Looking for innovative digital marketing experience candidate for B2B product.
All of our team members are expected to learn, learn, and learn! We are working on cutting edge technologies and areas of artificial intelligence that have never been explored before. We are looking for motivated people with strong skills that want to work on problems and challenges they have never worked on before. All of our team members wear multiple hats so you will be expected to simultaneously work on multiple aspects of the products we ship. We are looking for a talented Technical Content Marketing Manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation. Our ideal candidate is a creative marketing professional, preferably with a technical writing background, that has experience with enterprise software solutions. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends in new technology areas. Proof of previous work will be asked during the interview process to assess technical writing abilities. Ultimately, you should be able to expand our company’s digital footprint and brand awareness. Responsibilities Design content marketing strategies and set short-term goals Undertake content marketing initiatives to achieve business targets Collaborate with design and writing teams to produce high quality content Develop editorial calendar, delegate tasks and ensure deadlines are met Deliver engaging content on a regular basis and inspire team members Edit, proofread and improve content Optimize content considering SEO and Google Analytics Analyze web traffic metrics Share content through various channels, ensuring strong web presence Receive customer feedback and generate ideas to increase customer engagement Required Qualifications/Skills: Proven work experience as a Content Marketing Manager Proficiency in MS Office/Google GSuite, or other Content Management Software Experience with Adobe product suite or similar software to create marketing material Understanding of web publishing requirements Prior experience with developer blog sites such as Medium, HackerNews, Quora, Stack Overflow. Editorial mindset with an ability to predict audience preferences Hands on experience with SEO and web traffic metrics Expertise in social media platforms Project management skills and attention to detail Excellent communication and writing skills in English is a must BSc degree in Marketing, Journalism or relevant field Must be a technology enthusiast that keeps up to date with the latest trends
Responsibility :- Owning the whole digital acquisition piece for GlowRoad across all channels like Facebook, Instagram, Google, TikTok, etc. and be responsible for cost and performance targets- Working closely with the Product, Category and Marketing team to create the growth strategy- Running experiments on growth and strategy to help chart out the future business strategy for GlowRoad- Continually reviewing bid optimization, creative and ads development strategies- Monitoring and reporting short and long-term customer trends from internal and market data- Measure and manage - daily and weekly report- Analyse on Competitor's marketing strategies Qualification : - Performance marketing experience in a fast-paced start-up environment- A combination of analytical and creative thinking
Responsibility- Improve In-app CTR for product promotion and marketing campaigns- Drive Acquisition - Activation - Retention - Referral - Revenue metrics and apply conversion rate optimization (CRO) hacks- Create contextual content for extended user journey for various channels such as FB, GlowRoad app, emails, Ad copy, Video Scripts, etc.Required Qualification- He/She should have a great understanding of customer (users) needs (product guy).- Essentially worked in an e-commerce firm preferably in the fashion industry.- 3-5 yrs of proven experience in user acquisition, engagement and app downloads. Have to lead a team and mentored 2-3 members. - Build detailed road-maps for each channel outlining initiatives and milestones to scale them.- Worked with engineering teams to leverage technology to build sustainable competitive advantage over other competitors.- Proven knowledge and expertise in online acquisition (search, programmatic, content) tactics and best practices, including leveraging customer insights to drive growth- Experience building in-house tools a plus.- In-depth experience with Google and Facebook advertising products.- Data Driven, Innovative and Proven experience in quantitative & qualitative analysis to justify proposed actions including experience with A/B and multivariate testing.Location: Whitefield, Bangalore
Role: Head of Category and Merchandise As a head of the category team, you will focus on delivering a world-class customer experience and exceptional sales and margin growth for all categories and rapidly expand and grow our selection from around the world. Job Responsibilities - PnL: Managing P&L of entire category function and achieve business goals with both revenue targets as well as the gross margins. - Strategic & Tactical Maneuvers: Strategizing on which categories to scale to what extent at what time and which new categories to be added to the portfolio to align with the strategic requirements of the organization. This will include seasonal as well as long term plans.- Leadership Skills: Motivating the team and boosting the team bonding- TrendSpotting: Analysing data and insights to spot consumer and industry trends to grow the marketplace. - Cross-Functional Capabilities: Should be able to fruitfully coordinate with marketing, supply chain, cataloging, finance/commercial and other functions of the organization. - Supervision and Monitoring of Operations: Should have prior experience or enough knowledge & confidence to mentor / supervise merchandising operations. Inbound planning, Cataloging monitoring & Discount monitoring, etc should be managed. Required Qualification- 8-10 yrs of relevant work experience in e-commerce and managed a category team of 40+ members- Startup Cultural Fit: willingness to learn, to innovate, to take initiative, to think beyond conventional dogma, the ability to work in a flat organization - He/She should be good at multitasking, critical thinking and comfortable with leading a team. - Extremely strong analytical problem-solving attitude - Proven track record of finding innovative solutions to business problems
What you will do Contribute to product blog with content that is well researched, persona oriented and engaging. Get a good grasp of the industry and create compelling content to drive traffic, engagement and leads Create content for the website around product use-case and help articles, case studies & white papers Ability to think like a product owner and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video. Distribute content on partner websites, top community forums, and social media Manage & Position founder profiles in Linkedin /twitter by curating through leadership content Shape the content strategy and contribute to the content calendar. Own content delivery for Ad campaigna across Linkedin, Google, Facebook, quora. understanding what content goes well & what ad copies work Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals Plan and execute PR strategy for brand awareness Engage with product integration partners, identify and execute co-marketing/guest blogs /backlink opportunities. Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioural metrics. Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies-Develop a micro-content plan and re-purpose content into new forms such as info graphics, articles, direct mail, etc Measure and improve all key content metrics using tools like Google Analytics, Hotjar HubSpot, among others create outreach emails , email sequences for resource downloads Activation of Inbound marketing Channel through content Requirements Strong understanding of different marketing channels and marketing’s role and impact in a business environment with atleast 2 years of experience in Content Marketing & minimum of 1 year experience in a B2B SaaS company serving international markets Strong SEO understanding and knowledge Passionate about startups, the SaaS industry and Marketing in general Strong verbal and written communication skills, impeccable grammar Strong research skills Portfolio showcasing SEO projects and their outcome Knowledge of A/B & multi variate testing Experience with Marketing Automation tools like Hubpot /Intercom/drift Experience with SEO tools like SEMrush, Ahrefs . Experience with both technical and Non technical aspects of search including page speed, Search algorithms, rich snippets ,Page rendering . Ability to manage multiple projects, stakeholders and priorities
Looking for a social media marketing person who can manage our social media and create posters using real pictures, Photoshop and lots of creativity. The role will also manage all our customers and handle any online work in terms of responding to clients and customers.THIS ROLE IS A PERMANENT PART TIME ROLE
About FlexipleFlexiple (Flexiple.com) is a tech talent network of top 1% freelance software developers and designers. Our talent work with growing startups & companies to build great tech products. Founded by three IIM Ahmedabad graduates, we have bootstrapped to over $500,000 in annual revenue, growing in an accelerated fashion.Detailed responsibilities- Writing non-tech articles for our blog (blog.flexiple.com) and also e-books. Our non-tech articles include thought leadership, as well as keyword-focused content- Writing distribution content for blogs for different social media channels (Facebook, Twitter, LinkedIn, Instagram, Quora)- Work on our weekly newsletter to get to 1000+ subscribersRequirements- 1-3 years experience in content writing (preferably in B2B companies)- SEO knowledge a bonus- Past working experience in tech startups/companies- Exceptional grammatical skills with excellent command over the English language- Highly detail-oriented and pride in quality of work