Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Email Marketing , Social Media Marketing, Content writing
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies>
- Analysing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
Qualifications and Skills
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization Google analytics
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
- Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
- Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.
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About Qualitas Global QA Labs
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DATA ANALYST
About:
We allows customers to "buy now and pay later" for goods and services purchased online and offline portals. It's a rapidly growing organization opening up new avenues of payments for online and offline customers. |
Role:
Define and continuously refine the analytics roadmap. Build, Deploy and Maintain the data infrastructure that supports all of the analysis, including the data warehouse and various data marts Build, deploy and maintain the predictive models and scoring infrastructure that powers critical decision management systems. Strive to devise ways to gather more alternate data and build increasingly enhanced predictive models Partner with business teams to systematically design experiments to continuously improve customer acquisition, minimize churn, reduce delinquency and improve profitability Provide data insights to all business teams through automated queries, MIS, etc. |
Requirements:
4+ years of deep, hands-on analytics experience in a management consulting, start-up or financial services, or fintech company. Should have strong knowledge in SQL and Python. Deep knowledge of problem-solving approach using analytical frameworks. Deep knowledge of frameworks for data management, deployment, and monitoring of performance metrics. Hands-on exposure to delivering improvements through test and learn methodologies. Excellent communication and interpersonal skills, with the ability to be pleasantly persistent. |
Location-MUMBAI
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- Create and maintain mobile applications.
- Contributing to the development of project schedules and workflows.
- Recommending changes and enhancements to applications.
- Work from UI/UX requirements, APIs and mock-ups to build functional and high-performance applications.
- Keep abreast of the latest technology for mobile applications.
- Work with other developers to brainstorm new applications.
- Create UI tests to source analytics.
- Managing a team of representatives offering customer support.
- Overseeing the customer service process.
- Should be able to resolve queries over the calls or have experience in Outbound or Inbound process.
- Good to have experience in Service/Product Support.
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What are we looking for? :
- Experience of upto 3 years in PHP or other backend programming languages.
- Understanding of MVC structures, OOPs concepts and Frameworks.
- Experience working with Linux, Nginx or Apache and Git, REST APIs.
- Experience with Third party API integrations and using various vendor libraries.
- Have knowledge of Database schemas, structures and migrations.
- Experience in Laravel would be a huge plus.
What you will be doing?:
- Collaborate with team members and solve new challenges through tech and research.
- Take end-to-end ownership of delivering new modules - analyze customer usage & feedback, review business requirements, develop functionalities and test code.
- Write clean readable code and also follow best practices for efficiency and performance.
- Self learn and work independently, Also collaborate with the team when required.
- Communicate constructively and value user experience and feedback.
.
What can you expect to learn?:
- Exposure to latest web technologies and frameworks like Angular, Laravel, PHP, Magento, PWAs, REST APIs, Elastic search and Web services.
- Develop custom functionalities and modules in Laravel to implement business ideas and user requirements.
- Best coding practices and various methodologies to optimize performance and produce the best quality product. Various caching techniques and optimization standards.
- Microservices architecture and Scalability using cloud services, Automation of manual tasks using linux and shell scripting, Data migrations, SQL and Version control tools like bitbucket.
Perks :
- Competitive salary
- Flexible work hours
- No dress code
- Group outings
- Supportive work culture
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- Design, develop and maintain features, services, products that are part of a company
- Own delivery of said features and services
- Own success of the products by tracking its lifecycle with customers
- Build systems that scale horizontally
- Write automated tests to ensure code quality
- Work with customers to build a product roadmap
- Work with sales & marketing to sell your product to end-users
- Work as an integral part of an agile software development team to build features end-to-end
- Support those features in the company production environment by participating in an on-call rotation
- Bachelor's degree in Computer Science or equivalent work experience
- 3+ years of experience working on teams to develop and deploy web or mobile applications
- Expertise with Javascript and NodeJS; knowledge of frameworks such as React.js is a big plus
- Experience writing and consuming RESTful APIs
- Expertise with data modeling
- Proficiency with git and Github workflows
- Expertise with test-driven development and automated testing
- Proficiency with SQL and NoSQL datastore
- Excellent analytical and problem-solving skills
- Excellent communication skills and fluent English
- Open to learn and work on new technologies
The ideal candidate is a motivated individual that is excited about making an impact and is ready to operate in a fast-paced environment and can clearly demonstrate a thirst for learning and mastering emerging technologies, processes and tools in the analytics space. This person should take initiative and shouldn't be an order taker. They should enjoy optimizing data models to industry standards.
Key Requirements:
Following skills are not required but are a plus:
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