4+ Social Media Marketing (SMM) Jobs in Chandigarh | Social Media Marketing (SMM) Job openings in Chandigarh

We are seeking a results-driven and creative Digital Marketing Specialist with 3–5 years of hands-on experience in PPC, SEO, and Social Media Marketing. The ideal candidate will be responsible for planning, executing, and optimizing our online marketing strategies across various digital channels to drive traffic, engagement, and conversions.

Key Responsibilities:

• PPC (Pay-Per-Click):
• Create, manage, and optimize paid campaigns on Google Ads, Bing Ads, and social platforms (Meta, LinkedIn, etc.)
• Monitor performance and ROI, ensuring efficient budget allocation and A/B testing
• Keyword research and competitive analysis for ad strategy refinement

2. SEO (Search Engine Optimization):

• Perform on-page and off-page SEO activities, including keyword research, link building, and technical SEO audits
• Optimize website content and structure to improve organic rankings and visibility
• Use tools like Google Search Console, SEMrush, Ahrefs, or Moz to track performance

3. Social Media Marketing:

• Develop and execute organic and paid campaigns across major social platforms (Facebook, Instagram, LinkedIn, X/Twitter)
• Analyze engagement data, identify trends, and adjust strategies to increase reach and follower growth
• Collaborate with creative teams for content creation (graphics, videos, etc.)

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5 years of proven experience in digital marketing roles
• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads
• Deep knowledge of SEO best practices and analytics tools (e.g., GA4, SEMrush, Ahrefs)
• Hands-on experience with social media management tools (e.g., Hootsuite, Buffer)
• Strong analytical skills and ability to interpret data to optimize performance
• Excellent communication and project management skills

Company Overview

IndiWork Software Solutions Pvt. Limited is a full-service provider for web design, development, and online marketing, serving various industries globally. Located in Mohali, we enable businesses to enhance their web presence, achieve better search rankings, and convert leads. Focusing on scalable business solutions, our mission is to allow clients to concentrate on marketing and sales, while we manage seamless back-end operations. We value passion, commitment, integrity, innovation, teamwork, and trust.

Job Overview

IndiWork Software Solutions Pvt. Limited is seeking a passionate and committed Mid-Level Senior Digital Marketing professional to join our team on a full-time, hybrid basis. The position is based out of Mohali, with work extending to Chandigarh, Ambala, and Patiala. The ideal candidate will possess proven expertise in digital marketing strategies and tools, contributing significantly to our mission of delivering scalable solutions.

Qualifications and Skills

• Proven expertise in SEO/SEM to drive site traffic and improve search rankings (Mandatory skill).
• In-depth knowledge of Google Analytics for monitoring web traffic and generating insights (Mandatory skill).
• Proficiency with Email Marketing Platforms to create, send, and evaluate email campaigns (Mandatory skill).
• Experience using Content Management Systems for updating and managing site content effectively.
• Strong capability in Social Media Marketing to increase brand awareness and engage with customers.
• Ability to conduct thorough Data Analysis to assess campaign performance and optimize marketing strategies.
• Expertise in setting up and managing Pay-Per-Click Advertising to maximize reach and investment return.
• Familiarity with Marketing Automation Tools to streamline marketing processes and campaigns.

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance online presence and lead generation.
• Manage and optimize marketing campaigns across SEO, SEM, email, and social media platforms.
• Utilize Google Analytics to track performance metrics, identify trends, and report on key marketing KPIs.
• Oversee content management processes to ensure consistent and impactful messaging across all channels.
• Collaborate with cross-functional teams to align marketing goals with business objectives.
• Perform data-driven analysis to optimize marketing efforts and improve conversion rates.
• Implement pay-per-click advertising strategies that align with business goals and budget considerations.
• Enhance marketing automation processes to increase efficiency and scalability of campaigns.

The Social Media Marketing Executive will be responsible for developing and executing social media strategies, managing online communities, and driving brand engagement across various platforms. With 3-5 years of experience in social media marketing and community management, you will leverage your expertise to enhance our social media presence, build relationships with our audience, and contribute to the overall success of our marketing initiatives.

Key Responsibilities:

• Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and support business goals. Create strategies for different platforms including LinkedIn, Twitter, Facebook, Instagram, and emerging platforms.

• Content Creation & Management: Create and curate engaging content that resonates with our target audience. Manage content calendars, schedule posts, and ensure timely and consistent communication.

• Community Engagement: Grow and manage online communities, respond to comments and messages, and engage with followers to build relationships and encourage brand loyalty.

• Campaign Execution: Plan and execute social media campaigns, including promotions, contests, and paid advertising. Monitor and optimize campaign performance to achieve desired outcomes.

• Analytics & Reporting: Track, analyze, and report on social media metrics and KPIs. Use insights to refine strategies and improve performance. Prepare regular reports on social media activities and outcomes.

• Trend Analysis: Stay up-to-date with the latest social media trends, tools, and best practices. Implement new tactics to enhance social media presence and engagement.

• Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure alignment on messaging and initiatives. Collaborate on content development and promotional activities.

• Community Building: Engage with influencers, partners, and thought leaders in the SaaS and Web3.0 communities. Represent the brand at relevant industry events and online forums.

Must-Have Qualifications:

• Experience: 1.5 - 3 years of experience in social media marketing with a focus on community management.

• Industry Experience: Proven experience working in a SaaS-based organization is required. Familiarity with SaaS marketing and community dynamics is essential.

• Platform Expertise: Demonstrated expertise in managing social media platforms (LinkedIn, Twitter, Facebook, Instagram) and understanding of social media tools and analytics.

• Communication Skills: Excellent written and verbal communication skills with the ability to create compelling content and engage with diverse audiences.

• Analytical Skills: Strong analytical skills with experience in tracking and interpreting social media metrics and KPIs.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Good-to-Have Qualifications:

• Web3.0 Industry Experience: Experience or interest in the Web3.0 industry, including blockchain, decentralized technologies, or cryptocurrency, is a plus.

• Technical Skills: Knowledge of social media advertising platforms, SEO best practices, and content management systems (CMS) is advantageous.

• Design Skills: Basic graphic design skills or experience with tools such as Adobe Creative Suite or Canva is a plus.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that embraces innovation and technology.
• Career Growth: Opportunities for professional development and career advancement.
• Collaborative Culture: Work in a supportive and collaborative team environment.

• Responsible for building a coordination channel with the media network in the assigned constituencies of the client
• Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
• Responsible for Setting up and optimizing campaign pages on various social media platforms
• Responsible for Managing and running digital media properties in the constituencies

What you need to have: