Google Analytics
Subodh Popalwar
Software Engineer, Memorres
About Squaqee
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Responsibilities:
- Develop and implement digital marketing campaigns
- Manage social media accounts and create engaging content
- Conduct market research and analyze data for optimization
- Assist in SEO strategies and content creation
- Collaborate with cross-functional teams for campaign success
Requirements:
- Freshers with good knowledge or 6+ months of digital marketing experience
- Basic knowledge of SEO, SEM, and social media platforms
- Strong communication and creative skills
- Analytical mindset with a passion for digital trends
Perks:
- Mentorship and hands-on training
- Dynamic work environment
- Opportunity for career growth
We are looking for a rockstar in digital marketing who can originate, develop, implement, track, measure and optimize our digital marketing campaigns. We are looking for a creative growth hacker who has an iterative mindset and is entrepreneurial.
Roles and Responsibilities -
-
Develop a deep understanding of our target consumer and become his/her advocate
across company initiatives
-
Design, build and maintain our presence across all digital channels
-
Work with agencies and lead campaign development- Having deep knowledge in
running a 360-campaign, from brief creation to communication development, tactical
execution and analysis. Your work will be 70% SEM and 30% SEO
-
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Identify trends and insights, and optimize spend and
performance based on the insights
-
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs). Build robust top of the funnel and manage rest of the funnel -
Incharge of CPI, Conversion and CAC metrics
-
Acquire insight in online marketing trends and keep strategies up-to-date. Have a pulse
on trending topics as well which will be shared with content team
-
Collaborate with internal and external teams including content, product and ops and
marketing and design agencies to craft campaigns and decide on KPIs on campaigns
Experience you MUST have:
-
Excellent understanding of digital marketing concepts and best practices. hands-on
experience in PPC on google and FB ecosystems
-
Hands-on experience in PPC on google and FB ecosystems
-
Should have experience with reporting tools in order to track every dollar on marketing spend with ROI
-
Experience with B2C social media, Google Adwords, SEO, SEM, and other ecosystems with respect to content creation
-
Experience with tools which helps to identify keywords and create campaigns
-
Perfect knowledge of web analytics tools (e.g. Google Analytics, Heap, amplitude etc)
-
A/B testing and multivariate experiments
-
Comfortable with no-code website builders like Wix and Webflow
-
Experience in setting up and optimizing Google Adwords campaigns, FB campaigns
-
Experience across the content and digital space in brand positioning/marketing team
Skills/mindset you MUST have:
● Product-first thinking - Break complex problems into implementable solutions with
iterative mindset using the product
-
Whole-brain problem solving - Uses right and left sides of the brain effectively - Strong business judgment and analytical acumen with creative thinking
-
Thrives in chaos - Comfortable with ambiguity but loves defining the boundaries and parameters and getting shit done
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Communicate, care, inspire - Exceptional interpersonal and leadership skills - be a leader and a team player
-
Always push the bar - Strive for excellence in whatever you do, take ownership and responsibility for outcomes
-
Build fast, fail, learn, HUSTLE HUSTLE HUSTLE
-
Want to have fun - if you are not happy and people around you are not happy, how
will we make the world a happier place? :)
-
Curious and spiritual soul - Understanding of market and experience with
astrology, yoga, mediation, Art of Living, Isha Yoga would be a good plus
My name is Raymond and I am Sales Manager
We are an agent for Headphone Zone, a branded premium audiovisual equipment company based in India, I need an expert in Facebook ad campaign optimization, scaling and management Social Network. association of people who know how to create profitable campaigns. Project budget 80,000$ - 100,000$
If you are interested in the project and help us solve the problem. Please contact my.
Best regards,
Raymond
Role: CLIENT SERVICING - PERFORMANCE MARKETING
Company Industry: Marketing and Advertising
Experience: 2-5 years
Education: Bachelor’s degree or equivalent
Salary Bracket: - 8L
You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn.
RESPONSIBILITIES:
- Responsible for achievement of digital marketing objectives of our clients
- Oversee overall quality of work being delivered on the account
- Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels
- Experience in fronting client relationships directly
- Handling operations and client management
- Briefing the creative team, helping in the creation of a concept.
- Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
- Strategizing and executing campaigns for clients.
- Working with senior management keeping them informed of new developments, service issues and new business opportunities.
- Managing paid social media campaigns
REQUIREMENTS:
- Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.
- Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.
.
- Should have worked on social media calendar and interactions
- Should have advertising agency experience
Google AnalyticsThe Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop
Job description
- Develop and lead the lead generation strategy
- Manage PPC campaign budget and continuously optimize for best results.
- Recruit and lead a team of paid search specialists to manage our different campigns
- Monitor the performance of our PPC accounts and plan out advertising campaigns based on seasonality, competitor activities, product availability, and more
- Analyze PPC performance across campaigns, accounts, website, and channels
- Maintain strong keyword lists to capture opportunities to the fullest
- Create PPC campaigns from scratch when new programs are launched
- Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page
- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
Immeidate Requirement
Google Analytics Collaborate with the Creative Services team on digital or print needs for each event.
Capture event content for social media channels when applicable.
Make sales outreach via phone, in-person and via email
Perform market analysis and research on competition
Support the marketing team in daily administrative tasks
Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
Prepare promotional presentations
Help distribute marketing materials
Manage and update company database and customer relationship management systems (CRM)
Help organize marketing events
Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
Follow CutshortSubodh Popalwar
Software Engineer, Memorres