Social Media Marketer

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

Key Responsibilities:

• Minimum of 7+ years of experience in IT sales.
• Develop and execute sales strategies to generate new business opportunities and expand client base within the US staffing market.
• Identify and target potential clients through proactive prospecting, networking, and cold-calling efforts.
• Build and nurture strong relationships with key decision-makers and stakeholders at client organizations.
• Understand client staffing needs, requirements, and challenges to provide tailored workforce solutions.
• Collaborate with internal recruitment teams to align staffing solutions with client demands and expectations.
• Prepare and deliver compelling sales presentations, proposals, and pitches to prospective clients.
• Negotiate contract terms, pricing, and service agreements to ensure mutually beneficial outcomes.
• Monitor market trends, competitor activities, and industry developments to identify opportunities for growth and differentiation.
• Maintain accurate and up-to-date records of sales activities, client interactions, and revenue forecasts using CRM systems.
• Meet or exceed sales targets, quotas, and KPIs established by the company.

Qualifications:

• Bachelor's degree in Business Administration, Sales, Marketing, or related field.
• Proven track record of success in B2B sales, preferably within the US staffing or recruitment industry.
• Strong understanding of the US staffing market, including industry trends, client needs, and competitor landscape.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced, target-driven environment.
• Proficiency in CRM software and Microsoft Office suite.
• Willingness to travel as needed.

What you need to have:

We are building a global content marketplace that brings companies and content

creators together to scale up content creation processes across 50+ content verticals and 150+ industries. Over the past 2.5 years, we’ve worked with companies like India Today, Amazon India, Adobe, Swiggy, Dunzo, Businessworld, Paisabazaar, IndiGo Airlines, Apollo Hospitals, Infoedge, Times Group, Digit, BookMyShow, UpGrad, Yulu, YourStory, and 350+ other brands.
Our mission is to become the world’s largest content creation and distribution platform for all kinds of content creators and brands.

Our Team

We are a 25+ member company and is scaling up rapidly in both team size and our ambition.

If we were to define the kind of people and the culture we have, it would be -

a) Individuals with an Extreme Sense of Passion About Work

b) Individuals with Strong Customer and Creator Obsession

c) Individuals with Extraordinary Hustle, Perseverance & Ambition

We are on the lookout for individuals who are always open to going the extra mile and thrive in a fast-paced environment. We are strong believers in building a great, enduring

a company that can outlast its builders and create a massive impact on the lives of our

employees, creators, and customers alike.

Our Investors

We are fortunate to be backed by some of the industry’s most prolific angel investors - Kunal Bahl and Rohit Bansal (Snapdeal founders), YourStory Media. (Shradha Sharma); Dr. Saurabh Srivastava, Co-founder of IAN and NASSCOM; Slideshare co-founder Amit Ranjan; Indifi's Co-founder and CEO Alok Mittal; Sidharth Rao, Chairman of Dentsu Webchutney; Ritesh Malik, Co-founder and CEO of Innov8; Sanjay Tripathy, former CMO, HDFC Life, and CEO of Agilio Labs; Manan Maheshwari, Co-founder of WYSH; and Hemanshu Jain, Co-founder of Diabeto.

Previous experience as a UI Engineer.

Must have hands-on knowledge of web 2.0, including HTML5, CSS3
Must have hands-on knowledge of server-side CSS pre-processing platforms, such as SASS/LESS
Must have hands-on knowledge in JavaScript frameworks like Object Oriented JS, Typescript (ECMAScript 6)
Good understanding of asynchronous request handling, partial page updates, and AJAX
Good understanding of REST API Proficient understanding of cross-browser compatibility issues and ways to work around them.
Proficient understanding of code versioning tools, such as Git
Working knowledge of design specs (style guide) tools like Zeplin, Invision etc.