
Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software.
This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!
Typical Responsibilities:
- You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
- Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
- You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
- You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
- Manage both on-page SEO and off-page SEO for the company.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

About Aikon Labs Private Limited
About
Aikon Labs is a product startup that is solving enterprise problems with AI. Our platform iEngage has evolved from being focused on fostering innovation in a global community to becoming a central reusable repository of information, insights, and intelligence, derived from interactions that happen inside and outside of enterprises.
iEngage is a passive API enabled platform that blends seamlessly into the Enterprise technology stack to make interactions more meaningful. Interactions between employees, or employees and customers or any other stakeholder tend to be sliced and stored in siloed systems of record. The interaction context is usually lost or quickly turns into dark data that is stored in an archive. iEngage addresses that challenge.
iEngage utilizes cutting edge Machine Intelligence (your own models or iengage's open-source AI stack) to extract info, insight and intelligence from interactions that flow through systems of engagement (chat, email, phone calls etc) and make this available in the form of an API accessible enterprise knowledge graph that can power smarter, resilient automation. Provide answers, suggestions, and context when required, where it is required.
If you are excited about working on emerging technology, applying AI and ML to real world problems, we can offer you a challenging role. Take a look at our job postings and let us know if any of them interest you.
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Job Overview:
We are looking for a proactive, creative, and detail-oriented Social Media Executive to manage and execute digital and social media strategies for multiple brands. This role involves content planning, social media management, performance tracking, and campaign observation to build brand presence and drive online engagement across various digital channels.
Key Responsibilities:
Social Media Planning & Strategy
Develop and execute tailored social media strategies aligned with client goals.
Plan monthly content calendars and campaign timelines.
Content Curation & Platform Management
Ideate and curate engaging and brand-relevant content (posts, stories, videos, etc.).
Collaborate with design and content teams to ensure visually appealing creatives.
Manage and oversee social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Monitor comments, messages, tags, and DMs. Engage meaningfully to foster a positive brand image.
Write caption for social media posts
Analytics & Reporting
Track, measure, and report the performance of content & campaigns using analytics tools.
Generate insights and recommendations for continual improvement.
Provide regular performance reports and insights to clients
Creative Collaboration
Collaborate with other teams to create visually appealing and shareable content & support the execution of social media campaigns and promotions.
Stay up-to-date with the latest social media trends, Competitors’ strategies, best practices and contribute innovative ideas
Ensure creatives adhere to platform guidelines and brand tone.
Provide briefs and client feedback to creative teams.
Client Coordination
Understand client objectives and expectations, ensure timely execution of deliverables, and provide regular updates.
Campaign Support
Support execution of campaigns, seasonal promotions, product launches, and collaborations.
Collaborate with other team members ensuring successful campaign execution & delivering results.
Reporting & Insights
Generate weekly/monthly performance reports.
Analyze data to identify trends and performance gaps.
Provide recommendations for future improvements.
Present insights to internal teams or clients in a structured manner.
Platform Knowledge & Trend Awareness
Stay updated on ad platform changes, policy updates, and new features.
Explore beta features for more engagement
Experiment with new content formats and platform features to boost reach and engagement.
Apply learnings to improve ideation and performance.
Required Skills -
1-1.5yrs experience in Social Media Management
Knowledge of social media platforms and their respective algorithms
Proficiency in social media management tools
Strong copywriting and content creation skills
Experience of digital advertising and campaign management
Excellent verbal and written communication skills
Ability to work in a fast-paced environment and manage multiple client projects simultaneously
Experience in canva for Graphic & Reel creation is a plus
Immediate Opening No. of Position - 1
Salary - 20K + (Based on experience) In Office position
At HM Ad-World Pvt. Ltd., we pride ourselves on delivering exceptional results for our clients. If you're passionate about social media, have a flair for creativity, and thrive in a collaborative environment, we encourage you to apply for this exciting position. Join our team and help shape the digital presence of diverse brands across multiple industries.
Ideal Candidate
6+ years of experience selling B2B SaaS to US customers
Prior success as one of the first AEs at a startup; comfortable working in a fast-paced, early stage startup environment
Track record of consistently beating your quota
Solid hustle and entrepreneurial mindset; Thrive under the uncertainty that comes with an early stage setup
Strong project management skills and proactiveness, given the long sales cycle and pilot (free trials) heavy nature of deals.
Strong first principles understanding of business fundamentals; Ability to understand the product at a granular level; Ability to empathise with the end user, and understand their pain points
Strong first principles understanding of different stages of the sales funnel, and experience with good CRM hygiene
Strong first principles understanding of sales processes e.g. MEDDPICC
Willingness to get your hands dirty and do the grunt work in the early days.
MANDATORY - Willing to work in the US time zone (~4 am IST) on weekdays (Mon-Fri) because the majority of our clients are based in the US. You have flexibility on when you want to start your day in the afternoon (IST), or take breaks (e.g. family time, gym etc). This role will require you to stretch outside your comfort zone.
Excellent written and oral communication skills
Ability to build, manage and motivate a team
Self driven individual with high ownership and strong work ethic
Previous entrepreneurial experience is a huge plus
Experience catering to CFO persona is a plus
Familiarity with billing systems, CPQ and accounting systems is a plus
Not taking yourself too seriously.
Key Responsibilities:
Sales and Business Development:
- Lead the branch team to achieve sales targets for Loan Against Property (LAP) products, ensuring overall growth in the branch's portfolio.
- Develop and implement strategies to acquire new clients, cross-sell products, and maintain long-term relationships with customers.
- Monitor market trends and competitor activities to identify opportunities and stay ahead of market demands.
- Promote the LAP product offerings through various channels, including partnerships, referral networks, and local events.
Team Leadership and Management:
- Manage, mentor, and guide the sales and operational teams to achieve individual and branch-wide sales goals.
- Conduct regular performance reviews and provide coaching and training to enhance the sales team’s skills.
- Ensure adherence to organizational standards and processes in customer acquisition and relationship management.
Customer Relationship Management:
- Establish and maintain strong relationships with key clients, stakeholders, and other business partners.
- Provide high-level support for the LAP product offering, including assisting clients with queries and guiding them through the loan process.
- Resolve customer issues or concerns related to LAP applications and ensure timely and efficient processing.
Operational Management:
- Oversee the day-to-day operations of the branch, including loan origination, documentation, disbursement, collections, and compliance.
- Ensure the branch maintains a smooth, efficient, and compliant operation in line with internal policies and external regulations.
- Monitor and maintain branch financials, including revenue, expenses, and profitability.
Reporting and Compliance:
- Provide regular reports to senior management on branch performance, including sales achievements, operational issues, and market trends.
- Ensure all processes comply with regulatory guidelines, including KYC (Know Your Customer) and AML (Anti-Money Laundering) policies.
Key Areas of Responsibility:
● Growth
○ Consumer:
■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.
■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.
■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.
■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.
■ Develop and implement strategies to increase customer retention and lifetime value.
○ Partnerships
■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.
■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.
■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.
● Strategic Support:
○ Collaborate closely with the founding team to drive and execute key strategic initiatives.
○ Conduct market research, prepare reports, and provide insights to support decision-making.
● Problem Solving:
● Anticipate challenges and proactively identify solutions to address them.
● Assist in resolving operational issues and roadblocks.
Qualifications
● Bachelor's degree in Engineering; MBA is a plus.
● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.
● Exceptional organisational and project management skills.
● Ability to work independently and collaboratively in a fast-paced environment.
● Flexibility and adaptability to handle evolving responsibilities.
About Vyapar:
We are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 5 Million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter.
Role Summary:
Vyapar's Engineering team builds the technology platform that eases and digitizes our customers' bookkeeping and enables the transition of cumbersome accounting data from general bookkeeping to a digitized always available resource.
The Javascript engineer will be responsible for the developing features in Vyapar application. Strong understanding of HTML, CSS, JavaScript, Responsive design, JQuery, React, database etc. concepts is critical
Key Responsibilities:
- Translate designs and wireframes into high-quality code.
- Design, build and maintain high performance, reusable, and reliable code.
- Ensure the best possible performance, quality, and responsiveness of the application.
- Use of complex algorithm to build the business requirements.
- Help maintain code quality, organization, and automatization.
- Ability to understand business requirements and translate them into technical requirements
Desired Skills And Requirements
Must have
- Strong JavaScript
- HTML, CSS
- React/Angular/JQuery/Vue
- Problem-solving skills, and Data Structures.
- Strong knowledge of SQL database or RDBMS.
Good to have
- Familiarity with RESTful APIs to connect applications to back-end services.
- Strong knowledge of Web UI design principles, patterns, and best practices.
- Experience with offline storage and performance tuning.
- Experience and understanding of database concepts and sql queries.
- Familiarity with cloud message APIs and push notifications.
- Familiarity with continuous integration.
- A knack for benchmarking and optimization.
Experience:
- Minimum 4 years of experience in JavaScript
- Minimum 3 years of experience in HTML, CSS
- Minimum 3 years of experience in SQL/ RDBMS.
Education:
- A full-time B.E/ B.Tech Degree from a recognized university.
That can include the following tasks:
- Develop and revamp creative, eye-catching websites as per the client's needs.
- Work with project managers to discuss the desired website functionality and provide solutions.
- Integrate custom templates/themes into WordPress.
- Work with various WordPress third-party plugins (Like WooCommerce, Buddypress, Elementor, and others) and customize when required.
Skills:
- Knowledge of WordPress Architecture, WooCommerce, Page Builder’s (like Elementor, Divi, Visual Composer etc), and other best practice solutions
- Knowledge of PHP, MySQL, HTML, CSS, Javascript/jQuery.
- Knowledge of child theme creation and customization as per designed based on the requirements
- Knowledge of WordPress plugin and back-end development
- Respond to customer queries in a timely and accurate way, via phone, email or chat
- Identify customer needs and help customers use specific features
- Share feature requests and effective workarounds with team members
- Inform customers about new features and functionalities
- Follow up with customers to ensure their technical issues are resolved
- Gather customer feedback and share with our Product, Sales and Marketing teams

- Develop reusable, maintainable cross-platform HTML, CSS, and JavaScript for front-end web application components while adhering to web and team standards.
- Write unit tests to provide sufficient testing coverage for each developed component.
- Constantly review and improve frontend performance of the web application.
- Work with creative and business partners to understand, build and adjust web application functionality and visual presentation to support business goals.
- Work with server-side, infrastructure, and 3rd party technology partners to build, integrate and deploy web application functionality and visual presentation to support business goals.
- Work with project technical lead and/or FE architect to create technical designs and implementation plans.
- Ensure accuracy and attention to detail throughout the development process.
- Remain curious and current with new developments in the FE web development industry.
QUALIFICATIONS:
- Demonstrated 3-5 years of practical front-end web development experience.
- Expertise in writing and testing valid, web standards-based HTML, CSS, JS.
- Fluent in fundamentals of computer science such as:
- Object-Oriented Programming, Data Structures, Coding Patterns.
- Deep understanding and experience with the following standards and technologies is essential:
- DOM, JSON, AJAX, HTML5 Video, WCAG 2.0 AA, Git.
- Strong verbal and written communication skills are preferred.
- Bachelor’s Degree is preferred.
- Sample portfolio (code or public-facing web build) is a plus.
- Experience working for high-end brands or another environment with very high standards for the presentation layer is a plus; Ecommerce experience is a plus
As an IT Infrastructure Architects design and implement information systems that support an enterprise infrastructure. You will provide the necessary technical infrastructure for the development of new and existing infrastructure technologies and system requirements.
Improve efficiency and streamline operations. enhance design specs, create technical documentation, implement control concepts and deliver expected outcomes. Collect performance data to monitor systems resource usage and failures rates and provide solutions and recommend changes. ensure scalability and anticipate capacity growth through careful planning and awareness of industry, business and client’s growth trends. Design activities rely on accurate data, sensible KPIs and performance metrics to improve processes and bridge gaps
Primary Responsibilities:
Conducting research on emerging and existing technologies. Recommend system alternative technologies and infrastructure development efforts that increase infrastructure flexibility, reliability, stability, scalability, resilience, availability, performance and cost effectiveness. All collective research efforts will contribute to the creation of architectural road maps that leverage software and cloud technologies. Research customer interaction, policy adherence, enterprise processes. May act as the subject matter expert of architectural virtualization.
Needs to guide in execution of Incident, Change, Release, Problem, Performance, and Availability Management
Security of all infrastructure is of paramount importance and is periodically audited, monitored and updated in keeping up with latest threats and risks.
Identifying best practices for future implementation. Architects provide feedback to the enterprise and incorporate all gathered information into future integration plans.
Provides DevOps thought leadership and mentoring in both advisory and delivery contexts, focusing on the requirements of Technology and Business and how these are best served by continuous improvements to our delivery approach
Required Technical skills and Experience
- Over 10+ years of experience as IT Infrastructure Architect
- Bachelor / Masters Degree in Computer Science, Information Technology or related field
- Must have experience in Infrastructure architecting on AWS/ Azure/ Google cloud.
- Should have a very good understanding of Cloud Native services (IaaS, PaaS, SaaS) platforms for application deployment and scalability in a cost effective manner, addresses scalability, availability, service continuity (DR), performance and security requirements. auto-scaling and self-healing.
- Has hands on experience with cloud orchestration using Kubernetes or apache Mesos on marathon would be an advantage
- Evangelizing microservices-based architectures using containerized applications; help to drive strategy and implementation of cloud native infrastructure
- Sound Knowledge of RDBMS, preferably with MYSQL Mongo, Elasticsearch, Redis. Working knowledge of, CDN/WAF
- Proven expertise on Linux, and DevOps tools such as Git, Jenkings, maven, Bamboo Docker, Puppet, Ansible,Kubernetes,terraform. Elastic Beanstalk, Openshift
- Infrastructure security (VPC, tunneling, API management, Governance) and networking security solutions like routing, switching, Firewalls etc.
- Good debugging skills on Linux, Apache, Nginx, PHP, MYSQL and cloud-based application and administration of RHEL, CentOS/Ubuntu
- Experience in Cloud scale APM and Monitoring Tools such as ELK ,Splunk, Nagios, Graffana, XMON Datadog, Dynatrace, Appdynamics, Cloud Monitoring.
- Troubleshoot and debug environment and infrastructure problems found in the production and non-production environments.
- Implements security improvements by assessing current situations; evaluating trends; anticipating requirements.
- Determines security violations and inefficiencies by conducting periodic audits.
- Upgrades system by implementing and maintaining security controls.
- Must have knowledge of leading storage backup solutions.
- Experience with one or more Unix shell scripting languages (Bash, C-Shell)
- Team mentoring and support for ramping up new engineers
- Provide leadership in planning, defining requirements, scoping efforts, and setting appropriate milestones
- Using a data-driven process/mindset, author technical content to support the incident response process (e.g. postmortem/root cause analysis) and develop interim solutions to prevent or quickly resolve issues/problems the next time.
- Experience with networking technologies (routing, switching, IP addressing, DNS, Load balancers, etc.) Knowledge of : - File systems, NFS, CIFS, iSCSI - IPv4 networking, including TCP/IP, SMTP/POP/ IMAP, HTTP/S, LDAP – DNS
- Ability to work independently while tackling complex problems
- Passionate to palm ownership and responsibility of the systems - 24x7










