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Google AnalyticsCompany Overview
IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.
Job Overview
IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.
Qualifications and Skills
- Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
- In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
- Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
- Experience using Content Management Systems for updating and managing site content effectively.
- Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
- Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
- Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
- Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.
Roles and Responsibilities
- Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
- Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
- Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
- Oversee content management processes to ensure consistent and impactful messaging across all channels.
- Collaborate with cross-functional teams to align marketing goals with business objectives.
- Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
- Implement pay-per-click advertising strategies that align with business goals and budget considerations.
- Enhance marketing automation processes to increase efficiency and scalability of campaigns.
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
As a Media coordinator, you would be responsible for increasing the digital reach of the client and ensuring consistency of information across all media channels.
What you will do:
- Responsible for building a coordination channel with the media network in the assigned constituencies of the client
- Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
- Responsible for Setting up and optimizing campaign pages on various social media platforms
- Responsible for Managing and running digital media properties in the constituencies
What you need to have:
- Should have experience in digital marketing, primarily social media (LinkedIn, Facebook, Instagram and Twitter)
- Flexible for extensive local travel
- Continuous lookout for avenues to promote the client
- Proficiency in English, Hindi, Punjabi is mandatory
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