Social Media Marketer

at Pangolin Marketing

Posted by Debarshi Chowdhury

Job SummaryAs a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plusResponsibilities and DutiesUse qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).Coordinate with developers, analysts, and researchers to drive projects forward.Required Experience, Skills and QualificationsPrior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skillsConversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.Understanding best practices for UI and UX for websitesUnderstand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plusExperience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plusPrior experience working in diverse client portfolioBenefits5 Day workingFlexible work from home policy‘No Leaves’ Policy: we trust people in getting work doneCompany sponsored team outing and partiesCompany sponsored lunchNo dress codeSalaries at par and above the industry standardsGreat Learning and growth opportunitiesOpportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personallyDiverse and exciting client portfolio of internationally renowned brands

1. Conduct deep online research. 2. Close Online Sale. 3. Write Marketing copy. 4. Engage in conversations. 5. Knowledge of advanced functions in database management. Good To have:- 1. Social Media Marketing skills. 2. E-Mail Marketing skills. 3. A/B Testing techniques. 4. Familiarity with tools like Buffer. 5. Knowledge of Google Analytics. 6. Understanding of Behavioural Psychology.

You love creating content, social media, and are completely fascinated by what’s happening in the world of Cricket. Why don't you join us and make a career in digital marketing?   CricHeroes is looking for a Digital Marketing Executive to enhance our social media presence across all platforms.   This might be a great opportunity for you if You are passionate about content creation, social media, and sports. You have prior experience in conceptualizing and executing campaigns on social media. You love researching, design, and writing.   Who are we? CricHeroes is a Market Network for Cricket; the World’s largest network connecting millions of grassroots cricketers and a marketplace for thousands of local businesses and professionals around cricket.   It bridges the gap between passionate grassroots cricketers and international cricketers with the help of technology.   It helps grassroots cricketers showcase their talent, get recognition, and improve their game with data.   What are we looking for, in you? Excellent writing skills in English Genuine enthusiasm around cricket would be highly preferred Experience in online and digital marketing Has an interest in researching for content Prior experience in content creation and working on social media campaigns You have strong interpersonal skills You have a Bachelor's degree in English honors or a degree/diploma in digital marketing You have 1-2  years of experience in digital marketing in a fast-paced product company. Someone with prior experience in Sports Management and being a Cricket enthusiast will be highly preferred.   What are we looking for, from you? The ability to research Cricket related topics and generate interesting and engaging content for the app, blogs, and social media posts. Initiating and executing Email marketing and SMS Campaigns successfully and independently. Maintaining social media presence across all digital platforms. Collaborate with design teams internally to create engaging social media posts. Able to improve content delivery using search engine optimization best practices.   We are made in India by the passionate cricketers for the passionate cricketers of the world!   If this excites you and you want to be part of our team to help us win the scores by building a one of a kind app for all the cricketers around the world, please apply on the link.

Social Media Intern is responsible for coordinating and executing the company’s social media strategy, working across key social media channels including Facebook, Twitter, and Instagram. It would be best if you had a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients and candidates. Requirements• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills• Excellent attention to detail and a high motivation to learn;• A proactive, service-focused attitude towards clients and candidates and the teams you support internally;• An ability to remain calm under pressure and a robust/resilient attitude towards challenges;• Monitor trends and analytics in social media and apply that knowledge to increase the presentation and response of the ministry message• Serve as content manager for all social media sites• Possession of creative flair, versatility, conceptual/visual ability and originality• Create and pre-plan social media schedule• Monitor and respond to all comments and messages on each platform• An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss; and• The ability to work collaboratively with a team. Plus• Knowledge of Adobe Creative Suite (Photoshop and Illustrator)• Proven graphic designing experience• Demonstrable graphic design skills with a strong portfolio

Job Description and skill requirements   Digital Marketing Manager (This role will come with Sales Targets and commensurate rewards)   Role Plan and execute digital marketing campaigns across different digital marketing platforms Understanding of SEO/SEM, Marketing database, email and display campaigns Design, build and maintain Social Media presence Thorough monitoring of all social media ,digital spends and optimizing the budgets Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Brainstorm new and creative growth strategies Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Experience in setting up and optimizing Google AdWords campaigns   Skill Requirements: Self-Starter and a go getter! Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role Understanding of digital marketing landscape, concepts and best practices. Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.) Analytical mindset and critical thinking. Excellent communication and interpersonal skills.

Function: Digital MarketingPosition: Business HeadPOSITION OVERVIEW:Purpose: - Overlook and manage the day to day functioning of the Social Media team. - Pitching for new clients and retention of existing clientsKey Responsibilities:- Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention.- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products- Business Development/Pitching to new clients- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks- Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Up-selling to existing clients- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Responsible in providing innovative solutions to clients/campaigns- Manage day to day operations of the team- Is the escalation point for the accounts/campaigns running under him/her- Is responsible for the contracts/agreements- Is responsible for training of his/her Account Managers- Approving leaves of his/her account managers- Performance review of his/her account managers- Final POC for client issues/resolutions etc- (External)Reports To: Vice President/CEODirect Reports: Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures: - Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.- Ensure higher returns of Capital- Identifying future needs of the client and defining workflows for the team accordingly.- Developing and managing digital marketing campaigns- Review new technologies and keep the company at the forefront of developments in digital marketing.- Conduct research of companies, preparing presentations, building databases and lead generation- Overseeing the social media strategy of the company- Conceive, create and executive online media and marketing programs.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners. - Ensure smooth intra team communications and process deliveries. Ensure smooth intra team communications and process deliveries.- Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex: emails, deadlines on deliverables, follow-ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW:Qualifications: Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example: MBA, PGDBM etc...)Experience: 4-6 years of Digital Marketing experienceSoft Skills:- Excellent command over the language- Good communication (written and verbal) skills- Creative thinking- Management skills- People skills- Being Up to date with latest trends in the market- Ability to take sound business callsLocation - Jogeshwari West, MumbaiPlease share updated CV with current CTCHR

We are currently hiring Associate Manager - Marketing in Mumbai for below mentioned role: Marketing & Customer Relationship Management Marketing Communication Strategy for DocketZoom Creation, Implementation and Management of Existing Customer Program Reselling/Cross selling Initiatives – Email Marketing and VOC Website Enhancement Initiatives Analytics Sales Data Analysis & Management Digital Data Analysis – Social Media & Online Campaigns Digital Marketing ROI Analysis Periodic Report Generation and Analysis Strategy & Analytics Periodic Data (Sales & Marketing) Compilation and Analysis Report Standardisation and Management – Sales & Marketing Lead Generation Strategy Building Competitive Intelligence Building

We're looking for somebody that is well versed and has experience in Digital Marketing as a whole. Planning and executing various components of Digital Marketing and working in a team with in-house designers, developers, SEO/SEM experts etc.

We, a growing fintech startup building cutting edge investment platforms, seek a Digital Marketing Manager to join our team. You will lead efforts in finding new creative ways to educate and convince the Indian consumer on manging and growing their wealth. We’re looking for someone who can develop strong and innovative digital marketing strategies, using SEO, PPC, SMM and other techniques to drive traffic to company pages and generate interest in company products and services. The successful candidate should have an intimate understanding of developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading short-term advertising and marketing solutions. The Company: Moneyjar (Ajax Ventures Private Limited) is an online platform that aims to make investing your savings easy and rewarding. It turns your thoughts and life goals into actionable advice, which can be seamlessly executed on MoneyJar's secure online transaction platform. Our vision is to enable universal access to sincere and well researched financial advice backed by user friendly transactional platforms and we work relentlessly to achieve that. It is our core belief that the company can only achieve that vision based on the collective efforts of our team.

Job Description: Key Functional Areas of Responsibility • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects • Implement link building campaigns in coordination with client SEO goals • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitor and administer web analytics dashboards and reports • Monitor and evaluate search results and search performance across the major search channels • Communication to team and management on project timelines and results • Work closely with the other team members to meet goals Professional Competencies • Passion for SEO and internet marketing • Outstanding ability to think creatively, and identify and resolve problems • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere • Ability to clearly and effectively articulate thoughts and points • High levels of integrity, autonomy, and self-motivation Professional Skills & Qualifications • 1 – 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) • Proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool • Experience working with popular keyword Tools.