ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets
Shubham Vishwakarma
Full Stack Developer - Averlon
About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
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A BIT ABOUT US
Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.
Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.
We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.
The Opportunity
As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.
This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.
You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.
This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.
Products/Capabilities You Will Support
- Appknox Platform
- Storeknox
- KnoxIQ
- Future AI-driven products and capabilities
Key Responsibilities
Positioning and Messaging
- Own positioning and messaging across the Appknox product portfolio.
- Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
- Continuously refine messaging based on customer feedback and market dynamics.
Product Launches and Go-To-Market
- Lead cross-functional go-to-market initiatives and product launches.
- Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
- Develop launch plans, messaging frameworks, enablement assets, and campaign support.
Sales Enablement
- Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
- Partner closely with sales teams to improve messaging consistency and win rates.
- Conduct enablement sessions for internal teams and support strategic deals when required.
Customer and Market Insights
- Engage directly with customers and prospects to understand pain points and validate messaging.
- Conduct customer interviews, gather feedback, and identify emerging use cases.
- Develop case studies, proof points, and customer success narratives.
Competitive Intelligence
- Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
- Develop and maintain competitive positioning and battle cards.
- Identify market opportunities and strategic gaps.
Category and Thought Leadership
- Help establish Appknox's leadership in AI-native application security.
- Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
- Support industry events, analyst interactions, and strategic communications.
Team Leadership
- Mentor and guide content and product marketing resources.
- Help establish repeatable product marketing processes and frameworks.
- Contribute to building a scalable product marketing function.
AI and Modern Marketing
- Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
- Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.
What We are Looking For
Required Experience
- 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
- Strong experience in positioning, messaging, product launches, and sales enablement.
- Exceptional written and verbal communication skills.
- Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
- Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
- Strong project management and stakeholder management skills.
- Familiarity with marketing automation and analytics platforms such as HubSpot.
Strongly Preferred
- Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
- Familiarity with application security or modern software development practices.
- Experience supporting enterprise sales motions and technical buyers.
- Experience building competitive intelligence programs.
Work Expectations
First 90 Days
- Build a deep understanding of products, customers, and competitors.
- Refresh core messaging and sales enablement assets.
- Establish strong relationships across Product, Sales, and Customer Success teams.
Within 6 Months
- Lead major launches and go-to-market initiatives.
- Establish repeatable competitive intelligence and customer insight processes.
- Improve sales enablement and messaging consistency.
Within 12 Months
- Become the voice of the market inside Appknox.
- Influence product strategy and category narrative.
- Mentor content marketing resources and help scale the product marketing function.
- Play a key role in establishing Appknox as a leader in AI-native application security.
Personality traits we admire:-
- Strategic thinker with strong execution skills.
- Curious, commercially minded, and customer obsessed.
- Comfortable with ambiguity and fast-moving environments.
- Strong collaborator who can influence cross-functional teams.
- Excited by AI and emerging technologies.
- Eager to build and grow with the company over the long term.
Interview Process
Round 1: Hiring Manager
Round 2: Functional Case Study
Round 3: Product + Sales Panel
Round 4: CEO Discussion
Round 5: HR & Compensation
Compensation and Benefits
- Competitive compensation and ESOP opportunities.
- Flexible work environment.
- Comprehensive health insurance for employees and their families.
- Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.
Why Join Appknox?
Ownership and Impact
Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.
Growth Opportunity
This role offers a clear path toward building and leading the product marketing function as Appknox scales.
High Visibility
Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.
Continuous Learning
We believe in experimentation, curiosity, and helping people grow beyond their current role.
We are looking for a motivated and experienced HORECA (Hotel/Restaurant/Cafe) Sales Manager to drive sales and expand our market presence within the hospitality sector. The ideal candidate will have a proven track record in sales, strong relationship-building skills, and a deep understanding of the HORECA industry. The HORECA Sales Manager will be responsible for identifying new business opportunities, developing strategic partnerships, and maximizing revenue growth through effective sales strategies.
Key Responsibilities:
- Identify and prospect new HORECA clients, including hotels, restaurants, cafes and catering companies.
- Maximize volume and revenue in key assigned food service accounts by utilising fact-based selling methods.
- Responsibility to acquire new food service accounts.
- Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
- Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
- Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
- Approval and critique of promotional programs with the objective of improving effectiveness and efficiency in trade spending and brand consumption development.
- Develops and executes effective HORECA account-specific marketing & Sales programs.
Requirements
- Degree in Hospitality Management, Food Technology or equivalent professional qualification.
- Minimum 4 years Sales & Marketing experience handling Food Service accounts specific to HORECA customers in the region.
- Strong Food Service contacts.
- Ability to deal at all levels from Unit Head Chefs and Contract Catering Managers through to Buyer level.
- Proven track record of achieving sales targets.
- Very good verbal communication skills.
- Proven track record in developing markets and achieving business results.
Benefits
- Collaborative work space
- Performance based incentives
Position Brief: Responsible for daily Visiting of Village level Retail outlets and building awareness with Farmers about the Cattle Feed, Feed Supplements & Veterinary Medicines.
Reporting Structure: Position shall reports to Area Manager Sales & Marketing.
KEY RESULT AREAS - Daily
1. Build awareness and ensure to use Cattle Feed & Feed Supplements with Farmers.
2. Evaluate Cattle Feed & Feed Supplements potential in the allocated Units Territory.
3. 4 P Analysis (Product, Price, Place & Promotion).
4. Check Cattle Feed, Feed Supplements & Veterinary Medicines sales under the allocated Units Territory
5. Milk Procurement Vs Feed & Feed Supplements ratio variation.
6. Seasonal Variation of Sales Analysis & factors effecting purchase decision of Farmers & Agents.
7. Marketing Strategy & How to Increase the Market Share of HNL in CF, FS & VM Sales.
8. Engaging of potential distributor’s - district wise, dealers – Mandal / Taluk wise, sub dealers / Retailers area wise and achieving the budgeted targets.
9. Any other Job assigned by the Management.
Key Skills:
• Ability to be flexible and work analytically in a challenging environment
· Candidate should have good communication skills on Local Language.
• Good communication (written and oral) and interpersonal skills
• Strong organizational, multi-tasking, and time-management skills
• Excellent convincing, building rapport with Farmers, Farm Owners & Village level Milk collection agents.
Note: FMCG Sales and Marketing candidates also can apply, we will train and deployee to concerned locations.
hr 7 @ heritagenutrivet.in
83 677 966 88
| We have opportunities for Freshly Qualified CA's, Semi Qualified and Article with JVB & Co. |
| Join us to obtain the expertise that will enable you to accomplish your professional career goals. |
| We are specialized in : |
| 1) Internal Audit / Management Audit |
| 2) Enterprise Risk Management |
| 3) Internal Financial Control |
| 4) System Audits |
| 5) Bank Audits |
| 6) RERA Compliance |
| 7) Forensic Audits |
Ruby on Rails (ROR)
Ruby
Elastic SearchPRIMARY RESPONSIBILITIES (include but are not limited to)
Implement new features using Ruby on Rails/ReactJS/MySql/AWS tech stack.
Learn our cloud-based application and our human business processes.
Reduce risk by identifying a portion of the application code that can modularized into its own
service; set up an API between that service and the main application.
Adobe Illustrator
HTML/CSS
JavaWe are looking for a highly motivated developer with at least 1+ years of strong hands-on experience in Java to join our startup. You would be playing a pivotal role in contributing to the initial tech stack. You would be further responsible for designing and implementing product requirements that are highly usable, scalable, extensible, and maintainable. You should be comfortable working across different technologies/frameworks that we work on - Microservices, Java, Spring, Spring Boot, MySQL, Kubernetes, AWS.
Responsibilities and Duties:
- Design and build scalable REST APIs on Spring Boot
- Develop, test, tune for performance and deploy microservices
- Collaborate with the team, optimize and refactor the back-end architecture
- Maintain high standards of quality for code, documentation and other deliverables
- Active cross-team coordination would be expected
What are we looking for?
- 1+ year experience in Core Java & backend technologies
- Good working knowledge of design patterns & OOAD
- Excellent analytical and problem-solving skills
- The skills that we consider: Java, MySQL/RDS, Spring/ Play, Maven, Redis, Kafka/SQS, Elasticsearch, AWS
- Experience in micro-services
- Previously worked in a startup
React.jsHTML/CSS
Javascript- React Js
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
- Understanding of React.js and its core principles
- Strong experience with popular React.js workflows (Redux)
- Familiar with newer specifications of ES6
- Familiar with RESTful APIs
- Knowledge of HTML, CSS
- Knowledge of modern authorization mechanisms, such as JSON Web Token
- Familiar with code versioning tools (such as Git, SVN)
- Thorough understanding of React.js and its core principles
- Experience with popular React.js workflows (such as Flux or Redux).
Programming- Strong knowledge of liquid programming language
- Generate custom tailored Shopify theme and altering pre existing template.
- Act as Shopify expert, specializing in all facets of the ecommerce platform.
- Strong hands to Install & Customize new Shopify theme.
- Clear concept of HTML5, CSS3, javascript/Jquery.
- Knowledge in other ecommerce platform like Magento, woocommerce, BigCommerce will be preferred.
- Strong hands to Install & Customize new Shopify theme.
- Work experience on version control and source code management like GIT, Bitbucket.
- Strong ability in analysing and fixing bugs.
- Candidates should be Confident, self -motivated, who work well in team environments.
- Must be able to work with tight deadlines.
- Excellent communication skills required.
- Responsible for the development of the Shopify Plus platform, themes, liquid programming language and corresponding apps.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon