Digital Marketer

About Company
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.

Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.

Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.

Job Description:   

 

Digital Marketing Manager Responsible:  

responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.  

  
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.  

 

Must have expertise or sound knowledge in –  

Influencer marketing 
Campaign marketing 
Social media handling 
Website traffic 
Relevant Social groups advertisement 
Building media related strategies 
Running ad campaigns 
 

About the Role / Core Competencies  

• Manage the content that the business posts to social media.  

• Develop strategies that drive customers to the website.  
• Improve the design, UX, traffic and content of the website.  
• Create paid campaigns on social media platforms.  
• Maintain consistent brand messaging throughout all platforms.  
• Create email blasts campaigns to target key customers.  

• Use advanced metrics to measure the success of a marketing campaign.  
• Keep up to date on the latest social media trends.  
• Proficient in photo and video editing software such as Adobe  
• Deep knowledge of web design principles.  
• Ability to identify long term trends in Data.  

 

Job Location: Noida (Sector- 63)  

Budget: Negotiable   

Position: Full Time (WFO)  

About Vahak

Founded in 2019, Vahak is India's largest online transport marketplace with more than 10L+ transporters and lorry owners on its platform. It’s a B2B marketplace for agents & brokers, transporters and individual lorry owners to carry out seamless load and lorry bookings.

 

JD for Head of Digital Marketing:

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience  working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head. This is a leadership role and will require mentoring the team to consistently deliver breakthrough marketing ideas that in turn would drive substantial growth.

 

Roles and Responsibilities:

• Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth.
• Driving activations and repeat transactions from users.
• Identifying, developing & optimizing growth/marketing channels specific to Vahak.
• Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.
• Re-engaging with users to increase their time spent on the site or app.
• Evaluate and optimize the end-to-end Sales Funnel.
• Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
• Optimize allocation of budget & drive continuous improvements in key metrics.
• Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
• Regularly follow market trends & implement the latest marketing tools & strategies.
• Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
• Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
• Reviews & reporting with other teams & internal stakeholders.

 

Requirements:

• 8+years of overall experience and 6+years in Digital Marketing (Startup/Tech Logistics/Transport industry experience would be an added advantage.)
• Strong understanding of the User Funnel for acquisition & retention.
• Great communication skills (verbal and written), analytical skills, and presentation skills.
• Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)
• Strong understanding of Remarketing campaigns.
• A strong grasp of web analytics, A/B testing, and metrics-driven marketing. ∙ Attention to detail and the ability to effectively multi-task in a deadline driven
• Highly proficient in Excel, Database query.

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

DViO is an integrated marketing company with digital and technology in focus. We have a multi-country presence — and love to build technology that improves social engagement, advertising, and marketing experiences. We also incubate and are partners with companies that are leading the 4th Industrial Revolution. Our partner and incubatee companies include companies in VR, AR, Mixed Reality, Content Technology, Video Personalisation, Influencer Marketing Tech, etc. We are looking for a Client Partner who will be involved in devising and executing strategies for the clients. The ideal Client Partner will play a key role in digital marketing and creating innovative strategies for DViO’s Clients. What will you do: · Responsible for day to day ad-operations of clients. · Understand the marketing and communication objectives of the clients. · Understanding Client requirement, devising and executing the strategies and delivering work as per requirement. · Coordination with all the internal stakeholders to get the work executed. · If needed – attending client meetings - weekly/monthly. · Responsible for the documentation of clients What skills you need: · Need 2-3 years of experience in digital marketing and client handling. · A Multitasking Champion. · Impeccable English communication · A Creative thinker with out of the box solutions. · Good interpersonal skill to build rapport with the clients

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

 

Requirements:

 

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

*Collect quantitative and qualitative data from marketing campaigns
 Collaborate with the Creative Services team on digital or print needs for each event.
 Capture event content for social media channels when applicable.
 Make sales outreach via phone, in-person and via email
 Perform market analysis and research on competition
 Support the marketing team in daily administrative tasks
 Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
 Prepare promotional presentations
 Help distribute marketing materials
 Manage and update company database and customer relationship management systems (CRM)
 Help organize marketing events
 Plan and complete field marketing campaigns after conducting preliminary research
 Develop robust knowledge of all product lines/services
 Produce various literature, signage, merchandise, and other materials to be used at field marketing events
 Maintain relationships with third-party vendors and venues
 Negotiate with retailers and other third-party partners on promotional display and merchandise placement
 Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
 Attend relevant trade shows and events
 Monitor industry trends and competitor activities
 Manage social media activity surrounding field marketing campaigns

We are seeking a highly motivated SEO Specialist/Link Builder who will be responsible for targeting and building links to our web properties. The candidate will use search engine approved methods in order to create brand awareness and achieve verifiable results. The ideal candidate has a passion and knowledge for SEO, and a willingness to educate team members on industry development and algorithm updates in relation to link building. The candidate must have one or more years of relevant SEO experience and is able to identify broad link building opportunities on their own from high authority websites. Candidates must be self starters and able to thrive in an agile, fast paced and data driven environment. Job Description: -Execute targeted link building campaigns for content initiatives. Using a variety of strategies, the candidate will seek to connect with influential figures to earn links on their websites. -Create and completely own a link building process for Wolf of Webstreet's online properties. -Research link building opportunities -Organize contacts and perform outreach for link building opportunities with a sales pitch attitude -Track and report on your progress Job Requirements/Qualifications: -1+ years of working in a SEO/link building position. -In-depth understanding of SEO/link building best practices and analysis. -Experience with SEO tools before, for example Google Analytics, Buzzsteam, SEM Rush, Moz, etc. -Excellent verbal and written communication skills for the successful outreach and education of team members -A drive to learn and grow constantly and a passion for implementing new strategies, including influencer outreach, content marketing, meaningful citations, blogger networking, YouTuber outreach and more -Self-starter and ability to work independently -Good sense of humor and likes working in an unstructured, fast-paced environment

Techmagnate is looking for a Content Marketing Manager with a strong background in developing an integrated marketing content strategy, producing creative and compelling content, and leveraging multiple channels and platforms for using content to reach target audiences. The ideal Content Marketing Manager will have experience reaching target audiences, via social media platforms, including Twitter, Facebook and LinkedIn, and via community platforms, including corporate and industry blogs and forums.