Marketing Manager

Responsibilities

· Design, maintain and supply content for the organization's website

· Formulate strategies to build lasting digital connections with customers

· Monitor company presence on social media

· Launch advertisements to increase brand awareness
· Monitor website SEO performance

 

 

What you need to have:

Best place to hide a dead body is page two of Google.

So., We are looking for  SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Exp : Minimum 1 yr 

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Requirements

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Research	Competitor Research
	Trends - Voice SEO, Design Aesthetics
	Tools
Website	A/B Testing
	Website + Landing Page + CRO - Back-End - Analysis / Audit
Social Media	Existing Brand - Analysis / Audit
	Create Cohorts
	A/B Testing
Optimizations	Social Media CRM Integration
	Optimizing bottlenecks
Email Marketing	Email Marketing Audit + Tools Integration
	Email Marketing - Scheduling + Metrics + Optimization
Performance Marketing	Existing Brand - Ad Account Analysis / Audit
	Create Cohorts
	Create Platform-Cohort-Specific Funnels
	Platform-cohort-specific Detailed targeting for each creatives
	Run Performance Ads
	Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences
	Strategize: Platforms-specific to the brands
	A/B testing
	Ensure client growth
	Client Interactions: Client Reports + Briefings
Upskilling	Complete Courses
	Create Concise Course Notes
	Create SOPs
Reporting	Daily, Weekly, Monthly MIS Report

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

  
  Digital Marketing Executive requirements

  • 2 years of experience as a Digital Marketing Executive
  • 2 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Must Have Solar Industries Exerience in Digital Marketing

Job Title : Digital Marketing Specialist

About Storytech:

We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.

(https://www.storytech.in)

Description:

We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

Roles and Responsibilities:

• Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
• Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
• Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
• Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
• Take complete ownership on end to end digital advertising campaigns and growth
• Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
• Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
• Develop and execute a marketing plan to promote Workruit for job seekers and companies 
• Be responsible for demos, product flows & market analysis

About the candidate:

• Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
• 3+ years’ experience in paid digital advertising
• Great communication skills and time management skills

Required Technical Skills:

• App Marketing
• Performance Marketing
• Social Media Marketing 
• Facebook Advertising
• LinkedIn Marketing 
• Google Analytics
• Campaign Strategy
• Project Management
• Marketing Automation
• Email and SMS Marketing
• Content Marketing
• Design Skills
• Creativity
• Strong Communication Skills

LOOKING FOR ACCOUNT MANAGERS, CLIENT SERVICING EXECUTIVES, BUSINESS DEVELOPMENT EXECUTIVES FOR A DIGITAL MARKETING AGENCY IN GOREGAON W

Overview: Paper Plane Tales is a start-up digital marketing consultancy, founded in 2016. We work with growing brands across various sectors to provide end-to end digital marketing solutions. We curate talent from across the boundless digital landscape to provide quality services in Content, Design, Branding, Strategy, Social Media, Website Development and more. The job of the Associate – Account Management will be to manage our long-term accounts and hold client relationships. This is a broad role encapsulating brand strategy, client relationships, business development, social media marketing and project management. Summary of the Role: The candidate will be responsible for managing the accounts of our existing brands, maintaining and building upon relationships with the clients as well as our collaborators (which include freelancers, agencies and industry professionals). S/he plays a key role in helping brands grow in the digital space, by planning effective strategies and ensuring company processes that are followed. If you have strong communication and organisational skills, apply now! Qualifications Required: ● Strong command over English ● Ability to manage multiple accounts/projects ● Ability to manage and build our network of collaborators ● Reporting and analytical skills ● Ability to strategize and manage social media accounts ● An eye for visual design ● Strong attention to detail ● Proficiency in Microsoft Word, Excel and PowerPoint Education and Expertise Required: ● Graduate/Post-graduate in relevant fields (marketing, business, advertising, communications) ● 0 – 1.5 years of work experience (preferred)

Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply

Responsibilities: Optimise the content on the platform for search engine marketing Perform keyword research, discovery and optimisation Develop and implement link building strategy Manage PPC campaigns Work in tandem with the content team to drive keywords Analyse the current web architecture and work with the development team to ensure the best SEO practices Requirements: At least 2 years of prior experience, preferably with content companies Should have managed PPC campaigns across Google and Bing network In-depth knowledge of Google Analytics Working knowledge of HTML and CSS