirements into visual designs that are minimalistic, easy to use, and emotionally engaging.
- Design for different industry sectors and master in visual design.
- Implement visual principles and experiment with typography, colors and labelling layouts.
- Collaborate and review designs with other designers to ensure a consistent, integrated brand perception for a better user experience.
- Present and obtain approvals from design leaders, project stakeholders, and end-users to drive your designs to success.
- B.Des/M.Des or equivalent experience in packaging or graphic design with an amazing design portfolio. 1+ years of experience in packaging or graphic design.
- Proficient in abode creative suite.
- A good storyteller who generates empathy, craft a vision, design for impact, using written and verbal communication, presentation, and organizational skill
- A problem solver with ideas that challenge the status quo, together with the persistence – to bring them to life.
Data Sutram is a Alternate Data Intelligence Enterprise that uses the power of external data sources to create key insights that generate value for businesses. It is one of the fastest growing companies in the space of Artificial Intelligence & Location Analytics in India and is funded by Indian Angel Network (IAN), 100x.VC (led by Sanjay Mehta) and the IIFL Fintech Fund (2021). It has been recognized as one of the ten startups in NetApp Global Accelerator Programme.
About the Role:
As Product (UX/UI) Designer at Data Sutram, you will be responsible for collecting and translating user insights into delightful experiences. Ultimately, you shall create both functional and appealing beautiful features that address our customer's needs and help us grow our customer base. You will use your creativity and eye for design – along with your technical knowledge – to develop great experiences. You'll work with a product manager, communications strategist and our development team. Together you shall deliver UI mockups, prototypes, MVPs and final products.
In this role, you'll have the privilege of being the voice of our customers and translate their needs into user-friendly designs. You will have a direct impact on the customer's user-experience of our product.
Responsibilities:
- Gather and evaluate user requirements in collaboration with product managers and engineers
- Illustrate design ideas using storyboards, process flows and sitemaps
- Design graphic user interface elements, like menus, tabs and widgets
- Build page navigation buttons and search fields
- Develop UI mockups and prototypes that clearly illustrate how sites function and look like
- Create original graphic designs & videos for marketing Data Sutram products.
- Prepare and present rough drafts to internal teams and key stakeholders
- Interact with customers to identify and troubleshoot UX problems (e.g. responsiveness)
- Create Style Systems for DS Products of the future.
Skill Requirements:
- You know how to distill simplicity from complex user requirements.
- You know how to use the tools of the trade like, Figma, Sketch, Invision, Photoshop, Marvel, Overflow.
- You have experience in Product Marketing.
- You have experience with user research and translating insights from research to your designs.
- You have great communication skills both when interfacing with customers as well as when working with your team.
- Video Editing experience. (appreciated)
- You are able to lead complex projects from scratch.
Experience:
2-3 years of experience in UI/UX design
Our client is a Community Commerce company that focuses on fashion and accessories. Their community network and technology is leading a rejig of Fashion retail and supply chain in India. Their network creates users as buyers and sellers at the same time, offering unbeatable prices on products and rewards for sharing deals across social media.
The founders are alumnus of prestigious tech and business institutes, with expertise and experience with ECommerce and distribution facilities. They have ensured quality and fashion with the factory price tag, that works best when shared rapidly with communities on social networking.
- Collaborating with the marketing team to understand and deliver design-related requirements.
- Making highly creative and intuitive images/ videos for various marketing campaigns.
- Creating highly appealing creatives for social media posts & campaigns.
- Using design software to refine illustrations and designs.
- Developing prototypes to ensure a consistent, integrated brand perception.
- Supporting marketing team with effective time and task management.
What you need to have:
- Bachelor’s degree in graphic design or equivalent qualification.
- 1-1.5 years of professional experience in designing.
- Weightage will be given to project and hands-on experience than educational qualifications.
- The designer needs to be adherent to details, efficient, adaptive to a fast-paced environment & ready to take responsibilities
- Well organized, responsible and dedicated, with the ability to work on multiple projects and deliver refined design in a short time.
- Self-learning, able to learn new tools quickly and work in a fast-evolving environment.
- Mandatory proficiency in Adobe Photoshop, Illustrator. Adobe After Effects will be a value addition but not mandatory.
- Expert level skills in Photoshop, Illustrator in and other relevant design tools.
- Strong design and software skills
- Creative with an eye for detail
- (Portfolio has to be mandatorily shared)
- Thorough knowledge of the following is mandatory for the person.
- Create original design ideas and layouts from creative briefings.
- Laying out artwork to plan how a finished page will appear (known as Page Planning/Designing).
- Develops, tracks and helps manage comprehensive-time schedules to insure design projects are delivered on-time and within budget.
- Understanding the client briefs/guidelines.
- Prepare illustrations or rough sketches of material, discussing them with Design Leads and making necessary changes.
- Using mock-ups to make a new ad.
- Drawing own ideas to make a new ad.
- Proofreading and checking the documents for accuracy and visual impact (self QA).
- Using the Spell and Grammar check option in the software.
- Use typography, proximity, and font styles in the best possible way to group the text in the right manner in an advert.
- Preparing the items for reproduction in a format specified by the client (pdf, eps, ps).
- Determines the high visual impact and arrangement of illustrative material, text copy, font style, and size
- Produce accurate high-quality artwork within corporate brand guidelines and standards.
- Good understanding of Prepress techniques
Role Requirements
- Good understanding of brands and how they communicate to their target audience in the form of print and digital communication. For example, you should be able to understand the difference between a printed leaflet and a digital emailer that intends to communicate the same message to the target audience.
- Exceptionally well in Photoshop, Illustrator and Corel Draw compositing technical knowledge.
- Sound English and comprehension and writing skills. Independently assess and research any job briefs to visualize a visual strategy and discuss it with the client's/internal team.
- Team working skills: We value and welcome critical feedback and opinions but we don’t accept arrogance and snobbish behavior. We expect you will make mistakes and you should be able to own up.
- Time Discipline: We understand that creative people sometimes get stuck and require more time. But request you speak up before it’s too late. We love working with colleagues who don’t switch off their mobiles when organizations need them. Honesty and Integrity are the core.
Minimum Qualification
- 2-8 years of working experience in Illustrator, CorelDraw & Photoshop.
- Diploma or Degree in Printing Technology, Graphic Design, or DTP along with 2 years of experience.
- Advertising Agency experience preferred.