Lexagent Services India Pvt Ltd
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EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field
EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.
WORK-LOCATION:
Koregaon Park, Pune. Onsite. Full time employment
COMPETENCIES / SKILLS:
This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:
- Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
- Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
- Experience in setting up and optimizing PPC campaigns on Google & Facebook.
- Designs, builds, and maintains our social media presence.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
PERSONALITY & OTHER TRAITS:
- Should be highly up-to-date with changing marketing trends web technology
- Must have good writing skills with attention to details.
- Designs, builds, and maintains our social media presence.
- Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
- Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
- Good IT skills in Word, Excel, Outlook & Presentation.
- Working knowledge of HTML, CSS, word-press website development and constraints.
Key Skills
Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords
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At Zobaze, we're not just developing apps; we're crafting the future of SMEs worldwide. Our quest to become the premier business utility app drives us to deliver revolutionary solutions like Zobaze POS and Restokeep. These tools don't just manage business—they propel it, enabling owners to monitor everything from sales to staff performance with unparalleled ease and efficiency.
With a remarkable footprint spanning 192 countries and over 2 million downloads, our apps have already generated 100 million receipts, evidencing our substantial global impact.
As a 100% bootstrapped company, our journey from inception to cash-positive operations exemplifies our dedication and resilience. We stand as a beacon of innovation and sustainability in the SME sector.
🤑 Funding
We are proud to be cash flow positive and have not yet tapped into VC funding, setting us apart from 99% of startups. This financial stability allows us to invest in our team's growth through a robust ESOP pool.
Securing funding will further accelerate our growth. Joining our team now offers a unique opportunity to create significant value, especially before our fundraising efforts take off.
⚠️ Before you apply
If you're looking for a standard 9-5 job, we are not a match. However, if you seek an exceptional learning curve, exposure to multiple verticals, and the opportunity to help establish processes that will propel our growth, we encourage you to apply. Our journey is dynamic, requiring flexibility and adaptability to changing needs.
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