Be a part of one of the tastiest and yummylicious growth stories. Read on to know more. Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country. Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base. As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc. You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly. What you will do: Running Social Media Campaigns across all platforms (Google, FB,Insta etc). Managing and taking responsibility of the Store KPI’s Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG. Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication. Playing a key role in the planning and management of SEM, Email Marketing, and so forth. Being responsible for Lead Management and nurturing through various interventions and Channels. Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs. Conducting forecasting and estimations on the profitability of the campaigns. Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions. Passing the lead from the channel to the website. Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team. Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI. Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts. Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department. Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales. Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers Desired Candidate Profile What you need to have: Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable. 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus. Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix. Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels. demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising. Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies. Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department. Must also be a strong communicator both in verbal and written form. Should be capable of translating complex information and data into clear and easily understandable reports. Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports. Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs. Have exceptional interpersonal skills that will aid in the execution of duties. Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude. Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met. Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
About the Role Kutuki, India's fastest growing early learning platform is looking for a full-time Social Media and Community Manager to develop and execute strategies to support Kutuki in building a strong, genuine online presence as thought leaders in the early childhood education space. The Role Develop and implement a monthly Social Media Calendar with interesting and thought provoking ideas around Kutuki’s offerings to increase engagement and following across platforms Set specific objectives and report on ROI Write and edit fresh, engaging long and short form copy for social media posts, ads, push notifications, emails and blogs that effectively communicate Kutuki’s offerings Work with designers to implement social media and communication campaigns that align with Kutki’s marketing strategies Schedule posts using social media management tools like Hootsuite etc Plan and implement mom Influencer campaigns across platforms to build consistent awareness of Kutuki as a brand and its offerings in the preschool segment across Tier 1, Tier 2 and Tier 3 cities Manage Kutuki’s Online reputation and respond to customer queries, feedback, reviews and comments in a timely and professional manner Plan and execute a strategy to build off the product communities mainly on Youtube, Facebook, Whatsapp and track relevant community metrics Requirements Excellent written and verbal communication skills in English A people’s person : You can strike conversations with mothers/educators/caregivers Empathy: You are able to understand community members & are able to support them Comfortable with the ed-tech sector; ability to read up / research to identify engagement topics Proven work experience as a social media/ community manager in parenting, early childhood sectors Experience in managing influencer campaigns Strong knowledge of online marketing channels Strong focus on process and managing timelines Ability to interpret website traffic and online customer engagement metrics Working knowledge of at least one or two other regional languages apart from English would be a bonus Must be located in Bengaluru or willing to relocate to Bengaluru Interview Process Interview with Founders for Culture Fit and Expectation Matching Assessment (1-2 rounds) Final Interview If you think you are the right person for this job, please share your CV and cover letter.
Responsibilities include: • Create, manage and shape branded content on social media • Own engagement and social audience growth metrics You should be: • A creative content and copy writer • Super active on social media • A storyteller with strong oral and written communication skills • Be highly-organised and autonomous Preferred skills: • Graphics Design (Primarily Social Media Content) • Research based writing (In-depth blogs, ebooks) • Experience with social media management
Experience: 2 to 4 years Requirements: Technical background or qualification is preferred but not mandatory. Excellent command of the English language. Sales exposure to B2B software products / SaaS products is a must. Understanding of technology, specifically in Analytics space. Ability to interact with prospects, break ice and pitch product. Cold call to prospects, make cold visits. Prior experience in social media marketing is a plus. Track record of getting things done, within a fast-paced and changing environment, yet comfortable dealing with ambiguity and a changing environment Self-starter able to work on his own initiative with minimal supervision, works well with the team and motivates them as well. Based on geography, need to work the shifts. Responsibilities and Duties: Researching organizations to identify new contacts and leads by geography, segment etc. Running customized mail campaigns to the leads, run follow-ups. Cold call to prospects, make cold visits. Working on targets, building the pipeline, and consistently meeting the targets. Work closely with marketing and content team to develop marketing campaigns to generate leads and increase reach on social media. Conduct interactions with prospects, identify and qualify prospects. Identify and evaluate emerging trends key trends in the analytics space and be aware of competitor products and offerings.
Requirements Experience: 3 - 7 years Highly Preferred: Candidates from Advertising/Media - Transform briefs into engaging visual content for the digital space in collaboration with designers and the Copy Team - A proficiency in design software such as InDesign, Illustrator, Photoshop, After effects etc - Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectively - Hand-on experience in creative process, marketing, graphic design and brand development - Has visual oversight of creative product from inception through completion to help ensure a high level of quality and integrity of concept through approval of idea - Attends shoots for video and photography to ensure that creative idea remains intact and is as impactful as possible - Able to develop compelling creative concepts based on strategic marketing input and present ideas to senior management - Designing: mood boards; storyboards; interactive page layouts; site grids and interface demos; photo retouching and enhancements; animated GIFs
Email marketing manager (B2B Sales) • Research and find email ids of people on linkedin. • Send emails to leads on a regular basis with a focus on conversion. • A/B test subject lines and body content for better open rates. •Manage various email campaigns, including the template designs, calls- to- action, and content used in our email sends. •Segment lists based on behaviors (past email engagement, website interactions such as content downloads, site page visits, etc.) •Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. •Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. •Develop documentation and road maps for processes, A/ B tests, and promotions that succeed through email.Skills: •Experience with email marketing, lead nurturing, marketing automation, and web analytics. •Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation. •Proficiency in email marketing and marketing automation technology. •Excellent communication skills and creative thinker, with data analytical abilities •Knowledge of HTML/ CSS, WordPress, MailChimp, SendGrid, Mixmax is a bonus.• Previously experience in SaaS preferred.• Minimum of 1-2 years of relevant experience
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Social Media Manager responsibilities: Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications Requirements Good to have Social Media Manager skills: Proven work experience as a Social media manager Hands on experience in content management Excellent copywriting skills Ability to deliver creative content (text, image and video) Solid knowledge of SEO, keyword research and Google Analytics Knowledge of online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills BSc degree in Marketing or relevant field
Job Brief We are looking for a smart, outgoing Sales Executive with the determination to sell software solutions. You’ll be part of the founding team and work directly under the founder to expand global reach. Responsibilities for Sales Executive Research and recommend prospects for new business opportunities in the global market Research and analyze sales options in India and overseas. Build and maintain relationships with clients and prospects Stay current with trends and competitors to identify improvements or recommend new products Collect and analyze information and prepare data and sales reports Build and maintain professional networks globally. Connect with potential clients to determine their needs Qualifications for Sales Executive Experience in Sales Competency in English Listening and Speaking in Malayalam will be a value add. Knowledge of MS Office software and CRM software Ability to negotiate and understanding of marketing skills Self-motivated and goal-oriented, desire to deliver results Ability to create and deliver presentations Fast learner and a quick thinker Passionate about sales Ability to adapt and grow in a competitive environment Selection Process: An assignment followed by a personal interview. Follow us on LinkedIn to be in touch: https://www.linkedin.com/company/transportsimple
Job duties and responsibilities Develop, implement and manage our social media strategy Define most important social media KPIs Manage and oversee social media content Measure the success of every social media campaign Stay up to date with the latest social media best practices, trends, memes, and technologies Use social media marketing tools such as Buffer Attend educational conferences Copywrite and work with designers to ensure content is informative and appealing Collaborate with Marketing, Sales, and Product Development teams Monitor SEO and user engagement and suggest content optimization Communicate with industry professionals and influencers via social media to create a strong network Hire and train others in the team Job requirements and qualifications Bachelor’s degree in journalism, communications, marketing, or a related field. 3 or more years of social media experience including planning and managing content in a corporate, or agency setting. Social Media Strategist using social media for brand awareness and impressions Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices Understanding of SEO and web traffic metrics Experience with doing audience and buyer persona research Good understanding of social media KPIs Ability to work in a fast-paced, high-pressure environment. Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy. Good time-management skills
Key Skill Set 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media. Demonstrable experience managing SEM, display, email marketing, SMM campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc. Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus. Understanding of data analysis, trend spotting and technology in Digital space. Strong written & verbal communication skills. Skilled in problem solving, planning, as well as being able to adapt to new environments. Key Responsibility Areas: Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns. Should be updated with the ongoing marketing trends and capable to implement the changes in the system. Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific. Awareness about various content marketing platforms of the Market Research Industry. Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs. Work closely with the Sales & Product Teams and execute campaigns to meet business objectives. Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
Role: Marketing Graphic Designer Responsibility : Awesome Designer with an equally Awesome Portfolio Think creatively and develop new design concepts, graphics and layouts. Experience in creating Social Media content, Marketing banners, mailers, social mediaAds (Facebook,Google) etc. Needs to have a good sense of Typography, colours and layouts with a good aestheticsense Good Positive Attitude, Team Working and Willing to go the extra mile Ability to multitask and meet deadlinesExperience: 2-5 years of design, creative & conceptualising experience Freshers with good to go attitude are also welcome Proven ability to manage multiple design requests in a timely fashion while ensuring highquality and consistentTechnical Skills:- Expert in Adobe Suite: primarily Photoshop & Illustrator & After Effects or Premiere Pro - Deep Understanding of Visual Hierarchy, Colour Theory, Typography and Layouts- Understanding of Marketing, UI-UX,
What You’ll Be Doing: Building Strong brand awareness and increasing the company’s social visibility Streamlining and strategizing steady contents across various channels Interacting daily with followers to create a conversation with new and existing followers Maintaining monthly content calendars and provide ideas for content on a daily, weekly, and monthly basis Collaborating with a creative team to develop visually engaging content Using analytic tools to deliver monthly reports on growth and engagement and adjust strategies accordingly Test new platforms and be the first to hop on with new social media trends and channels Stay up-to-date with all algorithm changes and be able to re-strategize accordinglyCore Attributes Required: Have atleast 2 years of experience managing social pages (experience in the finance industry is an advantage) Proficient in all major social channels, including Facebook, Instagram, Twitter, YouTube, Pinterest with proven performance. Expert in growing followers and engagement consistently. Have the ability to look at data, see trends and make recommendations Exceptional writing skills with strong attention to detail, grammar & brand tone. Organized, detail-oriented, and work well in a team environment. Should be a proactive self-starter who is always eager to dig in and learn more
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning , Researching, Analyzing and Reviewing SEO Strategy including competitor analysis, website analysis and search engine optimization. • Planning digital marketing campaign including web, SEO/SEM , email, social media and display advertising. • Measuring and reporting of all digital marketing campaigns, and to make assessments against goals(ROI and KPIs). • Plan, execute and measure experiments and conversion tests, instrument conversion points and optimize user funnels. • Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points. • Creating and updating profiles and information in social media platforms. • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. • Developing engaging, creative, innovative scheduled post for Facebook, Instagram and twitter which will enlighten audiences and create brand awareness. • Monitors and develop reports on competitor activity with social media spaces • Tracking the links and building customized Seo reports. Required Knowledge & Skills: • Should understand social media platforms like Facebook, Twitter, Youtube, Linkedin. • Online reputation management- Social listening and responses. • Handling the reviews and ratings on google play store and app store. • Understand the brand and accordingly build and maintain the reputation of the brand online. • Clients SMS & Email communications flow. • Business partner acquisition from Social Media Like FB & Youtube. • Basic knowledge about MIS and few excel formulas Like ( Vlook up, Pivot, IF , AND , OR). • Closely working with top management if required.
Please find the job description for social marketing lead generation below:Responsibilities include:* Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals* Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!)* Managing integrated marketing campaigns across email, website, & social channels mainly on Facebook and Instagram * Targeted social media content creation (i.e. memes, visuals, listicles)Requirements:(We are open to candidates with proven achievement, desire and willingness to learn.)* Successful track record of building effective digital presence and marketing/sales funnel/ landing page * Tech savvy and great at figuring out new things (entrepreneurial figure ish out mindset)* Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred* Excellent writing and grammar skills* Collaborative and personable leader* Previous experience building processes related to marketing and sales operations