ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets

About CITTA - A Lexicon Group Enterprise
About
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror), which has been taken over from the Times of India Group.
Connect with the team
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Participate and contribute in platform requirements/story development.
Contribute to the design and design alternatives to the requirements/stories and also participate in design reviews.
Involved in Platform Sprint activities.
Development of assigned stories in appropriate languages defined for each module.
Develop Unit test cases and execute them part of continuous integration pipeline.
Participate in peer code reviews
Years of experience needed –
4+ years or more on Golang development.
Technical Skills:
4+ years of development experience on Golang based development projects
Mandatory Skills – Golang, AWS , JavaScript, CSS, HTML
Must have experience in design and development of front end and back-end services for various business processes
Good experience on Java, Spring boot & Microservices
Experience using versioning controls such as GitHub
Experience in working with SQL & NOSQL databases
Understanding of containerization technologies such as docker, Kubernetes
Good knowledge and hands-on on Unit Testing and available Test Frameworks
DevOps & Automation:
- Experience in CI/CD tools like Azure DevOps, YAML, Git, and GitHub. Capable of automating build, test, and deployment processes to streamline application delivery.
- Hands-on experience with Infrastructure as Code (IaC) tools such as Bicep (preferred), Terraform, Ansible, and ARM Templates.
Cloud Services & Architecture:
- Experience in Azure Cloud services, including Web Apps, AKS, Application Gateway, APIM, and Logic Apps.
- Good understanding of cloud design patterns, security best practices, and cost optimization strategies.
Scripting & Automation:
- Experience in developing and maintaining automation scripts using PowerShell to manage, monitor, and support applications.
- Familiar with Azure CLI, REST APIs, and automating workflows using Azure DevOps Pipelines.
Data Integration & ADF:
- Working knowledge or basic hands-on experience with Azure Data Factory (ADF), focusing on developing and managing data pipelines and workflows.
- Knowledge of data integration practices, including ETL/ELT processes and data transformations.
Application Management & Monitoring:
- Ability to provide comprehensive support for both new and legacy applications.
- Proficient in managing and monitoring application performance using tools like Azure Monitor, Log Analytics, and Application Insights.
- Understanding of application security principles and best practices.
Database Skills:
- Basic experience of SQL and Azure SQL, including database backups, restores, and application data management.
Apply only if you can join within 2 week of selection.
Ideal for candidates who would like to be part of the learning process across growing technologies and embark journey on a tech architect path. Very deep into technologies and eager to learn and adapt with technology advancement
Job Description:
• Proficient ASP.NET/.NET CORE, Web API, MVC, Entity framework and MS SQL/MySQL is mandatory.
• Experience with HTML5/CSS3, JavaScript/jQuery, Angular; web-service: SOAP, RESFUL, MVC API
• Willing to learn new technologies
• Have good knowledge or experience with Agile/SCRUM development method
• Detail oriented, self-motivated and disciplined, with ability to complete assigned tasks with minimal oversight in a professional and timely manner is a must
|| #5daysworking || #flexibleworkinghours || #employeeorientedpolicy || #attractivebonus
Copywriter
Job Description:
We are seeking a talented and experienced Copywriter to join our vibrant and creative team at our Advertisement agency. As an experienced Copywriter, you will play a pivotal role in developing compelling and persuasive content for a wide range of marketing and advertising campaigns. You will collaborate closely with our clients, designers, and creative team members to deliver engaging copy that effectively communicates the client's message and resonates with the target audience.
Responsibilities:
• Develop creative and engaging copy for various advertising and marketing campaigns, including print, digital, social media, and other promotional materials.
• Collaborate with clients, account managers, and creative team members to understand project requirements, target audience, and marketing objectives.
• Conduct in-depth research to gather relevant information and insights on products, services, and target markets.
• Craft clear, concise, and persuasive copy that aligns with the brand voice and effectively communicates the desired message.
• Ensure that all copy is grammatically correct, adheres to brand guidelines, and complies with industry standards.
• Review and edit existing copy to improve clarity, readability, and effectiveness.
• Stay up-to-date with industry trends, emerging technologies, and best practices in copywriting and advertising.
• Collaborate with designers and art directors to develop creative concepts and ensure the integration of copy and design elements.
• Present and pitch creative concepts and copy to clients, incorporating feedback and revisions as necessary.
• Work on multiple projects simultaneously, meeting deadlines and managing time effectively.
Requirements:
• Proven experience as a Copywriter in an advertising agency or similar environment.
• Strong portfolio showcasing a range of successful marketing and advertising campaigns.
• Excellent command of the English language, including exceptional writing, editing, and proofreading skills.
• Proficiency in adapting writing style and tone to different target audiences and communication channels.
• In-depth understanding of advertising principles, marketing strategies, and brand positioning.
• Ability to conduct thorough research on various topics and industries.
• Familiarity with SEO principles and best practices to optimize copy for search engines.
• Proficiency in using industry-standard software and tools for copywriting and content creation.
• Strong interpersonal skills with the ability to collaborate effectively with clients and creative team members.
• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
Preferred Qualifications:
• Bachelor's degree in Advertising, Marketing, Journalism, English, or a related field.
• Experience in writing for diverse industries and sectors.
• Knowledge of social media platforms and their respective advertising formats.
• Familiarity with data-driven marketing and A/B testing methodologies.
About Plum
We are making health insurance - simple, accessible and affordable. Hundreds of businesses of all sizes from startups to large corporates trust Plum for their employee's health protection.
Healthcare in India is seeing a phenomenal shift. Healthcare cost is seeing an inflation that is three times the general inflation. Treatments of diseases including Covid-19 can wipe out entire household savings. Majority of Indians won't be able to afford a health insurance on their own. As many as 600mn Indians would depend on employer-sponsored insurance.
Enter Plum. Plum is re-imagining the health insurance stack, and accelerating the penetration of health insurance in India to 100%. Plum has forged new underwriting and fraud detection algorithms to enable companies as small as 2 to benefit from a group insurance. The platform enables realtime insurance design & pricing to enable companies to buy insurance in 3-clicks. And offers employees a hassle-free claims experience through an integrated digital process.
Plum is backed by leading global investors including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund (read more https://www.plumhq.com/blog/plum-series-a-funding">here)
Having found exceptional product/market fit, we’re in the midst of transitioning from 'start-up' to ‘scale-up’, and looking for frontend engineers in React to help us scale Plum.
You will have a direct impact on the customer experience through the design and implementation of new features and functionalities in our product. You'll work as part of a small but rapidly growing high-energy team delivering incredible, creative improvements to our product. You'll be in charge of reviewing the implementation of applications following code standards and style guides.
Roles and Responsibilities:
- Push things over the line, ship awesome features, and delight customers
- Spec, build, test, and deliver new features while improving the performance and quality of the product.
- Building reusable components and front-end libraries for future use
- Translating designs and wireframes into high quality code Solve complex CSS, HTML, and User Interface compatibility issues across browsers.
- Implement front-end development workflows: build systems, dependency management, quality checkers (linting), etc.
Experience and Qualifications:
- 5+ years of hands-on experience building web applications with React or similar framework.
- Understanding of chakra is a plus, not mandatory.
- Comfortable with Responsive Web Development and with a strong product design sensibilities and has an obsessive attention to detail.
- Write testable, maintainable code that's easy to understand.
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
- Strong sense of ownership and integrity demonstrated through clear communication and collaboration.
- Having experience with building and maintaining an open source project or design library is a plus.
Position Summary
We are looking for a Software Engineer to join our creative team of UI designers and developers. You will work with a team of experts in user experience, design, web application backend and frontend development.
As a Software Engineer, you will implement easy-to-use and scalable web applications offering creative solutions to configure, monitor, and visualize new generation edge computing services. You will vet various open source and close source technologies, components, libraries, tools, etc. and help build a scalable, highly available, and easily manageable system
Responsibilities:
-
Architect and design intelligent web applications that serves the diverse requirement of edge computing solutions
-
Code while considering performance, scalability, maintainability, and flexibility
-
Innovate on features to deliver simple and intuitive usage for provisioning, monitoring, information visualization, debugging, and big-data analysis
-
Collaborate with architects, UX designers, and product managers to build a delightful user experience
-
Chip in to design end-to-end system architecture, working with different technical teams
-
Learn and apply new technologies, best design practices and usability patterns
-
Share the knowledge with code reviews and suggestions to ensure quality of product according to standards, processes and procedures.
Knowledge, Skills and Abilities
-
At least 3 years of experience with JavaScript
-
At least 2 years of experience with Typescript and Angular
-
Strong knowledge of HTML5, CSS3, and SASS/SCSS
-
Deep understanding of e2e testing and test automation of web applications
Qualifications
-
At least 3 years of experience and BS/BA or MS in Computer Science/related field or equivalent work experience.
Position Profile
Qlik Sense Developer
Location: Mumbai/Gurgaon
Job Description
Role Summary:
Lead and drive the development in BI domain using Qlik Sense eco-system with deep technical and BI ecosystem knowledge. The resource will be responsible for the dashboard design, development, and delivery of BI services using Qlik Sence eco-system.
Key functions & responsibilities:
- QlikView/Qlik Sense Data Architect (possibly certified) with extensive knowledge of QlikView and Qlik Sense including best practices for data modelling, application design and development.
- Familiarity with the use of GeoAnalytics, NPrinting, extensions, widgets, mashups, ODAG and various other advanced features used in Qlik Sense development.
- Good knowledge working with Set Analysis.
- Experience working with Qlik Sense sites and the Qlik Management Console, creating rules, and managing the streams, as well as user and application security.
- Knowledge of Active Directory, proxies, load balancers, etc.
- Experience in troubleshooting connectivity, configuration, performance, etc.
- Strong communication and presentation skills.
Candidate’s Profile
Academics:
- Bachelor’s degree preferable in Computer science.
- Master’s degree would have an added advantage.
Experience:
2-6 years of experience in Qlik Sense designing and development.
Job descriptio
Roles and Responsibilities
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- Design secure blockchain technologies, develop application features and interfaces, and maintain client and server-side applications.
- Research, design, develop, and test blockchain technologies
- Maintain and extend current client- and server-side applications responsible for integration and business logic
- Develop high-quality software for Ethereum or Hyperledger in Go, Python, Solidity, and JavaScript
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- Developing application functionality using various coding languages
Preferred Candidate
- Deep understanding of crypto-economics
- 1-4 years of Experience in Blockchain and distributed ledger technologies and development
- Proficient in RDBMS, NodeJS, C++, NoSQL, JavaScript, Java, algorithms, data structures, and distributed databases
- Familiar with cryptographic principles
- Experience of Blockchain architecture, standards/protocols, and private keys
- Experienced in developing in AWS, Azure, or any other cloud space
- Experience 5 to 8 years.
- Role responsible for implementing and customizing BMC solutions in DSM space Candidates with strong experience in Remedy ITSM implementation (design/ upgrade/ installation/ customization/ integration) CMDB, SRM, MyIT and
- SmartIT Experience on UNIX operating system and ITIL framework.
- Strong Java skills will be an additional plus Excellent presentation abilities (e.g. product features demonstrations, basic workshops) to customers and ability to lead the project













