Growth marketing Executive

Role - Digital Marketing Manager

About Company -

Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Job description -

1. Design, maintain, and supply content for the organization's website

2. Formulate strategies to build lasting digital connection with customers

3. Monitor company presence on social media

4. Launch advertisements to increase brand awareness

5. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.

6. Run ads on Facebook, Instagram, Google, and other similar channels. 

7.Be actively involved in SEO efforts (keyword, image optimisation etc.)

Minimum experience - 2 years  

Roles and Responsibilities

• Manage and execute Organic Lead Generation, Social Media Marketing strategies with the team.
• Generating Organic leads through various social media handles.
• Define requirements, tasks, and resources associated to Online Branding, SMO etc.
• Social Media Promotions & Organic Marketing.
• Connecting with International Clients through non-voice process.
• Enhance digital marketing performance every day.
• Identify trends and insights, and optimize performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for Lead Generation.

Desired Candidate Profile

• Minimum Graduate or Post Graduate.
• English Communication & Marketing Skills required.
• Should be a self-motivated, independent, detail-oriented, responsible team player and exhibit exceptional relationship management skills.
• Proven working experience in Digital Marketing.

Perks and Benefits

• Desired Incentives.
• Overseas Trip by Company.
• Monthly Contest & Trophies.
• Quarterly and Annual Rewards and Recognition.

Responsibilities:

• Collateral Development: Create compelling marketing collateral using PowerPoint presentations that communicate our brand, products, and services.

• Market Research for Collaterals: Conduct research to gain insights into market trends, customer behavior, and competitors, with a focus on aligning marketing collaterals with our company's materials while maintaining consistency with our existing brand materials.

• Visual Design: Utilize Adobe Creative Cloud tools, Canva, and PowerPoint to design visually appealing graphics, images, and visuals for marketing materials.

• Communication: Maintain effective communication with consultants from various regions, ensuring a smooth exchange of ideas and information. Excellent written and verbal communication skills are essential.

• Social Media: Support our social media presence and engage with our audience. This includes supporting the sharing of content, responding to messages, and monitoring social media performance.

• Stakeholder Management: Develop and nurture relationships with key stakeholders, both internal and external, to ensure alignment and collaboration on marketing initiatives.

• Administrative Tasks: Perform various administrative tasks related to marketing, including but not limited to email communication, document organization, and file management.

• Time Management: Efficiently manage your time to meet project deadlines, even in high-pressure situations. Prioritize tasks effectively to ensure smooth project execution.

• Adaptability: Be a versatile team player willing to take on various roles and responsibilities as needed. Embrace change, and proactively learn and adapt to new processes and technologies.

• Experience with tracking and improving critical KPIs on a dashboard.
• Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
• Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
• Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
• Strong sense of product as you’ll be a key influencer in how the product shapes over time.
• Creative thinker, story-teller and problem solver with attention to detail.
• Bachelor’s degree, preferably a master’s degree is required.
• Hands on experience in the eCommerce domain, especially on the seller side.
• Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
• Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
• Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
• Any experience with data sciences and analytics, R or python.
• Knowledge of or experience with UI/UX, graphics design or product management.
• US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.

We’re looking for Social Media Executive (1 - 2 Years Experience) to join our growing team. Softlink is India's number one IT product company focused on the highly dynamic logistics industry.

As part of our team, you’ll have to work with minimal supervision. We’re looking for someone who is creative, passionate and likes to take up new challenges.

About Our Company

Softlink Global is one of the few IT companies in India which are focused on product development. Our acclaimed ERP solution is implemented in more than 50 countries with no customization. Softlink Global operates from its offices situated in Singapore, the USA, and the Philippines. In India, we have a presence in Mumbai, Pune, New Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, and Hyderabad.

• Developing engaging social media strategies.
• Managing social media platforms of the organization.
• Scheduling social media posts.
• Engaging followers with regular company updates.
• Creating brand awareness to gain audience attention.
• Overseeing Social Media teamwork.
• Responding to the comments on social media on time.
• Creating paid social media campaigns for advertising.
• Monitoring social media metrics and ROI.
• Analyzing social media trends.
• Preparing social media engagement and activities reports.
• Optimizing social media content effectively.
• Coordinating with https://resources.jobsoid.com/job-descriptions/design/graphic-designer">Graphic Designerand other team members.
• Staying up to date with the latest social media advertising efforts and goals.

Desired Candidate Profile :

• Having knowledge of major social media platforms (LinkedIn, Facebook, Instagram, Twitter, PPC campaign)
• Having knowledge & understanding about processes surrounding advertisements
• Good oral and written communication skills.

Why you should select us?

- We keep you Challenged

- We pay you a fair amount

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

Key Skill Set 

• 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
• Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
• Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.

Key Responsibility Areas:

• Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
• Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
• Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
• Awareness about various content marketing platforms of the Market Research Industry.
• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.