
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands

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GuruGoutamInfotech seeks a talented and experienced inside sales executive to join our creative team. The ideal candidate will have strong communication skills and experience in IT product sales.
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As a member of the team, you will work alongside our clients to help design and deliver Test solutions to meet business requirements and help to improve the effectiveness of the clients' software quality assurance process.
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You should have extensive experience delivering testing services on commercial projects and possess extensive knowledge of agile practices.
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You are a techie who is passionate about software quality. You take pride in being hands-on and constantly endeavor to meet/exceed the software quality expectations of clients.
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You have 6+ years of experience in Quality Assurance including some experience in automation.
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You have exceptional analytical skills. While your projects may be extremely diverse in terms of their domain, scope, and requirement, you still must have the ability to comprehensively analyze those business problems and propose solutions accordingly.
6.
You have led QA efforts on your projects. This means you've defined testing strategies, test effort estimation, worked on automation frameworks, coordinated with client teams and have been involved till the deployment of projects.
7.
You are well experienced in bug reporting tools like Jira, Azure DevOps, Bugzilla, and API testing tools like Postman, Swagger, SoapUI, etc.
8.
Experience in using automation tools like Selenium Webdriver/Cypress/Appium to automate enterprise software applications would be an added advantage but it is not a must-have.
9.
You have excellent communication skills, task management skills, and client-facing capability and experience.
10.
You have worked on Agile projects and can advise clients on implementing agile testing processes.
11.
Experience in using any BDD frameworks for responsive web applications or mobile application testing.
12.
API integration testing would be an added advantage.
13.
Regardless of your experience, you are hands-on with testing and would like to remain hands-on as well.
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You are good with sharing knowledge and mentoring junior team members.
Job Title: Onboarding Specialist
Location: India – Noida, Bengaluru, Remote
Shift: Global (Territory Specific)
Job Function: Customer Experience
Employment Type: Full Time
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SaaS Labs, founded in 2016, is a fast-growing company in the software as a service “SaaS” space focusing on the cloud contact centre space. The cloud contact centre space is a fast-growing market with an addressable opportunity of $24B globally and is expected to witness explosive growth in the next few years. The company was founded by Gaurav Sharma, who is a third-time entrepreneur, having successfully sold both his previous companies (in 2012 and 2016). With a current employee strength of 75, SaaS Labs expects to double it by the end of 2021. Bootstrapped since inception, the firm recently closed a large venture capital round from two large global funds The firm has two core products for now - justcall.io (https://justcall.io/) and helpwise.io (https://helpwise.io/) and the vision is to build a portfolio of contact centre offerings and not just restrict to these products only.
About the Role
As an Onboarding Specialist, you will become a product expert and ensure that customers achieve their desired outcomes quickly and efficiently drive value throughout the onboarding experience. You will set up customers for immediate success by facilitating the implementation process, and educate them on the product, help solve their technical concerns and ensure smooth adoption of the product and services. As an onboarding specialist, you act as a customer's trusted advisor and have the potential to influence their future journey with SaaS Labs products.
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