Google AnalyticsJob Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
Shubham Vishwakarma
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About OptiphoeniX
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Location: Ahmedabad
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Apexon is backed by Goldman Sachs Asset Management and Everstone Capital.
To know more about us please visit: https://www.apexon.com/" target="_blank">https://www.apexon.com/
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Salary 40-55 lakh per annum
Paid leave
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Provident Fund
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About the Employer
Zepto is a fast-growing startup that delivers products in 10 minutes through an optimised network of dark stores that we're building across the country!
Just 6 months after launching, we've raised $160 million from marquee
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Greetings from Neosoft !!
This is Preeti Aswal from Neosoft Technologies
Please find below company details and job description for your reference
URL of the company:https://www.neosofttech.com/" target="_blank">https://www.neosofttech.com/
Company Details:
NeoSOFT Technologies - We are SEI-CMMI Level-5 and ISO 9001:2008 certified global IT consulting & software solutions provider with 1500+ software consultants working full time across 4 Delivery Centers. Established in 1996, NeoSOFT is headquartered in Mumbai, India with offices in the USA, UK, Italy & Australia. Our commitment to quality and 22 years of excellence has made us serve over 5500 clients across 50 countries with 85% client retention.
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- Bachelor/ Master’s degree in Marketing or relevant field
Job Type: Full-time
Job Location: Pune.
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