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Performance Marketing Executive
Job Description:
• Daily optimization of ads such as target audience & measuring effectiveness of the ads
• Produce periodic reports for management and further analysis the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launch optimized online adverts through Google AdWords', Facebook to generate leads
• Optimize Ads to increase conversions and reduce CPL
• Suggest and recommend changes in creatives and banners to improve results
• Provide ideas & collaborate with designers to improve Ad experience
• Coordinate with various team members to achieve set targets
• Creating plans and objectives for campaigns
Skills Required:
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about Ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/Pivot/Text-to-Column/Deduplication/Filter/ Sorting)
• Planning, problem solving, and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and Landing page

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Sick of the endless waiting? Waiting on code reviews, QA feedback, or that "quick call"? At Middleware, we’re all about freeing up engineers like you to do what you love—build. We’ve created a cockpit that gives engineering leaders the insights they need to unblock teams, cut bottlenecks, and let engineers focus on impact.
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We’re engineers at heart. Middleware was founded by ex-Uber and Maersk engineers who know what it’s like to be stuck in meeting loops and endless waiting. If you're here to build, to make things happen, and to change the game for engineering teams everywhere, let’s chat!
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