Social Media Marketer

We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.

Role - Performance Marketing Manager

Experience - 5+ years

Location - Remote

About Company -

They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.

You will be:

- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance

- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs

- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.

- Working with the content team and designing team to frame the most effective content & design for the campaigns

- Building and running A/B tests across landing pages and the homepage

- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies

- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly

- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,

- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.

What are we looking for?

- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads

- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets 

- Experience in identifying target audiences and devising effective campaigns

- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions

- Ability to brainstorm new and creative growth strategies

- Strong analytical skills with proficiency in Google Analytics and Excel

- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.

Job Responsibilities: • Content Creation: Create engaging and relevant content for various social media platforms, including but not limited to text, images, videos, infographics, and other multimedia formats. Ensure content adheres to brand guidelines and resonates with the target audience. • Social Media Management: Monitor and manageall company social media accounts, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other relevant platforms. Regularly post updates, respond to comments and messages, and engage with the community to foster positive interactions. • Paid Advertising: Implement and oversee social media advertising campaigns, including budget allocation, ad copy creation, targeting, and performance tracking. Optimize campaigns based on data-driven insights to maximize ROI. • Social Media Influencer Collaboration: Identify and build relationships with relevant social media influencers and brand advocates. Collaborate on sponsored content and partnership opportunities to expand brand reach and credibility. • Analytics and Reporting: Monitor social media performance metrics and generate regular reports to track key performance indicators (KPIs), identify trends, and provide actionable insights to improve future campaigns. • Stay Updated on Trends: Stay abreast of social media industry trends, emerging platforms, and best practices. Introduce innovative ideas and technologies to enhance the company's social media presence. • Crisis Management: Actively monitor socialmedia conversations and address any negative comments or issues promptly and professionally. Handle crisis situations with tact and sensitivity, working collaboratively with relevant teams. • Cross-Functional Collaboration: Collaborate with other departments, such as sales, customer support, and creative teams, to align social media efforts with overall business objectives

Urgent looking for few professional content writers for Vyanso.com who can write unique and SEO-friendly content.

Digital Marketing Specialist - E- Commerce Platform 

ROLE OVERVIEW :

- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.

- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.

-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design

Responsibilities :

- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI

- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords

- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails

- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions

- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis

- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis

- Research and recommend best practices within industry and amongst competitors

- Spot digital trends and capitalize relevant ones

What we are looking for :

- 3 to 7 years experience in digital marketing

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)

- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Strong communication, project management and problem-solving skills

• Develop and manage digital marketing campaigns

• Manage organizations website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote companys product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app. 

Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO

Must have start up experience.

Wordpress, clickfunnels exp would be a plus.