Brand and Content Marketing Executive

We’re looking for a gifted writer and storyteller who can help position Optmyzr as a thought leader and product of choice in the PPC advertising space. This role will be responsible for developing the assets behind our content and marketing campaigns.

You’ll work closely with our sales, product and support teams - as well as leadership and subject matter experts - to turn briefs into high-quality written and video content, notifications, ad copy and more.

This role is part of a growing editorial team that will be responsible for:

• Interviewing internal and external topical experts to craft blog posts, research reports, white papers
• Repurpose deep dive, long-form written and video content into snackable social media content
• Support other marketing initiatives by preparing case studies, emails and other bottom-of-funnel content
• Pitching new ideas based on your observations of the market and conversations with our ideal customers

Here’s what our ideal candidate looks like:

• 1+ years of experience working in a SaaS content team or an editorial/media/journalism team
• Fluent written and spoken English, ideally with some experience writing for North American or European audiences
• A sharp journalistic mind capable of crafting angles and hooks that interest readers
• Strong portfolio of published marketing collateral (no spec pieces)
• A degree in English, communications or another related field is a bonus but not necessary
• Strong time management, collaboration and communication skills
• Respect for deadlines and commitments that have been made
• Comfortable building relationships with internal/external subject matter experts as sources
• Some understanding of how to balance optimizing content for search engines vs. readers
• Some experience using generative AI to support, not write content

The ability to create compelling narratives that link pain points to business outcomes will give you an advantage, as does any familiarity with paid search and social advertising.

We encourage you to apply even if you don’t fit all the criteria.

IMPORTANT: Using ChatGPT or other generative AI for your application or assessment will immediately disqualify you.

About Optmyzr

Optmyzr is a fast-growing, profitable B2B SaaS tech product company.. Our founders and team members have worked for Google, Microsoft, Amazon, and other big names in tech. We’re a product- and customer-focused team with a culture built on respect, meeting commitments, and flexibility.

We pay competitive salaries and while you'll be expected to deliver great results, we'll make sure you enjoy work-life balance. We value our employees and don't like to micromanage. Everyone has a say in what they work on, when they’ll get it done, and where they do it.

Perks

• Be part of a fast-moving yet caring and intelligent team
• Zero micromanagement and freedom to contribute ideas
• No crazy hours; it’s not sustainable in the long run
• Flexibility with timings and work location
• Health insurance, in-office amenities and great incentives

Optmyzr is an equal opportunity employer.

Job Title: Email Outreach & Marketing Specialist

• Location: Gurgaon
• Experience: 0-1 year
• Employment: Full-time (5 days)
• Salary: 4-5 LPA

Immediate availability to join is required.

Responsibilities:

• Develop targeted email campaigns and draft personalized outreach emails for prospects and partners.
• Analyze campaign data to optimize for better results, including email subject lines.
• Maintain and organize data effectively, multitask, and execute experiments with creativity.
• Monitor and analyze email performance metrics, including open rates, click-through rates, and conversions.
• Implement A/B testing to refine email content, subject lines, and calls-to-action.
• Segment email lists based on user behavior and demographics to personalize content.
• Conduct cold calls as required to drive engagement and book meetings.
• Occasionally conduct face-to-face client meetings.
• Create email databases for lead generation and stay updated with industry trends and best practices in email marketing.

Must-Haves:

• Excellent writing and communication skills.
• Familiarity with AI language models and prompting.
• Analytical mindset and data interpretation abilities.
• Passion for startups and entrepreneurship.
• Immediate availability to join.
• Ability to multitask in a fast-paced environment.

Job Brief: AGENCY09 is looking for a mind that loves words and working with them. A believer of ideas and communication, the mind should be able to create and edit. Working in a fast paced environment, the copy supervisor will be part of the core thinking process for plenty of brands.The main objective is to have quality control for the content produced by AGENCY09

Experience :  1 + Copywriting experience in a fast paced digital agency 

Salary - As per market standards

         
Location: Open for both WFH Position and Mumbai Office. (Bandra)

Responsibility:

You will be part of the content team that constantly has to bring new ideas to the market. 

Primary - Campaigns, Special Days, Social Media Content, Website Content, Video Led ideas

Secondary - Brand Communication, Other offline communication and SEO 

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
• A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions(in conjunction with the creative team) to clients.
• Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creativity.
• Creative/Out-of-the-Box thinking.
• Discussing the client's core message and target audience.
• Brainstorming visual and copy ideas with the team.
• Excellent command over the English language. Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across.
• Think ideas and work towards implementing the same.
• Work closely with the Art & Tech team on the projects.
• Ability to deliver within short-frames and meet the deadlines.
• Should have in-depth understanding of the digital media and the ability to write well, crack campaign ideas across digital platforms like facebook, Twitter, Should have the creative knack to deliver the best possible quality work. 

Education - Bachelors' or above. Or a portfolio that never raises the question. 

Skills:

• Proficient using microsoft office 
• Ability to think and write for different audiences and mediums
• A passion for words and communicating the essence of a story. 
• Ability to self-manage, take initiative and prioritize tasks in a fast-paced environment.

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

This is a full-time work-from-office role based out of Gurgaon.

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

Duties/ Responsibilities

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Creating specifications and content appropriate for the brand's customer personas
• Planning the editorial calendar and content proposition
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• This role is 50/50 conceptualizing and executing. You must be able to not only ideate and pitch your own create concepts to your peers and management, but also work with a team to execute others’ ideas when needed.
  
  Collaborate as part of a small, agile video team producing original video content for digital platforms from script to shoot to edit and delivery.
  
  Create content for social channels, with a clear understanding of how users engage with social creative across formats and platforms.
  
  Develop best practices and expertise around creating, publishing and distributing videos specific to various digital platforms, and train teammates in those best practices.
  
  Qualifications / Skills :
  
  5+ years of experience in a creative agency, production company, or in-house at a brand pitching and editing video content for social and digital channels.
  
  Should have a proven track record of creating content for a company/ Individual.
  
  Detail-oriented, fast learner, and able to manage your own time.
  
  Can effectively cope with change, shift gears comfortably, decide and act without having the total picture. Cut your own way through ambiguity and engaging management smartly when needed.

Benefits:

• This is a full time position, working from office. Office Address: Lexicon International School, Kalyani nagar, Pune.
• Transportation reimbursement is available.
• Medical Insurance available.
• Leadership & Development training for all manager-level employees
• Salary will be as per the skills and the experience of the applicant.

• Responsible for building a coordination channel with the media network in the assigned constituencies of the client
• Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
• Responsible for Setting up and optimizing campaign pages on various social media platforms
• Responsible for Managing and running digital media properties in the constituencies

What you need to have: