About Skills Alpha Learning Pvt Ltd
Skills Alpha is a comprehensive skill management platform that re-imagines the way organizations empower their talent with skills to make their businesses future-ready. Skills Alpha leverages the power of digital and technology to enable superior outcomes in job readiness and professional development for young professionals and new managers, deliver core skills training as defined by the organization, develop corporate behaviors and leadership, and align individual agency with required organizational outcomes.
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Responsibilities
· Design, maintain and supply content for the organization's website
· Formulate strategies to build lasting digital connections with customers
· Monitor company presence on social media
· Launch advertisements to increase brand awareness
· Monitor website SEO performance
- Managing and overseeing the organization's e-commerce business efforts
- Identifying opportunities for growth within existing e-commerce accounts, and developing new Marketplace customers
- Heading the planning and execution of the marketing strategies to promote services to online customers
- Creating reports in the system to track product sales
- Leading development of tailored marketing campaigns
- Continually monitoring the campaigns in progress and optimizing as needed.
- Using data to create strategic plans
- Collaborating with a cross functional team to ensure technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
- Creating comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
What you need to have:
- Bachelor's degree in a quantitative, test-driven field or equivalent experience.
- B.Tech / B.E. preferred
- Minimum 3 years' experience in E-commerce marketing including responsibility for campaign development and strategy
- Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
- Proficient in Microsoft Suite
- Must have experience in Amazon Marketing Services (AMS), Search Engine Optimization (SEO)
- Must have worked in a fast paced startup
Best place to hide a dead body is page two of Google.
So., We are looking for SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Exp : Minimum 1 yr
Responsibilities
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Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
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Track, report, and analyze website analytics and PPC initiatives and campaigns
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Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
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Optimize copy and landing pages for search engine marketing
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Perform ongoing keyword discovery, expansion and optimization
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Research and implement search engine optimization recommendations
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Research and analyze competitor advertising links
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Develop and implement link building strategy
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Work with the development team to ensure SEO best practices are properly implemented on newly developed code
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Work with editorial and marketing teams to drive SEO in content creation and content programming
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Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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Requirements
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Proven SEO experience
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Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
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Solid understanding of performance marketing, conversion, and online customer acquisition
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In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
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Knowledge of ranking factors and search engine algorithms
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Up-to-date with the latest trends and best practices in SEO and SEM
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
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Tools |
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Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
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Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
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A/B Testing |
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Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
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Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
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Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
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Create Platform-Cohort-Specific Funnels |
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Platform-cohort-specific Detailed targeting for each creatives |
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Run Performance Ads |
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Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
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Strategize: Platforms-specific to the brands |
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A/B testing |
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Ensure client growth |
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Client Interactions: Client Reports + Briefings |
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Upskilling |
Complete Courses |
Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Must Have Solar Industries Exerience in Digital Marketing
Job Title : Digital Marketing Specialist
About Storytech:
We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.
Description:
We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.
Ultimately, you should be able to promote our company and increase client engagement.
Roles and Responsibilities:
- Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
- Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
- Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
- Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
- Take complete ownership on end to end digital advertising campaigns and growth
- Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
- Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
- Develop and execute a marketing plan to promote Workruit for job seekers and companies
- Be responsible for demos, product flows & market analysis
About the candidate:
- Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
- 3+ years’ experience in paid digital advertising
- Great communication skills and time management skills
Required Technical Skills:
- App Marketing
- Performance Marketing
- Social Media Marketing
- Facebook Advertising
- LinkedIn Marketing
- Google Analytics
- Campaign Strategy
- Project Management
- Marketing Automation
- Email and SMS Marketing
- Content Marketing
- Design Skills
- Creativity
- Strong Communication Skills