Asst. Manager Digital Marketing

Asst. Manager Digital Marketing at DigiVersal Consultants · Noida · 6 - 8 years · ₹5L - ₹7L / yr · Profitable · Posted 8 Aug 2022

Asst. Manager Digital Marketing

at DigiVersal Consultants

Posted by Rohitash Sarkari

6 - 8 yrs

₹5L - ₹7L / yr

Noida

Skills

Marketing planning

Marketing Strategy

Google Analytics

Search Console

SEMRush

Ahref’s

We are looking for an ideal candidate who will lead our marketing activities. The mission of an Assistant SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to our business websites. This will be accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As Assistant Manager, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services.

If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Roles and Responsibilities:

Reviewing and analyzing websites for areas that can be improved and optimized
Preparing detailed strategy reports and Marketing Plans
Identifying powerful keywords to drive the most valuable traffic
Writing powerful calls to action to convert visitors
Filling websites and other content with effective keywords
Developing link-building strategies;
Ensure that the website, promotional material, and marketing campaign strategy are updated regularly.
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
Develop, implement and manage the marketing strategy
Designing and measuring the success of every marketing campaign.
Stay up to date with the latest marketing practices and technologies.
Collaborate with the Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network.
Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
Keyword research for the Addition of service based webpages on the website
Ensure uploading of webpages on the Website through the SEO team.
Perform Lead analysis daily to closely work for the end user needs from the website and to create campaigns accordingly.
Experience in Email Marketing tools like Mailchimp
Ability to plan Email calendars and schedule emails as per the plan.
Guide the designing and content team for Email design and content along with other design and content-based changes needed on the website.
Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
Closely coordinate with cross-functional teams to keep the website updated.

Job requirements and qualifications:

Demonstrated SEO experience of at least 8-10 years.
Strategic Understanding of Social Media and its usage in Marketing
Experience with Google's Keyword Tool
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Proven success in link-building and viral strategies
The ability to deploy an effective local and long-tail search strategy
Experience in building inbound organic search traffic and improving SERPs
Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s
Ability to make SEO proposals
Ability to perform SEO Audit

If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Roles and Responsibilities:

Reviewing and analyzing websites for areas that can be improved and optimized
Preparing detailed strategy reports and Marketing Plans
Identifying powerful keywords to drive the most valuable traffic
Writing powerful calls to action to convert visitors
Filling websites and other content with effective keywords
Developing link-building strategies;
Ensure that the website, promotional material, and marketing campaign strategy are updated regularly.
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
Develop, implement and manage the marketing strategy
Designing and measuring the success of every marketing campaign.
Stay up to date with the latest marketing practices and technologies.
Collaborate with the Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network.
Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
Keyword research for the Addition of service based webpages on the website
Ensure uploading of webpages on the Website through the SEO team.
Perform Lead analysis daily to closely work for the end user needs from the website and to create campaigns accordingly.
Experience in Email Marketing tools like Mailchimp
Ability to plan Email calendars and schedule emails as per the plan.
Guide the designing and content team for Email design and content along with other design and content-based changes needed on the website.
Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
Closely coordinate with cross-functional teams to keep the website updated.

Job requirements and qualifications:

Demonstrated SEO experience of at least 8-10 years.
Strategic Understanding of Social Media and its usage in Marketing
Experience with Google's Keyword Tool
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Proven success in link-building and viral strategies
The ability to deploy an effective local and long-tail search strategy
Experience in building inbound organic search traffic and improving SERPs
Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s
Ability to make SEO proposals
Ability to perform SEO Audit

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About DigiVersal Consultants

Founded :

2015

Type :

Services

Size :

100-1000

Stage :

Profitable

About

Digiversal® is an Education First Technology company led by two change makers, propagating the nobility of Literacy with a Creativity mandate. We are Scale-Stage tech startup based out of Noida, India, managing a large Study-Resource Digital Library for Undergraduate, Post-Graduate and PhD study levels w.r.t. to research based pedagogy. We are neck deep in Education+Technology; driven with child-like curiosity to empower those (YOU) who can hit the ground running, the ones who are feisty about learning. We are leaping forward to facilitate learning for everyone; from anywhere. Since 2012, we have revelled with innovators, inventors and researchers from across the world; legally incorporating the company in 2015. Hitherto, curating and managing one the world's largest, agile-tech enabled knowledge network of Educationists and Graduate Scholars. The work-culture at Digiversal is the reflection of numerous roles we play in shaping and building a rewarding career for our dearest workforce. We work hard and good to maximize the utility scope of our proprietary Edu-Tech platforms; igniting curiosity, infusing knowledge amongst millions of students whilst connecting them with right tutors and study resources.

Shruti Semwal

Shivani Singh

Rohitash Sarkari

Aman Tayal

Company social profiles

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