Social Media Marketer, Social Media Intern

TESTMU AI (formerly LambdaTest)

Product Marketing Manager

Product Marketing · Growth Team

📍 Noida / Bangalore (Hybrid) 🕐 Full-Time 🧭 4–8 Years

THE MISSION

We aren’t automating scripts — we’re deprecating the era of manual-heavy testing entirely. TestMu AI is building the world’s first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name “TestMu” comes from our community conference. Our users and team aren’t an audience — they’re the heartbeat of what we build. We believe AI augments human potential. It doesn’t replace it.

🔒 Fixed copy — do not edit

You’ll own the end-to-end product narrative and user journey — driving activation, engagement, and revenue by aligning product, content, and growth into one cohesive engine.

THE PILLARS OF IMPACT

🚀 1. Product Narrative & Activation Ownership (50%)

– Own product positioning, messaging, and storytelling across all touchpoints

– Drive user activation and onboarding improvements with measurable impact

– Translate product capabilities into clear value that drives adoption and usage

– Identify gaps in the user journey and proactively fix drop-offs

⚙️ 2. GTM Execution & Growth Engine (30%)

– Lead end-to-end GTM strategy for launches, features, and campaigns

– Execute high-impact campaigns across content, PLG, and performance channels

– Partner with growth and ABM teams to drive pipeline and conversions

– Continuously experiment and optimize campaigns based on performance data

🧠 3. Cross-Functional Alignment & Content Leadership (20%)

– Act as the bridge between Product, Growth, Sales, and Customer teams

– Own content strategy across website, product, and marketing channels

– Create and drive high-quality content including videos, demos, and thought leadership

– Bring structure and clarity to fragmented initiatives across teams

WHAT AI GIVES YOU

Tool: How you’ll use it in this roleChatGPT EnterpriseCreate messaging frameworks, content drafts, campaign ideasTestMu AI PlatformUnderstand product deeply and shape positioning and GTMGoogle Analytics / MixpanelTrack user behavior, activation, and conversion metricsHubSpot / CRM ToolsTrack campaign performance and pipeline contribution

THE BAR

Signal: What you must proveProduct DepthCan clearly translate product features into sharp, differentiated positioningGrowth ThinkingHas driven activation, engagement, or revenue with measurable outcomesExecution MasteryHas independently led GTM campaigns end-to-end with real impactExtreme OwnershipTakes full accountability for outcomes, not just tasks

THE INTERVIEW LOOP · SCREENING FOR THE TOP 1%

Round: What happensRound I · Product LeadsDeep dive into past PMM work, campaigns, and impact on activation/revenueRound II · Head of Marketing & Co-FounderDiscussion on strategy, ownership mindset, and cross-functional alignmentFinal · LeadershipAlignment on vision, role scope, and long-term potential within the company

YOUR PATH

Your growth at TestMu AI is mapped to what you ship — not how long you’ve been here. We built a bot that maps it out for you: your strengths, your gaps, where you land on day one, and exactly where you go from here.

Click it. Be amazed. → careers.testmuai.com/growth-path/product-marketing-manager

1. Marketing Strategy & Positioning

• Develop and refine Technostacks’ B2B digital marketing strategy across priority industries: Healthcare, Life Sciences, Industrial, and Logistics.
• Translate technical capabilities and case studies into clear market-facing positioning.
• Identify target buyer personas, pain points, decision journeys, and messaging angles.
• Support industry-specific positioning for services such as AI, digital product engineering, IoT, cloud, data engineering, and bespoke software development.

2. Customer Journey & Campaign Planning

• Map buyer journeys across awareness, consideration, evaluation, and conversion stages.
• Design integrated campaigns that connect content, SEO, paid media, LinkedIn, email, website, retargeting, and sales outreach.
• Create campaign briefs with target audience, campaign thesis, messaging,assets, channels, CTAs, KPIs, and sales handoff logic.
• Build quarterly campaign calendars aligned with business development priorities.

3. Content & Messaging Direction

• Guide the development of website pages, solution pages, landing pages, case studies, blogs, email journeys, LinkedIn content, whitepapers, webinars, and
• sales enablement assets.
• Ensure content is technically grounded, industry-relevant, and aligned to buyer pain points.
• Work with writers, designers, developers, and leadership to convert business conversations into campaign-ready assets.
• Improve the quality and consistency of Technostacks’ digital messaging across channels.

4. Demand Generation & Channel Orchestration

• Coordinate SEO, SEM, LinkedIn, email marketing, retargeting, website conversion, and campaign execution.
• Work with internal teams, freelancers, agencies, and specialists to ensure campaigns are executed coherently.
• Use search, social, competitor, and customer signals to identify campaign opportunities.
• Support founder-led and company-led thought leadership campaigns.

5. Marketing-Sales Alignment

• Work closely with the sales and business development teams to align campaigns with prospecting priorities.
• Create sales-support assets such as outreach hooks, email sequences, LinkedIn messaging, case study recommendations, and vertical-specific pitchnarratives.
• Define lead qualification logic and campaign-to-sales handoff processes.
• Track feedback from sales to improve campaign relevance and lead quality.

6. Measurement & Optimization

• Define and monitor KPIs across channel performance and business outcomes.
• Track metrics such as qualified inquiries, campaign-influenced meetings, landing page conversion, sales-accepted leads, cost per qualified
• conversation, and content-assisted pipeline.
• Use tools such as GA4, Google Search Console, Google Ads, LinkedIn
• Campaign Manager, CRM dashboards, and SEO platforms to monitor performance.
• Build regular reporting systems that connect marketing activity to business impact.

Required Skills & Experience:

• 6–10 years of experience in B2B digital marketing, demand generation,growth marketing, or marketing strategy.
• Experience in B2B technology, SaaS, IT services, consulting, enterprise solutions, or product engineering marketing is strongly preferred.
• Strong understanding of customer journey mapping and integrated campaign planning.
• Ability to convert complex technical capabilities into clear business messaging.
• Working knowledge of SEO, SEM, LinkedIn marketing, email marketing,content strategy, website conversion, and marketing analytics.
• Experience working with sales or business development teams.
• Ability to manage internal teams, agencies, freelancers, or channel specialists.
• Strong analytical mindset with comfort in performance reporting and campaign optimization.
• Excellent communication, briefing, planning, and coordination skills.

Experience : 3 to 15 years

Location : Pune/Bangalore

Type of Employment : Permanent

Role : ServiceNow ITX

Qualification : B.E Computer or IT / MCS/ MCA equivalent

Job Overview :

The person should be experienced in designing, Implementing, solution various ServiceNow related applications and modules. Must possess technical knowledge and hands on experience in any 1 or 2 of these ITAM, ITOM, CSM, SPM, PPM.

Key Responsibilities :

·        Support and maintain all technical aspects of ServiceNow platform.

·        Design and Develop OOTB and custom application on ServiceNow platform with primary focus on ITX and HRSD development

·        Owns the requirement gathering sessions collaborating with various stakeholders.

·        Convert user stories into technical solutions.

·        Possess the ability to work independently with minimal management supervision

·        Testing of new and existing functionality

·        Documentation of new and existing process

·        Train end users/stakeholders

Experience and Skills Required :

·        Relevant 3+ years of experience in developing application using ServiceNow platform (Development & administration )

·        Expertise with any 1 or 2 of these ServiceNow ITOM, ITAM, ITBM, HRSD, CSM, SPM, PPM.

·        Experience with Now mobile app.

·        Extensive experience creating custom Widget using html, CSS, bootstrap , AngularJS, Server Side scripting, Jelly Script, jQuery

·        Should have experience in integrations including AD, MID Server and third party tools using web services, SOAP, REST, etc.

·        Experience of Scoped application and Service Portal

·        Should have good understanding about domain separation

·        Excellent Analytical, Logical, communication and problem-solving skills

·        Should have ServiceNow CSA (Certified System Administrator)

·        ServiceNow Certified Application Developer

Nice to Have :

·        ITIL certified

·        Relevant ServiceNow Certified Implementation specialist

·        Adherence to agile development methods like SCRUM

Lead QA Engineer - Automation:

We are looking for a candidate who will be an agent of change and who will drive and execute based on our Quality and Reliability Transformation Roadmap. He/She will be responsible for testing Education Service domains across platforms, automation of functional/regression and RFB (sanity) service test suites, Continuous Integration/Continuous Delivery pipeline and Shift Left methodologies. We will also expect the candidate to take ownership of a functional domain and play a hands-on role in the execution of testing for projects in this area.

The candidate should have extensive experience in testing, testing automation, testing leadership and software development. The candidate should be proficient in-service automation testing tools like Eclipse, IDNE, Jenkins, GIT hub and Chatbot testing like Botium. The candidate should have at least 7+ years of service testing or software development experience.

The candidate should be flexible, highly adaptable and an excellent team player. The candidate is expected to work with Agile teams that consist of test analysts, developers, automation engineers and other stake holders. The candidate should expect to work in a global virtual team, sometimes across multiple time zones. The candidate may be assigned to more than one role or project at a time.  

Lead QA Engineer - Automation Responsibilities:

• Create automation plan and delivery roadmaps
• Develop test automation solutions for applications across different platforms
• Adhere to existing standards; provide suggestion to improve and set new standards
• Participate in technical discussions with engineering teams to understand application architecture and API model
• Collaborate with QA Engineers and Software Developers to identify test automation scope and priorities
• Configure, maintain, and operate service test automation tools and frameworks
• Capture requirements and test cases, understand application features, analyse requirements and develop test automation solution with a view of the end-to-end application flow
• Design and create robust automated test scripts to address business and technical use cases
• Integrate test automation scripts with Continuous Integration and Delivery pipeline
• Communicate progress to the senior leadership on a regular basis
• Should have Education Service domain and application knowledge

Lead QA Engineer - Automation Requirements: 

A Bachelor's degree in Computer Science or related field

• 7-11 years’ experience working as a Service Test Automation Engineer
• Experience in collaborating effectively across a variety of IT and business groups, across regions, roles, and able to interact effectively with all levels
• Proven record of execution of QA strategy and unification of QA processes across organization
• Must have hands-on experience with Selenium automation using Java
• Must have experience in Chatbot testing like Botium.
• Working knowledge of any Relational Database and DB Queries.
• Working knowledge of tool and technologies like Jenkins, GIT, JIRA and ALM
• Well versed with approaches like BDD, Keyword Driven, Data Driven and hybrid Driven test automation.
• Good to have understanding of model-based testing.
• Understanding of Agile/Waterfall development process and is comfortable diving into the technical architecture of complex and highly scalable solutions
• Excellent leadership, communication (written and oral) and interpersonal skills. Experience in presenting to diverse audiences and conducting education and training.
• Have deep experience in defining and developing the service test automation framework.
• Development background is a major plus.
• knowledge of Rest, SOAP, MQ and microservices. (Nice to Have)

Job Description:

• 3 - 4 years of hands-on Python programming & libraries like PyData, Pandas
• Exposure to Mongo DB
• Experience in writing Unit Test cases
• Expertise in writing medium/advanced SQL Database queries
• Strong Verbal/Written communication skills
• Ability to work with onsite counterpart teams

Key Responsibilities

• Active participation in CMMI Level 5 Ver 2.0 (Services Model) pre-assessment & assessment
• Thorough knowledge in Service Delivery practices in multiple horizontals like Infrastructure, Enterprise Security
• Should start the process definitions, processes, templates, guidelines, and checklists from the scratch to align with the CMMi Level 5 Services Model version 2.0.
• Support for organizational process/workflow definitions
• Contribute/Coordinate process improvement activities.
• Process facilitation for projects/business activities/support functions
• Support for organizational data collection and analysis
• Assistance for organizational tools maintenance
• Promote /Support organizational library (Knowledge Repository)
• Effective/Inspirational trainer for organizational process

Candidate Profile:

• Expert in CMMi Level 5 Services 2.0 model.
• Should have participated as an ATM in at least one CMMi Level 5 Services 2.0 assessment and renewal process
• Experience in methodologies like Agile, Lean, SAFe Agile, Kanban, DevOps projects etc.
• Quality experience in Infra Services and Security services business
• Ability to understand business requirements and to design suitable process.
• Ability to identify gaps/improvement opportunities/risks in existing QMS.
• Knowledge of organizational data collection methods and analysis
• Ability in planning, coordinating, and conducting internal audits.
• Ability in serving business activities/projects as a process facilitator.
• Excellent communications skills
• Excellent MS Office Skills
• Well versed with latest trends in quality assurance and quality control.

ears of Exp: 3-6+ Years 
Skills: Scala, Python, Hive, Airflow, Spark

Languages: Java, Python, Shell Scripting

GCP: BigTable, DataProc,  BigQuery, GCS, Pubsub

OR
AWS: Athena, Glue, EMR, S3, Redshift

MongoDB, MySQL, Kafka

Platforms: Cloudera / Hortonworks
AdTech domain experience is a plus.
Job Type - Full Time