ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets

About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
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About Us:
OwlCraft is a startup-focused company that empowers entrepreneurs to turn their ideas into scalable, impactful businesses. We specialize in providing end-to-end product development services and building innovative solutions tailored for the Indian market and beyond. As a remote-first organization, we embrace flexibility, collaboration, and excellence.
Job Summary:
We’re seeking a highly motivated and skilled Business Development Executive (BDE) to identify and pursue new business opportunities, build strong client relationships, and drive growth. The ideal candidate has experience in IT services and software development sales, with a strong ability to generate leads, close deals, and effectively represent brands.
Key Responsibilities:
- Identify, connect with, and onboard potential clients for IT projects.
- Generate leads through various channels, including LinkedIn, email, and networking events.
- Build and maintain strong client relationships by understanding their needs and delivering tailored solutions.
- Represent OwlCraft to clients, showcasing our expertise and value propositions.
- Collaborate with the leadership team to strategize and execute growth plans.
- Prepare and present sales proposals, pitches, and related materials.
- Meet or exceed business acquisition targets and contribute to the company’s revenue growth.
Requirements:
- Proven experience in business development, preferably in IT services or SaaS.
- Strong communication, negotiation, and presentation skills.
- Ability to work independently and drive results in a dynamic environment.
- Familiarity with tools like LinkedIn Sales Navigator, CRM systems, and productivity apps.
- Strong understanding of market trends and customer needs.
- Self-starter with a goal-oriented mindset.
Preferred Qualifications:
- Experience targeting niches with high demand and low competition.
- Previous success in securing and closing deals for software development projects.
- Knowledge of startup ecosystems or similar markets.
Why Join Us?
- Flexible work environment with remote-first culture.
- Performance-driven earnings structure, directly aligned with results.
- Opportunity for professional growth, working with a dynamic and visionary team.
- Freedom to innovate and experiment in your approach.
Apply now for the role of a Project Manager at CodeBuddy that is opening doors for skilled, energetic project managers looking for challenging roles.
If you are passionate about technology, constantly seeking to learn and improve your skill set, you would fit here perfectly.
Technical Competency:
-Analysing business requirements, creating proposals, financial and resource planning & preparing project plan
-Identify project roadblocks, risks and mitigation plan
-Handling multiple projects end to end across multiple domains with cross functional teams (Engineering, Quality, Design etc)
-Interacting with customers on a regular basis across the development lifecycle
-Ensuring smooth delivery of projects and day to day project management activities.
-Participate in HOD calls to discuss the nature, urgency and root cause of the problems -and appropriately take decisions in collaboration with the HOD
-Should successfully manage the complete development life cycle using Software Best Practices, Analytical and communicate well to successfully deliver high-tech projects/products.
-Liaising with team members, HOD, and management to ensure projects are completed to standard.
-Excellent leadership skills. 1+ years of experience managing an engineering team of at least 5 engineers
-Keeping track of tasks, defects assigned to the team and delegating tasks and achieving daily, weekly, and monthly goals.
Interpersonal skills:
-Good communicator and able to present both Technical and non-Technical information.
-Very effective at disseminating information with a strong belief in transparency.
-Strong team player with capabilities working with globally distributed teams
-Problem solving capabilities with ability to identify root cause, patience and commitment to solve
-Ability to handle escalations and follow-up to resolve issues
-Excellent verbal and written communication, presentation and articulation skills
-Proven management skills with the ability to optimize team performance and development
-Strong interpersonal, negotiation and influencing skills
-Excellent attention to detail skills
What You Need To Apply:
-Self-motivated with the ability to work independently or jointly in a self-directed way.
-Demonstrated successful development of web or mobile-based applications
-Proven analytical and problem-solving capabilities
-Keen attention to detail
-Strong work ethic and desire to build industry-leading products
-Proactive instead of reactive
-Looking for ways to improve self and projects
If you have it all in you, we are happy to have you with us!
Perks:
-We at Codebuddy believe our team is our biggest strength and we believe in paying our team members fair remuneration because we respect everyone's effort. Also, you will have the chance to work with accomplished co-founders with strong business backgrounds and acumen along with a strong network.
-Review in every 9-12 months (Approx 10% to 30% hike based on performance)
-Opportunity to learn new technologies at the company's expense
-On-Time Salary
-Fair Pay Policy
-Easy Leave Structure
-Quarterly Performance Awards
-Festival Gifts
-Annual Picnic
-Monthly Dinner Parties
We will be even happier if you have:
-Ability to discover functional and non-functional requirements of an app, based on various levels of inputs from clients,
-Ability to transform customer ideas to business model and scope understandable by technical experts,
-Having excellent stakeholder management and client-facing skills.
Joining Codebuddy Means:
-Working in a comfortable and stimulating environment that boosts productivity,
-Being involved in challenging projects,
-Taking part and initiating knowledge-sharing initiatives,
-Working with clients from around the world,
-Having the opportunity to bounce your ideas off our experienced team,
-Enjoying flextime and flexplace: adjust your daily schedule to your individual needs!
-We decide together and value equality: there is no strong hierarchy in our teams, and every opinion is more than welcome,
-Processes based on Scrum and Agile methodologies,
-The constant development of your hard and soft skills
-Having a smooth start: your leader and a buddy will support you and mentor you.
What will happen next?
-Fill out the form
-Give us some time to review your application
-Meet us for an interview
-Complete a recruitment task to see how we work
Join our team!
We are looking for an SEO Executive to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.
Roles & Responsibilities –
· Develop and execute successful SEO strategies.
· Conduct keyword research to guide content teams.
· Review technical SEO issues and recommend fixes.
· Optimize website content, landing pages and paid search copy.
· Direct off-page optimization projects.
· Collect data and report on traffic, rankings and other SEO aspects.
· Work with social media and PPC teams to optimize campaigns.
· Keep abreast of SEO and integrated marketing trends.
Requirements –
· Proven experience as SEO EXECUTIVE, SEM EXECUTIVE or similar role.
· 2+ years of proven experience in relevant field.
· Knowledge of standard and current SEO practices.
· Excellent communication skills.
· Strong organizational and leadership skills.
- Manage & own city P&L and customer satisfaction metrics
- Responsible for managing city team across sales, procurement, and refurbishment functions
- Maintain desired profitability and sales velocity
- Provide inputs and insights to product and marketing teams Candidate should have:
- Experience in managing a P&L in a fast-growing start-up environment
- Team management & scaling experience
- Strong customer focus and analytical abilities





