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1. Research, Study, and Implement digital marketing strategies and create a roadmap for paid and unpaid marketing platforms to meet the objectives and goals of the start-up company.
2. Plan, develop and schedule organic and paid social media campaigns. Manage paid campaigns - AdWords, Facebook/Instagram, Email campaigns, etc.
3. Manage the company’s digital online platforms like Facebook, Instagram, and other relevant channels. Ensure content/specification/business changes are updated on all these platforms.
4. Online reputation and brand awareness management and making the relevant reports and comparison metrics.
5. Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Heap Analytics, etc.)
6. Be actively involved in SEO efforts (keyword, image optimization, etc.)
7. Monitor metrics for measuring product/brand awareness/lead generation through digital medium and monitor these metrics on a timely basis.
8. Creative content creator. Ability to create diverse content (website content, social media content updates, blogs, etc.) and develop a content planner, ensuring the effectiveness of the content.
9. Keep updated on new social media sites, web technologies, and digital marketing trends; implement these technologies in developing campaigns and update current campaigns to include further information.
10. Being a social listener and keeping track of public mentions, engaging with relevant content/people/organizations, responding to valid comments, and ensuring participation/involvement in mission-critical topics/discussions across social media.
11. Boost start-up’s growth on socials (Instagram/Facebook/LinkedIn) using different growth hacking strategies.
12. Top-notch problem-solving skills and pivotal to achieving better results.
13. Ability to work independently.
14. Good presentation and customer-facing skills.
15. Excellent organizational and time management skills.
16. Should be familiar with start-up culture and be comfortable working with an early- stage start-up.
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About MoodBridge Wellness Private Limited
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Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We’re a top-rated product on G2 and rank very highly on customer satisfaction.
Opportunity:
We are seeking an experienced and data-driven Performance Marketing Manager to spearhead our digital paid campaigns. The primary focus for this role will be efficient expansion across channels with special importance on Google Ads.
What you will be working on:
- Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with growth and efficiency in focus.
- Google Ads Management: Oversee, optimise, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by setting the basics right.
- Platform Expansion: Launch and manage campaigns on other platforms like LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Keep an eye open for new opportunities all the time.
- Budget Management: Allocate, monitor, and optimise the budget for each channel to ensure cost-efficient spending and ROI.
- Performance Analysis: Continuously analyse campaign performance, draw insights, and make necessary adjustments for continuous improvement.
- Collaboration: Work closely with other digital marketing team members, design, content and web dev teams ensuring that paid strategies complement and amplify all marketing efforts.
- A/B Testing: Continuously test ads, landing pages, audiences, and more to improve campaign performance.
- Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms.
- Reporting: Provide regular reports showcasing results, insights, and recommendations to the stakeholders.
What we are looking for:
- Bachelor's degree in Marketing, Business, or related field.
- 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads.
- Proven track record of managing and scaling paid campaigns across multiple platforms.
- Strong analytical skills, with the ability to derive meaningful insights from data.
- Proficiency with advertising tools and platforms, analytics tools, and related software.
- Exceptional project management skills.
- Ability to collaborate and communicate effectively with internal teams.
- Forward-thinking and updated with the latest trends and best practices in digital advertising.
- Experience of managing paid campaigns in the SAAS start-up ecosystem will be a plus.
At Hiver, we value diversity and inclusion and encourage individuals from all backgrounds to apply. If you're ready to make an impact and be part of our innovative team, please apply here.
Job Responsibilities: • Content Creation: Create engaging and relevant content for various social media platforms, including but not limited to text, images, videos, infographics, and other multimedia formats. Ensure content adheres to brand guidelines and resonates with the target audience. • Social Media Management: Monitor and manageall company social media accounts, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other relevant platforms. Regularly post updates, respond to comments and messages, and engage with the community to foster positive interactions. • Paid Advertising: Implement and oversee social media advertising campaigns, including budget allocation, ad copy creation, targeting, and performance tracking. Optimize campaigns based on data-driven insights to maximize ROI. • Social Media Influencer Collaboration: Identify and build relationships with relevant social media influencers and brand advocates. Collaborate on sponsored content and partnership opportunities to expand brand reach and credibility. • Analytics and Reporting: Monitor social media performance metrics and generate regular reports to track key performance indicators (KPIs), identify trends, and provide actionable insights to improve future campaigns. • Stay Updated on Trends: Stay abreast of social media industry trends, emerging platforms, and best practices. Introduce innovative ideas and technologies to enhance the company's social media presence. • Crisis Management: Actively monitor socialmedia conversations and address any negative comments or issues promptly and professionally. Handle crisis situations with tact and sensitivity, working collaboratively with relevant teams. • Cross-Functional Collaboration: Collaborate with other departments, such as sales, customer support, and creative teams, to align social media efforts with overall business objectives
About the Role –
We operate in an industry where the need gap for quality upskilling education coupled with the convenience of online learning is a global problem. The international markets are waiting for a premier after-school learning solution for kids. BeyondSkool wants to leverage this opportunity and serve this market through the digital channel.
We are looking for a digital marketing specialist to lead Performance Marketing (Google, Facebook, Instagram, affiliate).
The ideal candidate for us is someone who has executed digital marketing campaigns for any of the new age online companies (preferably Edtech), has scale-up experience in the US market and comes with at least 3 years of experience in a middle management role. The role will give you the charge of overall campaign execution and also work on campaign strategy (working directly with the Chief Growth Officer and CEO). In a nutshell, we expect you to be executing our digital marketing initiatives while also being engrossed in the daily hustle that comes with a Series A start-up.
This is an amazing opportunity to learn from an extraordinary team, grow massively and help students around the globe build an awesome career for themselves.
What you will do
- Experience of having handled campaigns across key online platforms like Google, FB, Instagram, mobile marketing, affiliates, ad exchanges etc. (Fb, Instagram & Google to be strength areas, with at least exposure to affiliates) à especially in the US market
- Lead, strategize, create and execute campaigns as required (creative support will be provided)
- Ensure to achieve lead generation, CPL and other metric targets (KPIs)
- Generate regular reports, and dashboards on all possible measures/parameters on all campaigns
- Develop and monitor campaign budgets.
- Prepare accurate reports on our marketing campaign’s overall performance
- Execute in an intense, fast-paced and highly iterative environment
What you will need
- Minimum a Bachelor's degree preferably in Engineering, master’s degree or MBA is preferred
- 3+ years of experience in managing Google, Facebook advertising and analytics
- Clear experience in having managed the US markets for online customer acquisition
- Strong analytics skills and good knowledge of Excel.
- Ability to analyze data to optimize for strong performance
- Good written and verbal communication skills
- Keen attention to detail and adherence to deadlines
- #hustle
What you will get
- Industry best perks
- A phenomenal work environment, with massive ownership and growth opportunities
- A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events!
- Quick iterations and deployments – fail-fast attitude
- Opportunity to work on cutting-edge technologies, and lead teams in the future
- Access to a world-class mentorship network
- Create a massive, and direct impact of the work you do in the lives of people across the globe
Location
Preferred – Mumbai, open for a remote location for the right candidate
Marketing Coordinator
Company description
Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.
Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.
Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.
Role overview:
- Capture the sites or projects that we have completed or in progress
- Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
- Help in case studies, Blogs, Research, etc
- Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
- Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
- Understanding industry trends, latest events
- Collect the customers reviews, testimonial, etc
Requirements:
- Bachelor’s degree in any field is mandatory
- Minimum 1 year experience in Marketing field is required
- Good photography and video editing skills is required.
- Willingness to travel
- Solid computer skills, including MS Office
- Knowledge of digital marketing ( SEO, SMO, Google adwords)
Job Location- New Delhi
Responsibilities:
- Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
- Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
- Manage budget allocations and bid parameters to deliver the most efficient results
- Understanding of Listing Management, A+ Content, Inventory Management
- Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
- Analyse data, look for various patterns, use them to create campaigns and get new users
Requirements:
- Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
- Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
- Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
- Good to have exposure of handling budget of upwards of 50L a month
- Experience in optimizing landing pages and user funnels
- Strong analytical thinker with good business acumen
- Excellent interpersonal and communication skills
- Bachelor’s degree or MBA preferred
Responsibilities:
● Researching and brainstorming each stage of the project
● Organize and oversee advertising/communication campaigns (social media etc.), exhibitions and
promotional events
● Conduct market research and analysis to evaluate trends & brand awareness
● Maintain relationships with media vendors and publishers to ensure collaboration in promotional
activities
● Identify target audiences, objectives and desired outcomes of marketing campaign
● Research and develop marketing strategy, and evaluate success strategy
● Develop content of marketing campaigns
● Stay up-to-date on current marketing trends
● Manage and allocate budget correctly
Qualifications:
● Bachelor's degree in marketing or related field
● 2 - 3 years of relevant experience
● Excellent research and writing skills, particularly as these apply to marketing
● Strong analytical, communication, time-management and creativity skills
● Strong ability to focus on customer/market and take initiative Experience with social media
• Develops strong and innovative digital marketing strategies, using Social Media, SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Build social media marketing strategy and execute it through competitive and audience research. Optimize company pages with each social media platform to increase the company s social content visibility on various social media channels.
Responsibilities:
• Optimize content for the website and social networking channels such as Facebook, LinkedIn, Instagram, Twitter, YouTube, etc..
• Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyze content success Forecast marketing campaign growth and ROI for marketing campaigns
• Use Google Analytics, Google Ad Words, and other relevant sites Research targeted keywords to guide digital strategies
Offered Benefits / Facilities:
• Canteen facility available
Key Skills
• Social media marketing
• Graphics
• PPC
• Google Analytics
• Social networking
• Customer relationship
• SEO Merchandising
• Marketing strategy
• Retail sales
Role Public Relations
Industry Type Recruitment / Staffing
Functional Area Marketing & Communication
Employment Type Full Time, Permanent
Role Category Corporate Communication
Education
UG :Any Graduate
PG :Any Postgraduate
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Digital Marketing Executive requirements- 2 years of experience as a Digital Marketing Executive
- 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Must Have Solar Industries Exerience in Digital Marketing
- You will be the One go-to person for - everything- Revenue & Growth. Responsible for building the team, processes & programs that enable growth.
- Owns the overall revenue of the organisation. Manage P&L, Discounts & Marketing budgets efficiently.
- Completely own User Acquisition, Conversion & Retention Drive tech enabled growth for the company.
- Drive Digital & Offline marketing strategies. Completely own the performance marketing and assist in brand building.
- Work with the agency to drive SEO (website) mandates for growing the organic traffic.
- Influence online product changes on websites that drive discovery, user engagement & revenue.
- Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.
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