About DViO Digital Pvt Ltd
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- Critical thinker and problem-solving skills
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
- Reports progress to senior marketing management
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
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- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
- Provide constructive feedback
- Ability to interact with varied cultures
- Energetic, Confident, and Motivated & Self- driven
- Job Type: Full-time
- Experience: 3+ year
- Working Days: Mon to Sat (Except 1st, 3rd and 5th will be have off)
- Salary: Up to 35K
- Work Location: 801, Anand Mangal 3 opp. core Biotech, Rajnagar club Lane, Nr. Municipal school Ambawadi Ahmedabad Gujarat- 380006
SENIOR MARKETING MANAGER
Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.
As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.
About Tesseract Esports
Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.
We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.
Responsibilities & Duties
- Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
- Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
- Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
- Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
- Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
- Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
- Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
- Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
- Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
- Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals
Qualifications (Required)
- Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
- 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
- Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
- Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
- Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
- In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
- A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
- Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
- Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
- Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
- Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.
Qualifications (Preferred)
- Strong passion for gaming and esports.
- Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
- Experience working in the esports or gaming industry.
- B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
- Past experience in scaling a service/product in the e-commerce space.
Responsibilities:
- Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
- Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
- Manage budget allocations and bid parameters to deliver the most efficient results
- Understanding of Listing Management, A+ Content, Inventory Management
- Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
- Analyse data, look for various patterns, use them to create campaigns and get new users
Requirements:
- Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
- Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
- Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
- Good to have exposure of handling budget of upwards of 50L a month
- Experience in optimizing landing pages and user funnels
- Strong analytical thinker with good business acumen
- Excellent interpersonal and communication skills
- Bachelor’s degree or MBA preferred
- Design, maintain and supply content for the organization's website.
- Formulate strategies to build a lasting digital connection with customers.
- A monitor company presence on social media.
- Launch advertisements to increase brand awareness.
- Bachelor's degree in Marketing or related field.
- Excellent understanding of digital marketing concepts.
- Experience with business to customer social media and content generation.
- Strong creative and analytical skills.
- Analytical Skills
- Social Media Marketing
- Marketing Campaigns
- Marketing Strategy
- Online Marketing
- Brand Awareness
- Content Strategy
- Content Management Systems (CMS)
- SEO
- Google Ads
- English Proficiency (Verbal and Written)