ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets

About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
Connect with the team
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1. As a PHP Developer, you will be responsible for developing and coding all server-side logic using the CakePHP framework.
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If I asked your previous team members about you, they would say you were a great leader and they would very much welcome an opportunity to work for you once again.
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Key Skills: Good at Using Page Builders, Good at using the Elementor plugin Should be good at Creating Blogs. Excellent knowledge of implementing the themes and plugins, Must have hands-on experience in creating attractive and user-friendly websites, good at HTML, CSS, Javascript, seo knowledge
About Company: Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps.
Job Description:
This position requires a skilled and professional WordPress developer capable of creating an attractive and user-friendly website. Good knowledge of theme and plugin implementation and great experience with elementor and page builders would be beneficial
Roles and Responsibilities:
- Must have hands-on experience in creating an attractive and user-friendly website
- Good knowledge of implementing the themes and plugins.
- Must be good at using page builders.
- Excellent knowledge in using the elementor.
- Should be good at creating blogs.
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mandatory Skills:
- Excellent communication skills
- Work Report Submissions
- Team Player
- Able to Handle Multitasking
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Position Summary
As a Senior Sitecore developer your focus will be on delivering deep technical solutions for our clients. You will be expected to solve business problems, develop standards and practices, and interact with technical leaders. You will be building solutions based on the latest Microsoft .NET technologies as well as the Sitecore Content Management System. You will be required to accurately estimate scale and scope of work, document requirements, and communicate flawlessly with business users. You will continue to improve your technical skills and knowledge by participating in projects of various sizes and scope. You won't be working to simply solve a problem, but to solve it in a best way.
Key Responsibilities
· Develop new .NET based functionalities and applications in Visual Studio.
· Work for customers. In our office, or on-site in their office.
· Accurately estimate the scale and scope of projects.
· Ensure all solutions are documented and meet design requirements.
· Lead and mentor other developers.
· Fully understand and communicate business requirements clearly.
· Architect custom solutions and maintain applications for our clients.
· Good English skills and the ability to thrive in a multinational environment
· Quality awareness, self-motivation, and problem solving skills
· Experience with Design pattern is a plus
· Full development lifecycle experience
Minimum Requirements
· Education – Bachelors Degree
· Minimum 3+ years of work experience and hands on experience on MVC 5.0 related projects.
· Preference will be given to candidates who have any CMS knowledge
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· Travel Requirements – N/A
Role details (please read)Work Location: Remote online work until offices reopen, the candidate may be based anywhere in India Working days: 6 working days with 1 day-off which may be during week Shifts (subject to change): shift may start any time after 6 AM and end any time before or on midnight Mandatory Language Fluency: English and Hindi Laptop/Wi-fi: candidates to use their own laptops and Wi-fi. Wifi charges shall be reimbursed as per policy on submission of bills. Additional compensation: Night shift allowance will only be applicable for employees working in nightshift. Shift timing can change basis business requirements
Qualifications
●Proven track record of exceeding targets as a Sales Manager,
●Preferably >2 years of experience in Sales
●International sales experience a big plus
●Excellent communication, interpersonal, problem-solving, presentation, and organisational skills.
●Ability to balance persuasion with professionalism
●Strong business acumen and work ethics
●Ability to counsel a parent for the child's future
●Comfortable with changing shift timings so that we may serve our customers better
●Graduation is not mandatory for candidates with 3+ years of experience
●Working knowledge of Salesforce, spreadsheets (Excel, Google Sheets ) and PowerPoint.
Candidates who have completed their graduation without any experience in Sales can also apply for this role. If you're still pursuing a Masters/Graduation Degree and have yet to appear for the exams, please do not apply. To apply for this role, please fill the attached G-Form - https://forms.gle/ajYdH76rzaZoy3Ew7 Thank you.

