Digital Marketer

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

Summary:

The ideal candidate as a digital marketer is involved in implementing and formulating marketing strategies to enhance customer acquisition, and retention to boost conversion and revenue. You need to collaborate with the marketing team, to encompass Search Engine Optimization, email marketing, and the ability to analyze, the effectiveness of the contents, and measuring marketing return on investment.

Responsibilities

1. Organic Traffic: Measure the total volume of visitors coming to the website from search engines without paid advertising.

2. Create and implement link-building strategies to improve website authority.

3. Keyword Rankings: Track the positions of targeted keywords in search engine results pages (SERPs) to gauge visibility and progress in improving rankings over time

4. Monitor website performance using Google Analytics and provide recommendations for improvement

5. Stay updated with industry trends and emerging SEO techniques to ensure our strategies remain effective.

6. Schedule posts on social media platforms (using tools)

7. Research based on requirements tailored by the marketing team

8 Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.

Qualifications:

• Proficient in Google Analytics, and SEO tools.
• Experience in content for the web and organic search audience
• Qualifications In-depth knowledge of various social media platforms, trends, and best practices
• Strong creative, communication, and writing skills.

SEO EXECUTIVE

MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com

As a SEO Executive you are responsible for:

• Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
• Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
• Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
• AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
• Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
• Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
• Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.

You are qualified if you have:

• A Bachelor’s degree in Marketing, Communications, or related field.
• A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
• Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Have a strong understanding of search engine algorithms and ranking factors.
• Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
• Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.

Job description

A Digital Marketing Executive’s day-to-day responsibilities include lead generation, marketing, handling social media accounts, organizing campaigns on social media platforms, responding to queries from customers with patience on all platforms. The executive must maintain a positive and professional attitude while handling the responsibilities.

Responsibilities:

• Lead generation and handing over the leads to sales department.
• Improve lead generation quality by research on new marketing channels.
• Plan, organize and execute offline and online marketing activities, independently.
• Compose persuasive and compelling content for marketing on various portals.
• Design and implement marketing and referral campaigns to increase leads.
• Establish new partnerships with marketing portals for lead generation.
• Manage social media accounts and improve brand awareness.
• Maintain track of your progress over time by creating monthly reports that summarize key metrics.
• Collaborate closely with the sales team to ensure that customers are being handled effectively and that deals are closing smoothly.

Qualifications:

·       Good communication skills with fluency in English language.

·       To have excellent knowledge of Microsoft Office, email and web searches, along with the ability to quickly and effectively learn new software packages

·       Any Graduate with experience of 2-3 years in relevant field is preferred.

·       Good understanding of CRM software, Property management tool.

·       Digital marketing certifications is a plus.

·       Ability to use Photoshop tools to edit photos appealing to customers.

·       Good experience in handling social media accounts

·       Good knowledge on marketing tools like buffer, hootsuite etc

About Company:

Spericle Group operates companies that specialize in student housing, property management services, construction and the hospitality services in Lincoln, UK for over 20 years. 

Salary:

150 - 200 INR per Hour

Timing: 1.30PM to 10.30PM

Job Type: Full-time

Benefits:

• Work from home

Education:

• Bachelor's (Preferred)

Language:

• English (Preferred)

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Growth Marketing Manager, you will be responsible for the strategy and execution of acquisition campaigns, across all the digital platforms like Facebook, Google, Affiliates and Partnerships, etc.

Desired Candidate Profile

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space