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Roles and Responsibilities
- Manage and execute Organic Lead Generation, Social Media Marketing strategies with the team.
- Generating Organic leads through various social media handles.
- Define requirements, tasks, and resources associated to Online Branding, SMO etc.
- Social Media Promotions & Organic Marketing.
- Connecting with International Clients through non-voice process.
- Enhance digital marketing performance every day.
- Identify trends and insights, and optimize performance based on the insights.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for Lead Generation.
Desired Candidate Profile
- Minimum Graduate or Post Graduate.
- English Communication & Marketing Skills required.
- Should be a self-motivated, independent, detail-oriented, responsible team player and exhibit exceptional relationship management skills.
- Proven working experience in Digital Marketing.
Perks and Benefits
- Desired Incentives.
- Overseas Trip by Company.
- Monthly Contest & Trophies.
- Quarterly and Annual Rewards and Recognition.
Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.
Must be a self-starter with a strong orientation to build a high growth brand.
Requirements
Skills and Qualifications
- Proven experience in scaling ads for D2C brands.
- Experience in media buying on key platforms such as Google, Facebook, and TikTok.
- Demonstrated ability to drive growth through organic and paid social media campaigns.
- Proficiency in identifying and unlocking new acquisition channels.
- Solid understanding of marketing funnels, with experience in A/B testing to improve CTRs.
- Ability to balance team management and individual contribution.
- Track record of improving ROAS for brands.
Roles and responsibilities
We are looking for a seasoned Growth Marketer to lead our digital marketing efforts and optimize our brand's online presence. This role is for someone who can utilize their experience in scaling direct-to-consumer (D2C) brands, and has a solid background in media buying on platforms such as Google, Facebook, and TikTok. The ideal candidate is an innovator and a lateral thinker, who can identify and unlock new acquisition channels. You should be able to deliver both a holistic view of the funnel and detail-oriented execution, which involves A/B testing to improve click-through rates (CTRs) on each step of the funnel. This role requires a balance of individual contribution and effective team management.
Roles and Responsibilities:
- Strategy Development: Develop and implement effective social media strategies to drive brand growth, increase organic and paid reach, and improve return on advertising spend (ROAS).
- Media Buying: Oversee and execute media buying on key platforms including Google, Facebook, and TikTok, ensuring optimal utilization of the budget.
- Funnel Optimization: Understand the complete marketing funnel, initiate A/B tests, and make necessary changes to improve CTRs at each step of the funnel.
- Content Execution: Lead the team from brainstorming to execution, creating compelling content across different social media channels that align with our brand identity and objectives.
- Channel Expansion: Identify and unlock new potential channels of acquisition, staying ahead of industry trends and making recommendations for exploration and investment.
- Performance Monitoring: Monitor and analyze campaign performance, leveraging data to provide insights and make necessary adjustments to strategy, as needed.
- Team Management: Manage and work cohesively with a team, while also being capable of contributing individually to the work as required.
Greeting from Uplogic Technologies Pvt Ltd!!!
We are looking for a dynamic and organized professional to our team in Madurai Branch who are excel in everything he or she do and interested in learn and grow along with Uplogic Team and enhance their hands in the development of Organization. If you are interested, share your updated profile.
Experience: 1 to 5 years
Designation: SEO Analyst
Job Location: Madurai
Job Description
- Must have sound Knowledge in On-page Optimization and Off-page Optimization
- Should have hands-on experience in Link building strategies
- Must be strong in Organic SEO
- Exposure in content writing and Blog writing is added value
- Knowledge in overall Digital marketing is good to have
- Should have strong interpersonal and communication skill
And it's highly appreciated if you can refer any of your friends, whose profile is suitable for the same.
- Assist in the formulation of strategies
- Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Analyzing brand positioning and consumer insights
- Shaping and communicating our vision and mission
- Managing a team of marketing people working on brand initiatives
- Leading creative development to motivate the target audience to take action
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
- Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
- Monitoring market trends, research consumer markets and competitors activities
- Overseeing new and ongoing marketing and advertising activities
- Monitoring product distribution and consumer reactions
- Aligning the company around the brands direction, choices and tactics
What you need to have:
- Any Business Degree
- Should have worked for top digital and social media agencies
- Have experience with multiple marketing agencies
- Have immense experience in digital & social media marketing
- Should be thorough with paid media marketing, media buying
- Understands brand strategy and can lead the entire marketing function for a brand.
Guide sales teams on how to market digital products
Contributing to global marketing strategies for products
Assist in drafting marketing copy for websites and maintaining activity on these websites
Liaising with software developers to enable search engine optimization
Analyzing web traffic to company websites and providing monthly reports
Liaising with web and graphic designers to create visually effective software
Creating and maintaining social networking channels
Assist in drafting internet friendly write-ups for email marketing campaigns
Assist in Creating brochures and other printed materials to supplement online products
Communicating key information relating to digital products to non-digital marketing colleagues
Creating strategies to increase online traffic to the organization’s website
Tracking the conversions and improving the percentages and numbers
Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
Attending conferences, product launches and networking events
About WISE
At Wise, we are building the world's best online tutoring platform that companies teaching online can use to manage their online operations from scheduling demos to running classes for your learners. We have designed an extremely user friendly interface for your admins and instructors to set up your online academy within a matter of 5 minutes.
- We are a platform used for online tutoring by over 150,000 teachers to conduct live classes for over 2,500,000 learners
- Our platform has been tested at 500k DAUs and more than 2 billion+ minutes of live sessions have been conducted on the platform
- We have a customised and native Zoom integration (no redirection) for interactive live class experience
- We are building the world's first infrastructure layer for digital classrooms and have open APIs as well as a White-Label options to setup a native experience for your online teaching platform
What we need
A digital marketing expert with 2-3 years of experience running and coordinating digital marketing campaigns. We are execution-focused and work would involve building things quickly & adapting based on market feedback. If you love designing marketing campaigns and want to expand and grow, we would like to talk to you.
What you will do
- Work directly with the founding team and drive key product decisions
- Define and establish marketing strategy with the copy team
- Analyze and take decisions on furthering marketing and creative strategy
Essential skills
- Independent player (We’re a team but, we want you to contradict us on the way)
- Social media and google ads skills
- Spreadsheets, or Airtable (Just give us numbers, or graphs, we love graphs)
- Goal-oriented
- Creative and innovative
Good to have
- Good communication skills
- Team-oriented mindset
Probably not ideal if
- If you have always been right about everything
- Not looking for a full-time engagement
Definitely get in touch if you
- Would have started the exact same company but am willing to build it together with a great team
- Would fight us in a duel to make our product better