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Growth marketing Executive
Edtech Beyond the Classroom
Growth marketing Executive

Growth marketing Executive at Edtech Beyond the Classroom · Delhi · 1 - 2 years · ₹3L - ₹5L / yr · Posted 27 Sep 2021

Unnati's logo

Growth marketing Executive

at Edtech Beyond the Classroom

Agency job
via Unnati
1 - 2 yrs
₹3L - ₹5L / yr
Delhi
Skills
Growth Hacking
Growth Marketing
Growth Marketer
skill iconGoogle Analytics
Marketing
Social Media Marketing (SMM)
Growth marketing
SEO
online marketing
email marketing
Join an edtech which has seen tremendous growth since its inception a year back, its unique offering will only see more success and so will your career. Read on.
 
Our client is a one of a kind chatroom that provides a conducive environment for e-learning and mentorship for IAS aspirants. It is a platform that supports multiple learning activities like study-plan creation, note-sharing, assessments, discussions, doubt-solving, on-demand lectures and more. It focuses more on communication than just content and beyond the classroom-style set-up. They provide various clubs to crack the entrance exams like UPSC, CSAT, EPFO and more with full coverage and the best mentorship from experienced coordinators.
 
They offer teaching careers too with flexible timing, and excellent remuneration that ensures communication that impacts the lives and education of more than 10 lakh students. Founded by IITians, the team has recently raised a funding of 5crores that is helping them strengthen their tech team and provide additional language options along with building a superior product.
 
As a Growth Marketing Executive, you will be focusing on marketing methodologies, often using digital marketing techniques to ensure measurable growth of the company.
 
What you will do:
  • Building the company's business through online marketing campaigns across all digital marketing channels.
  • Contributing towards creating growth strategies which include but are not limited to, SEO, email marketing, website marketing etc.
  • Delivering compelling content for marketing on various online platforms.
  • Working on keyword strategy to improve company branding.
  • Managing the company's presence on social media platforms.
  • Coordinating as well as analyzing and presenting reports to a number of stakeholders.
  • Contributing ideas and strategies towards actively maintaining the brand identity online.
  • Assisting in strategy formulation which will lead to building professional connections with consumers.
  • Understanding and analyzing the past trends and also current drivers of growth will lead to achieving future goals.
Candidate Profile:

What you need to have:

  • Graduation is a must.
  • 3-5 years of relevant experience in growth marketing.
  • Excellent communication skills.   
  • Knowledge of Google Analytics, Social Media advertising and online marketing.  
  • Strong interpersonal skills to work with multiple stakeholders.    

 

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As a Growth Marketing Manager, you’ll own the growth of one or more products within the Brainstorm Force ecosystem.

Your responsibility isn’t simply to manage marketing channels.

Your responsibility is to identify growth opportunities, prioritize the highest-impact initiatives, run experiments, and improve key business metrics like traffic, conversions, customer acquisition, activation, retention, and revenue.

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Growth Strategy

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Funnel Optimization:

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  • 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
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  • You naturally ask questions like:
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What Success Looks Like:

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What You’ll Own:


Growth Strategy

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  • Prioritize initiatives based on expected business impact rather than effort alone.
  • Balance short-term wins with long-term growth initiatives.


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Funnel Optimization:

  • Own and improve the complete customer journey. Including:
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  • Signup → Activation
  • Free → Paid
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  • Upsells & Cross-sells
  • Retention
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  • Identify bottlenecks.
  • Build hypotheses.
  • Run experiments.
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  • Repeat.


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  • Email sequences
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  • In-app messaging
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  • Use data to identify opportunities and guide decisions.You’ll regularly work with:
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  • Looker Studio
  • Microsoft Clarity / Hotjar
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  • Collaborate with:
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Leadership:

  • Mentor junior marketers.
  • Write clear briefs.
  • Prioritize work.
  • Coordinate cross-functional execution.
  • Maintain high execution standards.


What We’re Looking For:

  • 4-7 years of experience in Growth Marketing, Product Marketing, or Digital Marketing within SaaS, software, subscription, or product-led businesses.
  • Experience owning business metrics-not just marketing activities.
  • Strong understanding of growth funnels and customer journeys.
  • Comfortable making decisions using data.
  • Strong prioritization and problem-solving skills.
  • Experience planning and executing experiments.
  • Experience working across multiple acquisition channels.
  • Excellent communication and copywriting skills.
  • Comfortable working cross-functionally with Product, Design, Engineering, Support, and Sales.
  • Strong understanding of:

-CAC

-LTV

-ROAS

-Conversion Rates

-Attribution

-Activation

-Retention

-Funnel Analysis


Good-to-Have Qualities:

  • WordPress ecosystem experience.
  • SaaS product marketing experience.
  • Product-led growth (PLG) experience.
  • Affiliate or Creator marketing experience.
  • AI workflow automation experience.
  • Community-building experience.


You’ll Thrive Here If…

  • You naturally ask questions like:
  • Why aren’t users upgrading?
  • Where is revenue leaking?
  • What’s preventing activation?
  • Should we improve acquisition or conversion first?
  • Which experiment gives us the highest ROI?
  • What is the biggest bottleneck in this funnel?
  • You enjoy solving business problems-not simply managing marketing channels.


What Success Looks Like:

  • Within your first 90 days, we’d expect you to:
  • Understand one or more products and their customer journeys.
  • Identify the biggest growth opportunities.
  • Launch meaningful experiments.
  • Improve one or more key growth metrics.
  • Contribute measurable business impact.


KPI’s:

  • Success in this role is measured by business outcomes, including:
  • Product Revenue Growth
  • Qualified Traffic Growth
  • Signup Growth
  • Trial-to-Paid Conversion
  • Funnel Conversion Rates
  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Activation Rate
  • Customer Retention
  • Affiliate & Partnership Revenue
  • Experiment Success Rate
  • Marketing-attributed Revenue


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About Gevme

At Gevme, we believe events are one of the most powerful ways to bring people, ideas, and opportunities together. As a Singapore-headquartered event technology company, our mission is to help organisations deliver meaningful, measurable, and scalable event

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About the Role

We are looking for a driven and creative Growth Marketing Intern to join Gevme’s marketing team. In this role, you will work closely with the Growth and Product Marketing teams to execute demand generation campaigns, optimize funnels, and contribute to scalable growth strategies. You will play a key role in building, implementing, and measuring campaigns and processes that drive awareness, engagement, and pipeline growth.


What You'll Do

  • Draft and schedule LinkedIn posts for Gevme and leadership accounts
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What We're Looking For

  • Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
  • Strong writing skills with an eye for punchy, non-corporate copy
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  • Comfortable with LinkedIn and social media analytics
  • Basic understanding of marketing funnels, demand generation, and lead lifecycle
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  • Interest in events, experiential marketing, or B2B SaaS is highly preferred
  • Bonus: Experience with tools like Canva or marketing automation platforms


Why Gevme

  • Work on real campaigns, not busywork
  • Learn modern B2B growth tactics firsthand
  • Get exposure to APAC's events industry


What We Offer

  • Hands-on Learning: Work on real campaigns that directly impact business growth
  • Mentorship: Learn from experienced professionals across marketing, product, and sales
  • Career Growth: High potential for conversion to a full-time role based on performance
  • Flexible Work Environment: Remote-friendly setup
  • Recognition & Ownership: Opportunity to take ownership of projects and get recognized for your contributions
  • Industry-Recognized Experience: Receive an official internship certificate/letter from Gevme, validating your hands-on experience in growth marketing and strengthening your professional profile in the SaaS and events industry


Diversity & Inclusion

Gevme is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, where everyone feels valued, respected, and empowered.

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Sonali Betkar
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Job Description: Growth Officer - Founder's Office

Company Overview

AXS Solutions & Consulting Pvt. Ltd.

AXS Solutions is a leading technology company focused on providing unique and innovative solutions across AI/ML, fintech, customer experience, and digital transformation. With our mission of "Enabling Digital Future," we serve 50+ clients globally and maintain operations in India with aspirations for global expansion.

Position Summary

Job Title: Growth Officer - Founder's Office

Department: Founder's Office

Reports To: Founder & Managing Director

Location: Mumbai

Employment Type: Full-time

Experience Level: 4 years +

The Growth Officer will serve as a strategic business leader working directly with the founder's office to drive accelerated growth across all business verticals. This role combines strategic thinking with operational excellence, overseeing Sales, Marketing, and Delivery functions to achieve aggressive growth targets while maintaining operational efficiency.

Key Responsibilities

Strategic Growth Planning (30%)

  • Develop and execute comprehensive growth strategies aligned with company vision
  • Identify new market opportunities and business verticals for expansion
  • Create and monitor KPIs for sales, marketing, and delivery performance
  • Conduct market analysis and competitive intelligence to inform strategic decisions
  • Collaborate with founders on long-term business planning and goal setting
  • Drive digital transformation initiatives across all business functions

Sales Leadership & Revenue Growth (35%)

  • Lead sales strategy development and execution across all product lines
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  • Develop pricing strategies and negotiate high-value enterprise deals
  • Build and maintain relationships with key clients and stakeholders
  • Establish channel partnerships and strategic alliances
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  • Manage sales team performance and provide strategic guidance
  • Target: Achieve 40%+ year-over-year revenue growth

Marketing & Brand Development (20%)

  • Develop integrated marketing strategies across digital and traditional channels
  • Lead brand positioning and messaging for all product offerings
  • Oversee content marketing, thought leadership, and industry presence
  • Manage marketing budget allocation and ROI optimization
  • Drive demand generation and lead qualification processes
  • Establish AXS as a thought leader in AI, fintech, and customer experience domains
  • Coordinate participation in industry events, conferences, and trade shows

Delivery Excellence & Customer Success (15%)

  • Ensure delivery quality and customer satisfaction across all engagements
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  • Monitor project profitability and resource utilization
  • Drive customer retention and expansion strategies
  • Establish customer success metrics and feedback loops
  • Collaborate with technical teams to ensure solution quality and innovation

Required Qualifications

Education & Experience

  • Education: MBA from reputed institution (IIM/ISB/XLRI) or equivalent
  • Experience: 4 years+ in growth roles within technology/consulting companies
  • Industry: Prior experience in B2B technology, fintech, or professional services
  • Leadership: Minimum 3 years managing cross-functional teams

Core Competencies

  • Strategic Thinking: Proven ability to develop and execute growth strategies
  • Sales Excellence: Track record of achieving 30%+ growth targets consistently
  • Marketing Expertise: Experience with B2B marketing, digital marketing, and brand building
  • Analytical Skills: Strong data analysis and business intelligence capabilities
  • Leadership: Experience leading teams of 10+ members across multiple functions
  • Communication: Exceptional presentation and stakeholder management skills

Technical Knowledge

  • Understanding of AI/ML, fintech, and digital transformation landscapes
  • Experience with CRM systems, marketing automation, and analytics tools
  • Knowledge of enterprise sales cycles and complex solution selling
  • Familiarity with project delivery methodologies (Agile/Waterfall)

Preferred Qualifications

Industry Experience

  • Previous experience in AI/ML, fintech, or customer experience domains
  • Background in consulting or professional services
  • Experience with government and large enterprise sales
  • International business development experience

Achievements

  • Demonstrated success in scaling businesses
  • Experience in new market entry and product launches
  • Track record of building high-performing teams from scratch
  • Recognition in industry forums or publications


 

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Manoj Dinde
Posted by Manoj Dinde
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About the role


We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.


This is a full time, on-site role based in Hyderabad.


Key responsibilities


- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team


Requirements


- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English


Good to have


- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts


What we offer


- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach


About Realityrift Innovations


Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

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Shraddha Mahajan
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About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!


Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process


Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

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Arushi Thakur
Posted by Arushi Thakur
Noida
1 - 2 yrs
₹2L - ₹3L / yr
Digital Marketing
Email Marketing
Social Media Marketing (SMM)

Job Title: Digital Marketing Executive (Social Media Marketing)

Job Type: Full Time

Work Location: Noida Sec 62 / Ghaziabad

About Us:-

Tikshark is a creative digital marketing and advertising agency providing online marketing and branding solutions to businesses across the globe. We help brands build a strong online presence, engage their target audiences, and achieve measurable marketing results.

At Tikshark, we don’t just market brands — we make them memorable.

JOB SUMMARY:-

We are looking for a creative and enthusiastic Digital Marketing Executive (Social Media Marketing) to join our team.

This is an entry-level opportunity for freshers with practical exposure through a 3–6 month internship, relevant course, certification, project, or freelance experience. The candidate should have a strong understanding of digital marketing fundamentals, particularly social media marketing, along with basic knowledge of SEO, SEM, paid advertising, email marketing, and analytics.

Roles and Responsibilities:-

· Develop and manage social media strategies and content calendars across platforms such as Instagram, Facebook, LinkedIn, and YouTube, including content planning, publishing, and audience engagement.

· Plan and execute Email Marketing and WhatsApp Marketing campaigns for customer engagement, lead nurturing, promotions, and communication.

· Assist in implementing SEO and SEM strategies, including keyword research, on-page optimization, content optimization, and basic management of Google Ads and Meta Ads campaigns.

· Monitor and analyse digital marketing performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite, and prepare basic performance reports.

· Conduct competitor and market research, stay updated with digital trends, and use AI tools for content creation, research, automation, and campaign optimization.

Preferred Skills:-

· Strong understanding of Digital Marketing fundamentals, especially Social Media Marketing (SMM), SMO, and content strategy.

· Basic knowledge of SEO, SEM, Google Ads, Meta Ads, Email Marketing, and digital analytics tools.

· Good communication, creativity, analytical thinking, and attention to detail, with a willingness to learn and adapt.

· Knowledge of Canva, AI tools, WhatsApp Marketing, or social media management tools will be an added advantage.

EDUCATION:-

  • Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field is preferred.
  • Candidates with relevant Digital Marketing training, certifications, or practical experience may also apply.

BENEFITS:-

  • Competitive salary
  • Professional development opportunities
  • Hands-on exposure to real-world digital marketing campaigns and clients
  • Collaborative and vibrant work environment

LANGUAGE:-

English (Required)


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Rachel Clark
Posted by Rachel Clark
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5 - 7 yrs
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Search Engine Optimization (SEO)
paid
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✅ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 | 4+ yrs | IT Services | On-site


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This is a hands-on growth role, not a traditional social media marketing position. You will be responsible for generating qualified B2B leads, building acquisition channels, running digital campaigns, developing content, improving SEO and inbound traffic, and working closely with Sales and Procurement to convert marketing activity into business opportunities.


What you'll own

  • B2B lead generation and demand generation
  • LinkedIn growth and lead generation
  • Google, Meta and LinkedIn advertising
  • SEO and inbound acquisition
  • Email marketing and lead nurturing
  • Content and thought leadership
  • Landing pages and conversion optimisation
  • CRM and marketing automation
  • Campaign analytics and reporting
  • Global market and competitor research
  • AI-powered marketing and automation


Who we're looking for

We are looking for someone who is commercially minded, analytical and hands-on.

You should be comfortable taking a campaign from idea → execution → lead generation → measurement → optimisation.

Candidates with experience in B2B SaaS, marketplaces, technology, industrial, supply-chain, logistics, procurement or other B2B businesses will be preferred.

Experience generating qualified leads, rather than simply increasing social-media engagement or followers, is highly valued.

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Bengaluru (Bangalore)
3 - 7 yrs
₹6L - ₹7.5L / yr
Content Writing
Content Marketing
Content Strategy
Search Engine Optimization (SEO)
SEMRush
+2 more

Job Title: Head of Content & Growth

Experience: 3–5 Years

Location: JP Nagar, Bengaluru

Work Mode: Full-Time | On-Site | 6Days

CTC: Up to ₹ 7.5 LPA

Notice Period: Immediate to 7 Days


Role Overview :

We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.


Key Responsibilities :

  • Develop and execute content marketing & SEO strategies.
  • Plan and manage the content calendar.
  • Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
  • Experience in researching, writing, and publishing high-quality blogs and articles.
  • Conduct keyword research, content audits, and competitor analysis.
  • Improve organic traffic, keyword rankings, and lead generation.
  • Collaborate with Product, Design, Development, and Marketing teams.
  • Lead, mentor, and review the Content team.
  • Track content performance using analytics and optimize campaigns.


Required Skills:

  • Content Marketing & Growth Strategy
  • SEO Strategy & Keyword Research
  • Content Planning & Editorial Management
  • Copywriting, Editing & Content Optimization
  • Product & Technical Content Writing
  • Brand Storytelling & Thought Leadership
  • Marketing Analytics & Performance Tracking
  • Team Leadership, Mentoring & Development
  • Project Management & Cross-Functional Stakeholder Management


Qualifications :

  • Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
  • 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
  • Proven experience in leading and mentoring content teams
  • Strong analytical, communication, writing, and stakeholder-management skills


Tools :

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • SEMrush


Perks and Benefits :

  • Paid Annual Leaves
  • PF & Health Insurance
  • Team Lunches
  • Long New Year Vacation
  • Learning & Career Growth


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