ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets

About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
Connect with the team
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🎯 Job Title: Unity Developer & Academic Video Producer – Real-Time Virtual Try-On (Kinect V2, AI & 3D Rendering)
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🕒 Employment Type: Full-Time
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We are seeking a dynamic professional who bridges the gap between immersive technology and educational content creation. The ideal candidate will possess a unique blend of skills in Unity development and academic video production, contributing to our innovative virtual try-on solutions and educational initiatives.
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- Flexible work arrangements.
- Professional development opportunities.
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Senior Software Engineer - Backend
About this job
We are looking for a Senior Software Engineer (Backend) with 5+ years of experience in backend technologies and at least 2+ years in GoLang. You will be working with a team of problem solvers working collaboratively to build custom solutions for Appointy’s enterprise clients. If you are excited to learn new things and thrive in a team-based culture, and if you are looking for hyper-growth in your career then Appointy could be a place for you!
Why Appointy?
Appointy is a platform software company with offices in India, Singapore and US. Our low code platform, SaaStack, is being used globally by multiple fortune 500 companies. In the last 4 years, the company has shown 300% growth in terms of employee’s growth. Our dynamic and diversified engineering team, work on a remote-first hybrid work model. With quarterly meetups, annual international offsites, state-of-the-art offices and facilities we ensure you have the best experience of working at a hyper-growth startup.
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- Work with the team to break user stories into tasks and delegate them to the team members.
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Tesseract Esports is looking for an experienced Video Editor to provide to provide digital content such as frag movies, hype videos, highlights and various ancillary content for Esports. This role is responsible for pre and post-production of all video deliverables.
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Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.
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You are good at (Technical skills)
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3+ years in the related field.
Your academic qualifications
We prefer an inspired mind over an academic qualification.
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plus.
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