Abmiro
https://abmiro.comAbout
About us:
We are a SaaS company with a primary focus on subscription e-commerce in the enterprise space. We help small & medium businesses to run and manage their subscription business. Rekart.io is a product platform with robust subscription management, ordering, payments and delivery fulfilment.
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Jobs at Abmiro
About Rekart.io
Rekart.io is a leading subscription and delivery management platform, empowering businesses in milk, tiffin, meal, and water delivery industries to streamline their operations. With our robust, secure, and customizable solution, we’re trusted globally to automate processes, enhance customer experiences, and drive business growth. Join us in transforming the subscription economy!
Job Overview
We are seeking a passionate and results-driven Digital Marketing Specialist to own the positioning, messaging, and go-to-market strategies for Rekart.io. In this role, you will bridge the gap between our product and our audience, driving demand generation, managing digital campaigns, and crafting compelling content that highlights the value of Rekart.io’s features.
The ideal candidate will have a deep understanding of digital marketing, SaaS products, and subscription-based industries, with the ability to create impactful campaigns that resonate with our target audience.
Key Responsibilities
Strategic Product Positioning
- Define and articulate Rekart.io’s value proposition for target industries (milk, tiffin, meal, and water delivery).
- Craft compelling messaging and positioning that highlights Rekart.io’s global reach, customization, and reliability.
- Collaborate with product and sales teams to refine user personas and identify market needs.
Go-To-Market (GTM) Strategy
- Develop and execute go-to-market strategies for product features and updates.
- Plan and manage product launches, ensuring alignment across marketing, product, and sales teams.
- Analyze market trends and competitor strategies to identify opportunities for differentiation.
Content Marketing
- Create high-quality, SEO-optimized content including blogs, whitepapers, case studies, and website copy.
- Partner with designers to develop visual assets that support product positioning (e.g., infographics, videos).
Demand Generation and Digital Campaigns
- Lead demand generation efforts through PPC campaigns, email marketing, webinars, and social media.
- Manage and optimize paid advertising campaigns (Google Ads, LinkedIn, etc.) to drive qualified leads.
- Track campaign performance and report on ROI, making data-driven recommendations.
Customer and Market Insights
- Conduct customer interviews and surveys to understand pain points and requirements.
- Gather and analyze feedback from customers, sales, and support to refine product messaging.
Collaboration and Enablement
- Equip the sales team with product collateral, presentations, and messaging frameworks.
- Partner with product teams to influence the roadmap based on customer insights and market demand.
Qualifications
Required
- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in product marketing, digital marketing, or related roles, preferably in B2B SaaS.
- Proven experience crafting positioning and go-to-market strategies.
- Expertise in managing PPC campaigns, demand generation, and content creation.
- Strong analytical skills and experience with tools like Google Analytics, HubSpot, and CRM platforms.
- Excellent written and verbal communication skills with a focus on storytelling.
Preferred
- Experience in subscription-based or delivery-oriented industries.
- Familiarity with Rekart.io’s target markets (milk, tiffin, food delivery or water delivery).
Why Join Rekart.io?
- Be part of a fast-growing company revolutionizing the delivery industry.
- Drive high-impact marketing initiatives that directly shape our growth.
- Work with a collaborative team and an innovative, market-leading product.
- Competitive salary, benefits, and remote work flexibility.
Key Responsibilities:
- Digital Marketing Strategy:
- Develop comprehensive digital marketing strategies tailored to each restaurant client's needs and objectives.
- Analyse market trends, customer behavior, and competitor activity to inform strategy development.
- Campaign Management:
- Plan, execute, and optimize multi-channel digital marketing campaigns (e.g., SEO, SEM, social media, email marketing, content marketing).
- Monitor and report on campaign performance, making data-driven decisions to improve results.
- Content Creation:
- Oversee creating engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters.
- Collaborate with designers, copywriters, and other team members to produce high-quality marketing materials.
- Social Media Management:
- Manage and grow social media accounts for multiple restaurant clients, ensuring consistent brand messaging and high engagement.
- Monitor social media trends and adjust strategies accordingly.
- SEO & SEM:
- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
- Plan and execute paid search campaigns (Google Ads, Bing Ads) to achieve targeted ROI.
- Analytics & Reporting:
- Utilise analytics tools (e.g., Google Analytics, social media analytics) to track and measure the effectiveness of digital marketing efforts.
- Provide regular reports and insights to clients and internal stakeholders, highlighting key performance metrics and areas for improvement.
- Client Management:
- Build and maintain strong relationships with restaurant clients, understanding their unique needs and delivering exceptional service.
- Present campaign results, insights, and recommendations to clients clearly and compellingly.
- Team Leadership:
- Mentor and guide junior digital marketing team members, fostering a collaborative, high-performance work environment.
- Stay updated on industry best practices and emerging trends to continuously improve the team’s capabilities.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably within the restaurant or hospitality industry.
- Proven track record of successfully managing and optimising digital marketing campaigns across various channels.
- Strong understanding of SEO, SEM, social media, email, and content marketing.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent analytical, organisational, and project management skills.
- Exceptional communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Opportunity to work for Overseas Clients
- Opportunity to improve & learn new things
- Be part of a dynamic, young, friendly team striving for top quality and a fantastic work culture.
- There is a hell of a lot of stuff to innovate and learn at the same time
- Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
- Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities, etc.
- Comprehensive health insurance.
- Opportunities for professional development and career growth.
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