
EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field
EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.
WORK-LOCATION:
Koregaon Park, Pune. Onsite. Full time employment
COMPETENCIES / SKILLS:
This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:
- Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
- Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
- Experience in setting up and optimizing PPC campaigns on Google & Facebook.
- Designs, builds, and maintains our social media presence.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
PERSONALITY & OTHER TRAITS:
- Should be highly up-to-date with changing marketing trends web technology
- Must have good writing skills with attention to details.
- Designs, builds, and maintains our social media presence.
- Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
- Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
- Good IT skills in Word, Excel, Outlook & Presentation.
- Working knowledge of HTML, CSS, word-press website development and constraints.
Key Skills
Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords

About Lexagent Services India Pvt Ltd
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Appitsimple is an all-remote organization with a team of 150+ members. With over 300 customers of SoftwareSuggest and 2000+ customers of CallHippo, AppItSimple has a dominant presence over the globe.
URL: https://appitsimple.com/about" target="_blank">https://appitsimple.com/about
Check: SoftwareSuggest: https://www.softwaresuggest.com/" target="_blank">https://www.softwaresuggest.com/
Established in 2014, SoftwareSuggest helps discover top Business Software & Service Providers. It just so happens to be the largest privately-held platform of its kind in India and the fastest-growing one.
Here, at Software Suggest, we list, review, compare and provide free consultations for business software and services. Our goal is to match your business needs with the right software.
-Monthly traffic of over 300000 unique visitors
-12794 software listed across 425 categories
-357,551 businesses (and counting!) have used Software Suggest to find the perfect software for their exact requirements.
Appitsimple prides itself on a flexible work environment that empowers employees to be key decision-makers to grow personally and professionally. The company strives to develop leaders through an active mentoring program and skill development initiatives. An inclusive workplace, Appitsimple encourages freedom, and independent thinking and aims to create thought leaders in the business ecosystem.
Experience- 1 year
Please note- Male Candidates required
Job Description:-
- Manage the overall accounting and bookkeeping for the organization including accounts payable and receivable, inventory and capital assets, banking, and payroll functions
- Work closely with the Director of Finance and Operation to handle revenue for all development initiatives and strategies.
- Supervised of accounting system and book-keeping of SoftwareSuggest and CallHippo.
- Ensure that all applicable tax laws are in proper compliance i.e. Service tax, TDS, GST, PTAX, etc.
- Ensure that system and information are compatible to produce consolidated reports and accounts.
- Provide administrative assistance, including oversight of facility vendors and contracts, and establishing and managing vendor accounts and relationships.
- Provide monthly financial reporting and analysis of financial statements, including a statement of activities, fund balance, and sources/uses of funds, to the CFO and, as requested, to the Board of Directors.
- Ensure that SoftwareSuggets is reconciled on weekly basis - reconciling to bank statements, trade creditors and debtors, dealing with posting errors, etc...
- Produce a weekly summary of accounts including cash flow and trade creditors.
- Produce monthly reports of the Balance sheet, Bank Statement, Cash and Fund flow statement, etc...
- Provide advice on financial matters to the management team.
About us
Aura is a state-of-the-art platform for Web3 gaming. We cater to gamers as well as gaming studios and offer a host of features (check auranft.co) at Aura, all aimed at simplifying and enhancing the user experience in web3.
We’ve just launched 100+ games on our marketplace that’s built on Polygon, Ethereum and Binance blockchains and have games like Metasoccer, ZedRun, Decentral Games on board, all belonging to different gaming genres like Digital Horse Racing, Trading Cards, PvP, MMORPG and more.
Location: Remote
Role and Responsibilities
- Have the ability to regularly write high quality, authentic long-form content such as blogs, articles and case studies about web3 games, trends & new updates. It needs to be well-researched, fact-checked, crisp and engaging.
- Build a hub of reading material for the 100+ games on Aura.
- Work with the marketing team under the guidance of the marketing head and senior team members.
- Be able to simplify web3 gaming terms, gameplays, and put them across in a way that is easy and entertaining to read.
- Proofread and edit every content piece before taking it live.
- Update gaming content as and when the trends change, and new updates from existing games’ releases, periodically.
- Create SEO optimised content with relevant keywords in collaboration with our growth hacker.
- Coordinate with the designers to illustrate your content.
- Important note: You often have to play the web3 games available on our marketplace and write content based on that.
What do you need to apply for this position?
- Good command of the English Language
- Good storytelling skills
- The ability to create original pieces of content
- Interests in gaming, specifically in web3 gaming is a plus
- Writing reusable, testable, and efficient code.
- Design and implementation of low-latency, high-availability, and performant applications.
- Implementation of security and data protection.
- Integration of data storage solutions {mysql, redis}.
- Understanding the requirements and planning the implementation accordingly.
- Good interaction with the team. Good debugging skills.
- Strong proficiency with JavaScript {optimized code}.
- Knowledge of Node.js and frameworks available for it {sequelize}.
- Understanding the nature of asynchronous programming and its quirks and workarounds.
- Optimization in terms of memory and time.
- Good understanding of server-side templating languages.
- Basic understanding of front-end technologies, such as HTML5, and CSS3.
- Proficient understanding of code versioning tools, such as Git.
● Connecting with approx. 120 members across 4 BUs monthly on one to one basis in order to identify the key problem
areas and provide solution to them.
● Collaborating with business leaders on workforce planning, skill mapping, talent development
● Analysing BU data to identify trends and recommending solution to improve overall performance, retention and
employee experience
● Successfully managing full cycle performance monitoring and review process
● Managing bench resources and their placement across different departments
● Identifying learning needs, Planning and scheduling of training programs for the employees
● Facilitating team-wise monthly town-halls and quarterly R&R sessions, organizing fun activities and events
● Reviewing and analysing attrition data to identify key reasons/ problem areas and designing engagement frameworks
to minimize future attrition
● Responsible for organizational restructuring, policy reform, process modification as per business demand
● Coordinating with external partners to streamline and implement new engagement and knowledge management
platforms in place
Job description
- Develop and lead the lead generation strategy
- Manage PPC campaign budget and continuously optimize for best results.
- Recruit and lead a team of paid search specialists to manage our different campigns
- Monitor the performance of our PPC accounts and plan out advertising campaigns based on seasonality, competitor activities, product availability, and more
- Analyze PPC performance across campaigns, accounts, website, and channels
- Maintain strong keyword lists to capture opportunities to the fullest
- Create PPC campaigns from scratch when new programs are launched
- Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page
- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
Roles & Responsibilities:
- Interacting with Japanese Customers / Targeted Audience
- Fixing the appointments to the Managers/ Business Heads
- Prospecting the Right audience for our Business
- Handle the calls when Manager is not available
Desired Profile :
- Proficiency in Japanese Language
- Experience in Lead Generation is a Plus
- Able to take the calls confidently
- Experience in Fixing Appointments and Maintaining the Calendars
online forums. The responsibilities are described below:
Responsibilities:
• Manage our upwork, linkedin and other relevant online profiles/personas.
• Bid on relevant freelance requirement postings
• Handle the initial client discussion and get them interested.
• Share relevant information with the client that makes eager to avail our services.
What we’re looking for :
• Excellent English communication skills
• Min. 2 years of experience
• Open to all educational qualifications
• Familiarity with UpWork



