ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets

About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
Connect with the team
Similar jobs
Strong Data Scientist/Machine Learnings/ AI Engineer Profile
Mandatory (Experience 1) – Must have 2+ years of hands-on experience as a Data Scientist or Machine Learning Engineer building ML models
Mandatory (Experience 2) – Must have strong expertise in Python with the ability to implement classical ML algorithms including linear regression, logistic regression, decision trees, gradient boosting, etc.
Mandatory (Experience 3) – Must have hands-on experience in minimum 2+ usecaseds out of recommendation systems, image data, fraud/risk detection, price modelling, propensity models
Mandatory (Experience 4) – Must have strong exposure to NLP, including text generation or text classification (Text G), embeddings, similarity models, user profiling, and feature extraction from unstructured text
Mandatory (Experience 5) – Must have experience productionizing ML models through APIs/CI/CD/Docker and working on AWS or GCP environments
Mandatory (Company) – Must be from product companies, Avoid candidates from financial domains (e.g., JPMorgan, banks, fintech)
Our client is an IoT-enabled startup that helps businesses optimize and digitize their logistics operations. It is effectively streamlining a highly unorganized logistics space with a blend of cost-effective hardware and intelligent software and analytics.
Some of India’s renowned brands like Myntra, Flipkart, Philips, Xiaomi and others have used this innovative SaaS platform to successfully eliminate uncertainties in their supply chain.
Founded by a team of IIT Kharagpur dropouts, this Bengaluru-based location intelligence company has raised funding from angel investors of IP Ventures. It has over 100 customers and has already tracked lakhs of trips.
This platform is disrupting the supply chain & logistics operations of businesses which is heavily reliant on manual methods.
As a Sales Development Representative, you will be responsible for the addition of new accounts into the Sales Funnel.
What you will do:
- Researching Key Accounts in the Target Industry and mapping Decision Makers in each account
- Maintaining and expanding the Company's database of prospects within the assigned territory
- Going Hammer and Tongs in extracting Contact Details of the prospects from various tools
- Effectively establishing the first level of connection with the Decision Makers through email/LinkedIn/Calls
- Qualifying Prospect requirements, mapping the requirements to the company’s product offerings, scheduling VCs, and routing the opportunity to Account Executives
- Maintaining a healthy pipeline of prospects on CRM throughout
- Owning and exceeding sales development targets
- Constantly evaluating for Sales Enablement tools to potentially pace up unlocking new opportunities
Desired Candidate Profile
What you need to have:- 1+ year experience in Lead Generation/Customer Facing Roles
- Experience in SaaS is a Plus
- Experience in IoT/Technology is a Plus
- Experience in Logistics and Supply Chain is a Plus
- Great Communication Skills (Verbal and Written - Emails, LinkedIn and WhatsApp)
- Basic Understanding of Sales and Lead Generation Process, Contact Extraction Tools, and LinkedIn
- Experience working with Hubspot or similar CRM
- Ability to effectively communicate with decision makers and end users
- Multilingual proficiency - English, Hindi
- Problem-solving aptitude
- Strong phone presence and ability to make several calls during the day
Responsibilities
- Build pixel-perfect, buttery smooth UIs across both mobile platforms.
- Leverage native APIs for deep integrations with both platforms.
- Diagnose and fix bugs and performance bottlenecks for performance that feels native.
- Reach out to the open source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.
- Maintain code and write automated tests to ensure the product is of the highest quality.
- Transition existing React web apps to React Native.

- Develops applications using C#, .NET, JavaScript, and the Microsoft suite of technologies.
- Participates in software development on daily basis. Helps collaborate with peer junior developers in the team.
- Participates in design and development activities on daily basis.
- Develops within & leverages integration technologies like Azure IOT hub, service bus, etc.
- Recognizes synergies & functionality across multiple technologies, and leverages them as appropriate
- Reviews and analyzes business requirements and provide technical feasibility and estimates
- Creates technical documents for software products using Visio, PowerPoint, Word, and other MS Office applications.
- Participates in all Scrum ceremonies: Sprint Planning and Estimation, Daily Stand-ups, Sprint Reviews, and Sprint Retrospectives.
- Translates technical requirements into application code and modules
- Makes modifications to existing applications and modules in accordance with written user stories
- Unit tests and works closely with the QA/Testing team.
- Troubleshoots and resolves issues in a timely fashion, communicating updates as determined until the issue is resolved
- Works closely with the team to help identify the root cause and implement solutions to reduce the recurring defects and issues
- Takes part in code reviews and reviewing the work of colleagues
- Works with developers to maintain a standard release plan, including code check-in processes & solution management
Basic Qualifications:
- 8+ years experience working in an IT environment
- 3+ years experience as a senior software developer.
- 5+ years experience as a software developer or senior developer.
- 5+ years experience as a software developer using the following development languages: C#, .NET
- 2+ years experience in Microsoft Azure.
- 2+ years experience using Microsoft Azure Dev Ops
- 5+ years experience using Microsoft Visual Studio
- 2+ years experience using a relational database (e.g. Microsoft SQL Server, Oracle, etc.)
- 6+ months experience using Azure Cosmos DB or a NoSQL database
- Demonstrated project experience regarding estimates, planning, and deliverables with a high degree of accountability
- Proven ability working with business, engineering, and R&D teams to translate needs to Application Development teams
- Excellent communication skills
Preferred Qualifications:
- Bachelor’s degree in a technical area or equivalent
- Experience working in a multi-technology environment is a plus
- Strong analytical and problem-solving skills
- Experience in IoT environments
- Experience developing mobile solutions
- 2+ years of experience with Angular, client-side JavaScript framework.
- Experience using PI OSIsoft (PI OSIsoft API and/or PI AF SDK)
- Strong knowledge of a variety of software development methodologies (Agile, Waterfall, Scrum) and an understanding as to when each of these approaches is most suitable
- Experience in working in a methodical and structured manner.
- Excellent communication skills: presentation, written, and oral.
- Strong interpersonal skills to successfully team with software vendors, outsourcing partners, and internal business and IT associates.
- Must be able to perform as an effective member in a team-oriented environment, maintain a positive attitude, and achieve desired results while working with minimal supervision
- Enthusiasm for learning new skills and technologies, and passion for conveying knowledge
- Excellent organization skills
- Prior experience working with global development teams
- Proficient in .NET technology preferred (C#) & MS SQL WWF/WCF/WPF.
- Proficiency in.NET Framework & NET Technology preferred (C#) is necessary.
- Knowledge and working experience in MS SQL2008,2012,2014
- Good understanding of object-oriented programming (OOPs).
- Expertise in designing and working with MVC architecture is necessary.
- JQuery, AJAX, Bootstrap, Web API
- Knowledge of security implications of web applications and have experience designing secure
web applications. - Ability to document all development related activities.
- Provide support for all Technical requirements to include problem identification, reporting, analysis and resolution.
- To work independently on Entire Architecture Design.
- Priority will be given having Experience in third Party Integration.
- Proficient understanding of code versioning tools such as Git / Mercurial / SVN
- Azure certification(s) of any kind.
DESIRED PROFILE
- She/he should be enthusiastic in the job role and a good team player.
- Self-motivated with a passion to code and willing to meet aggressive timelines.
- Strong Logical ability thinking skills to meet Client Requirements in specified time.
Knowledge in app development using XAMARIN tool
Should have project experience using XAMARIN
Candidate must have developed apps for both Android and IOS is compulsory
Job location: Coimbatore






