Digital Marketing Executive

Responsibilities:

• Develop application modules independently and fix any bugs promptly.
• Perform unit testing for the development work carried out
• Act as a mentor to the junior resources and provide technical guidance.
• Build scalable and secure video conferencing platforms using WebRTC
• Integrate AI-based chatbots, real-time messaging, and WebSocket channels
• Troubleshoot problems and provide solutions.
• Conduct and participate in project planning & scheduling, design discussions, and provide assistance during testing.
• Remain up to date with the modern industry practices involved in designing and developing high-quality software.
• Ability to perform engineering and identify and fix bottlenecks.

Must Have:

• Must have at least 5+ years of experience in MERN Stack development.
• Strong expertise in Nodejs, ReactJs, and MongoDB

       ●  Must possess strong analytical skills to be able to break down complex problems into

smaller atomic units of work.

• Good knowledge of Express.js & JS libraries.
• Experience with WebRTC for video conferencing solutions
• Proficiency in real-time communication using Socket.IO/WebSockets
• Hands-on with AI chatbot integration or NLP-powered UI interactions
• Sound understanding of microservices architecture.
• Team Handling experience for at least 2 years. 
• Excellent grasp of data structures and designing and developing Rest APIs.
• Good skills in NoSQL (MongoDB or equivalent).
• Experience in developing responsive web applications.
• Willingness to learn and adopt new technologies in a short period as required by

the project.

• Sound understanding of Agile and Scrum methodologies and ability to participate in Sprint

ceremonies.

Requirements

1.Proven experience managing digital advertising campaigns, with a focus on Google Ads, Instagram Ads, and other major platforms.

(Experience in edtech industry is a plus)

2. A results-driven mentality with a focus on delivering measurable outcomes and ROI

3.Creative Mindset & Strong Analytical skill to manage campaign performance

4,Knowledge of SEO principles and experience with search engine marketing (SEM) is a plus.

5.proficiency in digital advertising tools and platforms like google ads , google Analytics

6. Able to manage multiple projects simultaneously, and meet deadlines

7. ⁠Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

8. ⁠Basic Editing Skills

Responsibilities

1. Develop and execute digital advertising strategies tailored to promote our EdTech app and its features.

2.Manage all aspects of online advertising campaigns across various platforms, including but not limited to Google Ads, Instagram Ads, and facebook ads.

3.Conduct thorough market research and audience analysis to identify target demographics and refine targeting strategies.

4.Create compelling ad creatives, including copywriting and visual assets, that resonate with our audience and drive engagement.

5.Monitor campaign performance closely, analyzing key metrics such as CTR, CPA, and ROI, and adjust strategies accordingly to meet KPIs.

6.Stay up-to-date with industry trends, emerging technologies, and best practices in digital advertising, particularly within the EdTech sector.

7.Provide regular reports and insights on campaign performance, highlighting successes, challenges, and recommendations for improvement..

8. Given the requirement work on any tasks given by the marketing team

• Bachelor's degree in Computer Science, Software Engineering, or a related technical discipline
• 2-7 Years of Experience
• Expertise in software design and development
• Proficiency with at least one Object Oriented language (e.g. Java)
• Have knowledge about Computer Science fundamentals in object-oriented design, data structures, algorithm design, problem-solving, and complexity analysis
• A strong track record of project delivery for large, cross-functional projects
• Experience with building high-performance, highly available and scalable distributed systems
• Experience with API Design, ability to architect and implement an intuitive customer and third-party integration story
• Ability to think and analyse both breadthwise (client, server, DB, control flow) and depth-wise (threads, sessions, space-time complexity) while designing and implementing services

• Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
• Segmentation, targeting, and acquisition strategies across user segments and channels
• Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
• Work with influencers, community to expand the audience and widen the reach of the company
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

• Must have B.E. or B.Tech in any stream (Mechanical/Automobiles preferable)
• Looking for sales executives with an entrepreneur mindset. 
• Excellent communication
• Dynamic to work on different ideas,
• Demonstrated ability to collaborate with a distributed sales team
• Promotes a strong sense of urgency for reaching goals and key deliverables.
• Acts without being told what to do. Brings new ideas to the company