Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Email Marketing , Social Media Marketing, Content writing
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies>
- Analysing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
Qualifications and Skills
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization Google analytics
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
- Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
- Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.

About Qualitas Global QA Labs
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Work Mode : Hybrid – 3 days WFO
Experience : 10 to 20 Years
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customer experiences. Our mission is to export the Silicon Valley mindset to the rest of
the world.
We create digital products with purpose that have a lasting impact on users' lives and
clients' businesses. We are a team of dreamers and doers united by a simple idea: If we
make a difference for your customers, we will make a difference for your business too.
And it works. Since 2009, we have led early-stage startups and top-tier brands to "wow"
their customers with best-in-class digital products and experiences. The Wall Street
Journal calls us “YML is one of the most innovative companies in Silicon Valley.”
Through next-generation technologies and world-class design, we help brands like
Apple, PayPal, L'Oreal, Home Depot, Kaiser Permanente, State Farm, First Republic
Bank etc develop solutions that drive major business outcomes. Founded in 2009, Y
Media Labs is headquartered in Silicon Valley with four offices worldwide including
Atlanta, Indianapolis, Bangalore & Sao Paulo.
We came of age with the invention of the app store. We have mobile in our DNA. We
create solutions across the digital ecosystem. Unlike agencies who are born desktop,
we are deeply connected to how consumer perception has shifted thanks to the mobile
lifestyle. We have built and launched 207 products, delighted over 407 million users,
built over 200+ apps, work with 30 Fortune 500 clients, been responsible for over 400
billion transactions through our work and generated over $200 billion in transactions
for our clients, and been featured on the app store over 700+ times!
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• Live look into our engineering team @ medium.com/ymedialabs-innovation
• Live look into our design team @ dribbble.com/ymedialabs
Our team in Bangalore is close to 180 strong, and we are growing in a variety of ways.
Our goals include a culture of excellence and we are looking to transform the team to
be one of the best tech teams in Bangalore.
We are looking to hire Engineering Manager for our team in Bangalore. If you are
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