Senior Digital Marketing Executive

at Lexagent Services India Pvt Ltd

DP
Posted by Anushree Chakraborty
icon
Pune
icon
3 - 5 yrs
icon
₹3.5L - ₹5.5L / yr
icon
Full time
Skills
Marketing
Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
B2B Marketing
Search Engine Marketing (SEM)
Google Adwords

EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field

 

EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.

 

WORK-LOCATION:

Koregaon Park, Pune. Onsite. Full time employment

 

COMPETENCIES / SKILLS:

This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:

  • Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
  • Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
  • Experience in setting up and optimizing PPC campaigns on Google & Facebook.
  • Designs, builds, and maintains our social media presence.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

 

PERSONALITY & OTHER TRAITS:

  • Should be highly up-to-date with changing marketing trends web technology
  • Must have good writing skills with attention to details.
  • Designs, builds, and maintains our social media presence.
  • Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
  • Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
  • Good IT skills in Word, Excel, Outlook & Presentation.
  • Working knowledge of HTML, CSS, word-press website development and constraints.

 

Key Skills

Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords

Read more

About Lexagent Services India Pvt Ltd

Founded
2005
Type
Size
20-100
Stage
Profitable
About
Lexagent gives personalized expat relocation services, to move your expat employees hassle-free. Global mobility solution for employees moving to India and outside India.
Read more
Connect with the team
icon
Anushree Chakraborty
Company social profiles
icon
icon
icon
icon
icon
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Chennai, Bengaluru (Bangalore)
3 - 7 yrs
₹20L - ₹30L / yr
Digital Marketing
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Google Adwords
Google Webmaster Tools
+2 more

Digital Marketing Specialist - E- Commerce Platform 


ROLE OVERVIEW :

- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.

 

- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.

 

-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design

Responsibilities :

- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI

- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords

- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails

- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions

- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis

- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis

- Research and recommend best practices within industry and amongst competitors

- Spot digital trends and capitalize relevant ones

What we are looking for :

- 3 to 7 years experience in digital marketing

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)

- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Strong communication, project management and problem-solving skills

Read more
Jodhpur
1 - 5 yrs
₹2L - ₹4L / yr
Facebook Marketing
Google Adwords
Search Engine Optimization (SEO)
Digital Marketing Executive Responsibilities:
  • Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Developing and monitoring campaign budgets.
  • Planning and managing our social media platforms.
  • Preparing accurate reports on our marketing.
Read more
Remote only
0 - 1 yrs
₹1L - ₹3L / yr
Communication Skills
Digital Marketing
Social Media Marketing (SMM)
Influencer Management
Tasks:
▪Negotiating with bloggers on social media in text format only;
▫Analyze the bloggers results on projects within our Platform
▪Daily report on the progress of the project

Requirements:
▪Good writing skills (English + local languages)
▫High level of communication skills
▪Self-discipline
▫Stress resistance
▪Desire to grow in digital space
▫Diligence

Work conditions and pay:
▪Free 4 days online training. In a week, we will teach you how to communicate with bloggers competently, help you develop business communication and sales skills;
▫Remote work
▪Rapid professional and career growth;
▫Working with famous bloggers
▪Mobile phone (smartphone) required
▫We have a Pay Per Performance Model which means that you get a fixed payment for each post made by a blogger. Average salary is Rs.15000-30000, effective employees earn from Rs.50000-60000 monthly. There are bonuses and money contests among employees.
Read more
at Quick Dry Cleaning Software
1 video
2 recruiters
DP
Posted by Vivek Saini
Noida, NCR (Delhi | Gurgaon | Noida)
1 - 2 yrs
₹4L - ₹5L / yr
Marketing
Presentation Skills
Wordpress
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
+4 more

Opportunity

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.


Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.


Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.


Responsibilities

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives


What you can expect in the next 12 months

Within 1 month

  • You should have acquired good knowledge of the laundry domain, QDC product and process that we follow.
  • Have a one-one chat with every member of the Quick Dry Cleaning team so you get to know everyone well and understand each other.
  • You should have gone through at least 1 onboarding and sales experience in the ‘buddy’ system.
  • You should have spent a day at the laundry store to get live hands on experience.
  • Analyze QDC website from both functional and cosmetic point of view and create a report.
  • Read TRACTION & analyze existing sources of leads and their journey.
  • Talk to 2 customers & get them to share their experience.

Within 3 months

  • Take at least 20 sales calls and participate in 5 demos.
  • Learn the customer journey.
  • Talk to 10 customers & get them to share their experience.
  • Create bullseye framework
  • Monitor competition and analyze their marketing and sales strategies.
  • Analyze consumer behavior and determine customer personas

Within 6 months

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Design branding and positioning strategies
  • Set, monitor and report on team goals
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly planning of company objectives
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department

Within 12 months

  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Craft quarterly and annual hiring plans
  • Identify opportunities to reach new market segments and expand market share
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Participate in the annual planning of company objectives.
Read more
at eazyprep
1 recruiter
DP
Posted by Tanmay Bhuiya
Noida, NCR (Delhi | Gurgaon | Noida)
0 - 2 yrs
₹1L - ₹2L / yr
Digital Marketing
Social Media Marketing (SMM)
Google Adwords
Web Analytics
Google Analytics
+2 more

Responsibilities for Digital Marketing

  • Analyze digital data to draw key recommendations around website optimization
  • Conduct social media audits to ensure best practices are being used
  • Maintain digital dashboard of several different accounts
  • Coordinate with sales team to create marketing campaigns
  • Prepare emails to send out to customers
  • Monitor key online marketing metrics to track success
  • Create and maintain online listings across e-commerce platforms
  • Ensure that the brand message is consistent
Read more
at theinspirespy
1 recruiter
DP
Posted by sid sharma
Remote, NCR (Delhi | Gurgaon | Noida)
1 - 2 yrs
₹1L - ₹2L / yr
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Link building
Should knowlede in digital marketing. Should know
1. seo
2. sem
3.. adwords
4. facebook ads
5. link building
6. content writing
Read more
at CLOUDOLOGIC
1 recruiter
DP
Posted by Neha singh
DELHI
0 - 2 yrs
₹3L - ₹4L / yr
Viral Marketing
Content Writing
Social Media Marketing (SMM)
Community Management
Web Analytics

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.

Read more
at Runs.com
1 video
1 recruiter
DP
Posted by Ainesh Mujoo
Anywhere
0 - 9 yrs
₹10L - ₹20L / yr
Content Writing
MS-Excel
Communication Skills
Social Media Marketing (SMM)
"To apply and win a free certificate register at: Registration link : https://goo.gl/XiY9WF We at Runs.com are a pioneering technology team comprising of researchers from Columbia University and Stanford University in US as well as IIT & IIM. Blockchain is a global phenomenon that is disrupting everything, just the way internet changed since early 2000. We want to educate as many Indian students as possible to learn this cutting edge technology which will be driven by our honorable speakers Dr. Arthur Langer (Director, Center for Technology Management - Columbia University) & Dr. Artit Wangperawong (PhD, Stanford University and Chief Technology Officer, runs.com ) .We request you to pass this information to help students learn new technology which will help in their career. Qualifications: Graduate in any field with good communication skills Responsibilities: Assisting the marketing manager in all tasks. Analysing the blockchain industry and working on fundraising, marketing, social media and business development. Register at https://goo.gl/XiY9WF for the first round and the students clearing this round will be contacted personally for subsequent rounds. Please note that anyone can apply and win a free certificate!"
Read more
DP
Posted by Prasanna Lakshmi
Hyderabad
3 - 7 yrs
₹2L - ₹4L / yr
Digital Marketing
Google Analytics
Search Engine Optimization (SEO)
Hi Greetings from Aptinova Business Services Pvt.Ltd, Currently we are HIRING candidates for the position of SR.Digital Marketing Executive & SEO Analyst ,with 2-6 yrs of Experience in the similar fields,if any candidate is looking for the same opportunity,please reply me with your updated CV at [email protected] or else you can reach me @9989521945,pls fill and attach the below details also in your mail, 1.Current CTC 2.Expected CTC 3.Notice Period 4.Total Years of Experience 5.Reason for changing the current job. Thanks&Regards, Prasanna.Hr. Aptinova Business Services Pvt.Ltd.
Read more
at Rang De
3 recruiters
DP
Posted by Shalitha Hegde
Bengaluru (Bangalore)
0 - 4 yrs
₹4L - ₹7L / yr
Adobe Photoshop
Community Management
Content Writing
Social Media Marketing (SMM)
Viral Marketing
+1 more
Rang De is a Bangalore based pioneering social initiative, operating with a single-minded mission to provide cost-effective credit to low income households in India. As a Social Media associate you will be responsible for creating and driving social media strategies that will build our brand and lead to increased brand awareness and fundraising avenues. Create innovative campaigns across channels. Will play the role of a thought leader with strong strategic and creative skills to take Rang De along its next growth trajectory. Managing our Social Media pages (Facebook, Twitter, Linkedin, Blog). Monitor Rang De's online presence and help reach out to a wider audience. Recognize trends and developments in online media and technology at large. Explore and understand the medium and create effective campaigns across channels. More details here: https://www.dropbox.com/s/ok26uxoky6nkefq/Social%20media%20associate%20-%20Final.docx?dl=0
Read more
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at Lexagent Services India Pvt Ltd?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort