Marketing Manager

Desired Candidate Profile:

• Minimum of 1 year experience, preferably within digital marketing.

• Strong written and verbal communication.
• Proficient in the use of Microsoft Office packages.

Roles & Responsibilities:

• Develop and implement SEO and PPC strategies.
• Oversee and understand social media strategies.
• Manage and maintain the organization’s websites.
• Write and optimize content for the website and social networking accounts.
• Track and analyze website traffic flow and provide regular internal reports.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Edit and post videos, podcasts and audio content to online sites.

We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.

Role - Media Planning Lead

Experience - 4+ years

Location - Mumbai

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Job Description -

- Understanding the brands business objective and establishing tangible & quantitative KPIs

- Researching and creating the right buyer's digital journey to target the right audience

- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution

- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs

- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance

- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly

- Negotiating key deals with third party vendors

- Post campaign reporting and data analysis & insights

- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view

- Maintaining healthy vendor and client relations

- End to end client servicing for media for both branding and performance campaigns

- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency

- Pitching to new business

- Keeping up with the latest media trends & innovations.

• Experience managing SEO and affiliate programs.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
• Experience in a similar digital marketing role.
• Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
• Strong communication skills.

• Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
• Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
• Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
• Monitor and analyze campaign performance
• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
• Identify workflow inefficiencies and address ideas to improve the ad ops process
• Knowledge of Social Media Marketing, SEO and Content Marketing

This role will be Marketing Lead at WarehouseNow and is expected to do the following

• Develop innovative growth hacks to drive user growth and engagement on digital properties via all channels and marketing programs
• Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement
• Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
• Work closely with a range of cross-functional teams—product, sales, design and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products
• Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities
• Analyse and present reports to multiple stakeholders

What specific skills and traits should this person possess?

• 3+ years of experience in marketing, growth or program management or related roles
• Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights 
• Hands-on experience with tools such as Google Analytics, Firebase, etc.
• Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience
• Strong interpersonal skills to manage and work with multiple teams and stakeholders
• Demonstrated strength in strategic thinking/market analysis /competitive analysis
• Bonus: Prior experience in a B2C Company or Marketing Tech Company

• Monitoring the market & competitor activities & providing relevant reports.
• Maintain a database of potential business partner's contact numbers and emails.
• Brainstorm new and creative growth strategies.
• Come up with new marketing Ideas.
• Market product to target customers.