Content Marketing Manager

at Wolf of Webstreet

Posted by Rohit Langde

As a Growth Hacker, you will be working closely with the senior management to strategize and execute long-term and short-term growth initiatives and work with the stakeholders to get them implemented. Specifically, here are some of the day-to-day responsibilities that you will handle: Job responsibilities: - Working with the AARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue) - Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on. - Experimenting traditional and creative ideas how to grow those KPIs. - Driving traffic to website, landing pages, social media, apps. - Optimizing channels in order to always improve the performance of one's business. - Scaling and Automating the growth processes. - Knowledgeable about referral marketing and being able to create viral growth. Requirements for the Job: - Deep understanding of SEO/SEM/SMM/ASO, social and viral mechanics. - Expertise in data-driven marketing. Ability to analyze complex data sets. - Proven track record of optimizing and improving keyword rankings on major app stores (Google Play Store and iOS App Store). - Experience in using CRM and analytics tools like Clevertap & Amplitude - Experience with mobile userbases, cohort studies, ROI analysis, revenue-per-user metrics. - Comfortable with GA and web marketing technologies such as Localytics, Optimizely, AppsFlyer, AppVirality, KissMetrics, ClickTale, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows, etc. - Minimum 2-6 years of experience in digital marketing (Mobile Apps product experience is a must). - Team-focused and highly collaborative but comfortable in driving direction on your own or with little direction. - Demonstrated success and passion for collecting and using customer insights to drive strategic decisions. - Conversant in multiple marketing and sales channels; knowledge of SEM, email, sales development, and product user experience. - Excellent written and verbal communication skills

As a Marketing Manager, you will use your entrepreneurial mindset to bring new ideas to the team, and your experience in B2B marketing will help you to proactively implement creative digital marketing strategies. • Develop and manage integrated programs including content strategy, thought leadership development, lead generation approach, and digital and social media strategy • Conceptualise, edit and produce written, visual and video content • Generate & execute email marketing campaigns • Work closely with senior management and sales team to develop promotional material • Develop and refine messaging, competitive differentiation and marketplace positioning through industry research

We are leading SEO COmpany in Pune. https://www.edigibrands.com

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company’s image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Responsibilities and Duties: Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications Required Experience, Skills and Qualifications: Knowledge of how social media handles are managed Knowledge of digital marketing Hands on knowledge of content management Excellent copywriting skills Ability to craft strategies for creative content (text, image, and video) Knowledge of SEO, Keyword Research, and Google Analytics Knowledge of different online marketing channels Familiarity with web design Excellent communication skills Analytical and multitasking skills Graduation in Marketing, Digital Marketing certification, or relevant field.

Job description This role is key to continuing the growth in natural search traffic for our platform. This is an opportunity to utilise all your skills in a fast-paced energetic environment. Key responsibilities: 1) Augment CMS with a variety of productivity tools to improve scalability of SEO efforts 2) Work with data engineers to build scalable tagging infrastructure 3) Improve tracking of key SEO KPIs, as reported. 4) Rollout of structured and linked data across our portfolio of sites 5) Automation of various content types, working with APIs from third parties 6) Building frameworks for performing SEO tests at scale Specific requirements / skills 7) Advantage if experience developing with Node.js, ElasticSearch, APIs, Google Analytics / BigQuery. 8) Understanding of NLP a plus Interest in news & current affairs, previous publishing experience a plus 9) Must a Good understanding of SEO and the factors that contribute to success in search 10) Excellent attention to detail. 11) Run SMM and SEM Campaigns

ABOUT THE COMPANY : Unibros Technologies offers Creative Designing, Web Enterprise Application Development, Product Solutions, Business Solutions, Web Marketing and Support Services. We are Global Technology and Business Solution service provider to the Enterprises in various verticals like Manufacturing, Financial Services, Education, E-Learning, Retail, Realty, Travel, Automobile, Logistics, Media & Entertainments, Infrastructure, Pharmaceuticals and Healthcare. We are nurturing the customer business through our esteemed services; it helps our customer to remain focus more on their core business. Our ability to understand the expectations of our customers and provide a customized solution is our stand-point. We establish reliable, realistic service levels and quality metrics from the beginning of the engagement. SPECIALITIES: Responsive Designs, Web Enterprise Applications, Product Development, Online & Social Marketing ADDRESS : Unibros Technologies, No.6 Alagesan Street, West Tambaram, Chennai - 600 045. L.M - Opp.lane to Newline Fashion Showroom. Contact - 044-42034909 QUALIFICATION : MBA or Any UG /PG Degree DESIGNATION :  SEARCH ENGINE ANALYST Skill Set: SEO, SEM & SMM Job Description: Should have strong fundamental knowlege in digital marketing is must. Should have strong fundamental knowlege in SEO is must. Knowledge on G-Ads & FB Promotion is must. Go-geter Attitude and Pro-activeness required. Should be Quick Learner and Ready to take the new assignments Flexible to work on Multiple Platforms. Excellent in Written & Oral communication. Advantage: Certified SEO / Digital Markeintg Specialist. Strong in Analytical, Planning and Coordination. Should be Energetic, Passionate and Positive Attitude. Learning attitude is MUST. • Excellent in written and oral communication skills. Sound Knowledge in MS-Office (Excel & Power Point). Preference: – Immediate Joiners – Candidates In & Around Tambaram Interview Process: 1. Functional Discussion 2. HR Preference: IMMEDIATE JOINERS. EXPERIENCE : 0 to 1 Year CATEGORY OF JOB : Digital Marketing WHERE TO APPLY : careers AT unibrostechnologies.com WALKIN DATE : 03Dec2018 to 08Dec2018 WALKIN TIME : 10:30 A.M TO 4:30 P.M Note: * Refer your Friends for the same. * Candidates with relevant skillset and experience only will be entertained. * Candidates appeared for the interview within 3 months period of time is not eligible. * Preference - Candidates in and around Tambaram.

We are Group of companies, coming up with a New Unique & Premium Experience Platform (Marketplace) for exciting B2C models. One Stop solution for all exciting offers/gifts cards/products/services.

SENIORWORLD.COM http://www.seniorworld.com "People don't grow old. When they stop growing, they become old." While growth, advancement and learning are terms typically associated with childhood and youth, old age has been traditionally defined by consolidation, passiveness and health management. However, data on India's population growth speaks a different story. India's fastest growing segment is neither children nor youth, but seniors - which is growing at double the growth rate of the Indian population. Seniors' lives are getting re-shaped like never before. We are all living longer. More and more Indians are living well into their 80's & 90's and today, there are more than 6 lakh Indians over the age of 100. Families are increasingly going nuclear and staying apart; technology and the internet are opening new worlds and helping people connect. Various positive ageing researches are demonstrating how simple lifestyle habits such as regular exercise, having hobbies, staying in touch with friends and laughing easily, go a long way in promoting overall well-being. In addition, encouraging families, global exposure, and evolving aspirations are driving a change from a passive retired life to a more active and engaged lifestyle. More and more seniors are keen to explore new things, fulfill old passions, travel, contribute to society and stay active. While aspirations and attitudes are changing, there are challenges of availability of senior specific products and services. Seniors also face a sense of anxiety about whether they are equipped adequately - technologically, financially or psychologically - to make the most of the available opportunities. SeniorWorld was inspired by Seniors who wish to redefine the retired person stereotype and live their life to the fullest. Our vision is to enable India's Seniors to lead more active, engaged, independent and fulfilling lives. We plan to achieve this by providing content, products, services and engagement avenues that impact the lives of our seniors and their families positively. We invite you to come, participate and help shape this journey. Welcome to SeniorWorld. Get more from life. Senior World is looking for a Head - Digital Marketing who will be a key member of the Growth team. The person will lead the strategy development and delivery of digital marketing campaigns across various channels. The person will be responsible for looking after end to end Digital marketing Strategy. Responsibilities : - Experiment driven approach - Design and drive campaigns defining hypothesis, executing, analyzing and systemizing them. - Focus on customer funnel driving acquisition, activation, retention and monetization. - Strong analytical capability to figure out problem statements and plug the leakage in user funnels. - Find new BTL customer acquisition channels optimized in accordance with the product CAC requirements. - Connect with customers sending right messages at right time via Push, SMS, Email and other media. - Manage the brand presence via social media and other outlets. Candidate's Profile : - Preferred to have worked in a startup and understands its challenges - Has been a part of brand building projects & campaigns - Expert in Digital marketing and Online Marketing - Excellent connect with vendors and suppliers which can be leveraged while building brands - Desire to create new products - Passionate about customer experience - Ability to understand consumer and create product accordingly - Highly interactive and outgoing person - Business Acumen to be high - Process Orientation and zero defect approach - Interpersonal skills should be very good and - Good Team player - Ready to learn new things and enjoys innovating - Excellent in written and verbal communication (English)

Must have used HubSpot, Hootsuite/Buffer, Clevertap/Mixpanel/Appsflyer. Previous experience in User Analysis, Appstore Optimization, A/B Testing. Must be adept in handling all types of social media including Twitter, Instagram, Facebook, Pinterest, etc. Plus if used Sprout social/woobox before.

Candidates will assist in technical SEO and content optimization for sites. Candidates should have a strong knowledge of SEO fundamentals and have a history of good performance. Candidates should have a strong and demonstrable understanding of Technical SEO principles and practices such as keywords, headings, meta data, and Google structured data. Candidates should also have a strong understanding of both the front end and back-end of WordPress.