Senior Digital Marketing Executive

at Lexagent Services India Pvt Ltd

Senior Digital Marketing Executive

Lexagent Services India Pvt Ltd

Company

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Senior Digital Marketing Executive

at Lexagent Services India Pvt Ltd

Posted by Anushree Chakraborty

3 - 5 yrs

₹3.5L - ₹5.5L / yr

Pune

Skills

Marketing

Digital Marketing

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing (SMM)

B2B Marketing

Search Engine Marketing (SEM)

Google Adwords

EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field

EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.

WORK-LOCATION:

Koregaon Park, Pune. Onsite. Full time employment

COMPETENCIES / SKILLS:

This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:

Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
Experience in setting up and optimizing PPC campaigns on Google & Facebook.
Designs, builds, and maintains our social media presence.
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

PERSONALITY & OTHER TRAITS:

Should be highly up-to-date with changing marketing trends web technology
Must have good writing skills with attention to details.
Designs, builds, and maintains our social media presence.
Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
Good IT skills in Word, Excel, Outlook & Presentation.
Working knowledge of HTML, CSS, word-press website development and constraints.

Key Skills

Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords

EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field

WORK-LOCATION:

Koregaon Park, Pune. Onsite. Full time employment

COMPETENCIES / SKILLS:

Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
Experience in setting up and optimizing PPC campaigns on Google & Facebook.
Designs, builds, and maintains our social media presence.
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

PERSONALITY & OTHER TRAITS:

Should be highly up-to-date with changing marketing trends web technology
Must have good writing skills with attention to details.
Designs, builds, and maintains our social media presence.
Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
Good IT skills in Word, Excel, Outlook & Presentation.
Working knowledge of HTML, CSS, word-press website development and constraints.

Key Skills

Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords

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About Lexagent Services India Pvt Ltd

Founded :

2005

Type :

Services

Size :

20-100

Stage :

Profitable

About

Lexagent gives personalized expat relocation services, to move your expat employees hassle-free. Global mobility solution for employees moving to India and outside India.

Anushree Chakraborty

Connect

Company social profiles

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