Social Media Marketer

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

We are seeking an experienced Salon Manager with a strong background in the Salon industry to lead daily salon operations and deliver exceptional guest experiences. The ideal candidate will bring luxury salon service standards, commercial acumen and people leadership skills to drive operational excellence, revenue growth and brand consistency.

Key Responsibilities:

• Oversee day-to-day salon operations ensuring smooth, efficient service delivery.
• Implement and maintain hospitality-level service standards and SOPs.
• Ensure a premium guest experience from arrival to departure.
• Manage scheduling, service flow, and capacity utilization.
• Lead, train, and motivate stylists, therapists, and front-desk staff.
• Conduct onboarding, coaching, performance reviews, and skill development.
• Foster a positive, high-performance service culture.
• Ensure grooming, hygiene, and professional conduct standards.
• Build strong relationships with guests to drive loyalty and repeat visits.
• Handle guest feedback, complaints, and service recovery with professionalism.
• Implement loyalty programs, memberships, and personalized service initiatives.
• Monitor guest satisfaction scores and online reviews.
• Drive service and retail sales through upselling and cross-selling strategies.
• Achieve monthly and annual revenue, retail, and productivity targets.
• Monitor KPIs such as average ticket value, conversion, and rebooking rates.
• Collaborate with marketing teams on promotions and local activations.
• Manage inventory, ordering, stock control, and shrinkage.
• Ensure accurate cash handling, billing, and POS reconciliation.
• Maintain compliance with health, safety, and hygiene regulations.
• Coordinate with vendors and service partners.
• Ensure salon aesthetics, cleanliness, and visual merchandising meet brand standards.
• Align service delivery with brand positioning and guest expectations.
• Support new launches, campaigns, and brand initiatives.
• Guest satisfaction and repeat visit rates.

Qualifications & Experience:

• 5–10 years of experience in Salon Industry.
• At least 2–3 years in a managerial or supervisory role.
• Strong understanding of customer service excellence and operations.
• Proven ability to lead teams and drive sales performance.
• Experience in salons, spas, wellness, or beauty services.
• Knowledge of POS systems and retail operations.
• Hospitality or retail management certification.

Why Join Rawls Group:

• Founder-led, fast-scaling luxury brand ecosystem.
• Exposure to multiple industries under one group.
• High-ownership leadership role with long-term growth opportunity.

Job Description:

We are seeking a Tableau Developer with 5+ years of experience to join our Core Analytics team. The candidate will work on large-scale BI projects using Tableau and related tools.

Must Have:

• Strong expertise in Tableau Desktop and Server, including add-ons like Data and Server Management.
• Ability to interpret business requirements, build wireframes, and finalize KPIs, calculations, and designs.
• Participate in design discussions to implement best practices for dashboards and reports.
• Build scalable BI and Analytics products based on feedback while adhering to best practices.
• Propose multiple solutions for a given problem, leveraging toolset functionality.
• Optimize data sources and dashboards while ensuring business requirements are met.
• Collaborate with product, platform, and program teams for timely delivery of dashboards and reports.
• Provide suggestions and take feedback to deliver future-ready dashboards.
• Peer review team members’ dashboards, offering constructive feedback to improve overall design.
• Proficient in SQL, UI/UX practices, and alation, with an understanding of good data models for reporting.
• Mentor less experienced team members.

We're looking for a Data Entry Executive who is down to earth and is willing to learn. In this role, most of your time is likely to be spent on data entry related tasks.

Responsibilities

->Collecting and managing data.

-> Maintaining documents and sheets, updating changes.

->Maintaining bills and expense invoices

->Data entry tasks

Qualifications

-> Candidates must have good computer knowledge and typing skills.

-> Web browsing and data collection from the internet

Why MobileFirst?

MobileFirst is a Product Development and Consulting Studio established in 2014. We help High-Growth Startups and Enterprises build bespoke product solutions with Mobile/Web and Blockchain Apps. MobileFirst has had the honor to work with some of the finest brands in India and abroad including Flipkart, MyGlam, Vodacom South Africa, etc. MobileFirst has its presence and clientele based in 5 continents and over 17 countries. We believe in continuous learning and adapting to the newest trends and technologies.

Description

We are looking for a creative social media intern to work in our marketing department. The social media intern is responsible for planning social media calendars, creating social media posts, and assisting the social media team with brainstorming campaigns.To be successful as a social media intern you must have excellent knowledge of various social media platforms. A good social media intern combines creative campaign ideas with analytical skills to create successful posts.

Responsibilities

• Manages the company’s social media accounts and posts content.
• Brainstorms campaign ideas.
• Monitor various social media platforms such as Facebook, Instagram, and Twitter.
• Analyzes analytics to gauge the success of campaigns.
• Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
• Engages with customers or clients and provides service and/or sales.
• Provide suggestions to management for improving customer experience on social platforms and internal processes.
• Learns and becomes proficient on internal software systems.
• Assists in creating performance reports.

Requirements

• Fresher
• Excellent knowledge of social media platforms.
• Knowledge of analytical tools.
• Creative mindset.
• Ability to multitask.
• Ability to work in a team.
• A degree in Communication or a related field.
• Prior experience with marketing or social media.

Perks

• Continuous learning and up skilling through learning sessions and training by the management.
• Opportunity to understand and interact with the IT & Technology Ecosystem.

Location - Corporate Road, Ahmedabad [On-Site]

Senior Staff Engineer - Delivery

Experience- 7.5-10 years

Job Location Remote (Anywhere in India)

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale across all devices and digital mediums, and our people exist everywhere in the world (19000+ experts across 33 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in.

REQUIREMENTS:

• Strong background in project management, consulting, cross-group collaboration skills and technical development background.
• Strong background in Agile and Scrum master.
• Ability to convey a message in a simple and structured manner, customized to the audience and to the mode of communication.
• Fluent verbal and written language skills
• Experience in managing complex and highly technical development projects.
• Experience with technical leadership and end to end development.
• Strong understanding of technology and the ability to deep dive into a technology problem
• The ability to multitask and manage multiple projects simultaneously in a globally distributed delivery setup.
• Strong understanding of agile metrics and processes

RESPONSIBILITIES:

• Ensuring client satisfaction above all else
• Showcasing a consulting mindset by acting as a solution provider rather than an order taker
• Identifying project/service stakeholders at an early stage and working with them to ensure that the deliverables are in sync with the benefits defined in the business case.
• Planning, organizing, and monitoring the project to deliver high quality business solutions.
• Defining the scope of the project/service, managing goals, risks, issues, and resources throughout the project lifecycle.
• Mentoring and managing team members, by giving constant on the job feedback, and by providing guidance
• Ensuring project quality of work meets defined governance, process standards and best practices.
• Reporting the status of all key metrics (eg: risk, scope, schedule, quality, customer satisfaction) from inception through closure
• Assisting the account management team in responding to new project requests
• Identifying opportunities in the current engagement to cross sell or up sell Nagarro’s offerings.