Senior Digital Marketing Executive

Job Title:* Product Manager

*Location:* Noida, India

*Job Type:* Full-Time, On-site

*Job Summary:*

We are seeking an experienced Product Manager with a background in Salesforce and a strong understanding of product development. The ideal candidate will have at least 5 years of experience in product management, an MBA, and be willing to work from our Noida office. The role also requires flexibility to work in the USA shift 2-3 days a month to collaborate with US clients.

*Key Responsibilities:*

- Manage the product development lifecycle, from ideation to launch, ensuring alignment with business goals and market needs.

- Collaborate with cross-functional teams, including sales, marketing, and development, to ensure successful product releases.

- Utilize Salesforce, particularly Sales Cloud, to drive product strategy and improve user experience.

- Engage with US clients to gather feedback, understand their needs, and ensure our products meet market demands.

- Develop and maintain product roadmaps, prioritizing features based on customer value and business impact.

- Provide leadership and guidance to the product team, fostering a high-performing and collaborative environment.

- Monitor product performance, gather user feedback, and make data-driven decisions to enhance product offerings.

- Develop and communicate the product vision and strategy aligned with company objectives.

- Conduct market research and competitor analysis quarterly to identify new opportunities and gaps.

- Define and update the product roadmap based on cost analysis, customer needs, and business impact.

- Utilize tools like Salesforce App Analytics and In-App Guidance to inform strategic decisions.

- Manage vendor relationships, negotiate pricing, and ensure compliance with company standards.

- Keep product pricing updated and collaborate with vendors to resolve operational issues.

- Define key product metrics and track performance to measure success.

- Create dashboards and reports to analyze product trends and share insights with management.

- Apply in-depth product knowledge to align solutions with industry verticals.

*Skills and Qualifications:*

- Proven experience as a Product Manager or similar role with at least 5 years in product management.

- Proficiency in Salesforce, particularly Sales Cloud, is highly preferred.

- Strong leadership, communication, and collaboration skills.

- Proficiency in Agile methodologies and experience in product roadmapping and release management.

- Excellent written and verbal communication skills in English.

- Knowledge of industry standards, compliance regulations, and best practices in product management.

- MBA or equivalent advanced degree preferred.

- Willingness to work in Noida office and flexibility to work in USA shift (till 3pm - 12 am) 2-3 days a month.

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

Someone who has prior experience in Product Analytics/Marketing Analytics/Growth Analytics/Consumer analytics domain.

Has the ability to define success metrics for different initiatives or campaigns, drive ROI analysis & provide recommendations.

Strong analytics acumen and problem solving skills.

Good understanding of Clickstream/App events data, ability to build and understand user journeys across platforms.

Understanding of LTV modelling

Strong SQL skills and comfortable with python programming.

Basic knowledge of different regression models & clustering techniques.

Work Experience:

● 3-5 years of experience in software design and development

Key Responsibilities:

● Must have worked with JavaScript, CSS, HTML5, Bootstrap

● Strong Experience in ReactNative Technology to develop mobile applications(Android/iOS).

● Experience with object-oriented & MVC design patterns

● Good experience in REST and GraphQL

● Strong understanding of database fundamentals and designing database schemas.

● Candidates having React.Js (in addition to ReactNative) will be preferred.

● Experience in TDD/BDD

● Exposure to Git, CI/CD systems like Jenkins

● Developing intelligent and scalable engineering solutions from scratch.

● Working on high/low-level product designs & roadmaps along with a team of ace developers.

● Building products using bleeding-edge technologies

● In-depth understanding of Javascript, the DOM, and relevant concepts

● Experience with common front-end development tools such as Babel, Webpack, etc.

● Experience with a testing framework

Desirable:

● Experience with NoSQL databases like MongoDB and SQL databases like MySQL, and PostgreSQL.

● A good foundation in computer science, with competencies in data structures, algorithms, & software design.

● Knowledge of Inventory Management System/CMS and CRM

● Experience of working in Agile team

● Always ready for learning & adopting new latest technologies.

Qualifications:

● BTech/MTech/MCA or relevant certifications Soft Skills:

● Self-motivation to work independently and strong work ethic.

● Good verbal and written communication skills

● Ability to work in a team, and adapt to new and evolving processes.

● Flexibility and adaptable

SOCIAL MEDIA MANAGER

Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.

You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Requirements/Skills

• Passionate about gaming and Esports.
• Excellent interpersonal, presentation, verbal and written communication skills.
• Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
• Excellent copywriting skills.
• Proficient computer skills, Microsoft Office Suite & Google Suite.
• General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
• Ability to plan and execute long-term and short-term social media campaigns
• Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
• Good understanding of social media KPIs and social media marketing strategy.
• Good time management, multi-tasking, problem solving and analytical skills.
• Ability to work in a highly collaborative and fast paced work environment.

You will be responsible for (not limited to)

• Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
• Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
• Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
• Incorporate optimization strategies, analyze data and research best ways to increase traffic.
• Track, tabulate and report social media metrics consistently
• Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
• Research new media platforms, trends and industry opportunities in gaming and Esports.
• Provide feedback from social media trends and research to different teams.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with followers and respond to queries in a timely manner.

Your Experience

1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)

What we will be excited to see in you

• Strong understanding of local and global gaming and esports ecosystems
• Social Management/Community building experience in gaming and esports field.
• Experience in setting up and optimizing google ad word campaigns
• Self-Learning

• Install, Configuration, and Tuning of the following AppDynamics Servers: Controller, Event Service Cluster, End User Monitoring, ADA, ADRUM
• Reviews system design and works to continuously improve stability and efficiencies
• Provides system backup recovery methodology and makes recommendations regarding enhancements and/or improvements
• Formulates policies, procedures, and standards relating to system management, and monitors system resource utilization
• Responsible for reducing operational downtime for critical, scheduled, and unscheduled maintenance by accelerating deployments of approved changes/fixes/updates and solutions and automate manual maintenance, deployment, diagnostic health checks, validation, and reporting
• Responsible for creating proactive and reactive monitoring methods, generating customer alerts within the Enterprise Event Management and Monitoring capability
• Skilled at user requirement gathering and can work independently to craft efficient monitoring, alarming solutions, and dashboards
• Understands the Agile process
• Build dashboards in Grafana.
• Setup independently Prometheus, Node exporters, etc
• Comfortable with PromQL.
• Ability to operationally support the underlying database as necessary
• Hands-on Java and/or .Net Development
• IT Operations and Application Support
• Application and systems performance management, measurement, and analysis.
• Deployment and configuration of complex enterprise software
• Solid understanding of Operating Systems (Linux/Windows)
• Strong understanding of built-in O/S monitoring and performance tools.
• Working with a wide variety of platforms and application stacks.
• Ability to understand new application frameworks in customer environments quickly
• Works with minimal direction as a seasoned resource
• Support customer initiatives in their transition towards modernization
• Tracks own work and backlog, familiar with Agile methodology
• Prioritize own work in accordance with user priorities and stakeholder expectations
• Communicates efficiently and effectively both written and verbal
• Reviews system design and works to continuously improve stability and efficiencies

• AppDynamics
• Java
• Linux/Windows
• Fault and Performance Monitoring Tools Administration
• Machine/Dotnet/Java agent
• Grafana, ELK
• Prometheus.

What you’ll be doing:

• You’ll collaborate in perfect synergy with other designers and product managers on India’s top community safety app, and design in a fast-paced environment.
• You’ll understand the user experience strategy for a productand drive the overall design solutions based on usability, consistency, business goals, time to market and customer experience.
• You’ll create wireframes, storyboards, user flows and process flows to effectively communicate interaction and design ideas.
• You’ll apply user-focused design processes to create high quality user experiences on our app.

What you’ll bring to the team:

• You’ll bring an in-depth understanding of design patterns across web and mobile platforms.
• You’ll bring critical experience and skills in visual design, UX design, research, micro-interactions
• You’ll bring a demonstrated ability to be a self-starter who will drive progress.
• An expertise in Photoshop, Illustrator, Sketch, Invision, Pixate, Framer or other visual design and wire-framing tools.

Interview Process & Prep Notes:

Portfolio Review
Design Approach, Experience, Project overview. Be ready to deep dive and effectively articulate your experience in the UX Field by showing us your portfolio, showcasing past experience, sharing your understanding of design approach, design thinking and your wizardry with tools, processes or unique skill-sets.

Design Assignment
Solution Approach, Task Flows, Mind Maps, Prototyping, Visual skills. The moment is finally here where you walk the talk and demonstrate your ability in UX Designing by acing a short challenging assignment shared by our designers.

Team Fitment
Behavioural Assessment, Culture Fit, Project Knowledge, Role OperationBe yourself. It works out better for everyone if we are genuine and can see if we are a cultural fit for each other.
Everyone here is focused on our mission and hope we can align.