About Company
Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.
The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.
Designation: Content Manager, Digital Opportunities Project, GOYN, Pune
Reporting To: Director, GOYN : Pune
No. of positions: 1
Expectations / Deliverables:
● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.
● GOYN brand-building and enrolment of various stakeholders as partners
● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions
● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms
● Coordinate with organizations to conduct livelihood sessions for youth in the community settings
● Experience in reaching consensus and drafting MoU's
● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations
● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations
● Collaborate with design teams to plan and develop site content, style and layout
● Use content management systems to analyze platform traffic and user engagement metrics
● Manage content distribution to other channels and social media platforms to increase web traffic.
● Ensure legal compliance (copyright and data protection) and secrecy of OY data
● Stay up to date with developments and generate new ideas to draw the audience’s attention.
Preferred Skill sets, Years of Experience, Professional Background:
● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building
● Strong commitment towards building relationships with organizations in the ecosystem
● Hands-on experience with MS Office and WordPress
● Basic technical knowledge of HTML and video editing etc.
● Knowledge of SEO
● Competent in managing social media
● Excellent writing skills in English, Hindi and Marathi
● Attention to detail
● Good organizational and time-management skills
● Open to travel.
About A well known NGO based in Pune
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What will I be doing?Social Media Management
Develop and execute a comprehensive social media strategy aligned with our brand and business goals.
Manage and curate content for all social media channels, ensuring consistent and engaging messaging.
Monitor social media trends and industry news to capitalize on relevant opportunities.
Content Creation
Generate high-quality written content, including blogs, emails, landing pages, and other marketing collateral.
Collaborate with cross-functional teams to gather insights and create compelling, customer-centric content.
Maintain a content calendar to ensure timely and consistent delivery of content across channels.
Brand Advocacy
Foster community engagement and build brand advocacy through social media interactions.
Work closely with influencers and partners to amplify our firms presence and reach.
Analytics and Reporting
Utilize analytics tools to measure the performance of social media campaigns and content initiatives.
Provide regular reports and insights to track key metrics and inform future strategies.
Cross-functional Collaboration
Collaborate with the marketing, design, and product teams to align content strategies with broader marketing objectives.
Ensure brand consistency across all communication channels.
Qualifications
Proven experience in content creation for B2B SaaS companies.
Strong writing and editing skills, with the ability to craft engaging and persuasive content.
Familiarity with social media analytics tools and the ability to translate data into actionable insights, would be a plus.
Creative mindset with a keen understanding of current industry trends and best practices.
Excellent project management skills with the ability to handle multiple tasks and deadlines.
Good-to-have
Bachelor's degree in Marketing, Communications, or a related field
2-3 years of experience in social media management and content marketing.
Experience in the technology or SaaS industry is a plus.
What's in it for me?
Competitive salary and performance-based incentives.
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A collaborative work environment that values creativity and innovation.
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Our Core competen lies in developing customized software solutions using web-based and client/server technology. With over 23 years of Software Development Experience working together with various domestic and international companies, we, at Rishabh Software, provide specific solutions as per the client requirements that help industries of different domains to change business problems into strategic advantages.
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• Conducting in-depth research on industry-related topics to develop original content
• Developing content for web pages, blogs, articles, social media, case studies, infographics, presentations, internal communications, email campaigns and more as required
• Ideate new formats and topics for enhancing our content outreach
• Coordinate with designers, leaders & other resources to create and deliver a high-quality content artifact.
• Independently gather information from subject matter experts to develop, organize, and write technical articles, customer case studies, business stories, etc.
• Follow and implement SEO best practices for content optimization such as using relevant keywords.
• Proofreading content for errors and ensuring all-around consistency (structure, style, font, images, tone)
• Evolve content presentation or writing straetgies and adapt them to new situations (e.g., bite-sized videos
• Proactively maintain and update website and other content regularly (e.g., new awards, new tech features, latest tech trends, etc.)
• Write SEO friendly product descriptions
• Open to listening and acting upon fast by delivering on stringent timelines and an adhoc request basis.
Requirements
• Bachelor / Master's degree (preferably in Communications, Marketing, English, or related fields) with 3-5 years of work experience writing / curating content tech content.
• Experience in working for IT or ITES companies.
• Experienced working within or directly with marketing teams in developing content
• Strong content writing & reviewing experience across formats
• Proven experience in generating content that has yielded quality traffic / leads
• Excellent English communication skills – verbal and written
• Know-how of conducting in-depth research on industry-related topics to develop original content for blogs, white papers, social media, websites, video scripts, etc.
• Experience in collaborating or communicating with multiple stakeholders and working on adhoc requests will be good to have.
• Keen to read, watch & learn about new technologies
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The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Responsible for executing and optimizing campaigns across all platforms - Google, Facebook, LinkedIn etc.
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Desired Candidate Profile
What you need to have
- Graduate with minimum 2 to 5 years experience in Digital Marketing / Paid ads
- Excellent Communication & Presentation skills
- Experience working on Google Ad words & Facebook Ads
- In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
- Develop and implement link building strategy
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
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Good To Have:
- Understanding of web design and site structures.
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- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
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Key Responsibilities
- Plan, implement and manage our SEO strategy
- Drive keyword strategy, discovery and expansion of keyword opportunities and link building initiatives
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- Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
- Optimize copy and landing pages for paid marketing campaigns
- Collaborate with the marketing team to integrate and complement marketing strategies across multiple channels
- Proven results in SEO/SEM or similar role (Prior experience working in SaaS is a plus)
- Well-versed in performance marketing, conversion and customer acquisition
- Ability to analyze data and provide recommendations to improve our SEO/SEM performance
- Experience working with SEO, SEM and website analytics tools
- Familiar with A/B testing and running growth experiments
- Up to date with the latest SEO/SEM trends and best practices
- Critical thinker and problem-solving skills
- Ability to work independently with minimal supervision and comfortable working in a fast-paced environment
Saas Experience is good to have.