Social Media Marketer

Job Title: Social Media Marketing Specialist

Location: Bangalore, India (Work from Office)

Company: Invensis Technologies

Salary: INR 12 to 13 LPA

Experience: 6+ years in Social Media Marketing, Paid Marketing, Organic Marketing, LinkedIn Marketing, Social Media Automation, SAAS, B2B, Facebook Marketing, Instagram Marketing, YouTube Marketing

Job Description:

Invensis Technologies is seeking a highly skilled and experienced Social Media Marketing Specialist to join our dynamic marketing team in Bangalore. As a specialist, you will be responsible for developing and implementing comprehensive social media strategies across various platforms including LinkedIn, Facebook, Instagram, and YouTube. Your primary focus will be to drive engagement, generate leads, and enhance brand visibility through both paid and organic marketing channels.

Key Responsibilities:

• Develop and execute effective social media strategies to meet company goals and objectives.
• Manage and optimize paid marketing campaigns on social media platforms to achieve target ROI.
• Create and curate engaging content tailored for specific social media platforms.
• Implement social media automation tools and processes to streamline workflows and increase efficiency.
• Monitor and analyze social media performance metrics to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with cross-functional teams including content creators, designers, and sales to align social media strategies with overall marketing initiatives.
• Stay updated with industry trends and best practices in social media marketing and apply them to improve campaign performance.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (6+ years) in social media marketing with a strong emphasis on LinkedIn, Facebook, Instagram, and YouTube.
• Hands-on experience with social media management tools and analytics platforms.
• Solid understanding of SEO, SEM, and digital marketing principles.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Join Us:

At Invensis Technologies, we offer a stimulating work environment that encourages creativity and innovation. You will have the opportunity to work with a talented team and make a significant impact on our digital marketing efforts. We provide competitive compensation, comprehensive benefits, and opportunities for professional growth and development.

If you are passionate about social media marketing and possess the required skills and experience, we invite you to apply and become a key contributor to our success. Join us in shaping the future of digital marketing at Invensis Technologies.

Job Details*

1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.

2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.

3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.

4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.

5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.

6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.

7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.

We would also expect the candidate to demonstrate:

1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.

2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.

3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.

Job Summary*

We're a Saas startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes.

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation

• Create a Digital Marketing Strategy
• · Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• · Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with outside consultant
• · Manage company global online presence on all vendor sites, industry directories, Google Business listings, and establish systematic LinkedIn posting plan with Sales & Service Manager input
• · Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• · Ability to research business opportunities and present ideas and findings to company management

*

• Qualifications and skills
• · Bachelor’s Degree in Business with major in Marketing with relevant coursework in Website design/management and analytics
• · Creative thinking (visual & messaging); digital design skills are a significant plus
• · Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• · Deep knowledge of digital marketing across social, display, and programmatic platforms.
• · Strong analytical and strategic thinking skills.

If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.

Who are we?

We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.

With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:

• Obsessing over the teeny-weeny specifics and intricacies of communication design
• Bringing fearless originality to the table
• Trusting our instincts
• And striving to incorporate the highest level of quality and intuitiveness in everything we do

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.

Responsibilities

• Collaborate with internal partners to interpret project briefs and develop relevant concepts
• Write clear, compelling and creative copy
• Use SEO principles to maximize copy’s reach
• Ensure that all deliverables are proofed before publishing
• Ideate for and contribute towards a strategy for marketing campaigns

Qualifications

• 2+ years of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail

• Measure impact and perform analysis to improve KPIs.