Product Manager

Role: Core infrastructure for two global applications.

Key responsibilities:

Heavy Data Lifting: Designing and maintaining complex MongoDB aggregation pipelines and executing high-volume bulk updates.

Systems Connectivity: Managing the lifecycle of Bridges, WebSockets, and REST APIs for global traffic.

Global Reliability: Troubleshooting performance regressions, managing SSL/TLS certificates, and optimizing AWS S3/EC2 resources.

Core Logic: Implementing server-side push notifications, custom payment flows, and background Cron orchestration.

Requirements (Must Have)

Production Experience: Proven experience managing backend services for live, high-traffic applications. (Must have)

Note: Learning projects, bootcamps, and online courses will not be considered.

Python Mastery: Expert-level proficiency in backend Python development. (Must have)

MongoDB Expertise: Deep knowledge of Aggregations and Bulk operations. (Must have)

AWS Proficiency: Direct experience with S3 and EC2 in a production setting. (Must have)

Infrastructure Logic: Ability to manage SSL/Encryption and optimize resource allocation (Cron vs. API). (Must have)

Job Title: Brand and E-commerce Manager

Location: Bangalore

Experience: Brand Management | D2C & Marketplaces | Digital Growth

Industry: FemTech | Wellness | Healthcare | Consumer Brands

Company Overview

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.

Learn more: www.miror.in

SUMMARY

Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.

CORE COMPETENCIES

·        Brand Strategy & Positioning

·        D2C & Marketplace Sales (Amazon, Website)

·        Online Revenue & Conversion Optimization

·        SEO & Website Content Strategy

·        Social Media & Digital Marketing

·        Visual Content & Creative Direction

·        Consumer & Market Research

·        Campaign Planning & Execution

·        Cross-functional Collaboration

·        Brand Analytics & Reporting

·        Budget & ROI Management

PROFESSIONAL EXPERIENCE

·        Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.

·        Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.

·        Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.

·        Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.

·        Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.

·        Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.

·        Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.

·        Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.

·        Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.

·        Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.

·        Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.

·        Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.

·        Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.

TOOLS & PLATFORMS

·        D2C Website & Marketplaces

·        Google Analytics, Search Console

·        SEO Tools (Ahrefs / SEMrush – if applicable)

·        Meta & Google Ads

·        Social Platforms (Instagram, WhatsApp, LinkedIn)

·        CMS & Website Tools (Shopify / WordPress)

·        Creative Tools (Canva, Adobe, Figma)

What We Offer

·        Competitive base pay + performance-based commission/bonuses

·        Training and ongoing product support

·        Career growth opportunities within MIROR

·        Dynamic and brand-focused working environment

Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!

Why Join Us?

·        Be part of a high-growth startup tackling a real need in women’s healthcare.

·        Work with a passionate, purpose-driven team.

·        Opportunity to grow into next generation focused company roles as we scale.

·        Competitive salary and career progression.

Ping me here and we will connect!

• Design and Develop: Architect, design, and implement high-performance Java-based backend services and applications.
• Code Quality: Write clean, efficient, and well-documented code following industry best practices and coding standards.
• Technical Leadership: Provide technical guidance and mentorship to junior developers, promoting best practices and fostering a collaborative environment.
• Collaboration: Work closely with frontend developers, product managers, and other stakeholders to understand requirements and deliver robust solutions.
• Performance Optimization: Identify and resolve performance bottlenecks and scalability issues.
• Testing: Implement comprehensive testing strategies, including unit tests, integration tests, and end-to-end tests.
• Continuous Improvement: Stay current with the latest industry trends, technologies, and best practices in Java/Golang development, and continuously improve our development processes.

Mentoring teams to carry forward recognised and optimised solutions, building conducive environments for knowledge transfer and maintaining standards in terms of deliveries form a major part of responsibilities.

Responsibilities

• Design and develop robust scalable database systems
• Design, build and deploy internal applications to support our native technical ecosystem
• Collaborate with Subject-Matter experts to design data-driven modules for analysis

Qualifications

• Bachelor's or Master's degree in Computer Science, Information Systems, Engineering or equivalent
• 3-4 years of experience in Java

Skills

• Expertise in object-oriented programming concepts and data structures
• Strong knowledge of working with XMLs/Jsons
• Experience with large-scale distributed storage and database systems (MySQL, MongoDB, GraphDB)
• Good knowledge of indexing/search libraries like Lucene/Solr/Elasticsearch
• Exposure to Spring MVC architecture and RESTful APIs
• Well-versed with Agile methodology of SDLC
• Good to have: Knowledge of standard DevOps skills like Build tools (Maven/gradle), Continuous integration (Jenkins), Version Control (Github/Gitlab)

EXP 2-4 Years only

Closing CTC 10 based on exp
Immediate joiners Only

Location Gurgaon

Full time Btech/BCA+MCA only

Must to have C++, MFC/C#, WinAPI, COM, STL.

Knowledge and Experience

• 2+ years hands on experience in C/C++ programming language Experience with C++ unit testing frameworks and continuous integration (CI) tools
• Thorough knowledge of the standard library, STL containers, and algorithms
• Experience with code analysis and coverage tools like Re-sharper
• Strong multithreading and performance-oriented programming skills
• Dot net knowledge C# will be added advantage

• Design of the overall architecture of the web application.
• Optimization of the application for maximum speed and scalability.
• Solve complex performance problems and architectural challenges.
• Integration of user-facing elements developed by front-end developers with server-side logic.
• Learn and use core AWS technologies to design and then build available and scalable backend web services and customer-facing APIs.
• Troubleshoot and debug support issues and code blues autonomously.
• Assure quality of the solutions being developed within the team.
• Maintain technical mastery of the products being developed.
•  Person with a track record of delivering innovative solutions in the field of algorithm development.

• Strong knowledge of PHP frameworks such as Laravel Symfony etc. depending on your technology stack.
• Experience in working with MySQL database and analyzing the efficiency of queries.
• Worked with real time web applications and event driven architectures like Node.js or jQuery.
• Full-cycle PHP code development experience including debugging and performance analysis.
• Building scalable and performance oriented services with caching techniques and systems like Memcached, redis.
• Experience with NoSQL and distributed database like MongoDB, Cassandra or Redis.
• Comfortable with search engines like Solr or ElasticSearch.
• Working understanding of NGINX and Apache web servers.
• Working knowledge of RESTful paradigms and to build API for our front services and mobile applications.
• Passion for products, empathy for users, and aspiration to make big impact.
• Strong database design and query writing skills with a commitment to performance and efficiency.
• Solid engineering principles and clear understanding of data structures and algorithms.
• Knowledge of service-oriented architecture, microservices, and distributed systems.
• Strong problem-solving skills, algorithmic skills, and data structures.
• Experience in agile methodologies like Scrum.
• Good understanding of branching, build, deployment, continuous integration methodologies.