Digital Ad Operations Manager / Campaign Trafficker / Campaign Manager

SEO Team Lead Job Description

• Perform keyword research
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
• At least 1 years of experience as SEO team lead or similar role
• Digital Marketing Agencies experience would be preferred Why should you join us:
• · Fixed working timings- 5 days working
• · Attractive Incentives
• · Young & Vibrant work culture
• 
  
• Job Location: Block A-128, Sector-63, Noida
• Salary Package: Depends on skills
• Working Days: Monday to Friday

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

The SEO Project Manager will be responsible for managing and overseeing multiple SEO projects, ensuring timely delivery and successful execution. This role requires a strategic thinker with a deep understanding of SEO best practices and project management principles. The ideal candidate will collaborate with internal teams and stakeholders to define project requirements and objectives, develop and implement effective SEO plans, and continuously monitor and optimize project performance.

Responsibilities:

• Lead SEO projects from initial concept through final implementation, ensuring all deadlines and goals are met
• Develop and execute comprehensive SEO strategies tailored to each client's goals and objectives
• Collaborate with internal teams and external stakeholders to implement SEO best practices and recommendations
• Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, Moz, and Ahrefs. Provide regular reports and insights to clients and management
• Optimize website content, structure, and meta tags to improve search engine rankings and user experience
• Serve as the primary point of contact for clients regarding SEO projects, providing regular updates and addressing any concerns
• Mentor a team of SEO specialists, fostering a collaborative and growth-oriented work environment
• Stay updated on industry trends, algorithm changes, and best practices in SEO to ensure our strategies remain effective and competitive

Requirements

We are looking for someone with:

• 8+ years of proven experience in SEO with a strong track record of improving search visibility.
• Excellent communication and client-facing abilities
• Proven experience as an SEO Project Manager or similar role
• In-depth knowledge of SEO practices, algorithms, and ranking factors
• Prior experience working in a Digital marketing agency
• Sound experience in managing multiple projects in the agency/client relationship model
• Excellent analytical, problem-solving, and decision-making skills
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
• Strong leadership and team management skills

Why Join Us:

• Enjoy a healthy work-life balance with fixed weekends off
• Exposure to cutting-edge digital marketing strategies and technologies
• Opportunity to work with a diverse portfolio of clients across various industries.
• Collaborative and supportive team environment with opportunities for professional growth and development.
• Competitive salary and benefits package, including health insurance, and flexible work arrangements.

Please fill out the form below to apply:

• https://forms.gle/5r5b3Qor6pmCc1t3A

About the Company

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.

Roles & responsibilities:

• Proven experience in Digital Marketing and an understanding of Media channels.

• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective

• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a   communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)

• Flair for communication and presentation to engage and influence stakeholders positively.

• Creation of tactical plan presentation and supporting media plan templates

• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments

• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights

• Set budget allocation & key channels identified for each to hit the objective

• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients

• Work on the brand portfolio, brand positioning, and GTM strategy as necessary

• Expertise in problem-solving and technology development.

Requirements:

• At least 4 years of relevant experience (strategy, media, consulting, research)

• Experience in digital media, advertising, marketing

• Solid grasp of digital marketing, especially a deep knowledge of digital media

• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)

• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs

• Understanding of brand and DR objectives

• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Description

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Experince in B2B is must.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Work closely with the content team to ensure the generation of SEO-friendly content
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.

• Reviewing analytics reports and making recommendations for improving website performance
• Collecting data about website visitors’ interests and surfing patterns using web analytics software
• Providing customer service and support to clients via email or phone
• Learning about new technologies related to the field of digital marketing
• Monitoring social media platforms for brand mentions or negative comments about a company’s products or services
• Consulting with clients to determine their needs and goals in regard to digital marketing campaigns
• Creating and managing email newsletters and other electronic correspondence
• Developing relationships with potential clients to secure business opportunities

Roles & Responsibilities :

- Participate in ideation of marketing strategy for various products across different geographies

- Plan, ideate and create content with the help of tools and external agencies/freelancers.

- Manage PR & Events for the entire organization.

- Understand and implement best marketing practices in the B2B SaaS industry

- Implement tools to automate marketing & content creation tasks

- Evaluate and deploy vendors, manage relationships, and own deliverables through constant communication

Mandatory Requirements :

- Excellent written and verbal communication (must)

- Min 7+ years of experience in marketing and/or content management in previous roles

- A strong understanding of the B2B SaaS industry or Retail industry.

- Ability to produce results in a fast-paced environment aligned with the organization's priorities

- Entrepreneurial, self-motivated, and ability to prioritize

- A strong focus on generating insights and data-backed decisions

- Familiarity with Digital Marketing tools will be a big plus

What is in it for you :

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

* Developing and managing digital prospecting and remarketing campaigns

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

* Identifying and testing new channels to continue to meet or exceed established critical metrics

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

* Curious and a strong problem solver.

KINDNESS IS OUR SUPERPOWER - and our goal is to build and bring all kind of brands onto a single platform. kindlife is built to bridge the gap between customers’ values & brands’

values.

kindlife is the world’s first well-being ecosystem that enables conscientious consumers with the largest community of well-being experts, brands, and content creators. kindlife platform

houses more than 150+ kinder brands in beauty, nutrition, and home care and has a thriving community of well-being experts and enthusiasts. We believe it is essential to be kind and in that pursuit, we bring together all products that are kind to you, kind to those around you, and kind to the environment. For us, any move; big or small; on the well-being spectrum is a kindmove and must be celebrated.

About the role:

This position will work closely with the marketing, merchandising & community building teams and run end-to-end campaigns from the campaign briefing through influencer selection and campaign execution and measurement.

What Your Impact Will Be:

● Develop annual planning and strategy under each category

● Manages all aspects of influencer campaign design, execution, and measurement on the community and social platforms

● Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives

● Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs

● Ensure final creative and integrations are consistent with the brand brief and meet legal standards

● Compile, analyze and interpret data to optimize execution and report on campaign performance

● Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)

What We’re Looking For:

● 2-4 years in an influencer marketing, media, or PR role, with a focus on digital platforms

● Significant knowledge across content, influencers, and media products

● Critical thinking and the ability to quickly assess opportunities and challenges

● Ability to set long-term strategy, clear goals, and KPIs

● Excellent organization and communication skills

● Experience being a team player collaborating across departments

● Ability to manage multiple projects simultaneously and prioritize demands

● Strong people skills and ability to effectively manage a direct report

● Self-direction and an ability to manage ambiguity

● Experience managing and nurturing junior team members

kindlife is at its best when every member of our crew feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

What It’s Like To Work Here:

We are a purpose driven company and work towards empowering the crew to reach their full potential. We live up to our purpose employing the following behaviors

● We collaborate : Being a part of the kind crew means being part of one team with shared values and common goals.

● We innovate : At kindlife we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

● We execute : We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Visit us at: https://kindlife.in/ or Join the conversation here :

● Instagram: https://www.instagram.com/kindlife.in/

● YouTube: https://www.youtube.com/channel/UCB2jIIGdFEhHKeoddqfP-Gg

Do a reference check with a crew member. We’ll keep it anonymous, we promise!

Apply now!