Subodh Popalwar
Software Engineer, Memorres
About Your Social Guy Ltd
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Role : Digital Marketing Trainee
Responsibilities :
- To Manage the social media handles through tools like Buffer, Canva ETC.
- To work on YouTube Analytics and analyze the reach and engagement
- To handle the promotional activities
- To assist with team with day-to-day media marketing tasks
Work Location : Hinjewadi, Pune
Monday - Saturday
Timings:10-7pm
website:www.ifasonline.com
6 Month:
- Probation Period
- Salary:7 K
Based on performance promoted to Digital Marketing Associate and salary revised to range 12 K - 15 K
Address:1st floor, ISH Infotech, Phase 1, Hinjawadi Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Pimpri-Chinchwad, Maharashtra 411057
Role - Manager (Paid Social)
About Company :-
Our Client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager -Social to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job. You will become an integral part of this growing team and will be working with both internal teams and external parties to ensure campaign delivery objectives are met.
This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.
At APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role :-
This role reports to the Associate Director -Social
What your day job looks like at Hub:
· Making Strategies and Planning
· Execution and Optimization for Paid campaigns across social media platforms
· Creating Performance reports & review deck for clients
· Understanding the projects and client’s requirements & deliver accordingly.
What you’ll bring:
· Should be able to multitask and handle multiple clients at one time
· Hands on experience in social media advertising and ad creation & optimization
· Active interest in digital, Paid media, planning, strategizing, web analytics and other aspects of performance marketing.
· Team Management
Minimum qualifications:
· 4-6 years of Experience of running paid social campaigns
· In-depth knowledge of social platforms (Facebook, Twitter, LinkedIn, Snapchat etc.)
· Have created Media plans for client briefs
· Excellent communication and interpersonal skills
· Proficiency in MS-Office and Social Media Management Tools like SocialFlow, Sprinklr, etc.
Google AnalyticsResponsibilities:
· Excellent knowledge of all leading social media platforms such as, Facebook, Twitter, Instagram, LinkedIn etc.
· Assist with the planning of marketing strategies to help drive traffic and engagement to the website
· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Keep up to date with any social media trends
· Track social media influencers
· Ensure you produce a consistent brand message across all the social media channels
· Regularly monitor competitor social media sites and create competitor analysis reports
· Contribute to the company blog
· Assist with social media performance reports
· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Writing effective SEO content for blogs, websites and social media accounts.
· Coordination with the digital marketing team to report findings and recommendations.
Qualifications:
· Outgoing and easy to work with.
· Substantial social media presence.
· Ambitious and hardworking.
· Knowledge of Adobe Photoshop/ Illustrator and video editing is an added advantage.
· Excellent communication skills
Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.
Google AnalyticsWe are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmer's produce, a movement that is uplifting the farmer community.
Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.
We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.
Key Responsibilities:
- Plan, test, and execute mobile app marketing campaign and are responsible for Web/App Growth.
- Develop and execute App Store Optimization strategies
- Manage all digital marketing channels (e.g. Mobile, blogs, and social media) to ensure brand consistency
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design teams to increase client satisfaction through cohesive strategies. Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Candidate Profile:
The ability to think strategically and drive execution is essential. Ideally, we are looking for a Mobile Marketing professional who has planned and managed marketing campaigns that promote a company's brand. Also worked on planning campaigns, analyzing metrics and Identifying trends.
- 3 - 5 years of experience in Mobile marketing campaigns, google ad words, social media and display advertising
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B (Multivariate experiments)
- Knowledge of website analytics tools (e.g. Google Analytics, Branch,Appsflyer and others).
- Working experience with creative and marketing agencies
- Experience in setting up and optimizing Google Ad words campaigns Strong analytical skills and data-driven thinking
Google Analytics- You will be the One go-to person for - everything- Revenue & Growth. Responsible for building the team, processes & programs that enable growth.
- Owns the overall revenue of the organisation. Manage P&L, Discounts & Marketing budgets efficiently.
- Completely own User Acquisition, Conversion & Retention Drive tech enabled growth for the company.
- Drive Digital & Offline marketing strategies. Completely own the performance marketing and assist in brand building.
- Work with the agency to drive SEO (website) mandates for growing the organic traffic.
- Influence online product changes on websites that drive discovery, user engagement & revenue.
- Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.
- Content writing
- Website management
- Social profile management
- Advertisement (Google and social)
- Analytics
- SEO
- Traffic generations
- Leads generation
- Regular interactions with our audience
- Planning campaign on a monthly basis around current products and services
- Developing relationships with affiliates
- International outreach and SEO
The purpose of this job is to be a part of the digital marketing team of a fast-growing online first Ayurvedic products brand and actively work on the digital promotion and campaigns of the brand
- Develop and manage digital marketing campaigns
- Oversee the social media strategy of the brand and work with an agency
- Periodically run website audits for the company’s websites and pass on feedback to the tech team
- Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Attend networking events
Education Qualifications:
Minimum Graduate, PG & MBA preferred
Experience & Skills:
- Minimum of 1-2 years work experience
- E-commerce experience preferred
- Consumer good experience preferred
- Proficiency in MS office and online tools for digital marketing
You are a great fit for this role if you relate deeply with the following expectations:
1. You have 1+ year of prior experience working with an edtech startup.
2. You should be someone who has a curious, analytical and data driven mindset. Someone who is a learning machine and thinks from first principles.
3. You are someone who deeply enjoys working on digital marketing, both from strategic as well as tactical perspective, with a result-obsessed approach.
4. You should have 3+ years of full-stack digital marketing experience across all verticals including Paid Social Media, PPC, SEO, Email Marketing, CRO, Web Analytics. (please note that this means you should have an expertise in each of these channels)
5. You have great copywriting and written communication skills, which you execute with a customer-obsessed mindset.
6. You have a clear history of delivering amazing digital marketing results for your organizations/clients in terms of brand awareness, traffic, leads, customer acquisition & retention in a cost-effective & time-efficient manner.
7. You have developed your own unique and unconventional growth hacks from your experience.
8. You have good experience working on tools like Ahrefs/Semrush, Wordpress, Mailchimp, Google Analytics, OptinMonster, Hotjar, CRO tools, OneSignal etc.
9. You have a deep understanding of digital user journeys and optimized customer funnels.
10. You should be from a Tier 1 Engineering/MBA college in India. (preferred, but not mandatory)
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres